RIZQ by Rozee
RIZQ by Rozee is a Pakistani financial wellness super-app for salaried professionals and freelancers, offering savings, loans, bill payments, mutual funds, insurance, and digitized savings committees through a dual-wallet mobile platform backed by SBP-licensed partners.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What RIZQ by Rozee does
RIZQ by Rozee is a Pakistan-based financial wellness super-app operated by Naseeb Online Services (Private) Limited and affiliated with Rozee.pk, the country's largest online job portal with over 10 million registered professionals. Launched in 2022 and headquartered in Lahore, the mobile-first platform targets salaried professionals and freelancers, offering a dual-wallet architecture comprising a Digitt+-powered Spending Wallet for daily transactions and a Savings Wallet that earns daily Shariah-compliant (halal) profits. Core features include goal-based savings with shared goal envelopes, digitized rotating savings committees called Kommitteess, smart bill payment scheduling, salary-backed loans (25%-100% of monthly salary) via EZ Wage, health insurance partnerships, mutual fund investments through UBL Funds, and a budget planner (Hisaab). The 'Financial Passport' serves as a unified credential providing one-tap access across all services, and RIZQ Prime (Rs. 500/year) offers premium features including credit bureau reports and instant loan applications. The platform's distribution strategy leverages the Rozee.pk professional database and a waitlist-based referral program, with services currently available across six major Pakistani cities.
The business model combines subscription revenue (RIZQ Prime at Rs. 500 annually), KYC verification fees, digital business card annual fees, and transaction-based revenue from wallet operations (cash-in fees, wallet-to-bank transfer fees, debit card fees) and undisclosed intermediation fees from financial partner referrals (EZ Wage loans, UBL Funds mutual funds, insurance partners). The go-to-market motion is primarily product-led growth via Google Play Store and Apple App Store downloads, complemented by sales-led conversion to loan products requiring employer verification and credit bureau checks. Marketing relies on social media presence (LinkedIn, Facebook, YouTube, Twitter, Instagram) and word-of-mouth referral incentives. RIZQ positions itself as a culturally localized, Shariah-compliant alternative in Pakistan's underpenetrated digital financial services market, with the regulatory moat derived from partnerships with SBP-licensed institutions (Digitt+ EMI, UBL Funds) and NADRA biometric KYC integration. The company operates with a notably lean team of 5 employees and has not disclosed external funding rounds.
RIZQ by Rozee firmographics
Firmographics- Name
- RIZQ by Rozee
- Legal name
- Naseeb Online Services (Private) Limited
- Website
- https://rizq.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RIZQ by Rozee is a Pakistani financial wellness super-app for salaried professionals and freelancers, offering savings, loans, bill payments, mutual funds, insurance, and digitized savings committees through a dual-wallet mobile platform backed by SBP-licensed partners.
- Ownership category
- akta.pro rank
RIZQ by Rozee industry classification
Industry- Product category
- Financial Wellness / Personal Finance
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Health and Welfare Funds (525120)
- SIC
- Investment Advice (6282), Accident & Health Insurance (6321)
- akta.pro primary industry
- Super-App Wallets & Mini-Program Payments (FSAMAEAE)
- akta.pro secondary industries
- Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward) (FSAAACAJ), SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI)
Keywords
RIZQ by Rozee business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- RIZQ Prime Subscription: Annual subscription fee of Rs. 500 for premium membership providing access to loan applications, free credit reports, priority customer support, and other exclusive features.
- KYC Verification Fees: Fees charged for Know Your Customer screening at registration and annual re-verification, debited from user wallets.
- Financial Services Intermediation: RIZQ serves as an intermediary platform connecting users with third-party financial institutions for loans, insurance, and mutual funds. Revenue derived from these partnerships, though specific take rates not publicly disclosed.
- Digital Business Card Annual Fee: Annual fee for digital business card functionality, deducted from user account balance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier - Basic App Access |
| Subscription | Annual | RIZQ Prime Premium - Rs. 500/year |
| Transaction based/ take rate | Pay-as-you-go | EZ Wage Salary-backed Loans |
| Transaction based/ take rate | Pay-as-you-go | Digitt+ Digital Wallet Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
RIZQ by Rozee product offering
Product offeringCore offering
RIZQ by Rozee is a mobile-first financial wellness super-app for Pakistani professionals and freelancers that bundles savings, salary-backed loans, bill payments, health insurance, mutual fund investments, and digitized rotating savings committees (Kommittees) into a single Shariah-compliant platform. The app operates on a dual-wallet architecture powered by Digitt+ and integrates with licensed financial partners (UBL Funds, EZ Wage, insurance providers) to deliver services through a unified Financial Passport credential.
