Rise Above Basketball

What Rise Above Basketball does

Rise Above Basketball (RAB) is a private basketball enrichment program founded in 2012 and based in Hingham, Massachusetts, serving youth and high school athletes across Massachusetts' South Shore and New England. The company fields seasonal AAU teams (Summer, Spring and Fall) across three core programs: Youth Boys (grades 3 through varsity), Youth Girls (grades 4-8), and a High School program built around college recruitment exposure. Its portfolio also includes camps and clinics and a college placement service that combines tournament participation, live-period exposure events, Hudl-produced highlight films, and recruitment seminars for parents and players.

RAB's go-to-market is community-led and direct-to-consumer: families discover the program through local reputation and social channels (Instagram, Twitter, Facebook) and register via Google Forms for tryouts, with no intermediaries. Revenue is generated through seasonal AAU program fees, tryout registration fees, camps and clinics, and bundled college placement services; pricing is not publicly disclosed. The only technology in active use is Hudl for video capture and editing; there is no proprietary software platform, mobile app, or API.

The organization operates as a brand under 3STEP Sports, a larger youth sports conglomerate, and since 2018 has placed 50+ student-athletes at the collegiate level across more than 30 institutions including Division I programs. In January 2024 it formed a strategic partnership with Basketball Club Rhode Island (BCRI), creating a jointly controlled regional alliance extending reach from the South Shore into Rhode Island.

Name

Rise Above Basketball

Legal name

Rise Above Basketball

Website

https://riseabovebasketball.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise Above Basketball is a private South Shore, Massachusetts AAU basketball enrichment program founded in 2012 that runs seasonal youth boys, youth girls, and high school teams, plus camps, clinics, and college placement services, and has placed 50+ athletes at the collegiate level.

Ownership category

akta.pro rank

Product category

Youth Basketball Training & AAU Programs

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• AAU basketball program
• Youth basketball training
• Basketball skills development
• College recruitment services
• Basketball camps clinics

Headquarters

HQ city

South Shore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. AAU Basketball Program Fees: Seasonal AAU basketball program fees covering team practices, tournaments, and coaching. The program offers Youth Boys (grades 3rd-Varsity), Youth Girls (grades 4th-8th), and High School teams during Summer, Spring, and Fall seasons.
2. Camps & Clinics: Basketball camps and clinics providing skill development training, offered at discounted rates for youth participants with at least 5 local tournaments and destination tournaments for team participants.
3. Tryout Registration: Registration fees for tryouts to join the basketball club programs at various age levels.
4. College Placement Services: College placement advising and recruitment services included as part of the high school program, including highlight films, recruitment seminars, and college advising.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rise Above Basketball (RAB) is a basketball enrichment program based in South Shore, MA that provides seasonal AAU teams for youth boys (grades 3 through varsity), youth girls (grades 4-8), and high school athletes, along with skill development camps, clinics, and college placement/recruitment services. Founded in 2012, the program emphasizes fundamentals, basketball IQ, and character building, with a stated track record of sending 50+ student-athletes to collegiate programs.

Product overview

Rise Above Basketball is a basketball enrichment program offering a unified portfolio of services including AAU teams for youth boys (3rd grade-varsity), youth girls (4th-8th grade), and high school programs. The company also provides camps, clinics, college placement advising, and recruitment services. Founded in 2012 and located in South Shore, MA, the program emphasizes fundamentals, skill development, and sending athletes to collegiate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Boys Program
• Youth Girls Program
• High School AAU Program
• Camps & Clinics
• College Placement & Recruitment Services
• RAB AAU Teams

Quantifiable outcome

• 50+ student-athletes sent to collegiate level since first graduating class in 2018
• +3 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Basketball Club Rhode Island (BCRI)majorStrategic or Co-development Partner · 15 January 2024Rise Above Basketball and Basketball Club Rhode Island have partnered to combine their basketball programs. Both organizations share similar values around academics, skill development, fundamentals, and character building. BCRI has sent 35+ student-athletes to the collegiate level including five at the Division I level over their first four years. The partnership aims to continue the success built on the south shore of Massachusetts.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mass Rivals: Massachusetts-based AAU and grassroots basketball program offering team play, skills training, and college exposure for youth and high-school athletes, directly overlapping RAB's core offering in the same geography.
• New England Playaz: Long-running New England AAU program with a national-tournament presence and a track record of college placements, competing with RAB for elite high-school talent in the same regional market.
• The Hoop Group: Northeast-based grassroots basketball organization running AAU teams, showcases, and skill events with a strong college-exposure offering; comparable to RAB's high-school program in product and customer base.
• City Rocks Basketball: Established New England AAU basketball program with a similar age-tiered team structure and a strong college-placement pipeline; competes with RAB for elite high-school athletes across the Northeast.
• Basketball Club Rhode Island (BCRI): Rhode Island-based AAU basketball club that recently partnered with Rise Above Basketball; operates the same age-tiered AAU team model with a similar college-placement value proposition (35+ athletes placed, 5 at D-I). Effectively RAB's combined-program peer and now formal partner.

Broad incumbents

• Under Armour Association (UAA): National grassroots basketball circuit sponsored by Under Armour that competes with independent AAU programs like RAB for elite high-school athlete participation and college exposure.
• 3STEP Sports (corporate): National youth-sports platform and RAB's parent company; operates multiple AAU and grassroots basketball brands across the U.S. and represents the broader competitive context and strategic ceiling for RAB.
• IMG Academy: National multi-sport training and boarding institution offering elite basketball development and college placement at scale; represents the upper-bound, full-stack competitor that competes with RAB's exposure value proposition.

Emerging players

• Phenom University: Emerging national AAU and exposure platform combining elite tournament play with recruiting content; comparable to RAB on the exposure/college-placement dimension but operating at a larger national scale.

Regional players

• WeR1 Sports / NY Jayhawks: Northeast AAU powerhouse operating elite showcase teams and high-visibility events; competes with RAB indirectly for the same pool of recruitable high-school athletes and for tournament-exposure slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Rise_AboveBball
• Facebookfacebook.com/RiseAboveBball
• Instagraminstagram.com/rise_abovebball
• LinkedInlinkedin.com/company/rise-above-basketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Above Basketball