RIVER HILLS COUNTRY CLUB INC

Name

RIVER HILLS COUNTRY CLUB INC

Legal name

River Hills Country Club

Website

https://riverhillscountryclub.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private Country Club & Recreational Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Golf membership
• Tennis facilities
• Wedding event venue
• Recreational amenities

Headquarters

HQ city

Valrico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Golf Membership: Unlimited golf access with 14-day advance reservations, cart fee options, reduced guest fees, clubhouse and dining access, fitness, tennis, and pool access. This is the primary membership category for golf enthusiasts.
2. Young Executive Golf Membership: Full golf privileges for individuals or families where both adults are ages 25-39. Offers same benefits as Premier Golf at what the club describes as fitting most budgets.
3. Sports Plus Membership: Unlimited golf access with 7-day advance reservations, restricted tee times May-Oct (after 10am) and Nov-April (after 12pm), plus cart fee. Full access to tennis, pool, fitness, dining and social privileges.
4. Racquet Sports Membership: Unlimited access to tennis and pickleball facilities, pool, fitness, dining, plus 6 rounds of golf at preferred rates with 4-day advance reservations.
5. Tennis Membership: Unlimited access to tennis facility, pool, fitness, dining, plus 6 rounds of golf at preferred rates with 4-day advance reservations.
6. Pickleball Membership: Unlimited access to pickleball facility, pool, fitness, dining, plus 6 rounds of golf at preferred rates with 4-day advance reservations.
7. Social Membership: Pool, fitness, dining and social privileges, plus 6 rounds of golf and 6 tennis sessions at preferred fees with 4-day advance reservations. Resident members have no food & beverage minimums; non-resident (Associate) members have a minimal monthly food & beverage commitment.
8. Practice Plus Seasonal Golf Membership: Access to practice facility, great dining, and golf access at a reduced rate from May through October. Designed for those who love to practice or are new to the game.
9. Event Hosting & Catering: Revenue from hosting weddings, corporate meetings, charity events, birthday celebrations, rehearsal dinners, and golf outings. The club offers all-inclusive packages and à la carte catering through its award-winning chef. Sawgrass Grill dining (lunch 6 days/week, dinner 3 nights/week, Sunday breakfast) provides ongoing food & beverage revenue.
10. Golf Outing & Tournament Hosting: Fees for hosting golf tournaments and outings for corporations, charities, and social groups. The club accommodates groups from 20 to 144 players with comprehensive outing services including registration, scoring, custom clinics, and awards ceremonies.
11. Golf Shop Merchandise Sales: Fully stocked golf shop selling apparel, shoes, balls, golf accessories by Titleist, FootJoy, Byron Nelson, Antigua and more. Custom club fitting through Titleist, TaylorMade, Callaway. Equipment repairs and rental clubs also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

River Hills Country Club is a private member-owned country club offering championship golf on a Joe Lee Signature 18-hole course, tennis, pickleball, swimming, fitness, multiple dining venues, and event hosting for weddings and corporate functions. Membership is sold in tiers (Premier Golf, Young Executive Golf, Sports Plus, Racquet Sports, Tennis, Pickleball, Social, and Practice Plus Seasonal), with pricing quoted upon inquiry. The club generates revenue from recurring monthly membership dues, event hosting fees, golf shop merchandise, and tournament/outing packages.

