Riva Motorsports & Marine of the Keys and Miami
Riva Motorsports & Marine is a privately held Florida dealership group operating four showrooms in Key Largo, Miami, Deerfield Beach, and Titusville that sells, services, and finances new and pre-owned boats, personal watercraft, ATVs, UTVs, motorcycles, and golf carts.
- Company typePrivate
- Founded-
- HeadquartersKey Largo, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Riva Motorsports & Marine of the Keys and Miami does
Riva Motorsports & Marine of the Keys and Miami is a privately held, multi-location powersports and marine vehicle dealership operating four showrooms in Key Largo (headquarters), Miami, Deerfield Beach, and Titusville/Space Coast, Florida. The company is an authorized dealer for ten major OEMs including Yamaha, Sea-Doo (BRP), Suzuki, CFMoto, Mercury Marine, E-Z-GO, Robalo, Wellcraft, Skeeter, Blackfin, and Can-Am, and retails new and pre-owned boats, personal watercraft, ATVs, side-by-side UTVs, motorcycles, scooters, golf carts, and outboard motors, with inventory exceeding 713 vehicles across locations and price points ranging from approximately $11,688 for entry-level PWCs to $632,295 for offshore center consoles.
The company's revenue model rests on four streams: one-time vehicle sales, parts and accessories, professional service and maintenance (including a dockside valet operation covering the Florida Keys from Ocean Reef to Key West), and financing arranged through third-party lenders (Sheffield Financial, Synchrony Financial). Go-to-market is direct-to-consumer through physical showrooms, supported by a multi-channel digital presence (website with inventory listings, Facebook, Instagram, YouTube, email newsletter, and an online trade-in valuation tool). The company earned the 2023 Marine Industry Dealer CSI Award for customer satisfaction and has no disclosed technology, AI, or proprietary software assets beyond standard dealership systems.
Riva has no publicly disclosed financials, no institutional or private-equity ownership, no acquisitions or divestitures on record, and operates entirely within Florida. The business is built on authorized franchise relationships, regional showroom density, and a unique dockside service capability in the Keys corridor that distinguishes it from inland or single-location competitors.
Riva Motorsports & Marine of the Keys and Miami firmographics
Firmographics- Name
- Riva Motorsports & Marine of the Keys and Miami
- Legal name
- RIVA Motorsports & Marine
- Website
- https://rivamm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Riva Motorsports & Marine is a privately held Florida dealership group operating four showrooms in Key Largo, Miami, Deerfield Beach, and Titusville that sells, services, and finances new and pre-owned boats, personal watercraft, ATVs, UTVs, motorcycles, and golf carts.
- Ownership category
- akta.pro rank
Riva Motorsports & Marine of the Keys and Miami industry classification
Industry- Product category
- Powersports and Marine Vehicle Dealership
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine & Boat Finance (FSAKADAH)
Keywords
Where Riva Motorsports & Marine of the Keys and Miami is headquartered
LocationHeadquarters
- HQ city
- Key Largo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Riva Motorsports & Marine of the Keys and Miami business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Sales of new and pre-owned powersports and marine vehicles including boats, personal watercraft, ATVs, UTVs, motorcycles, scooters, and golf carts.
- Parts and Accessories: Sales of OEM parts, accessories, and aftermarket products for all vehicle categories.
- Service and Maintenance: Full-service department providing repairs, maintenance, and dockside valet service throughout the Florida Keys.
- Financing: Arrangement of financing for vehicle purchases through credit applications and partnerships with lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Retail Vehicle Sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Riva Motorsports & Marine of the Keys and Miami product offering
Product offeringCore offering
Riva Motorsports & Marine operates a multi-location powersports and marine vehicle dealership selling new and pre-owned boats, personal watercraft (WaveRunners, Sea-Doo), ATVs, motorcycles, scooters, UTVs/side-by-sides, golf carts, and outboard motors across four Florida locations. The dealership also provides financing arrangement, trade-in valuations, OEM and aftermarket parts, and full-service repairs including dockside maintenance and valet service throughout the Florida Keys from Ocean Reef to Key West.
Product overview
Riva Motorsports & Marine of the Keys and Miami operates as a multi-location powersports and marine vehicle dealership with locations in Key Largo, Miami, Deerfield Beach, and Titusville, FL. The company sells, services, and trades new and pre-owned vehicles across five core product categories: boats (Robalo, Wellcraft, Skeeter, Yamaha Marine, Blackfin), personal watercraft (Sea-Doo, Yamaha WaveRunners), powersports vehicles (ATVs, motorcycles, scooters, UTVs/side-by-sides from Yamaha, CFMOTO, Suzuki, Can-Am, Kawasaki, Polaris, Honda, Harley-Davidson, Indian Motorcycle, Ducati, BMW, Aprilia, Triumph), golf carts (E-Z-GO), and outboard motors (Mercury Marine/Suzuki Repower). The dealership is organized as a dealer network rather than a unified software product, with physical retail locations supplemented by an e-commerce presence for parts, a service department offering dockside maintenance and valet service throughout the Florida Keys, and financing services through credit applications and trade-in valuation tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Robalo Boats Robalo center console, bay, and Cayman series boats ranging from 20 to 36 feet with engine options up to triple 350hp Yamaha outboards, including the R360CC flagship. Sold to individual consumers for recreational offshore and bay use.
