GYMGUYZ
GYMGUYZ is the world's largest in-home and on-site personal training franchise, delivering certified trainers, equipment, and customized workouts to clients' homes, offices, and outdoor spaces across 1,300+ cities in the US, UK, and Canada, with Middle East expansion underway.
- Company typePrivate
- Founded2008
- HeadquartersPlainview, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What GYMGUYZ does
GYMGUYZ, founded in 2008 by Josh York, is a privately held franchise company that operates the world's largest in-home and on-site personal training system, delivering certified trainers, equipment, and customized workout programs directly to clients' homes, offices, parks, and other locations via a fleet of branded red vehicles. The service portfolio spans in-home, on-site, and virtual personal training, plus specialized modules including cardio fitness, strength training, group training, nutrition counseling, weight loss and toning, senior fitness, pre-natal exercise, youth and teen fitness, sports conditioning, stretching, and Assisted Stretch services. The proprietary GG Team App supports client assessments and is reported to drive 26% higher sales conversion and nearly 10% higher average revenue per transaction.
The company makes money through a franchise model that combines upfront franchise fees and ongoing royalties from independent franchisees with direct-to-consumer training revenue and B2B corporate wellness contracts. GYMGUYZ serves individual residential clients (busy professionals, families, seniors, youth), corporate clients, schools, hospitals, and residential communities across 1,300+ cities in the United States, United Kingdom, and Canada, with master-franchise-led expansion into Saudi Arabia, the UAE, Egypt, and Morocco through a partnership with Bait Al Batterjee Group. Customers enter via a free initial assessment, and the company reports a net promoter score over 90, roughly 50% above the fitness industry average. The company is founder-owned, headquartered in Melville, New York, and has not disclosed external institutional capital or revenue figures.
GYMGUYZ firmographics
Firmographics- Name
- GYMGUYZ
- Legal name
- GYMGUYZ, LLC
- Website
- https://gymguyz.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GYMGUYZ is the world's largest in-home and on-site personal training franchise, delivering certified trainers, equipment, and customized workouts to clients' homes, offices, and outdoor spaces across 1,300+ cities in the US, UK, and Canada, with Middle East expansion underway.
- Ownership category
- akta.pro rank
GYMGUYZ industry classification
Industry- Product category
- Personal Training Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB), Youth & Teen Personal Training (HSADAAAJ), Small-Group Personal Training (Semi-Private) (HSADAAAN), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where GYMGUYZ is headquartered
LocationHeadquarters
- HQ city
- Plainview
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GYMGUYZ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: Revenue generated from franchise owners who pay fees to operate GYMGUYZ territories. The company expands through franchise signings and territory sales across the U.S. and internationally.
- Personal Training Sessions: Individual and group personal training sessions delivered to clients at their homes, offices, or outdoor locations. Services include customized fitness programs, nutrition counseling, and various specialty training programs.
- Corporate Wellness Programs: B2B corporate fitness programs offered to businesses, schools, hospitals, and residential communities. GYMGUYZ partners with local businesses to integrate on-site fitness into wellness offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free Initial Assessment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GYMGUYZ product offering
Product offeringCore offering
GYMGUYZ delivers mobile personal training services by sending certified personal trainers, fitness equipment, and customized workout programs directly to clients' homes, offices, or outdoor locations via branded red vehicles. The offering spans in-home, on-site, and virtual training, with additional specialty programs (cardio, strength, group, senior, youth, pre-natal, weight loss, sports conditioning, assisted stretching) and corporate wellness packages. The proprietary GG Team App supports client assessments that drive a 26% higher sales conversion and approximately 10% higher average revenue per transaction.
Product overview
GYMGUYZ operates as a mobile, franchise-based fitness company offering in-home, on-site, and virtual personal training services. The core offering delivers certified personal trainers and equipment directly to clients' homes, offices, and outdoor spaces via branded red vehicles. The service portfolio includes specialized training modules (Cardio Fitness, Strength Training, Group Training, Nutrition Counseling, Weight Loss & Toning, Senior Fitness Training, Pre Natal Exercise, Youth Teen Fitness, Sports Conditioning, Stretch Sessions, Assisted Stretch Services, Weight Resistance Training), corporate wellness programs, and meal services via Trifecta Nutrition partnership. The proprietary GG Team App supports client assessments and drives sales conversion. The company serves over 1,300 cities across the United States, United Kingdom, and Canada, with expansion into Middle East markets.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Personal Training Mobile personal training delivered to clients' homes, home gyms, backyards, local parks, or apartment/condo gyms. Certified trainers arrive in branded red vehicles with all equipment and run customized workout programs based on a proprietary body, fitness, and nutritional assessment.
- On-Site Personal Training Personal training delivered at client workplaces, corporate offices, schools, hospitals, or residential community locations. Branded vehicles bring trainers and equipment to the site so clients can train without leaving their facility.
- Virtual Personal Training Remote, live personal training sessions delivered virtually for clients who want GYMGUYZ coaching without an in-person visit. Offers flexibility for traveling clients or those outside mobile service areas.
- Corporate Fitness Programs B2B workplace wellness solutions that bring on-site fitness programs to businesses. Includes customized corporate wellness offerings for employee health, productivity, and retention, delivered via partnerships with local GYMGUYZ franchisees.
