RIMCO MOTORS

What RIMCO MOTORS does

RIMCO MOTORS is a privately held automotive dealership and multi-brand distributor established in 2019 and headquartered in Abidjan, Côte d'Ivoire. The company operates as the exclusive Ivorian distributor for a portfolio of primarily Chinese automotive manufacturers including GWM, HAVAL, KIA, TANK, ORA, SINOTRUK, ZHONGTONG, JOYLONG, KARRY, CIMC, and LUIGONG, spanning passenger vehicles, SUVs, pickup trucks, commercial trucks, buses, vans, mini-buses, and forklifts. The company is led by CEO Hussein BEYDOUN and employs 101-250 people across eight locations in Côte d'Ivoire (four in Abidjan plus Bouaké, San Pedro, Daloa, and Man).

The business operates four revenue streams: (1) one-time vehicle sales through company-operated showrooms and a quote-based online system; (2) recurring after-sales service and maintenance across multi-location Quick Service Centers offering mechanical, electrical, tire, and AC services; (3) original spare parts, tires, and battery sales; and (4) subscription-style vehicle rental through the RIMCO Rent subsidiary offering short-term (1-30 days) and long-term leases (up to 6 months) for individuals and businesses. Pricing is quote-based and not publicly disclosed; manufacturer warranty terms are 3 years/100,000 km for passenger vehicles and 1 year/30,000 km for industrial vehicles. Distribution is entirely domestic within Côte d'Ivoire, conducted through direct showroom sales, service-center cross-selling, and the rental subsidiary.

The company is positioning itself as an electric mobility pioneer in Côte d'Ivoire, having delivered its first GWM ORA 100% electric vehicle to Société Générale's corporate fleet and launching an EV/hybrid lineup including Kia EV9, GWM ORA, and the Karry Cowfish electric van. Strategic partnerships with APEME-CI (electric mobility ecosystem agency), GTMCI (mining transporters), FDTR (road transport fund), and Alios Finances (consumer financing) anchor the company's growth into fleet electrification, EV charging infrastructure development, and government-aligned transport modernization in the Gbêkê and broader northern regions.

Name

RIMCO MOTORS

Legal name

RIMCO MOTORS

Website

https://rimco-motors.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

RIMCO MOTORS is a privately held multi-brand automotive dealership in Côte d'Ivoire, exclusively distributing Chinese and Korean vehicle brands (GWM, HAVAL, KIA, TANK, ORA, SINOTRUK) across 8 locations, serving individual consumers and commercial fleet operators with vehicle sales, after-sales service, spare parts, and a rental subsidiary.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Distribution

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Automobile Dealers (4411), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Automotive distribution
• Vehicle dealership
• Commercial vehicles
• Electric vehicles
• Vehicle rental services

Headquarters

HQ city

Abidjan, Marcory

HQ country

Côte d’Ivoire

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new vehicles including personal cars (KIA, HAVAL, ORA), SUVs (Haval H6 GT, TANK 300), trucks (SINOTRUK), buses (ZHONGTONG, JOYLONG), utility vehicles (KARRY), forklifts (CIMC, LUIGONG), and commercial vehicles.
2. After-Sales Service and Maintenance: Comprehensive maintenance, repair, parts replacement, and service offerings across multiple quick service locations in Côte d'Ivoire.
3. Spare Parts and Accessories: Sale of original spare parts, accessories, tires, and batteries for all distributed brands.
4. Vehicle Rental (RIMCO Rent): Short-term and long-term vehicle rental services for individuals and businesses, including corporate fleet management solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RIMCO MOTORS is a multi-brand automotive distributor in Côte d'Ivoire selling passenger cars, SUVs, pickup trucks, commercial trucks, buses, vans, forklifts, and electric vehicles through brands including GREAT WALL, HAVAL, KIA, TANK, ORA, SINOTRUK, ZHONGTONG, JOYLONG, CIMC, KARRY, and LUIGONG. The company also provides after-sales service, original spare parts, warranty coverage, and vehicle rental through its RIMCO Rent subsidiary.

