Gonet Geneva Open
Geneva Trophy Promotion Sàrl operates the Gonet Geneva Open, an annual ATP 250 clay-court tennis tournament held at Tennis Club de Genève in Parc des Eaux-Vives, Geneva. It serves ATP Tour professionals, spectators, and corporate sponsors, generating revenue through ticket sales, VIP hospitality, and multi-tier sponsorships.
- Company typePrivate
- Founded2015
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Gonet Geneva Open firmographics
Firmographics- Name
- Gonet Geneva Open
- Legal name
- Geneva Trophy Promotion Sàrl
- Website
- https://gonetgenevaopen.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geneva Trophy Promotion Sàrl operates the Gonet Geneva Open, an annual ATP 250 clay-court tennis tournament held at Tennis Club de Genève in Parc des Eaux-Vives, Geneva. It serves ATP Tour professionals, spectators, and corporate sponsors, generating revenue through ticket sales, VIP hospitality, and multi-tier sponsorships.
- Ownership category
- akta.pro rank
Gonet Geneva Open industry classification
Industry- Product category
- Professional Sports Events
- NAICS
- Spectator Sports (71121)
- akta.pro primary industry
- Tennis & Racquet Sports Facilities (MPAKAEAE)
Keywords
Where Gonet Geneva Open is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Gonet Geneva Open business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Public Ticket Sales: Sale of public tickets for tournament sessions (singles and doubles matches) across center court, secondary courts, and practice courts. Official reseller is Ticketcorner (online and POS). Tickets are sold per session (day/night), with Duo Ticket options available Monday–Thursday.
- VIP Hospitality — Boxes & Privilege Seats: Sale of VIP boxes (corporate loges) and privilege seats offering center court access plus access to the Château VIP restaurant during sessions. VIP products are sold through official partner GPS GOLD PERFORMANCE SERVICE SA.
- Corporate Sponsorships: Multi-tiered sponsorship program including title sponsorship (Gonet), main sponsorship (Russell Bedford), co-sponsorship, broadcast/media partnerships, and provider partnerships. Sponsors receive branding, hospitality, and marketing visibility around the tournament.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Public / Grandstand Tickets — access to all matches (singles & doubles) for the session on center court, secondary courts, and practice courts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Gonet Geneva Open product offering
Product offeringCore offering
The Gonet Geneva Open is an annual ATP 250 clay-court tennis tournament organized by Geneva Trophy Promotion Sàrl at the Tennis Club de Genève in Parc des Eaux-Vives, Geneva, Switzerland. It operates over 8 days each year, hosting 28 main-draw singles players, 4 qualifiers, and 32 doubles players in approximately 54 matches. Revenue is generated through public ticket sales via Ticketcorner, VIP boxes and privilege seats via GPS Gold Performance Service SA, and a multi-tier corporate sponsorship program.
Product overview
Gonet Geneva Open is an ATP 250 clay-court tennis tournament organized by Geneva Trophy Promotion Sàrl. The offering consists of the main tournament event (tickets for singles and doubles matches), supplemented by premium VIP hospitality products (boxes and privilege seats), and The Village public entertainment area. Sponsorship packages are available for corporate partners seeking visibility at the event.
Differentiator
Problem solved
Functional benefit
Products and services
- Gonet Geneva Open ATP 250 Tournament The main ATP 250 clay-court tennis tournament held annually at the Tennis Club de Genève in Parc des Eaux-Vives, featuring singles and doubles competitions with professional ATP Tour players. Held over 8 days each year with 28 main-draw singles players, 4 qualifiers, and 32 doubles players competing in approximately 54 matches.
- Grand Public Tickets (General Admission) Standard tickets granting access to all matches (singles and doubles) for the session on center court, secondary courts, and practice courts. Available as day sessions, night sessions, or duo tickets (Monday–Thursday). Sold exclusively via Ticketcorner.
- VIP Hospitality (Boxes & Privilege Seats) Premium hospitality offerings including private boxes (corporate loges) with dedicated services and privilege seats on Center Court, plus access to the Château VIP restaurant during tournament sessions. Sold exclusively through GPS GOLD PERFORMANCE SERVICE SA.
- The Village (Tournament Village) Free-entry public area at the tournament entrance featuring the official merchandise shop, stringers' corner, partner/sponsor stands, food and beverage options, and musical entertainment. Open to all visitors regardless of ticket status.