- Wellcraft Boats Wellcraft center console fishing and offshore boats including the 38 T-Top flagship with triple 350hp Mercury V10s, Fisherman, Bay, and T-Top models.
- Yamaha Powersports and Marine Lineup Yamaha ATVs (Sport, Recreation, Utility), motorcycles, scooters, UTVs/side-by-sides, jet boats, bay boats, center consoles, WaveRunner personal watercraft (GP HO, GP SVHO, FX Cruiser HO, VX Cruiser HO, JetBlaster, VX-C), and outboard motors. Current promotional financing includes 0% APR for 60 months plus $2,000 customer cash on select models.
- CFMOTO Powersports CFMOTO ATVs, motorcycles, scooters, and UTVs/side-by-sides including ZForce 950 Sport 4, UFORCE 1000, UFORCE U10 Pro (88hp with 8-inch RideSync touchscreen and Apple CarPlay), 675SS sport motorcycle, and 450SS.
- Sea-Doo Personal Watercraft BRP's Sea-Doo personal watercraft lineup including Spark, GTI, GTX, GTR, RXT-X, RXP-X, Wake, FishPro, and Explorer Pro models. Accessories include ECO-FRIENDLY Hull Cleaner, Wash and Wax soap, All Purpose Cleaner, and Vinyl and Plastic UV Protectant.
- Suzuki Powersports and Marine Suzuki ATVs, motorcycles, scooters, and marine outboard motors. Current Scorchin' Sales Event offers up to $1,500 customer cash on select models.
- E-Z-GO Golf Carts E-Z-GO golf carts and golf cars from Textron, available in gas, electric, and lithium variants. Models include the Express 4 Summit XT 13.5 Gas Black.
- Skeeter Boats Skeeter high-performance bass boats and center console fishing boats.
- Mercury Marine Outboard Motors Mercury Marine outboard motors and repower engines, including Suzuki Repower programs rebranded under Mercury distribution.
- Dealership Financing Services Vehicle financing arranged through credit applications, pre-qualification, and pre-approval processes with partner lenders including Sheffield Financial and Synchrony Financial, plus an online trade-in valuation tool.
- Service and Parts Department Full-service department providing repairs and maintenance for all sold vehicle categories, with dockside maintenance and valet service throughout the Florida Keys from Ocean Reef to Key West. Parts department supplies OEM parts, accessories, and operates an eBay store for online parts sales.
Companies that use Riva Motorsports & Marine of the Keys and Miami
Customer profileSegments1 record
Ideal customer profiles1 record
Riva Motorsports & Marine of the Keys and Miami technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Riva Motorsports & Marine of the Keys and Miami partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Yamaha (Marine, WaveRunners, Powersports)coreAuthorized dealer for Yamaha boats, personal watercraft (WaveRunners), ATVs, motorcycles, scooters, and utility vehicles. Offers manufacturer promotional financing rates including 0% APR for 60 months plus $2,000 customer cash.
- Sea-Doo (BRP)coreAuthorized Sea-Doo dealership offering full lineup of personal watercraft including Spark, GTI, GTX, RXT-X, FishPro, and Explorer Pro models. Participates in manufacturer promotional programs including up to $1,000 off or 2 years of coverage.
- Suzuki (Marine and Powersports)coreAuthorized dealer for Suzuki ATVs, motorcycles, scooters, and marine outboard motors. Currently running Scorchin' Sales Event with up to $1,500 customer cash.
- CFMotocoreAuthorized CFMoto dealer for ATVs, side-by-side UTVs, and motorcycles including UFORCE, ZForce, and CF models. Offers digital zone content and promotional financing rates.
- Mercury MarinecoreAuthorized Mercury Marine dealer for outboard motors, repower engines, and Suzuki repower programs.
- E-Z-GOcoreAuthorized E-Z-GO dealer for golf carts and golf cars with inventory of new and pre-owned units.
- RobalocoreAuthorized Robalo boat dealer offering center console, bay, and Cayman series boats ranging from 20-36 feet. Received 2023 Marine Industry Dealer CSI Award.
- WellcraftcoreAuthorized Wellcraft dealer for Fisherman, Bay, and T-Top center console boats including Scarab performance models.