Product overview

River Hills Country Club is a private country club offering a unified portfolio of recreational amenities and hospitality services. The core offerings include the Joe Lee Signature Golf Course and Golf Training Center, tennis and pickleball facilities, aquatics with TBAC Brandon swim team, and a renovated fitness center. Dining services span four distinct venues (Sawgrass Grill, Wingspan Terrace, The Oaks Dining Room, and The Deck) managed by an award-winning chef. The club also provides golf instruction/teaching programs, tournament and outing hosting, wedding/event venue services, junior development programs (golf, tennis, swimming), and nature trails. Membership programs range from full golf access to social-only options, targeting both residents and non-residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier Golf Membership Monthly subscription membership providing unlimited golf access with 14-day advance reservations, cart fee options, reduced guest fees, clubhouse and dining privileges, fitness, tennis, and pool access. Targeted at golf enthusiasts and families seeking full club privileges.
• Young Executive Golf Membership Monthly subscription membership for individuals or families where both adults are ages 25-39, offering full golf privileges at a price point designed to fit most budgets.
• Sports Plus Membership Monthly subscription membership offering unlimited golf access with 7-day advance reservations, restricted tee times May-October (after 10am) and November-April (after 12pm), plus cart fee. Full access to tennis, pool, fitness, dining, and social privileges.
• Racquet Sports Membership Monthly subscription membership offering unlimited access to tennis and pickleball facilities, pool, fitness, dining, plus 6 rounds of golf at preferred rates with 4-day advance reservations.
• Tennis Membership Monthly subscription membership offering unlimited access to tennis facility, pool, fitness, dining, plus 6 rounds of golf at preferred rates with 4-day advance reservations.
• Pickleball Membership Monthly subscription membership offering unlimited access to pickleball courts, pool, fitness, dining, plus 6 rounds of golf at preferred rates with 4-day advance reservations.
• Social Membership Monthly subscription membership offering pool, fitness, dining, and social privileges, plus 6 rounds of golf and 6 tennis sessions at preferred fees with 4-day advance reservations. Resident members have no food and beverage minimums; non-resident (Associate) members have a minimal monthly F&B commitment.
• Practice Plus Seasonal Golf Membership Monthly subscription membership offering access to the practice facility, dining, and golf at a reduced rate from May through October. Designed for those who love to practice or are new to the game.
• Corporate Membership Membership category for corporations seeking club access for business entertainment, team building, and client hosting.
• Joe Lee Signature Golf Course 18-hole private championship golf course designed by Joe Lee, measuring 7,007 yards from championship tees, featuring CHAMPION Dwarf Bermudagrass greens (resurfaced October 2024) and 67 bunkers. Available to members and through private tournaments.
• Golf Shop at River Hills Fully stocked golf pro shop offering apparel, shoes, balls, and golf accessories by Titleist, FootJoy, Byron Nelson, and Antigua. Custom club fitting through Titleist, TaylorMade, and Callaway. Equipment repairs and rental clubs available. Handicap services also offered.
• Golf Instruction & Teaching Programs PGA professional golf instruction including private lessons, group clinics, video swing analysis, and junior golf programs from age 4 through high school.
• Golf Tournaments & Outings Hosting Corporate, charity, and social golf event hosting with comprehensive outing services including registration, scoring, custom clinics, and hole-in-one contests. Accommodates groups from 20 to 144 players. All-inclusive packages available.
• Golf Training Center & Practice Facilities 10-acre tour-quality practice facility with natural grass range, six target greens ranging from 50 to 250 yards, short game area, and putting green with CHAMPION turf.
• Tennis Programs & Facilities 8 Har-Tru clay tennis courts (lighted for day/evening play) with USTA programs, private and group lessons, leagues, and junior tennis camps available.
• Pickleball Programs & Courts Pickleball instruction and court access with professional coaching, weekly drop-in play, and junior camps at the new pickleball courts opened January 2025.
• Aquatics & Swimming Programs Heated 25-meter Olympic-sized swimming pool and children's wading pool. Hosts the TBAC Brandon swim team (USA Swimming registered, top 100 in the US) and offers year-round private swim lessons for children 3 years through adult, stroke and technique assistance, Masters Swimming instruction, and fitness programming.
• Fitness Center Newly renovated private fitness center open 4AM-10PM daily with cardio equipment, weights, machines, and personal training services.
• Sawgrass Grill Club restaurant featuring casual and upscale dining, full menu, daily happy hour specials, 7 HD TVs, serving lunch 6 days/week, dinner 3 nights/week, and Sunday breakfast.
• Wingspan Terrace Event venue adjacent to Sawgrass Grill accommodating up to 48 seated guests or 72 auditorium-style for meetings and special events.
• The Oaks Dining Room Elegant main dining room seating up to 200 guests with a stone fireplace, used for weddings, charity events, corporate meetings, and holiday parties.
• The Deck Enclosed porch overlooking the golf course for casual dining, cocktails, pet-friendly visits, and cocktail receptions.
• Wedding & Event Venue Services Full-service wedding and special event hosting with indoor and outdoor ceremony sites, bridal suite, groom's lounge, and all-inclusive packages. Award-winning catering led by Executive Chef Andrew Bonner. Non-members can host private events.
• Trails of River Hills 4.2-mile private nature trail system with 10 Fit-Trail stations, hiking trails, and wildlife viewing along the Alafia River. Maintained by the River Hills Trails Organization volunteer group.
• Junior Golf Programs PGA instructional programs including PGA Junior League Teams, school year clinics, and summer camps for members and non-members from age 4 through high school.

