RIVAL
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RIVAL does
RIVAL is a privately held B2B music agency based in Los Angeles that specializes in custom music composition, sync licensing, remix production, and iconic song reimagining for entertainment marketing campaigns. The firm serves major film studios (Disney/Marvel, Sony, Universal, Paramount, Warner Bros., A24), streaming platforms (Netflix, Apple TV+, Prime Video, HBO Max), video game publishers (Activision, EA), TV networks, and commercial advertisers, with additional work in sports marketing for the NFL, PGA Tour, IOC, and boxing events.
The company's core offerings are organized around four interconnected service areas: bespoke music creation tailored to specific campaigns, sync licensing for visual media placements, remix production, and creative reimagining of iconic songs. RIVAL is not a software platform; its product is human creative services delivered by an in-house team of composers, producers, and vocalists, supplemented by an extended freelance bench typical of agency models. Revenue is generated through quote-based, project-specific B2B engagements — there is no disclosed public pricing — across licensing/royalty streams and professional services fees.
The firm claims 14+ years of industry experience (consistent with a founding date around 2010, although firmographics list 2023, suggesting a possible recent restructuring or reincorporation) and a track record of 2,000+ sync placements worldwide. Despite only 6 listed employees, RIVAL maintains active campaign work across the full slate of major 2024-2025 entertainment releases, indicating a lean operating model scaled through external creative talent. The go-to-market is relationship-driven enterprise field sales, supported by a portfolio website that functions as top-of-funnel reference content.
RIVAL firmographics
Firmographics- Name
- RIVAL
- Legal name
- RIVAL
- Website
- https://rival-la.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RIVAL industry classification
Industry- Product category
- Music Licensing Services
- NAICS
- Music Publishers (512230), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
- akta.pro secondary industry
- Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)
Keywords
Where RIVAL is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RIVAL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sync Licensing: Revenue from licensing music for use in films, TV shows, trailers, video games, streaming content, and advertising campaigns. Fees are typically negotiated on a per-project basis.
- Custom Music Composition: Bespoke music creation services for specific client campaigns, producing original compositions tailored to brand and creative requirements.
- Remix and Reimagining Services: Production of remixes and reinterpretations of existing music for promotional and marketing purposes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
RIVAL product offering
Product offeringCore offering
RIVAL is a music agency that provides custom music composition, sync licensing, remix production, and iconic song reimagining services for entertainment marketing campaigns. The company works with film studios, streaming platforms, TV networks, video game developers, and commercial advertisers to deliver bespoke music and rights-cleared placements for trailers, promos, in-game events, and advertising. Its portfolio spans 2,000+ sync placements across major entertainment properties worldwide.
Product overview
RIVAL operates as a single, unified music services offering rather than a platform-plus-modules architecture. The core offering consists of custom music creation and sync licensing services, supplemented by remix production and iconic song reimagining capabilities. With over 14 years of experience and relationships across major studios, streaming platforms, game developers, and record labels, the company has contributed to over 2,000 sync placements. The portfolio comprises four interconnected service areas: Custom Music Creation (bespoke compositions), Music Licensing (sync placements), Remix Production, and Iconic Song Reimagining—all delivered by an award-winning team of composers, producers, and vocalists.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Music Creation Bespoke music composition and production services tailored for theatrical marketing campaigns, streaming platforms, TV networks, video games, and commercial advertising. Delivered as custom projects by an in-house team of composers, producers, and vocalists.
- Music Licensing (Sync Licensing) Sync licensing services enabling placement of music across entertainment properties including films, TV series, video games, trailers, and advertising campaigns worldwide. Operates from a catalog of 2,000+ sync placements.
- Remix Production Production of remixes for existing songs, tailored to meet the specific creative direction of client campaigns and marketing materials.
- Iconic Song Reimagining Creative reimagining and reinterpretation of iconic songs for use in entertainment marketing, bringing classic music to new audiences and contexts.
Quantifiable outcome
- 2,000+ sync placements completed
Companies that use RIVAL
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles6 records
RIVAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RIVAL partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
RIVAL competitors and assessment
Company assessmentBroad incumbents
- BMG Rights Management: Major global music publisher and rights administrator, part of Bertelsmann. Provides publishing, sync licensing, and neighboring rights services across all entertainment verticals, overlapping with RIVAL but at much greater scale.
- Sony Music Publishing: World's largest music publisher, providing sync licensing, publishing administration, and A&R services across entertainment verticals. Broad incumbent competitor with significantly larger catalog and global footprint.
- Warner Chappell Music: Major music publishing arm of Warner Music Group, offering sync licensing, custom composition services, and global catalog rights. Broad incumbent competing for the same film/TV/advertising sync briefs as RIVAL.
Direct peers
- Create Music Group: Independent music publisher and rights management company with active sync licensing for film, TV, gaming, and advertising. Direct peer focused on monetization of music rights across entertainment verticals.
- Kobalt Music Group: Modern music publisher and rights management platform representing catalogs for sync licensing across film, TV, advertising, and games. Directly comparable in sync representation and royalty administration.
- Audio Network: Production music library supplying original music for film, TV, advertising, and gaming. Direct competitor in pre-cleared sync music with similar enterprise client base.
- APM Music: One of the largest production music libraries globally, providing pre-cleared music for film, TV, advertising, and trailers. Directly comparable as a sync-licensing supplier serving the same enterprise entertainment and advertising clients as RIVAL.
- Primary Wave Music Publishing: Independent music publisher with significant sync licensing and brand partnership operations serving film, TV, gaming, and advertising clients. Comparable in offering sync representation and custom music solutions.
- Position Music: Independent music publisher and sync licensing company placing songs in film, TV, video games, and advertising. Direct peer with overlapping service lines in sync placement and custom music for entertainment marketing.
- Extreme Music: Production music library (part of Universal Music Publishing) supplying sync music for film, TV, trailers, games, and advertising. Direct peer offering catalog-based sync licensing services similar to part of RIVAL's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RIVAL social profiles
Digital presenceRIVAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIVAL leadership team
Management profileNumber of profiles
RIVAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIVAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIVAL
What does RIVAL do?
RIVAL is a music agency that provides custom music composition, sync licensing, remix production, and iconic song reimagining services for entertainment marketing campaigns. The company works with film studios, streaming platforms, TV networks, video game developers, and commercial advertisers to deliver bespoke music and rights-cleared placements for trailers, promos, in-game events, and advertising. Its portfolio spans 2,000+ sync placements across major entertainment properties worldwide.
Is RIVAL a public or private company?
RIVAL is a private company. It is classified as unknown and is currently operating.
When was RIVAL founded?
RIVAL was founded in 2010. It employs 1 to 10 people.
Where is RIVAL based?
RIVAL is headquartered in Los Angeles, United States, in the North America region.
How does RIVAL make money?
Three revenue lines are on record. Sync Licensing is the primary driver. The others are custom Music Composition and remix and Reimagining Services.
Who are RIVAL's main competitors?
Broad incumbents on record are BMG Rights Management, Sony Music Publishing and Warner Chappell Music. Direct peers are Create Music Group, Kobalt Music Group, Audio Network, APM Music, Primary Wave Music Publishing, Position Music and Extreme Music.
Does RIVAL have an API?
No public API is recorded for RIVAL.
What industry is RIVAL in?
RIVAL's product category is Music Licensing Services. Its primary akta.pro industry code is MPAIALAM, Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals), with a secondary code of MPAIALAK, Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services). Its NAICS code is 512230 and its SIC code is 7900.