Ritz Academy Store

What Ritz Academy Store does

Ritz Academy Store (legal name: Ritz Store) is a Brazilian e-commerce retailer founded in 2020 and headquartered in Joinville, Santa Catarina. The company operates at ritzstore.com.br and resells professional beauty supplies to a defined professional persona: micropigmentation artists, microblading technicians, nail technicians, eyelash extension specialists, and eyebrow designers. The platform spans 12+ product categories including micropigmentation equipment (dermographs, needles, pigments, anesthetics), eyelash extensions (including proprietary "Cilios Ritz" sub-brand alongside third-party labels such as Nagaraku, Navina, Mandala, and DollyLash), nail products (UV gels, PolyGel, tips, primers, tools), eyebrow design supplies, disposable medical products, adhesives and removers, accessories, Egyptian hair removal, makeup, skin, and body care. The company also offers professional training courses ("Cursos") in the same verticals, adding an education layer to the retail platform.

The business operates on a direct-to-consumer e-commerce model with no physical retail presence and no third-party resellers. The store runs on a standard hosted e-commerce platform (Nuvemshop-class infrastructure based on the CDN URL pattern), with no proprietary technology, no app, no API, and no AI/ML capabilities. Marketing leverages Facebook, Pinterest, email newsletter, and WhatsApp for customer support. Product pricing uses unit pricing ranging from R$0.75 (entry-level consumables) to R$1,500+ (premium dermographs), with revenue generated through one-time transactions rather than subscriptions. Payment options include Pix (with a 3% discount), credit card installments up to 12x, and boleto bancário, with promotional discounts of 7-41% on selected items.

The company is privately held with no institutional investors, no funding rounds, no parent company, and no disclosed ownership structure. With 5 employees, single-country (Brazil) operations, and revenue not publicly disclosed, Ritz Academy Store is positioned as a small, independent, niche-focused retailer. Its strategic posture over the past 4+ years has been catalog breadth expansion and the addition of proprietary branded products and educational services, rather than geographic, technological, or capital-intensive moves.

Name

Ritz Academy Store

Legal name

Ritz Store

Website

https://ritzstore.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ritz Academy Store is a Brazilian e-commerce retailer based in Joinville that sells professional beauty supplies—including micropigmentation, nail, eyelash extension, and eyebrow design products—to beauty practitioners across Brazil, alongside a proprietary Cilios Ritz sub-brand and training courses.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

akta.pro secondary industry

Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)

Keywords

• Professional beauty supplies
• Micropigmentation equipment
• Eyelash extension products
• Nail care supplies
• Beauty professional e-commerce

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct sales of beauty and personal care products to professionals. Products include micropigmentation supplies (needles, dermographs, pigments, anesthetics), nail care products (gels, polishes, tips, tools), eyelash extensions, eyebrow design products, and disposable supplies. Sales are primarily one-time transactions with no subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ritz Store is a Brazilian e-commerce retailer that aggregates and resells professional-grade beauty supplies across categories such as micropigmentation (dermographs, needles, pigments, anesthetics), eyelash extensions (lashes, adhesives, removers, primers), nail care (gels, tips, UV/LED cabins, tools), eyebrow design (tweezers, henna, tints), and disposable medical supplies. The company sells its own sub-brand "Cilios Ritz" alongside third-party brands and offers bundled professional kits. It serves Brazilian micropigmentation artists, nail technicians, eyelash specialists, and eyebrow designers, primarily through direct-to-consumer online transactions via ritzstore.com.br.

Product overview

Ritz Store is an e-commerce platform specializing in professional beauty and aesthetics supplies for micropigmentation, eyelash extension, nail, and eyebrow design professionals. The store operates as a multi-category marketplace offering 12+ product categories including Micropigmentação (micropigmentation supplies like dermographs, needles, pigments, anesthetics, and blades), Extensão de Cílios (eyelash extensions from brands like Nagaraku, Navina, DollyLash and proprietary Ritz lashes, plus Lash Lifting products), Unhas (nail products including UV gels, PolyGel, tips, primers, and accessories), Design de Sobrancelhas (eyebrow tools and products), Descartáveis (disposable medical supplies), Colas & Removedores (adhesives and removers), Acessórios (professional accessories), Depilação Egípcia, Cursos (professional training courses), Maquiagem, Pele, and Corpo. The platform also offers bundled kits like Cuticare Pro manicure kits and individual professional tools and equipment including high-end dermographs like Charmant 2 Premium and Charmer Princesses with Touch Screen. The company has been serving professionals for over 4 years, specializing in micropigmentation, microblading, eyelash extension, nail, and micro tattoo artists.

Differentiator

Problem solved

Functional benefit

Brands

• Cilios Ritz: Own brand of eyelashes including Cilios Ritz W, Cilios Ritz Premium Mink, Cilios Ritz Auto Fan Premium Mink, and other variants sold exclusively through Ritz Store.

