Rise Leadership

What Rise Leadership does

Rise Leadership AZ is a privately held leadership coaching and training company founded in 2025 and headquartered in Scottsdale, Arizona. The company serves the construction industry, specifically frontline leaders — foremen, superintendents, project managers, and rising talent stepping into leadership roles — who often receive rapid promotions without formal management training. Its product portfolio consists of two self-paced online courses (Management Fundamentals at $347 and Leadership Essentials at $297), available individually or as a bundle at $599, plus The Rise Leader Podcast as a content and brand extension. Underlying delivery is straightforward: a Squarespace-hosted website with video lessons, downloadable workbooks, and an email newsletter system — no proprietary AI, software platform, or data infrastructure is disclosed.

The business operates a dual go-to-market motion. Individuals self-enroll in online courses via direct website purchase (one-time, lifetime access), while organizations procure team-based group enrollment or tailored custom cohorts requiring a minimum of 12 attendees, delivered either in person in the Greater Phoenix area or virtually via webinar at quote-based pricing. Distribution is anchored by The Rise Leader Podcast, which functions as community-led thought leadership and has attracted recurring sponsorships from construction-adjacent firms (Team 212, Learning Edge LLC, Burgess, Charm Restoration). The company is co-founded and led by Jeff Eschliman (CEO) and Bill Washburn (Instructor), who together bring 60+ years of construction industry experience, which the company positions as its core credibility differentiator against generic leadership training providers.

Name

Rise Leadership

Legal name

Rise Leadership AZ

Website

https://riseleadershipaz.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise Leadership AZ is a coaching and training company that provides online courses and custom cohort programs in leadership development for frontline leaders and organizations in the U.S. construction industry.

Ownership category

akta.pro rank

Product category

Professional Leadership Training

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industry

Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Leadership training
• Construction industry coaching
• Professional development courses
• Frontline leader development
• Corporate training cohorts

Headquarters

HQ city

Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Course Sales: Self-paced online courses sold as one-time purchases. Individual courses (Management Fundamentals at $347, Leadership Essentials at $297) or bundled courses ($599) are available for immediate enrollment through the website.
2. Custom Cohort Programs: Tailored leadership training programs delivered to organizations either in-person (Greater Phoenix area) or virtually via webinar. Requires minimum 12 attendees. Pricing is quote-based with group rates and invoicing options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rise Leadership sells self-paced online leadership courses (Management Fundamentals at $347, Leadership Essentials at $297, and a $599 bundle) targeting frontline leaders in the construction industry. The company also delivers custom cohort training programs for organizations in-person (Greater Phoenix area) or virtually via webinar, requiring a minimum of 12 attendees. The Rise Leader Podcast serves as a content extension and brand-building platform.

Product overview

Rise Leadership offers a portfolio of leadership development programs centered around two core online courses: Management Fundamentals (5 modules, $347) and Leadership Essentials (4 modules, $297), available individually or as a combined bundle ($599). The company also operates The Rise Leader Podcast as a content and brand extension. Programs are delivered in self-paced online format, with group enrollment and custom in-person/virtual cohorts available for organizations (minimum 12 attendees). The curriculum emphasizes practical, real-world leadership skills for construction and field leaders rather than theoretical approaches.

Differentiator

Problem solved

Functional benefit

Brands

• The Rise Leader Podcast: A podcast featuring interviews with construction industry leaders on leadership, business growth, and professional development topics.

Products and services

• Management Fundamentals A five-module self-paced online course designed to help frontline leaders set expectations, communicate effectively, manage priorities, and build team culture. Priced at $347.00 one-time.
• Leadership Essentials A four-module self-paced course focused on coaching, navigating hard conversations, driving accountability, and leading with influence and clarity. Priced at $297.00.
• Management Fundamentals & Leadership Essentials (Course Bundle) A bundled combination of both Management Fundamentals and Leadership Essentials courses, offering nine modules at $599.00 (saving $45 from purchasing separately).
• Custom Cohort Programs Tailored leadership training programs delivered to organizations either in-person (Greater Phoenix area) or virtually via webinar. Requires minimum 12 attendees. Quote-based pricing with group rates and invoicing options.
• Group Enrollment Team enrollment options for organizations with group rates and invoicing, enabling multiple leaders to develop together through the online courses.
• The Rise Leader Podcast A podcast series featuring interviews with industry leaders on topics including leadership development, construction management, accountability, and personal growth.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Team 212minorGTM or Marketing Partner · 28 May 2025Episode 01 sponsor of The Rise Leader Podcast. Team 212 is a program focused on goal setting and accountability. Partner provides sponsorship support and is featured in podcast episode and show notes.
• Burgess IncorporatedminorGTM or Marketing Partner · 21 April 2025Sponsor of Episodes 06, 07, and 08 of The Rise Leader Podcast. Burgess provides third-party quality assurance inspections for construction. Arizona Division President Michael Quade appeared as podcast guest discussing construction quality standards.
• Charm RestorationminorGTM or Marketing Partner · 21 April 2025Featured in Episode 07 of The Rise Leader Podcast. Owner Kenny DeHill appeared as guest discussing career exposure and professional development. Charm Restoration specializes in water, fire, and mold mitigation services.
• Learning Edge LLCminorGTM or Marketing Partner · 20 March 2025Sponsor of Episode 02 and featured in Episodes 03 and 05 of The Rise Leader Podcast. Learning Edge LLC provides energy-efficient building education. President Daran Wastchak appeared as podcast guest discussing leadership in building science and energy efficiency.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dale Carnegie Training: Dale Carnegie Training provides leadership, communication, and management courses to individuals and organizations worldwide via in-person and online formats. It is a direct peer to Rise Leadership's structured course-plus-cohort model, although without the construction-specific vertical focus.
• Ken Blanchard Companies: Ken Blanchard Companies delivers leadership training programs (e.g., Situational Leadership) and coaching to corporate and individual customers. It is a direct competitor to Rise Leadership in the corporate leadership development space, with a similar model of structured content plus in-person/virtual delivery, though aimed at a broader, non-vertical audience.
• Vistage Worldwide: Vistage runs peer advisory groups and executive coaching for CEOs and business leaders, with a localized chapter model. It is comparable to Rise Leadership's custom cohort concept but at a more senior (executive) level and without a construction-industry specialization.

Others

• National Association of Home Builders (NAHB): NAHB is a trade association that provides education, certification, and training programs to homebuilders. It is comparable to Rise Leadership as an established provider of construction-industry training, with the key difference being NAHB's association/membership model and broader scope beyond leadership.

Broad incumbents

• DDI (Development Dimensions International): DDI is a global leadership and talent development firm offering assessment, training, and coaching for frontline leaders and managers. It is a close functional peer to Rise Leadership's frontline-leader focus, but operates as a large consultancy serving enterprise rather than as a vertical specialist.
• FranklinCovey: FranklinCovey is a large, established leadership and organizational performance company offering training, coaching, and content (e.g., The 7 Habits) to enterprises globally. It is comparable to Rise Leadership as a leadership development provider, but operates at much broader scale with a general-management (not construction-vertical) focus.

Emerging players

• MasterClass: MasterClass is a subscription-based online learning platform featuring expert-led video courses. It is comparable to Rise Leadership in its self-paced online course delivery model, though its content is broader (not construction-vertical) and its GTM is consumer-scale rather than B2B cohort-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rise-leadership-az

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Leadership