River Through Atlanta Guide Service

Name

River Through Atlanta Guide Service

Legal name

River Through Atlanta Guide Service

Website

https://riverthroughatlanta.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation Guide Services

NAICS

Fishing, Hunting and Trapping (114), Hunting and Trapping (1142)

SIC

Fishing, Hunting And Trapping (900), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

akta.pro secondary industry

River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

Keywords

• Guided fly fishing
• Waterfowl hunting
• Drift boat charters
• Fly casting instruction
• Outdoor recreation services

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guided Fly Fishing Trips: Full-day and half-day guided fly fishing trips on the Chattahoochee and Toccoa Rivers. Revenue generated per trip with varying prices based on trip type (drift boat, wade, trophy brown trout) and duration.
2. Fly Fishing Instruction: Year-round fly fishing classes including Introduction to Fly Fishing A-Z (6 hours), private instruction, and Spey casting instruction. Priced per person or group rates.
3. Waterfowl Hunting: Guided duck hunts in Georgia (Hall, Forsyth, Gwinnett, Douglas counties) and Alabama (Loosa River, Langston AL). Provides winter revenue during fishing off-season.
4. Gift Certificates: Gift certificates sold for any number of guided days, mailed to recipients for gifting occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

River Through Atlanta Guide Service provides guided fly fishing trips, waterfowl hunts, and fly fishing instruction on and around the Chattahoochee River tailwater below Buford Dam in Georgia, with supplemental duck hunts in Alabama. Trips are delivered by a team of 18+ experienced guides operating out of drift boats and on-foot wade excursions, and include beginner classes, Spey casting instruction, trophy brown trout expeditions, and warmwater species trips.

Product overview

River Through Atlanta Guide Service is a fly fishing and waterfowl hunting guide service operating since 1994, offering a comprehensive portfolio of guided outdoor experiences. The core offering centers on guided fly fishing trips on the Chattahoochee River including drift boat trips, wade trips, trophy brown trout expeditions, spey casting instruction, and warmwater bass/carp trips. Education services include beginner and intermediate fly fishing classes, private one-on-one instruction, fly tying sessions, and slide presentations. The company also operates seasonal waterfowl hunting programs in Georgia and Alabama. Corporate and group events round out the offerings. The service operates year-round (365 days) with a team of approximately 18 guides, utilizing FareHarbor for trip booking, and has maintained Orvis endorsement since 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Drift Boat Trips Guided drift boat fishing trips on the Chattahoochee and Toccoa Rivers where the guide handles navigation and positioning while anglers cover more water targeting trout and other species. Offered as full-day ($525 Chattahoochee, $600 Toccoa) and half-day ($375) trips.
• Wade Fishing Trips Half-day wade fishing trips on the Chattahoochee River providing hands-on, immersive experience directly in the river for pocket water, runs, and structure targeting trout at $375 per person per session.
• Trophy Hardcore Brown Trout Trips Advanced guided trips targeting trophy-class brown trout using specialized techniques and strategic water selection for experienced anglers seeking large, elusive fish; $575 per trip full-day, $475 per trip half-day.
• Daily Spey Casting Instruction Four-hour focused casting instruction sessions covering two-handed Spey casting techniques for distance, efficiency, and presentation; available for individuals ($400) or groups of 2 ($700), 3 ($900), or 4 ($1200) people.
• Largemouth, Shoal & Striped Bass, Carp Trips Warmwater fly fishing trips targeting aggressive species including largemouth bass, shoal bass, striped bass, and carp; offered as full-day trips at $575 per trip during warmer months for action-packed fishing.
• Fly Fishing Classes (Introduction to Fly Fishing A-Z) Beginner-friendly fly fishing classes covering casting fundamentals, equipment selection, fly selection, knot tying, leader selection, basic nymphing, and reading water; offered as a 6-hour session at $425 for one person, $80 per additional person, includes lunch and wade or drift boat options.
• Private Fly Fishing Instruction One-on-one personalized instruction tailored to individual skill levels and goals, allowing clients to select specific topics and focus areas for accelerated learning on the Chattahoochee.
• Georgia Duck Hunts Guided waterfowl hunting in private wetlands across Hall, Forsyth, Gwinnett, and Douglas counties in Georgia; accommodates up to four hunters per hunt at $1,200 per hunt.
• Alabama Duck Hunts Half-day guided waterfowl hunting trips on the Loosa River and Tennessee River Public Wetlands near Langston, AL, accommodating 2-6 hunters at $325 per person from legal light to 12PM CT (morning) or 12PM to legal dark CT (afternoon).
• Corporate & Group Fly Fishing Events Customized corporate outings, team-building events, bachelor parties, rehearsal dinners, and group instruction sessions along the Chattahoochee National Recreation Area coordinated through a dedicated special events page.
• Gift Certificates Gift certificates available for any number of guided days on the Chattahoochee and Cumberland Rivers, mailed to recipients via USPS for gifting occasions.