- SkeetercoreAuthorized Skeeter boat dealer for bass and bay boats.
- BlackfinminorAuthorized Blackfin boat dealer for center console boats.
- Can-Am (BRP)coreAuthorized Can-Am dealer for side-by-side UTVs and off-road vehicles including Defender and Maverick lines.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Riva Motorsports & Marine of the Keys and Miami competitors and assessment
Company assessmentDirect peers
- MarineMax: Largest recreational boat and marine dealer in the US with retail locations across multiple states, including Florida. Directly comparable as a multi-brand boat and PWC retailer with financing, parts, and service operations.
- Cycle Springs Powersports: Powersports dealer carrying Yamaha, Sea-Doo, Suzuki, and CFMoto brands across multiple Florida locations. Directly comparable on the ATV, UTV, motorcycle, and PWC side of the business.
- Ed Morse Marine: Multi-location boat and PWC dealer group operating across Florida. Directly comparable in geography, brand mix (including Yamaha and Sea-Doo), and combined sales/service model.
- OneWater Marine: Public marine dealer group operating multiple retail locations across the southeastern US, including Florida. Comparable as a multi-brand boat and PWC retailer with F&I, parts, and service capabilities.
- Power Lodge: Multi-brand marine and powersports dealer group with Florida presence carrying Yamaha, Sea-Doo, and Can-Am. Comparable on combined boat, PWC, and powersports retail model with service and parts.
Broad incumbents
- Brunswick Corporation: Major marine and powersports manufacturer (Mercury Marine, Sea Ray, Boston Whaler, Bayliner) with dealer programs overlapping Riva's supplier ecosystem. Relevant as a manufacturer-partner and competitive channel for OEM-direct strategies.
- Bass Pro Shops: Large outdoor recreation retailer that sells boats, PWCs, ATVs, and powersports through its stores and Tracker Marine brand. Broader portfolio but overlaps on boat/PWC/ATV retail and customer base.
Regional players
- Sport Marine: Marine and PWC dealer based in other regions of Florida. Comparable on multi-brand boat and PWC retailing, parts, and service operations within the same state.
- Titusville Marine (regional Florida dealers): Smaller independent boat and PWC dealers along the Florida coast (e.g., in Titusville and the Space Coast). Comparable as local competitors for the Titusville/Space Coast showroom's customer base.
Others
- Boats Group: Online boat marketplace (Boats.com, Boat Trader, YachtWorld) that powers many dealer websites including competitive listings. Comparable as an ecosystem participant that influences dealer lead generation and pricing transparency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Riva Motorsports & Marine of the Keys and Miami social profiles
Digital presenceRiva Motorsports & Marine of the Keys and Miami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riva Motorsports & Marine of the Keys and Miami leadership team
Management profileNumber of profiles
Riva Motorsports & Marine of the Keys and Miami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riva Motorsports & Marine of the Keys and Miami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riva Motorsports & Marine of the Keys and Miami
What does Riva Motorsports & Marine of the Keys and Miami do?
Riva Motorsports & Marine operates a multi-location powersports and marine vehicle dealership selling new and pre-owned boats, personal watercraft (WaveRunners, Sea-Doo), ATVs, motorcycles, scooters, UTVs/side-by-sides, golf carts, and outboard motors across four Florida locations. The dealership also provides financing arrangement, trade-in valuations, OEM and aftermarket parts, and full-service repairs including dockside maintenance and valet service throughout the Florida Keys from Ocean Reef to Key West.
Is Riva Motorsports & Marine of the Keys and Miami a public or private company?
Riva Motorsports & Marine of the Keys and Miami is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Riva Motorsports & Marine of the Keys and Miami founded?
Riva Motorsports & Marine of the Keys and Miami was founded in -1. It employs 1 to 10 people.
Where is Riva Motorsports & Marine of the Keys and Miami based?
Riva Motorsports & Marine of the Keys and Miami is headquartered in Key Largo, United States, in the North America region.
How does Riva Motorsports & Marine of the Keys and Miami make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are parts and Accessories, service and Maintenance and financing.
Who are Riva Motorsports & Marine of the Keys and Miami's main competitors?
Direct peers on record are MarineMax, Cycle Springs Powersports, Ed Morse Marine, OneWater Marine and Power Lodge. Broad incumbents are Brunswick Corporation and Bass Pro Shops. Regional players are Sport Marine and Titusville Marine (regional Florida dealers). Boats Group is listed as an others.
Does Riva Motorsports & Marine of the Keys and Miami have an API?
No public API is recorded for Riva Motorsports & Marine of the Keys and Miami.
What industry is Riva Motorsports & Marine of the Keys and Miami in?
Riva Motorsports & Marine of the Keys and Miami's product category is Powersports and Marine Vehicle Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222 and its SIC code is 3730.