Rip Curl School of Surf

What Rip Curl School of Surf does

Rip Curl School of Surf is a privately held, Bali-based water sports instruction business operating as the official branded surf school of global surf brand Rip Curl. Founded in 1998, the company delivers structured lessons across six disciplines — surfing, kite surfing, foiling, wing surfing, stand up paddling (SUP), and E-foiling — from six beach locations spanning Sanur, Legian, Kuta, Jimbaran, Canggu, and Yeh Gangga. It holds the distinction of being Indonesia's only fully certified and registered IKO (International Kite Organisation), ISA (International Surfing Association) SUP, and surf school, operating under standardized international curricula with certified instructors and equipment supplied by partners including Starboard, Airush, and Lift E-Foil.

The business operates a direct-to-consumer model that monetizes individual lessons, multi-level course packages, surf camps, equipment rentals, and instructor certification courses. Pricing is not publicly disclosed; bookings flow through the Megatix platform, WhatsApp, the company website, and hotel partner concierge desks — principally at an exclusive surf camp embedded inside the Mamaka by Ovolo hotel on Kuta Beach, and at a secondary partnership with the InterContinental Bali Resort at Jimbaran Beach. The company extends its brand through recurring events such as the Longboard SUP Revolution 2025 and The Cosmic Experience, exclusive Starboard Pro Rider Clinics, and CSR programs including coral nurseries and mangrove restoration with Ocean Gardener.

Strategic positioning combines the Rip Curl brand's global surf credibility with a Bali tourism distribution footprint, targeting tourists, beginner-to-intermediate surfers, water-sports enthusiasts, families, and eco-conscious travelers. The operational base is small (11 employees) and revenue is not disclosed, making the unit highly leveraged to Bali tourism seasonality and to the continuation of its exclusive commercial arrangements with hotels and equipment manufacturers.

Name

Rip Curl School of Surf

Legal name

Rip Curl School of Surf

Website

https://ripcurlschoolofsurf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Rip Curl School of Surf is a private Bali-based surf and water-sports school, founded 1998, offering certified lessons in surfing, kite surfing, foiling, wing surfing, SUP, and E-foiling across six beach locations, targeting tourists through Megatix bookings and exclusive hotel partnerships.

Ownership category

akta.pro rank

Product category

Water Sports Instruction and Surf School Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Surf school lessons
• Water sports instruction
• Kite surfing courses
• Stand up paddle lessons
• E-foil training

Headquarters

HQ city

Sanur

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Water Sports Lessons: Core revenue from structured lessons across six disciplines: surfing, kite surfing, foiling, wing surfing, stand up paddling, and E-foiling. Lessons sold as individual sessions or multi-level course packages with progressive skill development. Includes equipment rental and instructor guidance.
2. Surf Camp Packages: Surf camp experience at Mamaka by Ovolo hotel in Kuta Beach, Bali. Bundled accommodation and lesson packages targeting tourists seeking immersive surf experiences. Exclusive arrangement as the only hotel in the world to host an official Rip Curl School of Surf.
3. Promotional Packages: 2-for-1 promotional packages where booking for 2 persons pays for 1. Available for surf lessons, SUP lessons, snorkeling, foil lessons, kite lessons, wing lessons or combined packages during promotional periods.
4. Study Book Materials: Digital study materials for each water sport discipline including kite surfing levels 1-3, surfing, wing surfing, foiling, and SUP. Revenue from educational content complementing practical lessons.
5. CSR Activities: Coral nursery snorkel tours and mangrove restoration programs generating revenue through tour bookings while supporting environmental conservation initiatives.
6. Equipment Rental: Equipment rental for experienced water sports practitioners who want practice time. Extensive selection of Starboard paddle boards, foils, boards of various sizes available for rent.
7. Private Lessons: One-on-one private lessons for serious practitioners wanting accelerated learning. Private SUP, surf, and tow-in big wave lessons available with personalized instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Rip Curl School of Surf provides certified water sports instruction across six disciplines—surfing, kite surfing, foiling, wing surfing, stand up paddling, and E-foiling—delivered at six Bali beach locations by IKO- and ISA-certified instructors using premium equipment. Offerings are sold as individual lessons, multi-level course packages, surf camp bundles with hotel accommodation, equipment rentals, and instructor certification courses.