- Assisted Stretch Services Professional assisted stretching services delivered by certified trainers at client locations to improve flexibility, support recovery, prevent injury, and enhance overall mobility.
- Meal Services (Trifecta Nutrition Partnership) Organic meal delivery bundled with GYMGUYZ personal training through a partnership with Trifecta Nutrition, combining in-home fitness with nutrition support for weight loss, toning, and overall health goals.
- Specialty Personal Training Programs Suite of specialty training modules delivered through GYMGUYZ's mobile personal training model, including Cardio Fitness, Strength Training, Group Training, Nutrition Counseling, Weight Loss & Toning, Senior Fitness Training, Pre Natal Exercise, Youth Teen Fitness, Sports Conditioning, Stretch Sessions, and Weight Resistance Training, each tailored to a specific goal or population.
Quantifiable outcome
- Net promoter score (NPS) over 90, nearly 50% higher than fitness industry average
- +3 more outcomes
Companies that use GYMGUYZ
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
GYMGUYZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GYMGUYZ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Bait Al Batterjee Group (BAB)flagshipMaster franchise agreement for Middle East expansion into Saudi Arabia, UAE, Egypt, and Morocco. Includes at least 80 new territories in Saudi Arabia and UAE. Represents a major international expansion initiative for GYMGUYZ with a regional partner.
- Trifecta NutritioncorePartnership with Trifecta, the nation's largest organic meal delivery service, to offer the best in nutrition and fitness services in the U.S. for their customers. Combines GYMGUYZ's in-home personal training with Trifecta's meal delivery services for comprehensive health and fitness solutions.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
GYMGUYZ competitors and assessment
Company assessmentDirect peers
- TITLE Boxing Club: Franchise boxing-focused fitness brand offering group and personal training. Comparable in franchise model, trainer-led delivery, and specialty workout positioning.
- Fitness Together: Franchise-based personal training brand offering one-on-one and small-group training delivered in private studios and in-home settings. Closest direct competitor to GYMGUYZ in the in-home/personal training franchise segment.
- F45 Training: Global fitness franchise combining functional group training with a franchise-led growth model. Comparable to GYMGUYZ in franchise scale, brand-led marketing, and standardized training programs.
- Orangetheory Fitness: Large franchise fitness concept offering coach-led group training with proprietary technology-driven workout tracking. Comparable franchise structure, technology differentiation, and premium consumer positioning.
- 9Round Fitness: Specialty kickboxing-themed fitness franchise with a similar small-format, trainer-led model and broad franchise footprint. Comparable in franchise growth approach and mid-priced consumer training segment.
- Club Pilates: Fast-growing boutique fitness franchise in the pilates category with a franchise-led expansion model. Comparable in franchise system maturity, recurring membership revenue, and rapid U.S. unit growth.
- Burn Boot Camp: Franchise group training concept focused on strength and conditioning for women. Comparable in franchise distribution model, personal-trainer-led delivery, and women-focused consumer positioning.
- iLoveKickboxing: Kickboxing-themed fitness franchise with group personal training formats. Comparable in franchise growth approach, trainer-led delivery, and consumer-targeted boutique fitness positioning.
Broad incumbents
- Gold's Gym: Iconic global fitness brand offering memberships, personal training, and group classes. Broader incumbent competitor in the personal training category with both franchise and corporate-owned locations.
- Peloton: Connected fitness platform offering on-demand and live classes with hardware plus subscription model. Adjacent competitor for at-home fitness time-share; competes for the same consumer convenience value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GYMGUYZ social profiles
Digital presenceGYMGUYZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
GYMGUYZ leadership team
Management profileNumber of profiles
Profiles3 records
GYMGUYZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GYMGUYZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GYMGUYZ
What does GYMGUYZ do?
GYMGUYZ delivers mobile personal training services by sending certified personal trainers, fitness equipment, and customized workout programs directly to clients' homes, offices, or outdoor locations via branded red vehicles. The offering spans in-home, on-site, and virtual training, with additional specialty programs (cardio, strength, group, senior, youth, pre-natal, weight loss, sports conditioning, assisted stretching) and corporate wellness packages. The proprietary GG Team App supports client assessments that drive a 26% higher sales conversion and approximately 10% higher average revenue per transaction.
Is GYMGUYZ a public or private company?
GYMGUYZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GYMGUYZ founded?
GYMGUYZ was founded in 2008. It employs 501 to 1,000 people.
Where is GYMGUYZ based?
GYMGUYZ is headquartered in Plainview, United States, in the North America region.
How does GYMGUYZ make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are personal Training Sessions and corporate Wellness Programs.
Who are GYMGUYZ's main competitors?
Direct peers on record are TITLE Boxing Club, Fitness Together, F45 Training, Orangetheory Fitness, 9Round Fitness, Club Pilates, Burn Boot Camp and iLoveKickboxing. Broad incumbents are Gold's Gym and Peloton.
Does GYMGUYZ have an API?
No public API is recorded for GYMGUYZ.
What industry is GYMGUYZ in?
GYMGUYZ's product category is Personal Training Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 61162 and its SIC code is 7997.