Rio Open

What Rio Open does

Rio Open is the largest tennis tournament in South America and the only ATP 500 event held in Brazil, operated annually at the Jockey Club Brasileiro's 640,000 m² Gávea headquarters in Rio de Janeiro under license from its parent ATP Tour, Inc. Founded in 2014, the 2026 edition marked the 12th staging of the men's singles and doubles clay-court competition, drawing 70,000 attendees and a record 40+ sponsor roster across presenting, host, gold, official, and media tiers. The event is presented by Claro and supported by host sponsors XP, Mubadala, Shell, Rolex, Emirates, and ENGIE, with media coverage distributed through Sportv/Globo.

The business monetizes through three streams: ticket sales via the Eventim platform (with tiered pricing, half-price access for students/seniors/low-income youth, and free admission for eligible children, seniors, and disabled attendees), a multi-tier sponsorship structure topping 40 partners, and official merchandise through La Boutique. Distribution is anchored on Eventim (domestic and international sales with passport registration), exclusive presale windows for Claro Clube and Santander Select customers, and physical venue retail. The operating team is lean at 17 employees with broader event delivery supported by Jockey Club Brasileiro's 500+ administrative staff and 19,000+ member facilities.

Beyond the tournament, Rio Open runs two sustainability and social pillars: Rio Open Green (environmental program with UN Carbon Neutral certification for four consecutive years and 6,486+ tCO₂e offset since 2020 using Jirau Hydroelectric carbon credits) and Rio Open Ace (social platform headlined by the NERO program, expanded to a second center in Campo Grande in May 2025). These pillars, plus the NBR 9050 accessibility infrastructure, are positioned as sponsor-valued ESG and community engagement assets rather than standalone revenue lines.

Name

Rio Open

Legal name

ATP Tour, Inc.

Website

https://rioopen.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rio Open operates the largest tennis tournament in South America and the only ATP 500 event in Brazil, held annually at Jockey Club Brasileiro in Rio de Janeiro for global sports fans, ATP players, and 40+ corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Tennis Tournament

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Professional tennis tournament
• ATP 500 event
• Live sports entertainment
• Tennis match tickets
• Sporting event sponsorships

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from selling tickets to attend the tournament across various sessions and seating categories. Tickets sold through Eventim website with options for half-price and free admission for eligible groups.
2. Sponsorship: Multi-tiered sponsorship structure including presenting sponsor (Claro), host sponsors (XP, Mubadala, Shell, etc.), gold sponsors, official partners, and media partners.
3. Merchandise Sales: La Boutique merchandise store selling official Rio Open products including apparel and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rio Open operates an annual ATP 500 men's professional tennis tournament held at the Jockey Club Brasileiro in Rio de Janeiro, Brazil, featuring singles and doubles competition on clay courts. The event is monetized through ticket sales (via Eventim), multi-tier corporate sponsorships, and official merchandise sales through La Boutique. Surrounding the core tournament are consumer programs including Neutraliza Rio Open carbon offset participation, Rio Open Ace social platform, and Rio Open Green environmental platform.

Product overview

Rio Open is a major ATP 500 tennis tournament operated as a single unified event product, combining live sports competition with comprehensive spectator services. The core offering centers on the annual tournament held at Jockey Club Brasileiro, supported by ticketing through Eventim, live streaming across multiple courts, and merchandise sales via La Boutique. The tournament extends its brand through two main pillars: Rio Open Ace (social responsibility platform including NERO sports development centers and Winners tournament) and Rio Open Green (environmental sustainability including Neutraliza Rio Open carbon offset program). Additional services include accessibility features, press accreditation, and sustainability reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Rio Open Ace: Social pillar of Rio Open focusing on sport as a tool for inclusion and social transformation through support of youth development projects.
• Rio Open Green
• Neutraliza Rio Open
• NERO (Núcleo Esportivo Rio Open)

Products and services

• Rio Open ATP 500 Tournament Annual ATP 500 men's professional tennis tournament held at Jockey Club Brasileiro in Rio de Janeiro, the largest tennis tournament in South America and only ATP event in Brazil, featuring singles and doubles competition on clay courts across multiple courts (Quadra 1, Quadra 2, Quadra 4, Training Court). Customers purchase tickets to attend live matches.
• Tournament Ticket Sales Match admission tickets sold through the Eventim platform with options for general admission, reserved seating, PCD (disabled access), half-price for students/seniors/low-income youth/teachers, and free entry for children under 2 and qualifying elderly/disabled attendees. International sales supported with passport registration.
• La Boutique Official Merchandise Official tournament merchandise store selling Rio Open branded products including apparel, accessories, and commemorative items with eco-friendly packaging options. Operates both online and as a physical storefront at the venue.
• Neutraliza Rio Open Carbon Offset Program Consumer carbon offset program allowing ticket holders to neutralize their travel emissions to the event by entering ticket codes and transportation mode on neutralizarioopen.com.br, with emissions offset through Jirau Hydroelectric Power Plant carbon credits.

