The Ritz-Carlton Club, Aspen Highlands

What The Ritz-Carlton Club, Aspen Highlands does

The Ritz-Carlton Club, Aspen Highlands is a ski-in/ski-out luxury vacation ownership resort located at 0075 Prospector Road, Aspen, Colorado, at the base of a 12,500-foot mountain with access to 125 trails including the Highland Bowl. Operated under license by The Ritz-Carlton Development Company, Inc. (an entity independent of The Ritz-Carlton Hotel Company, L.L.C.) and sold through Marriott Vacation Club International, the property offers deeded 2- and 3-bedroom residences designed by Robert A.M. Stern with Frette linens, marble bathrooms, gourmet kitchens, fireplaces, and on-site amenities including a private spa, fitness center, two slopeside heated outdoor pools, a whirlpool, ski valet, concierge, and Willow Creek Bistro. The property is one of five Ritz-Carlton Club locations, alongside St. Thomas, San Francisco, Vail, and Lake Tahoe.

Ownership is no longer sold as a direct Ritz-Carlton Club fractional interest; access is instead distributed through the Marriott Vacation Club Destinations points-based program, which starts at $17,720 as of September 30, 2024, and requires buyers to have household income of $100,000 or more. The go-to-market motion is consultative and sales-led, executed via 90-minute virtual sales presentations run out of Orlando, Florida, with up to 20,000 Marriott Bonvoy Points offered as a completion incentive. The property employs approximately 28 people.

Revenue is generated through three streams: one-time sales of deeded timeshare interests, recurring annual maintenance fees, and transaction-based exchange fees. Club Points can be converted into Marriott Bonvoy Points (unlocking 10,000+ hotels across 30 brands in 141 countries and elevated status up to Titanium Elite) and used through the Abound by Marriott Vacations exchange network (90+ premium villa resorts and city properties) and the Interval International external exchange program. Pricing is quote-based and not publicly disclosed in full; vacation specialists deliver tailored proposals rather than standardized list pricing.

Name

The Ritz-Carlton Club, Aspen Highlands

Legal name

Marriott Vacation Club International

Website

https://ritzcarltonclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ritz-Carlton Club, Aspen Highlands is a ski-in/ski-out luxury vacation ownership resort in Aspen, Colorado, selling access through the Marriott Vacation Club Destinations points program to high-net-worth families and individuals seeking deeded real estate interests and global exchange privileges.

Ownership category

akta.pro rank

Product category

Luxury Vacation Ownership

NAICS

Skiing Facilities (71392), Lessors of Other Real Estate Property (531190), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

akta.pro secondary industry

Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Luxury vacation ownership
• Deeded timeshare interests
• Vacation exchange programs
• Luxury ski resort
• Fractional real estate

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vacation Ownership Sales: The company generates revenue through the sale of deeded real estate interests in the Marriott Vacation Club Destinations program. Owners purchase timeshare interests that provide annual Club Points for vacation bookings. Ownership starts at $17,720 as of September 30, 2024, with pricing varying based on package size.
2. Annual Maintenance Fees: Ongoing annual fees for resort maintenance and operations, charged to existing owners for their continued membership and access to the resort network
3. Exchange Program Fees: Fees associated with utilizing the Abound by Marriott Vacations exchange program for accessing properties outside of direct ownership, as well as Interval International exchange services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Ritz-Carlton Club, Aspen Highlands sells deeded vacation ownership interests (fractional timeshare) in luxury 2- and 3-bedroom ski-in/ski-out residences, granting owners annual Club Points redeemable through the Marriott Vacation Club Destinations and Abound by Marriott Vacations exchange network. Owners gain access to 90+ premium villa resorts and city properties worldwide, plus conversion privileges to Marriott Bonvoy Points covering 10,000+ hotels, with elevated Titanium Elite status for the duration of ownership.

Product overview

The Ritz-Carlton Club, Aspen Highlands is a luxury vacation ownership product offering deeded timeshare interests in spacious 2- and 3-bedroom residences. The product operates as part of a multi-brand portfolio including the Marriott Vacation Club Destinations ownership program, which provides Club Points for reserving stays across 90+ premium villa resorts. Owners gain access to the Abound by Marriott Vacations exchange network, Marriott Bonvoy loyalty program, and Interval International exchange partner. The core offering at Aspen Highlands features ski-in/ski-out access to 125 trails at Highland Bowl, private spa and fitness center, slopeside pools, and gourmet dining at Willow Creek Bistro.

Differentiator

Problem solved

Functional benefit

Products and services

• Marriott Vacation Club Destinations Ownership Program
• The Ritz-Carlton Club, Aspen Highlands Residences (2- and 3-Bedroom)
• Abound by Marriott Vacations Exchange Program

Quantifiable outcome

• Access to 125 ski trails at Aspen Highlands including legendary Highland Bowl
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Interval InternationalcoreTechnology or IntegrationInterval International provides external exchange services allowing Ritz-Carlton Club and Marriott Vacation Club owners to access hundreds of high-quality vacation resorts in dozens of countries worldwide. Owners can exchange for stays in destinations like Patagonia, Argentina; Costa del Sol, Spain; and Queenstown, New Zealand. Interval International offers Exchange First or Request First options for booking flexibility.
• Marriott BonvoycoreGTM or Marketing PartnerMarriott Bonvoy is Marriott International's loyalty program integrated with Ritz-Carlton Club ownership. Owners can convert Club Points to Marriott Bonvoy Points for access to 10,000+ hotels across 30 brands in 141 countries. Owners receive elevated Marriott Bonvoy status up to Titanium Elite for as long as they own, providing benefits like free breakfast, room upgrades, and late checkout at participating properties.
• Abound by Marriott VacationscoreStrategic or Co-development PartnerThe primary exchange program for Marriott Vacation Club Destinations, enabling owners to use Club Points to access 90+ premium villa resorts, city properties, cruises, guided tours, hotels, and luxury residences worldwide. The program provides the flexible points-based currency system central to the vacation ownership value proposition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Four Seasons Residence Club: Four Seasons-branded luxury fractional/deeded residence club with ski and resort locations. Directly comparable to the Ritz-Carlton Club in model, customer profile, and luxury positioning.
• Westin Vacation Club: Sister program within Abound by Marriott Vacations, offering deeded timeshare interests at premium villa resorts. Comparable product structure and integrated exchange program.
• Hyatt Residence Club: Hyatt's timeshare/fractional vacation ownership program offering deeded interests at luxury resort locations including ski destinations. Closely comparable in business model and exchange-network structure.
• Sheraton Vacation Club: Another brand within Marriott Vacation Club International's portfolio and the Abound exchange network. Comparable in points-based ownership format and exchange access.
• Disney Vacation Club: Points-based vacation ownership program from Disney operating deeded real estate interests at resort properties. Comparable in points-based deeded ownership model and exchange infrastructure.
• Marriott Vacation Club: Direct sibling brand under Marriott Vacation Club International, the parent of the Abound exchange program. Operates the same deeded points-based ownership system used by the Ritz-Carlton Club.
• St. Regis Residence Club: Marriott's other luxury-branded fractional program with similar target customer and luxury lodging positioning. Comparable in the high-end luxury vacation ownership space.

Regional players

• The Little Nell Residences: Luxury branded residences in Aspen, sharing the same high-end Aspen market and HNW customer base. Comparable in geography and luxury positioning though not a deeded timeshare program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-ritz-carlton-club-aspen-highlands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ritz-Carlton Club, Aspen Highlands