- Corporate Sponsorship Packages Corporate sponsorship and partnership opportunities offering unique hosting and client entertainment experiences within the historic Tennis Club de Genève enclosure. Includes multiple sponsorship tiers (title, main, co-sponsor, broadcast/media partnerships, provider partnerships) with branding, hospitality, and marketing visibility around the tournament.
Quantifiable outcome
- 46,636 visitors attended the 2026 edition over 8 days — a record for the tournament
- +2 more outcomes
Companies that use Gonet Geneva Open
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Gonet Geneva Open technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gonet Geneva Open partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Russell Bedford fiduciaire GenèvecoreRussell Bedford fiduciaire Genève serves as a Main Sponsor of the Gonet Geneva Open under a new four-year partnership running until 2030. The firm, a member of the Russell Bedford International network, has been operating in Geneva and throughout Switzerland for several decades. Since 2023, Russell Bedford has been committed to supporting the tournament, with the renewal reflecting its determination to contribute actively and sustainably to the success of the event.
- TicketcornercoreTicketcorner is the official reseller of public tickets for the Gonet Geneva Open. Tickets can be purchased online via ticketcorner.ch and at Ticketcorner points of sale (including FNAC) across Switzerland. GTP recommends purchasing only through official and authorized ticket vendors to protect clients from overpriced or counterfeit tickets.
- GPS GOLD PERFORMANCE SERVICE SAcoreGPS GOLD PERFORMANCE SERVICE SA is the official partner and reseller of VIP products (boxes and privilege seats) for the Gonet Geneva Open. VIP products sold by authorized resellers are issued exclusively by Geneva Trophy Promotion Sàrl.
- Gonet (Title Sponsor)coreGonet serves as the Title Sponsor of the Gonet Geneva Open, providing primary naming rights and branding association with the tournament.
- EmiratesminorEmirates is a co-sponsor of the Gonet Geneva Open, providing international brand visibility and airline-related hospitality benefits.
- Vaudoise AssurancesminorVaudoise is a co-sponsor of the Gonet Geneva Open, providing insurance sector brand association and regional visibility.
- RTS (Radio Télévision Suisse)coreRTS serves as the Broadcast & Media Partner of the Gonet Geneva Open, providing Swiss national television and radio coverage of the tournament to audiences in Switzerland.
- Ville de Genève (City of Geneva)minorThe Ville de Genève (City of Geneva) is a Partner of the Gonet Geneva Open, supporting the event as a major civic and cultural initiative in the Geneva region.
- Tennis Club de GenèvecoreThe Tennis Club de Genève is the venue host of the Gonet Geneva Open. The historic club, overlooking Parc des Eaux-Vives on the shores of Lake Geneva, has been staging top-level tennis since 1980, hosting legends including Henri Cochet, Rod Laver, Björn Borg, and Mats Wilander.
- Estrella DammminorEstrella Damm (a Spanish beer brand) is a co-sponsor of the tournament, providing refreshment brand association and beverage hospitality.
- Goldbach NeominorGoldbach Neo is a co-sponsor of the Gonet Geneva Open, providing media and advertising services expertise.
- First HomeminorFirst Home (real estate) is a co-sponsor of the tournament, providing property sector brand visibility.
- Fourteen (14 Fourteen)minorFourteen (14 Fourteen) is the official merchandise provider for the Gonet Geneva Open, operating tournament merchandise stands both in the Official Village and inside the tournament venue.
- Radio LacminorRadio Lac is a media partner of the Gonet Geneva Open, providing regional radio coverage and audience reach in French-speaking Switzerland.
- Tribune de GenèveminorTribune de Genève is a media partner of the Gonet Geneva Open, providing regional press coverage for the Geneva audience.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Gonet Geneva Open competitors and assessment
Company assessmentOthers
- ATP Tour, Inc. Governing body of men's professional tennis. Geneva is an ATP-sanctioned event, dependent on ATP calendar slotting, rules and broadcast relationships; ATP is also the partner that provides the YouTube highlight feed referenced in Geneva's marketing channels.
- IMG (Endeavor): Global sports and events operator that manages several ATP/WTA tournaments (e.g., Miami Open) and represents top players. Relevant as the ecosystem's largest independent tennis-event operator and as a potential strategic / acquirer-side counterpart for Geneva Trophy Promotion Sàrl.
