RISE 'N' GRIND FITNESS

What RISE 'N' GRIND FITNESS does

Rise 'N' Grind Fitness is a boutique personal training studio founded in 2011 by certified personal trainer Andre Luke and headquartered at 2433 Mariner Square Loop Unit #105 in Alameda, California. The company delivers one-on-one personalized training, group training (boot camps and partner/couples sessions), specialty programs (half marathon/triathlon prep, kickbox, CrossFit, pre/postnatal), off-site in-home training within a 15-mile radius, corporate wellness programs, integrated nutrition planning via staff Registered Dietitian Nutritionist Gretta C. Corig, and premium fitness retreats in Lake Tahoe. The business employs 6 people and operates as a service-based studio with no proprietary technology platform.

The go-to-market is direct-to-consumer and sales-led, anchored by a free introductory session as the primary conversion mechanism, supplemented by referrals, an extensive testimonials section on the website, and before/after photo galleries. Revenue is generated through professional services fees for individual sessions, group training, corporate wellness packages (three-tier offering targeting Bay Area employers), one-off retreat participation, and nutrition planning. Pricing is quote-based rather than publicly disclosed, with freemium entry for new clients and mileage charges for off-site training beyond 15 miles.

The company is privately held, founder-owned, and bootstrapped, with no venture capital, private equity, or institutional investment. It has no parent company, no subsidiaries, no patents or trademarks, and no disclosed partnerships. The core differentiator is the founder's personal brand, long-tenured client relationships evidenced by multi-year testimonials, and a holistic training-plus-nutrition service offering that combines accountability with customized programming for individuals, special populations, and corporate clients.

Name

RISE 'N' GRIND FITNESS

Legal name

Rise 'N' Grind Fitness

Website

https://risengrindfitnessgym.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise 'N' Grind Fitness is a boutique personal training studio in Alameda, California, founded in 2011, offering 1-on-1 training, group classes, specialty programs, corporate wellness, nutrition planning, and Lake Tahoe retreats for individual adults and Bay Area employers.

Ownership category

akta.pro rank

Product category

Personal Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Outdoor Fitness & Park Bootcamps (HSADABAC), Weight Gain & Muscle-Building Nutrition (HSADAFAC), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

Keywords

• Personal fitness training
• Corporate wellness programs
• Group boot camp classes
• Nutrition planning services
• Fitness retreat experiences

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Personal Training Sessions: One-on-one personalized training sessions delivered at the gym facility or off-site at client locations. Revenue is generated through session-based fees for individual training programs tailored to client goals.
2. Group Training Programs: Boot camp and partner/couples fitness training sessions delivered in group settings. Offers variety in programming with team games and outdoor environments.
3. Corporate Wellness Programs: Three-tier corporate wellness offering: wellness seminars, individual personal training for employees, and group personal training programs for teams of 5-10 participants. B2B revenue stream targeting Bay Area employers.
4. Specialty Training Programs: Specialized training services including half marathon/triathlon preparation, kickbox training, CrossFit training, and pre/postnatal training. Premium programming targeting specific fitness niches.
5. Nutrition Planning: Nutrition information gathering and planning services. Nutrition plans come with training programs or can be purchased individually, integrated with fitness training for holistic client outcomes.
6. Fitness Retreats: Fitness retreats offered in Lake Tahoe, providing immersive fitness experiences that nurture body, mind, and soul. Premium destination-based offering with limited participant spots.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rise 'N' Grind Fitness is a boutique personal training studio in Alameda, California delivering one-on-one and group training sessions, specialty programs (CrossFit, Kickbox, Half Marathon/Triathlon, Pre/Postnatal), corporate wellness packages, integrated nutrition planning, and destination fitness retreats in Lake Tahoe. Services are delivered by founder Andre Luke (Certified Personal Trainer) and Gretta C. Corig (Registered Dietitian Nutritionist) at the company's Mariner Square facility, at client homes within a 15-mile radius, or at Bay Area corporate worksites.