Product overview

Rip Curl School of Surf is a surf school and water sports adventure company offering expert instruction across multiple disciplines. The core offering consists of lesson-based products: Surfing Lessons, Kite Surfing Lessons, Foiling Lessons, Wing Surfing Lessons, Stand Up Paddle (SUP) Lessons, E-Foiling Lessons, and Longboarding Lessons. Add-on modules include ISA Instructor & Rescue Courses for professional certification and a Surf Camp package. Supplementary sub-products include CSR Programs (Mangrove Mob and Coral Nursery tours) and Exclusive Pro Rider Clinics. The school operates across multiple Bali locations including Sanur, Legian, Kuta, Jimbaran, and Canggu, with certified instructors and modern equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf Lessons Surf instruction for all skill levels including Beginner (Level 1), Intermediate (Level 2), Advanced (Level 3), Tow-In Big Waves, and Little Ripper program for kids under 13. Delivered at multiple Bali beach locations with video analysis for advanced students.
• Kite Surfing Lessons Kite surfing instruction following International Kite Organisation (IKO) curriculum with Levels 1-4, covering equipment preparation, launching, water skills, freestyle, and wave riding. Only fully certified and registered IKO kite surfing school in Indonesia.
• Foiling Lessons Hydrofoil instruction covering theory, equipment, safety, and techniques across Levels 1-4, including boat towing and wave riding. Uses equipment from partners Starboard and Foilm Bali.
• Wing Surfing Lessons Wing surfing instruction from land basics to advanced wing foiling across Levels 1-3, focusing on wind knowledge, jibes, tacks, and foil techniques.
• Stand Up Paddle (SUP) Lessons SUP instruction at Sanur and Jimbaran locations covering flat water paddling, wave surfing, and big wave riding across Levels 1-3, plus private one-on-one lessons. ISA SUP certified.
• E-Foiling Lessons Electric hydrofoil instruction using Lift E-Foil motor across Levels 1-3, plus Little Rippers program for ages 13-18. Features wireless controller and 15 power settings on Lift E-Foil motor with progressive skill development.
• Longboarding Lessons Classic longboard surfing instruction covering trimming, cross-stepping, and nose-riding across Levels 1-2, taught by world-class instructors.
• ISA Instructor & Rescue Courses Professional certification courses including ISA Level 1 SUP Instructor, ISA Level 1 Surf Instructor, and ISA Aquatic Rescue programs for individuals seeking instructor credentials.
• Surf Camp Surf camp experience located at Mamaka by Ovolo hotel in Kuta Beach, Bali. Bundled accommodation and surf instruction packages; only hotel in the world to host an official Rip Curl School of Surf.
• Equipment Rental Equipment rental for experienced water sports practitioners who want practice time. Extensive selection of Starboard paddle boards, foils, and boards of various sizes available for rent at Sanur and other locations.
• Exclusive Pro Rider Clinics Exclusive clinics led by Starboard Pro Riders Benoit Carpentier, Zane Schweitzer, and Ollie O'Reilly featuring latest gear testing and advanced SUP techniques. Hands-on experience with latest Starboard SUP equipment and innovation.
• Study Book Materials Digital study materials for each water sport discipline including kite surfing levels 1-3, surfing, wing surfing, foiling, and SUP. Educational content complementing practical lessons.
• CSR and Environmental Programs Corporate Social Responsibility initiatives including Mangrove Mob (cleaning and planting mangroves), Coral Nursery Snorkel Tour (reef restoration education), and environmental conservation programs in partnership with Ocean Gardener and other organizations.