Regional players
- Swiss Indoors Basel: Switzerland's other ATP Tour event (ATP 500, indoor hard court, held in autumn). Same country and same operating context but different tier, surface, and calendar slot — comparison benchmark for Swiss tennis-event economics rather than head-to-head competition.
Broad incumbents
- Mutua Madrid Open: ATP Masters 1000 / WTA 1000 combined clay-court tournament in Spain. Another higher-tier clay event in the same European swing; benchmark for combined ATP/WTA operating economics and combined-format scheduling.
- Roland-Garros (FFT): The French Open, operated by the Fédération Française de Tennis. The Grand Slam that defines the European clay swing and into which Geneva funnels elite players as a final tune-up. Operationally and commercially incomparable at scale, but structurally the most relevant reference point for Geneva's calendar positioning.
- Rolex Monte-Carlo Masters: ATP Masters 1000 clay-court tournament in Monaco — same surface and region but materially larger scale and prestige. Operates as the headline European clay swing event against which Geneva is positioned as an intimate, late-tuning alternative.
Direct peers
- Tiriac Open (Bucharest): Romanian ATP 250 clay-court tournament also positioned in the pre-Roland-Garros European clay swing. Comparable scale, comparable tier, comparable attendance profile and sponsorship mix targeting regional corporates.
- Open Parc Auvergne-Rhône-Alpes Lyon (Lyon Open): French ATP 250 clay-court tournament held the same week as Geneva on the European clay swing. Same tier, same surface, same pre-Roland-Garros scheduling logic — the closest head-to-head substitute for players, sponsors and spectators.
- Millennium Estoril Open: Portuguese ATP 250 clay-court tournament on the same European clay swing week. Same ATP tier, same surface, similar mix of public ticketing via authorised reseller, VIP hospitality, and tiered corporate sponsorships.
- BMW Open (Munich): German ATP clay-court tournament (ATP 500) on the spring European clay swing. Same surface and season slot; higher tier and longer history, but a useful benchmark for hospitality-driven revenue mix and German-speaking corporate sponsorship appetite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gonet Geneva Open social profiles
Digital presenceGonet Geneva Open compliance and trust
Trust signalCompliance1 record
Gonet Geneva Open financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gonet Geneva Open leadership team
Management profileNumber of profiles
Profiles11 records
Gonet Geneva Open funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gonet Geneva Open M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gonet Geneva Open
What does Gonet Geneva Open do?
The Gonet Geneva Open is an annual ATP 250 clay-court tennis tournament organized by Geneva Trophy Promotion Sàrl at the Tennis Club de Genève in Parc des Eaux-Vives, Geneva, Switzerland. It operates over 8 days each year, hosting 28 main-draw singles players, 4 qualifiers, and 32 doubles players in approximately 54 matches. Revenue is generated through public ticket sales via Ticketcorner, VIP boxes and privilege seats via GPS Gold Performance Service SA, and a multi-tier corporate sponsorship program.
Is Gonet Geneva Open a public or private company?
Gonet Geneva Open is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gonet Geneva Open founded?
Gonet Geneva Open was founded in 2015. It employs 11 to 50 people.
Where is Gonet Geneva Open based?
Gonet Geneva Open is headquartered in Geneva, Switzerland, in the Europe region.
How does Gonet Geneva Open make money?
Three revenue lines are on record. Public Ticket Sales are the primary driver. The others are VIP Hospitality — Boxes & Privilege Seats and corporate Sponsorships.
Who are Gonet Geneva Open's main competitors?
Others on record are ATP Tour, Inc. and IMG (Endeavor). Swiss Indoors Basel is listed as a regional player. Broad incumbents are Mutua Madrid Open, Roland-Garros (FFT) and Rolex Monte-Carlo Masters. Direct peers are Tiriac Open (Bucharest), Open Parc Auvergne-Rhône-Alpes Lyon (Lyon Open), Millennium Estoril Open and BMW Open (Munich).
Does Gonet Geneva Open have an API?
No public API is recorded for Gonet Geneva Open.
What industry is Gonet Geneva Open in?
Gonet Geneva Open's product category is Professional Sports Events. Its primary akta.pro industry code is MPAKAEAE, Tennis & Racquet Sports Facilities. Its NAICS code is 71121.