Quantifiable outcome

• 5-star average rating across Google reviews verified by Trustindex with 10+ customer testimonials
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• OrviscoreGTM or Marketing PartnerOrvis endorsement since 2003 providing marketing credibility and brand association. The Orvis endorsement program recognizes quality guide services meeting specific standards for equipment, safety, and customer satisfaction.
• National Park ServicecoreStrategic or Co-development PartnerOperating permits for drift boat trips in the Chattahoochee National Recreation Area since 1994. Manages 48-mile stretch and 10,000 acres of parklands.
• Georgia Department of Natural ResourcescoreStrategic or Co-development PartnerRegulatory partner managing the Chattahoochee River trout fishery. Regulated year-round trout season change in 1995 enabling business growth.
• Army Corps of Engineers (Buford Dam)coreStrategic or Co-development PartnerBuford Dam operations create the tailwater fishery conditions. Dam releases affect water levels and fishing conditions on the Chattahoochee River.
• The Fish Hawk Fly ShopcoreChannel Partner/ Reseller/ DistributorLocal Atlanta fly shop where owner Chris Scalley was hired in the early 1990s. Rob Smith manages the fly shop while guiding for River Through Atlanta.
• Trout UnlimitedminorStrategic or Co-development PartnerConservation organization with chapters linking to River Through Atlanta. Upper Chattahoochee Chapter and Tailwater Chapter support river conservation.
• Upper Chattahoochee RiverkeeperminorStrategic or Co-development PartnerWater conservation organization protecting the Chattahoochee River watershed. Listed in conservation links.
• Atlanta Fly Fishing ClubminorStrategic or Co-development PartnerLocal fly fishing club linked in resources. Community organization for fly fishing enthusiasts in Atlanta area.
• Georgia Women Fly FishersminorStrategic or Co-development PartnerWomen's fly fishing organization linked in resources. Community building and education focus.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mossy Creek Fly Fishing: Virginia-based fly fishing guide service and fly shop with full-day guided trips and instruction on trout waters. Directly comparable in scale, trip pricing structure, and service mix (guided trips + classes + retail).
• Emerald Water Anglers: Multi-river Pacific Northwest fly fishing outfitter providing guided trips and schools across trout, steelhead, and bass. Comparable services mix including introductory classes and specialty technique instruction.
• Tuckahoe Angler: Mid-Atlantic fly fishing outfitter providing guided trips and instruction on trout and bass waters. Same business model (guided trips + instruction + retail) and Orvis-endorsed-adjacent positioning serving a comparable customer persona.
• Three Rivers Fly & Tackle: Outfitter and guide service operating across multiple Southeast fisheries. Closely comparable guided fly fishing and instructional business model serving the same regional customer base and species (trout, bass, striper).
• Davidson River Outfitters: Western North Carolina fly fishing outfitter offering guided trips and instruction on trout rivers. Same Southeastern U.S. footprint, similar customer segment, and analogous product/marketing mix.
• Unicoi Outfitters: Fly fishing outfitter and guide service based in Helen, GA, serving the Chattahoochee and other North Georgia rivers. Directly comparable regional guide operation with similar species targets, instructional offerings, and Atlanta-area customer overlap.

Broad incumbents

• Orvis (Travel / Guide Operations): National brand whose endorsement program validates and markets guide services like RTA. Orvis also runs its own travel and guided-trip programs; relevant as a brand/standards peer and indirect channel partner.
• Yellow Dog Flyfishing Adventures: Larger multi-destination fly fishing travel and guide outfit operating across multiple countries and species. Comparable in end offering (guided trips + instruction + trip packages) but at materially greater scale and geographic breadth.
• The Fish Hawk Fly Shop: Established Atlanta-area fly shop and guide service — including an explicit operating relationship with River Through Atlanta. Comparable business model combining retail, guided trips, and instruction with overlapping Georgia footprint.

Others

• Upper Chattahoochee Chapter of Trout Unlimited: Conservation organization whose regional chapter supports RTA's fishery and provides community/marketing adjacency. Not a competitor but a strategic ecosystem participant with overlapping constituency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Riverthroughatlanta
• Instagraminstagram.com/river_through_atlanta
• LinkedInlinkedin.com/company/river-through-atlanta-guide-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about River Through Atlanta Guide Service