Quantifiable outcome

• Greens resurfaced with CHAMPION Dwarf Bermudagrass — same surface as 12 PGA Tour venues including Pinehurst No. 2
• +6 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TBAC Brandon (Tampa Bay Aquatics)coreOthersTBAC Brandon is a branch of Tampa Bay Aquatics, a USA Swimming and Florida Swimming registered team recognized as one of the top 100 swim clubs in the United States. TBAC operates out of River Hills Country Club's heated 25-meter swimming pool and offers year-round private swim lessons for children 3 years through adult, stroke and technique assistance, Masters Swimming instruction, and a fitness programming. TBAC also provides swim team activities at the club.
• River Hills Trails OrganizationminorOthersThe River Hills Trails Organization is a volunteer group of River Hills members who maintain and improve the 4.2-mile private trail system within the River Hills community. The volunteers also work with youth accumulating volunteer hours for trail upkeep. The trails contain an abundance of wildlife and connect to the Alafia River area.
• Lithia Springs Elementary SchoolminorOthersThrough the River Hills Cares outreach initiative, the club supports Lithia Springs Elementary School which serves hundreds of children in the general community. In 2020, River Hills Cares provided breakfast and holiday gifts to all staff at the school as part of its community care program.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Old Memorial Golf Club: Exclusive private golf club in Tampa, Florida designed by Steve Smyers. Comparable as a premium private golf club targeting affluent Tampa Bay members and corporate golf outings.
• West Orange Country Club: Private country club in Winter Garden, Florida offering golf, tennis, aquatics, and dining. Comparable as a family-focused private country club with a similar member-tier structure and amenity mix.
• TPC Tampa Bay: PGA Tour-affiliated private club in Lutz/Wesley Chapel in the Tampa Bay area; directly comparable as a premium private club with championship golf, dining, and event hosting competing for the same member and corporate outing market as River Hills.
• Tampa Palms Golf & Country Club: Private country club in New Tampa offering golf, tennis, aquatics, fitness, and dining to a residential community. Comparable member base, amenity mix, and HOA-adjacent membership model.
• Lakewood Ranch Country Club: Private country club in Lakewood Ranch, Florida with multiple golf courses, tennis, fitness, and dining. Comparable in scale, community integration, and amenity breadth to a multi-stream private club operation.
• University Park Country Club: Private, full-service country club in Sarasota, Florida offering golf, tennis, fitness, and dining. Comparable as a Florida private club with a similar amenity platform and HOA-adjacent membership pool.
• Bellair Country Club: Established private country club in the Tampa Bay area with championship golf, tennis, and aquatics. Directly comparable as a competing private club with shared member demographics and event-hosting capabilities.

Regional players

• Bay Hill Club & Lodge: Private club and golf resort in Orlando, Florida (host of the PGA Tour's Arnold Palmer Invitational). Comparable as a Florida-based private club with championship golf, lodging, and event hosting.
• Innisbrook Golf Resort: Florida golf resort in Palm Harbor with four championship courses and event hosting. Comparable for golf and event hosting scale, though it operates as a resort rather than a private membership club.

Emerging players

• Streamsong Resort: Florida destination golf resort with three internationally-recognized courses and hosted events. Comparable for championship-caliber golf product and event hosting, though primarily a resort rather than a private member club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RiverHillsCountryClubValrico
• Instagraminstagram.com/riverhillscountryclubfl
• LinkedInlinkedin.com/company/river-hills-country-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RIVER HILLS COUNTRY CLUB INC