Quantifiable outcome

• 70,000 attendees in 2026 edition
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• NERO (Núcleo Esportivo Rio Open)flagshipStrategic or Co-development Partner · 1 January 2017Flagship social project (Rio Open Ace) providing free tennis lessons combined with educational support, meals, and equipment for children up to age 15 from public schools in Rio's West Zone. Expanded to Campo Grande in May 2025.
• ClarocoreGTM or Marketing PartnerPresenting sponsor of the Rio Open tournament. Provides primary brand visibility across all tournament materials, broadcasts, and activations.
• ENGIEcoreStrategic or Co-development PartnerEnvironmental sustainability partner providing carbon credits from Jirau Hydroelectric Power Plant for the UN Carbon Neutral certification program. ENGIE holds 40% ownership of the power plant.
• XPflagshipGTM or Marketing PartnerHost sponsor providing investment and financial services brand visibility throughout the tournament.
• MubadalaflagshipGTM or Marketing PartnerHost sponsor - Abu Dhabi-based investment company with brand presence at the tournament.
• ShellflagshipGTM or Marketing PartnerHost sponsor - energy company with brand visibility during the tournament.
• RolexflagshipGTM or Marketing PartnerHost sponsor and official timekeeper of the tournament.
• EmiratesflagshipGTM or Marketing PartnerHost sponsor - airline providing travel and transportation brand association.
• Rio de Janeiro State Government / Secretaria de Esporte e LazerflagshipGTM or Marketing PartnerGovernment partner providing institutional support and promoting sports development in Rio de Janeiro.
• Jockey Club BrasileirocoreStrategic or Co-development PartnerVenue host at the social headquarters in Gávea neighborhood. Provides the 640,000 m² facility including clay courts for the tournament.
• ATP TourcoreStrategic or Co-development PartnerOfficial sanctioning body. Rio Open is an ATP 500 tournament, the largest in South America and only ATP event in Brazil.
• EventimcoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform for ticket sales, both domestic and international.
• Sportv / GloboflagshipChannel Partner/ Reseller/ DistributorMedia partner broadcasting tournament coverage.
• Social Projects (Instituto Futuro Bom, Tênis na Lagoa, Projeto Paraty Tênis, Escolinha de Tenis Fabiano de Paula)flagshipStrategic or Co-development PartnerRio Open Ace social pillar supports four social projects providing tennis lessons, educational support, and citizenship development for children and youth from public schools and vulnerable communities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Argentina Open: ATP tournament held in Buenos Aires, the other marquee men's clay-court ATP event in South America. Directly comparable in tier, geographic audience, and South American tennis fan base, making it the closest peer to Rio Open.
• Chile Open: ATP tournament held annually in Santiago. Comparable as a South American ATP event sharing the same regional tennis audience, sponsor pool, and broadcast ecosystem as Rio Open.
• cinch Championships (Queen's Club): Historic ATP 500 grass-court tournament in London. Closely comparable in ATP 500 status, premium sponsor profile (Rolex historically associated) and traditional tournament operating model.
• Gonet Geneva Open: ATP tournament held annually in Geneva. Comparable as a single-week European ATP event with similar tournament operations, sponsor tiering and ticket-led revenue model.
• Terra Wortmann Open (Halle): Long-running ATP 500 grass-court tournament in Germany. Directly comparable in ATP 500 tier, sponsor tiering, and single-week operating model, making it a strong like-for-like benchmark.
• Brisbane International presented by Evie: ATP/WTA tournament held in Brisbane. Comparable as a single-week, multi-session tennis event sharing the ATP tour calendar structure and similar ticket-sponsorship-merchandise revenue mix.
• Erste Bank Open (Vienna): ATP 500 indoor hard-court tournament in Vienna. Comparable in ATP 500 tier, multi-tier sponsorship structure and single-week premium event format.

Broad incumbents

• BNP Paribas Open (Indian Wells): Largest combined ATP/WTA tennis event outside the Grand Slams. Comparable as a high-attendance, sponsor-rich tournament with a similar ticket, hospitality and broadcast monetization playbook.
• Mutua Madrid Open: Premier ATP/WTA clay-court tournament in Europe. Directly comparable in surface, tournament scale, and multi-tiered sponsorship structure, providing a benchmark for top-tier clay event economics.
• Miami Open presented by Itau: One of the largest ATP/WTA combined events globally, operated on a similar ticket-sponsorship-merchandise revenue model. Comparable as a larger-scale, multi-session tennis tournament benchmark for Rio Open's commercial potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RioOpenOficial
• YouTubeyoutube.com/c/RioOpenOficial
• Facebookfacebook.com/rioopenoficial
• Instagraminstagram.com/rioopenoficial
• TikToktiktok.com/@rioopen
• LinkedInlinkedin.com/company/rio-open

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rio Open