Product overview

RIMCO MOTORS is an automobile dealership in Côte d'Ivoire specializing in importing and commercializing personal and industrial vehicles. They operate as a multi-brand distributor offering vehicles across multiple segments: passenger cars (KIA, HAVAL, ORA electric), SUVs (HAVAL, TANK, GWM), pickup trucks (GREAT WALL Wingle 5), commercial trucks (SINOTRUK), buses (ZHONGTONG), vans and mini-buses (JOYLONG, KARRY including Q22 series and Cowfish electric), forklifts (LUIGONG), and utility vehicles. Their product portfolio includes spare parts, tires, and batteries, supported by comprehensive after-sales service (SAV), commercial advisory services, and Rimco Rent vehicle rental. The company positions itself as a pioneer for electric vehicles in Côte d'Ivoire with brands including ORA and Kia electric models.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Electric vehicle charging infrastructure being developed in partnership with APEME-CI
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GTMCI (Groupement des transporteurs de minerais de Côte d'Ivoire)coreStrategic or Co-development Partner · 1 March 2024Partnership for fleet acquisition including trucks, buses, agricultural tractors, and electric vehicles to support transport operations in the Gbêké region. The partnership was signed at the new Rimco Motors showroom in Bouaké with support from the Minister of Transport and Mayor of Bouaké, M. Amadou Koné.
• FDTR (Fonds de développement du transport routier)coreStrategic or Co-development Partner · 1 March 2024Collaborative partnership with GTMCI for the acquisition of transport fleet including trucks, buses, agricultural tractors, and electric vehicles to modernize transport infrastructure in the Gbêké region.
• Société Générale Côte d'IvoireminorStrategic or Co-development PartnerSociété Générale acquired a GWM ORA 100% electric vehicle from RIMCO Motors, marking a step towards green mobility. The delivery was attended by Zachary Zhang, GWM Regional Director, highlighting the importance of this electric vehicle adoption in the corporate sector.
• Jhimmy TRAORÉ (Choc des Titans)minorGTM or Marketing PartnerRIMCO Motors donated a KING KONG POER pickup truck to support boxing promoter Jhimmy TRAORÉ in detecting young talents for the Choc des Titans boxing event in Côte d'Ivoire. This social partnership supports youth talent development in sports.
• Alios FinancesminorGTM or Marketing PartnerPartnership for open house event where RIMCO Motors participated with a stand to showcase vehicles to potential customers in San Pedro on October 18, 2024.
• 4X4 OFFROAD CIminorGTM or Marketing PartnerCollaboration for the exclusive presentation of the GWM TANK 300 at a special evening event in October 2023, attracting off-road enthusiasts and potential customers.
• Galeries PeyrissacminorGTM or Marketing PartnerMarketing partnership for the 'Time to Wine' afterwork event and CAN 2023 celebration events where prizes including televisions and appliances were offered to customers.
• APEME-CI (Agence de Promotion de l'Écosystème de Mobilité Électrique)coreStrategic or Co-development PartnerRIMCO Motors hosted the monthly meeting of APEME-CI in April 2023 to discuss electric mobility perspectives and the company's role in the transition to sustainable mobility in Côte d'Ivoire.
• GWM (Great Wall Motors)coreChannel Partner/ Reseller/ DistributorExclusive distributor of GWM brand vehicles including HAVAL, TANK, ORA, POER, and Wingle in Côte d'Ivoire. GWM Regional Director Zachary Zhang attended the electric vehicle delivery to Société Générale.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CFAO Group: Pan-African multi-brand automotive distributor (Toyota, Mercedes-Benz, etc.) operating across 30+ African countries. The closest direct peer given its parallel mix of multi-brand vehicle distribution, after-sales service, and parts supply at national/regional scale.
• Loxea: Vehicle leasing and long-term rental operator in West Africa (Société Générale affiliate). Directly comparable to RIMCO Rent, offering corporate fleet leasing and mobility services across the same geographic markets.

Broad incumbents

• Star Auto Côte d'Ivoire: Established Mercedes-Benz and premium vehicle dealer in Côte d'Ivoire, part of the CFAO ecosystem. Operates as a direct local competitor with overlapping passenger-vehicle and after-sales service offerings.
• ALD Automotive / Ayvens: Global multi-brand vehicle leasing and fleet management provider. Comparable for its full-service leasing model (long-term rental + maintenance bundling) that parallels RIMCO's combination of vehicle sales, service, and rental.
• Hertz Côte d'Ivoire: International car rental brand with presence in Côte d'Ivoire. Comparable to RIMCO Rent's vehicle rental service line for individuals and businesses in the same Abidjan market.
• Sixt: International car rental and mobility services brand with operations in select African markets. Overlaps with RIMCO Rent's short-term and long-term vehicle rental offering for both consumer and corporate customers.
• LeasePlan: Global fleet management and vehicle leasing company operating across continents, including Africa. Comparable for its subscription/leasing revenue stream that RIMCO Rent emulates, though at vastly larger scale.

Regional players

• Africauto: Moroccan automotive group distributing multiple brands (including Chinese OEMs) with after-sales service. Comparable for its emerging-market multi-brand distribution playbook, even though primarily North African.
• Mantrac Group: Caterpillar dealer for Africa (excluding Morocco), distributing heavy equipment, generator sets, and trucks with a full after-sales service network. Comparable business model of exclusive OEM distribution + service infrastructure across multiple African markets.
• Auto Hall: Large Moroccan multi-brand automotive distributor with national dealership network and after-sales services. Comparable as a multi-brand auto retailer in a neighboring North African market with similar franchise distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GWRimcoMotors
• LinkedInlinkedin.com/company/rimco-motors
• Instagraminstagram.com/rimcomotorsci

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIMCO MOTORS