Riverbend Golf Club

What Riverbend Golf Club does

Riverbend Golf Club is a family-owned and operated golf course located at 541 Route 628 Highway in Durham Bridge, New Brunswick, Canada, situated next to the Nashwaak River approximately 15–20 minutes from downtown Fredericton. The facility offers 9-hole and 18-hole play, a practice green, club/cart rentals, a pro shop, a licensed bar and restaurant, and golf lessons. Operations are seasonal, with the course scheduled to open for the 2026 season on April 24th.

The business operates on a direct-to-consumer model serving local recreational golfers, families, women, juniors, and corporate league teams in the Fredericton area. Revenue is generated across six streams: green fees (pay-as-you-go), prepaid Friendship Packages (10-round bundles), annual memberships (individual, couple, family, intermediate, junior, and weekday tiers), equipment rentals, pro shop retail, and food and beverage services on-course and post-round. Pricing is denominated in Canadian dollars and excludes HST and NBGA dues. Programs include an 8-week Junior Learn-to-Golf program ($200), a Wednesday evening Ladies' 9-Hole Scramble ($30), and Monday/Tuesday Business Leagues. Tee times are booked through teeitup.com member and guest portals, by phone, or as walk-ins at the pro shop, with marketing limited to Facebook, Instagram, and the club's website.

The technology stack is minimal — a basic website and third-party tee-time booking platform — and there are no disclosed AI, API, or proprietary software capabilities. The club is managed by Jill MacFarlane (General Manager) and Todd MacFarlane (Head Superintendent), supported by a total staff of approximately 10 across pro shop and greens crew roles. The company is privately held with no external investors, parent entity, or public listing.

Name

Riverbend Golf Club

Legal name

Riverbend Golf Club

Website

https://riverbendgolf.nb.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Riverbend Golf Club is a family-owned 9- and 18-hole golf course in Durham Bridge, New Brunswick, serving local recreational golfers, families, women, juniors, and corporate league teams through green fees, seasonal memberships, prepaid packages, rentals, and on-site F&B and pro shop.

Ownership category

akta.pro rank

Product category

Public Golf Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Annual golf memberships
• Green fee play
• Junior golf program
• Golf equipment rentals

Headquarters

HQ city

Durham Bridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Per-round green fee revenue from 9-hole and 18-hole play. Peak season pricing with summer specials on weekdays.
2. Annual Memberships: Annual membership fees providing unlimited golf access. Multiple tiers including individual, couple, family, intermediate (young adults), and weekday-only options.
3. Equipment Rentals: Power cart rentals, club rentals, and pull cart rentals for additional per-round revenue.
4. Pro Shop Sales: Retail sales of golf equipment including clubs, bags, shoes, clothing, balls, and tees.
5. Food and Beverage: Licensed bar and restaurant/snack services. Refreshment cart operates on the course during play.
6. Program Fees: Revenue from organized programs including junior golf program ($200), ladies night sessions ($30), and business league participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Riverbend Golf Club is a family-owned and operated 9-hole and 18-hole public golf course located next to the Nashwaak River near Fredericton, New Brunswick. It sells daily green fee play, annual memberships, prepaid friendship packages, equipment rentals, pro shop merchandise, and on-site food and beverage, and runs organized programs including a Junior Learn-to-Golf program, Ladies' 9-Hole Scramble, and Business League. The club operates seasonally, opening April 24th each year, and serves the local Fredericton-area community.

Product overview

Riverbend Golf Club is a family-owned golf course offering daily green fee play for 9-hole and 18-hole rounds, along with seasonal membership programs and prepaid friendship packages. The club provides practice facilities, golf lessons, club and cart rentals, and operates a Pro Shop and licensed restaurant. Additional programs include a Junior Learn-to-Golf program, Ladies' 9-Hole Scramble, and Business League for team competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Fees (9-Hole and 18-Hole) Daily per-round green fee access for 9-hole play at $28.00 per person and 18-hole play at $42.00 per person, with a summer special price of $38.00 per person Monday-Wednesday during June-August. Available to individual golfers and guests.
• Annual Membership Programs Annual golf memberships providing unlimited golf access, available in tiers including Adult ($1,375), First-Time Adult ($1,200), Intermediate ($1,000 for ages 19-29 or full-time students), Junior ($375), Couples ($2,000), Family of 3 ($2,100), Family of 4 ($2,200), and Weekday-only ($1,200). Winter payment plans available.
• Friendship Packages Prepaid packages of 10 rounds at discounted rates: 10 rounds of 18 holes for $375.00 (equivalent to $37.50 per round) and 10 rounds of 9 holes for $250.00 (equivalent to $25.00 per round). Targeted at casual golfers who want bulk pricing.
• Junior Learn-to-Golf Program 8-week introductory golf program for ages 11-17, including lessons, coaching, activities, and two 9-hole rounds, led by Carlin Fraser. Program kicks off Sunday, May 25th and costs $200 per participant, with limited spots available.
• Ladies' 9-Hole Scramble Organized Wednesday evening 9-hole scramble starting at 6 PM, open to women golfers of all skill levels. Price is $30 per session and includes a cart and snacks afterwards.
• Business League After-work team golf competition held on Monday and Tuesday evenings, providing structured league play for local business teams. Limited spots available.
• Pro Shop Retail On-site retail shop selling golf equipment including clubs, bags, shoes, clothing, balls, tees, and accessories, plus rental clubs available to players without their own equipment.
• Restaurant and Licensed Bar On-site licensed bar and restaurant/snack service for golfers, with a refreshment cart operating on the course during play.
• Power Cart Rentals Power cart rentals at $26.00 for 9 holes and $40.00 for 18 holes, with a power cart special of 10 rounds of 18 holes for $300.00. Available to golfers who want motorized transport during their round.
• Pull Cart and Club Rentals Pull cart (Clic gear) rentals at $10.00 per round and rental clubs at $10.00 per round, available for golfers who do not have their own equipment or prefer manual transport.
• Golf Lessons Professional golf instruction available for players of all skill levels, provided at the club's practice facilities.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• TeeItUp (network): The online tee-time booking platform Riverbend uses for member and guest reservations. Adjacent enabling technology rather than a competitor, but a peer in the broader golf-course technology ecosystem.

Direct peers

• Fredericton Golf & Country Club: The most direct comparable: another member-based golf course serving the Fredericton, New Brunswick catchment, competing for the same adult, family, and corporate league demand as Riverbend.

Broad incumbents

• ClubLink / GolfNorth Properties: Canada's largest private golf club operator, owning and managing dozens of courses nationally. A broad incumbent against which Riverbend competes for member dollars and corporate outings, but at a vastly larger scale.
• St. George's Golf and Country Club: An established private Canadian golf and country club with a diversified member model including golf, dining, social amenities, and family programs. Comparable operating concept but at a substantially larger and more premium scale.

Regional players

• Hawkswood Golf Club: A Canadian golf property offering public play, memberships, leagues, tournaments, and on-course F&B. Closely comparable mid-size Canadian golf facility model.
• Taboo Resort and Golf: A Canadian family-oriented golf and resort destination with member and guest play, leagues, and junior programming. Comparable in operational mix (F&B, lessons, leagues) but in a different Canadian region.
• Angus Glen Golf Club: A premium Canadian public/private golf facility with multi-tier membership, leagues, junior programs, and on-site F&B. Same business model as Riverbend but operating at much higher price points and scale in Ontario.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/riverbend-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverbend Golf Club