Product overview

Rise 'N' Grind Fitness is a fitness training company offering a comprehensive suite of services centered around personal training. The core offering includes 1-on-1 personal training, group training (Boot Camp, partner/couples sessions), and specialty programs (Kickbox, CrossFit, Half Marathon/Triathlon, Pre/Post Natal). The company also provides corporate wellness packages and nutrition planning services. Additional offerings include fitness retreats in Lake Tahoe, healthy recipes, and complimentary free sessions for new clients. The services are designed for clients at all fitness levels, from beginners to those preparing for athletic competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-On-1 Personal Training Personalized one-on-one training sessions at the Alameda facility where a dedicated trainer tailors workouts to individual abilities and needs, incorporating resistance training, cardiovascular routines, and nutrition guidelines. Designed for individual adults seeking customized coaching for weight loss, muscle gain, or general fitness improvement.
• Group Training (Boot Camp and Partner/Couples) Group fitness offerings including fast-paced Boot Camp sessions designed to push participants safely in a supportive team environment, and partner/couples training for friends, spouses, or coworkers training together with weekly progress tracking and motivational support.
• Half Marathon Training Custom training schedules for half marathon preparation at 13.1 miles (21.1K), designed to build endurance and help clients achieve personal race-day goals. Targeted at amateur endurance athletes in the Bay Area preparing for half marathon events.
• Triathlon Training Training programs combining swimming, cycling, and running with detailed schedules to prepare clients for triathlon competitions. Targeted at amateur endurance athletes preparing for multi-discipline race events.
• Corporate Wellness Seminar 60-minute workplace seminars covering stress management, wellness in the workplace, and travel and exercise nutrition, recommended on a monthly basis. Delivered at Bay Area employer worksites as part of the studio's corporate wellness offering.
• Corporate Individual Personal Training Packages of eight or twelve 50-minute personal training sessions delivered at the client worksite or at the Rise 'N' Grind facility, tailored to individual employee fitness goals. Targeted at Bay Area employers offering employee wellness benefits.
• Corporate Group Personal Training Four-week group exercise programs with one trainer conducting weekly one-hour sessions for teams of 5-10 participants at the employer worksite. Targeted at Bay Area employers seeking team-based wellness programming.
• Off-site and In-Home Personal Training Personalized 50-minute training sessions delivered at the client's home or another offsite location within a 15-mile radius of Alameda, with additional mileage charges beyond 15 miles. Targeted at individual clients who prefer training at their residence or chosen location.
• Pre/Post Natal Training Exercise programs designed for pregnant women and post-partum recovery, focusing on posture, stomach muscles, pelvic floor, and gradual return to fitness. Targeted at expectant and new mothers seeking safe supervised programming.
• Kickbox Training Cardiovascular and resistance training combining drills and exercises utilizing trainers as targets, designed to burn up to 500 calories per hour while targeting the midsection, legs, arms, thighs, and glutes. Targeted at individual clients seeking a high-intensity specialty format.
• CrossFit Training High-intensity functional movement training including warm-up, skill development, and WOD (Workout of the Day) sessions using various equipment. Targeted at individual clients seeking CrossFit-style programming.
• Nutrition Plans Comprehensive nutrition assessment and planning services including diet analysis, lifestyle evaluation, and personalized nutrition guidance, available bundled with training programs or purchased individually. Delivered by in-house Registered Dietitian Nutritionist Gretta C. Corig.
• Fitness Retreats in Lake Tahoe Immersive destination fitness retreats in Lake Tahoe, California that nurture body, mind, and soul through structured fitness experiences, offered with limited participant spots. Targeted at individual clients seeking premium destination-based wellness experiences.

Quantifiable outcome

• Clients have documented losing 60+ pounds through consistent training programs
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• CrossFit (CrossFit, Inc.): Functional fitness and CrossFit training methodology with affiliate gym network. Rise 'N' Grind explicitly offers CrossFit training, placing it in direct overlap with the broader CrossFit affiliate ecosystem.
• F45 Training: Functional group training franchise combining HIIT, strength, and cardio in 45-minute classes. Comparable to Rise 'N' Grind's group/boot camp programming in format and target demographic.
• GYMGUYZ: In-home and on-site personal training franchise operating with a mobile model. Directly comparable to Rise 'N' Grind's off-site/in-home training service within a defined radius, targeting the same individual and corporate client base.
• Barry's Bootcamp: Premium boutique bootcamp concept combining strength and cardio in group sessions. Closely aligned with Rise 'N' Grind's boot camp packages and group training revenue stream in terms of format and price tier.
• Orangetheory Fitness: National boutique fitness franchise offering group personal training in a structured, technology-assisted format. Comparable to Rise 'N' Grind's group training and boot camp offerings with similar high-intensity, results-driven positioning.
• SoulCycle: Premium boutique fitness brand offering instructor-led group classes. While modality-specific to indoor cycling, it competes for the same premium Bay Area boutique fitness customer and price point as Rise 'N' Grind.

Broad incumbents

• 24 Hour Fitness: National chain fitness club where Rise 'N' Grind's founder Andre Luke was featured in a Biggest Loser commercial. Operates broader fitness facilities at lower price points and overlaps with Rise 'N' Grind's weight-loss transformation positioning.
• Life Time Fitness: Premium multi-service fitness and wellness club chain. Provides a broader portfolio of personal training, group classes, nutrition, and spa services that overlaps with Rise 'N' Grind's integrated fitness-plus-nutrition offering at scale.
• Equinox: Luxury fitness club with strong Bay Area presence. Competes for affluent, results-oriented personal training clients with a broader amenity set including group classes, spa, and nutrition services.

Emerging players

• Peloton: Connected fitness platform offering on-demand and live instructor-led classes plus hardware. Not a direct in-person competitor but increasingly substitutes for boutique in-person training in Bay Area households, particularly for strength and conditioning content overlapping Rise 'N' Grind's specialty offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rise-'n'-grind-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RISE 'N' GRIND FITNESS