Quantifiable outcome

• Three-day Longboard SUP Revolution 2025 event with competitors from around the world
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Longboard SUP RevolutioncoreStrategic or Co-development Partner · 18 April 2025Longboard SUP Revolution is a global SUP phenomenon that partners with Rip Curl School of Surf to host events including The Cosmic Experience April 18-22, 2025 and Longboard SUP Revolution 2025 April 18-20, 2025 in Sanur, Bali.
• Rip CurlcoreStrategic or Co-development PartnerRip Curl is the parent brand providing brand licensing, credibility, and access to Rip Curl Team Rider Manual for advanced instruction. Rip Curl School of Surf operates as an official brand extension of Rip Curl. Part of Rip Curl Planet environmental initiative combining surf culture with ocean conservation.
• Mamaka by OvolocoreChannel Partner/ Reseller/ DistributorExclusive surf camp location at Mamaka by Ovolo hotel in Kuta Beach. Only hotel in the world to have an official Rip Curl School of Surf. Provides bundled accommodation and lesson packages for tourists.
• International Kite Organisation (IKO)coreTechnology or IntegrationIKO accreditation for kite surfing courses. Rip Curl School of Surf is the only fully certified and registered IKO campus in Indonesia. Provides standardized curriculum and certification for kite surfing instruction.
• International Surfing Association (ISA)coreTechnology or IntegrationISA SUP and surf certification through ISA Instructor & Rescue Courses offered at Rip Curl School of Surf. Courses include ISA Level 1 SUP Instructor, ISA Level 1 Surf Instructor, and ISA Aquatic Rescue certification.
• StarboardcoreGTM or Marketing PartnerEquipment partner providing Starboard paddle boards and SUP equipment. Hosts exclusive clinics led by Starboard Pro Riders Benoit Carpentier and Zane Schweitzer. Brand represented at Longboard SUP Revolution 2025 events with demo day.
• Ocean GardenercoreStrategic or Co-development PartnerEnvironmental partnership for coral restoration program. Collaborates on coral nursery in Sanur with Rip Curl School of Surf and Rotary Club Bali Action. Provides educational workshops on coral propagation and reef restoration.
• Plastic BankminorStrategic or Co-development PartnerEnvironmental partner addressing plastic pollution in Bali. Part of Rip Curl Planet initiative collaborating on awareness programs and sustainable practices.
• Crafting CoralminorStrategic or Co-development PartnerCoral restoration partnership for coral reef rehabilitation. Collaborates with Rip Curl School of Surf on coral planting efforts and educational activities at Bali Ocean Days.
• Kevala CeramicsminorStrategic or Co-development PartnerEco-friendly ceramics partner collaborating on ocean sustainability initiatives. Participates in Bali Ocean Days events showcasing sustainable ocean practices.
• SMIKminorGTM or Marketing PartnerSurfboards brand owned by Scott McKercher, founder of Longboard SUP Revolution. Co-host of The Cosmic Experience event April 18-22, 2025. Brand represented at event festival with product showcase.
• InterContinental Bali ResortcoreChannel Partner/ Reseller/ DistributorSurf school location at InterContinental Bali Resort, Jimbaran Beach. Provides surfing instruction for hotel guests at gentle, consistent surf spot suitable for all skill levels. Post-lesson access to Sunset Bar.
• Rotary Club Bali ActionminorStrategic or Co-development PartnerCollaborates with Rip Curl School of Surf and Ocean Gardener on coral nursery development in Sanur. Supports environmental conservation programs.
• Sea TressminorStrategic or Co-development PartnerEnvironmental partner for ocean conservation initiatives. Part of Rip Curl Planet collaboration addressing marine ecosystem protection in Bali.
• Sea SoldiersminorStrategic or Co-development PartnerEnvironmental partner collaborating on ocean conservation awareness. Part of Rip Curl Planet initiative raising awareness about plastic pollution and marine protection.
• Breman BreweryminorGTM or Marketing PartnerFestival booth participant at Longboard SUP Revolution 2025 event showcasing products at beach festival alongside other lifestyle and surf brands.
• SunovaminorGTM or Marketing PartnerFestival booth participant at Longboard SUP Revolution 2025 event. Showcased latest SUP innovation and surfboard craftsmanship at beach festival.
• Sustain SurfcoreStrategic or Co-development PartnerSustain Surf provides environmental responsibility framework and representation at events like WOAH Festival. Jonni Deaker represents Rip Curl School of Surf's environmental commitment through coral nurseries, planting projects, and mangrove restoration.
• MegatixcoreChannel Partner/ Reseller/ DistributorPrimary booking platform partner for all lesson and event bookings. Handles ticketing and reservations for surfing, kite surfing, foiling, wing surfing, SUP, E-foiling courses and Longboard SUP Revolution events.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Raggamuffin Surf School Bali: Long-established Bali surf school (founded in 1983) operating out of Bingin/Uluwatu offering surf lessons, SUP tours, and beginner programs. Targets the same tourist demographic with comparable certified-instructor lesson structures.
• Mojosurf Australia: Established surf school operator in Australia and Bali offering learn-to-surf packages, surf camps, and instructor certification. Highly comparable business model with multi-location tourism-targeted surf instruction.
• Surf Simply (Costa Rica): Premium surf coaching retreat operator in Nosara, Costa Rica offering multi-day surf coaching camps with structured video analysis curricula. Comparable coaching-retreat model targeting tourists seeking immersive skill development.
• Pro Surf School Bali: Direct Bali competitor providing surf lessons, SUP, and other water sports instruction targeting tourists at multiple Bali beaches. Competes on similar pricing tiers and lesson packages including beginner-to-advanced curricula.
• Odyssey Surf School Bali: Direct Bali-based competitor offering multi-discipline surf and water sports lessons with ISA/IKO certified instructors across multiple Bali beach locations. Operates similar direct-to-consumer model targeting international tourists seeking structured lessons.
• Bali Surf Lessons: Smaller Bali-based surf school offering private and group lessons across Kuta, Canggu, and Seminyak. Directly competes for the same tourist customers on lesson pricing and beginner-to-intermediate curriculum structures.

Broad incumbents

• Billabong Surf School: Billabong, as a global surf brand, runs affiliated surf school programs in key markets. Similar brand-affiliation model leveraging parent brand recognition to drive lesson bookings and credibility with beginner tourist customers.
• Quiksilver Surf School: Quiksilver operates licensed surf schools globally under its iconic surf brand, analogous to how Rip Curl School of Surf operates under Rip Curl. Comparable brand-extension model with surf instruction positioning, though Quiksilver has broader apparel portfolio.

Others

• Starboard (SUP & Foil): Equipment partner that supplies paddle boards, foils, and runs SUP Pro Rider Clinics at the school. Functions as both supplier and ecosystem participant enabling the school's advanced water sports offerings and event hosting.
• GetYourGuide / activity booking platforms: Major online activity-booking aggregators that distribute surf and water sports lessons to tourists. They represent indirect channel partners and competitive substitution for the school's direct booking via Megatix and WhatsApp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rip-curl-school-of-surf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rip Curl School of Surf