Products and services

• Micropigmentação (Micropigmentation Products) Comprehensive range of micropigmentation supplies including dermographs, needles (Easyclik, GR Colors, Dermomag, Rosca), blades for microblading (Laminas, Tebori pen), pigments (Eletric Ink, Iron Works), and anesthetics. Also includes microtattoo pigments. Targeted at micropigmentation and microblading professionals in Brazil.
• Extensão de Cílios (Eyelash Extensions) Complete eyelash extension supplies including various lash types from brands like Nagaraku, New Show, Mandala, Navina, DollyLash, Eye Show, Tufo, Master, and proprietary Ritz lashes. Offers different curl types (W, Y, V, ellipse) and materials including Mink and PBT fiber. Also includes Lash Lifting products. Targeted at eyelash extension professionals in Brazil.
• Unhas (Nail Products) Full range of nail supplies including nail clippers (Alicate), UV/LED cabins, nail tips (Tips in various curvatures: Reta, Sorriso, Curvatura C), UV gels, nail powders, primers, masks, polishes, PolyGel, gel pens, nail files, fiberglass reinforcement, and nail decoration accessories. Targeted at nail technicians in Brazil.
• Design de Sobrancelhas (Eyebrow Design) Eyebrow design products including tweezers (Pinças) from brands like Vermonth, Vetus, Top Line, Perfect Nails, pencils, threads, calipers, scissors, razors, pumps, Henna K, tints, Dappen dishes, and disposable accessories. Targeted at eyebrow design professionals in Brazil.
• Descartáveis (Disposable Supplies) Wide range of disposable medical/beauty supplies including gloves (Luva), masks (Máscara), rulers (Réguas), caps (Touca), aprons (Avental), batoques, bibs (Babador), rings (Anel), sheets (Lençol), collector boxes, and shoe covers (Sapatilha). Targeted at beauty professionals requiring sanitary disposables.
• Colas & Removedores (Adhesives & Removers) Adhesives for eyelash extensions and nail applications including Elite and Vemonth brands, along with adhesive removers. Includes products like Cola Special 15ml Star Colors, Cola elite 3ml HS10, and YuMix cream adhesive remover. Targeted at lash and nail professionals.
• Acessórios (Beauty Accessories) General beauty accessories including Jade stones for glue cooling, gel pens, polishing blocks, mirror extensions, pump valves, mixing sticks, mixing rods, bandage for dermograph, surgical pens, and other professional tools.
• Depilação Egípcia (Egyptian Hair Removal) Egyptian threading hair removal supplies including specialized threads for the technique. Targeted at beauty professionals performing threading hair removal.
• Cursos (Professional Training Courses) Professional training courses for beauty professionals in micropigmentation, microblading, eyelash extensions, nails, and other aesthetic procedures. Targeted at current and aspiring beauty practitioners in Brazil.
• Maquiagem (Makeup) Makeup products including makeup eyelashes and related cosmetics for professional beauty use. Targeted at makeup artists and beauty professionals in Brazil.
• Pele (Skin Care) Skin care products for professional aesthetic treatments. Targeted at beauty professionals offering skin care services in Brazil.
• Corpo (Body Products) Body care products for professional aesthetic treatments. Targeted at beauty professionals offering body care services in Brazil.
• Cilios Ritz (Proprietary Eyelash Sub-Brand) Own-brand eyelash extensions including W curl, Premium Mink, and Auto Fan Premium Mink variants, sold exclusively through Ritz Store. Made of premium PBT fiber, ultra-lightweight, handmade, available in various sizes and thicknesses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sephora Brasil: Global prestige beauty retailer operating in Brazil, selling cosmetics, skincare, fragrance, and beauty tools across many brands. Comparable to Ritz Store as a multi-brand beauty retailer targeting Brazilian consumers, but operating at a much larger scale and skewed toward prestige/giftable rather than professional supplies.
• Mercado Livre: Latin America's largest e-commerce marketplace, listing many of the same third-party beauty brands Ritz Store resells (Nagaraku, DollyLash, Macrilan, Solingen, etc.). Comparable as a competing channel Brazilian professionals can use to source beauty supplies, and the principal structural threat to small specialty retailers like Ritz.
• Amazon Brasil: Brazilian arm of the global e-commerce giant, with growing third-party beauty and professional-artisan seller listings. Comparable to Ritz Store as a competing destination for Brazilian beauty professionals shopping for supplies, with materially larger assortment and logistics scale.

Direct peers

• Época Cosméticos: Established Brazilian beauty e-commerce retailer carrying cosmetics, haircare, fragrances, and beauty tools. Comparable to Ritz Store as a category-broad Brazilian beauty online store, though more focused on consumer beauty than professional micropigmentation supplies.
• Beleza na Web: One of Brazil's largest online beauty retailers, selling cosmetics, fragrances, and personal care products direct-to-consumer. Highly comparable to Ritz Store as a multi-category Brazilian beauty e-commerce platform, although Beleza na Web skews more toward mass-market cosmetics than to professional micropigmentation and lash-extension supplies.
• Sally Beauty: Global specialty retailer focused on professional and consumer beauty supplies, including hair, nails, and salon essentials. Highly comparable to Ritz Store in serving beauty professionals with a curated, multi-category assortment of professional-grade products and tools.

Emerging players

• Naipe Beauty: Brazilian e-commerce retailer focused on professional beauty supplies and aesthetics products. Comparable to Ritz Store as a smaller, niche e-commerce competitor targeting the same professional-beauty buyer in Brazil.

Regional players

• Nailbar Pro / Cosméticos Grings: Brazilian distributor/retailer focused on professional nail, eyelash, and aesthetic beauty supplies. Comparable to Ritz Store as a regional supplier serving the same professional-beauty segments (nail technicians, lash artists) in the Brazilian market.
• Brasbel: Brazilian wholesaler and retailer of professional beauty products including nails, lashes, and aesthetics. Comparable to Ritz Store as a Brazilian professional-beauty supply channel serving similar SMB-professional customers, though more wholesale-leaning.

Others

• Macrilan: Brazilian cosmetics brand carried by Ritz Store (e.g., Macrilan eyelash adhesive). Comparable as a supplier/brand whose products Ritz distributes, and reflective of the type of Brazilian brand a private-label program like Cilios Ritz could eventually compete with or partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ritzstore
• LinkedInlinkedin.com/company/ritz-academy-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ritz Academy Store