Product overview
RIZQ by Rozee is an all-in-one financial wellness super-app for Pakistani professionals and freelancers, built around a dual-wallet architecture comprising a Digitt+-powered Spending Wallet for daily transactions and a Savings Wallet for earning daily halal profits. The platform integrates multiple financial services including goal-based savings with shared goal envelopes, digitized committees (Kommitteess) for communal savings, smart bill payments, salary-based loans via EZ Wage, health insurance partnerships, and mutual fund investments through UBL Funds. Additional features include a budget planner (Hisaab), premium RIZQ Prime membership with credit reporting, a Digital Business Card for networking, a Document Locker for secure file storage, and a community Newsfeed. The Financial Passport serves as the unified access credential for all services.
Differentiator
Problem solved
Functional benefit
Products and services
- RIZQ Financial App An all-in-one mobile super-app for Pakistani professionals and freelancers providing comprehensive financial services including savings, loans, insurance, budgeting, investments, and bill payments through a single Shariah-compliant platform.
- Kommittees A digitized version of traditional rotating savings committees where users pick their payout spot, contribute regularly, and receive guaranteed payouts. Users build match scores by completing committees to unlock higher-paying opportunities.
- RIZQ Loans (Salary-backed) Salary-backed loan facilities powered by EZ Wage, allowing eligible Pakistani professionals to borrow up to 100% of their monthly salary with repayment terms of three months. First-time borrowers are eligible for up to 25% of salary, increasing to 50% and 100% upon successful repayment.
- Health Insurance Insurance plans offered in partnership with third-party licensed institutions to protect RIZQ users and their loved ones with customizable coverage options.
- Mutual Funds Investment Investment in mutual funds offered through RIZQ's partnership with UBL Funds, enabling users to purchase and redeem mutual fund units directly through the app via e-transaction facility.
- RIZQ Spending Wallet (Digitt+) A closed-loop digital wallet powered by Digitt+ that enables users to store funds, make interbank transfers, mobile top-ups, wallet-to-wallet transfers, and access a PayPak debit card for day-to-day transactions within the RIZQ ecosystem.
- RIZQ Savings Wallet A savings wallet powered by RIZQ's licensed financial partners that enables users to earn daily halal (Shariah-compliant) profits on their savings balance, with funds available for withdrawal.
Quantifiable outcome
- Daily halal profit on savings wallet balance for verified users
- +2 more outcomes
Companies that use RIZQ by Rozee
Customer profileSegments2 records
Ideal customer profiles2 records
RIZQ by Rozee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
RIZQ by Rozee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Naseeb Online Services (Private) LimitedcoreParent company that owns and operates the RIZQ platform. RIZQ is described as an online platform owned and operated by Naseeb Online Services for provision of financial, professional development, and insurance-related services.
- Rozee.pkcoreAffiliated job portal brand. Rozee.pk is Pakistan's largest online job portal with over 10 Million registered professionals and over 15 years of experience in human capital management. RIZQ leverages this parent brand for credibility and cross-promotion.
- Digitt+coreElectronic Money Institution (EMI) providing digital wallet infrastructure. RIZQ's Spending Wallet is powered by Digitt+ (Akhtar Fuiou Technologies). Digitt+ is regulated by SBP under EMI Regulations and provides wallet services including interbank transfers, bill payments, mobile top-ups, and debit cards.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RIZQ by Rozee competitors and assessment
Company assessmentBroad incumbents
- Easypaisa: Telenor Microfinance Bank's mobile wallet with the largest agent network in Pakistan. Provides payments, savings, and lending — a broader incumbent competing directly with RIZQ's wallet and bill-payment features.
- JazzCash: Mobile wallet operated by Mobilink/Jazz with national scale across Pakistan, offering payments, savings, and bill pay. Competes with RIZQ on payments and bill payments but is a telecom-led incumbent rather than a professional-focused super-app.
- HBL Pay: Digital wallet from Habib Bank Limited, Pakistan's largest bank. Competes on payments and bill pay but as a bank-led incumbent rather than a startup super-app.
Direct peers
- NayaPay: Pakistan-based digital wallet/consumer fintech providing accounts, cards, and peer-to-peer payments. Closely comparable target customer (young, salaried, urban professionals) and overlapping product surface.
- SadaPay: Pakistan-based digital wallet and consumer fintech offering accounts, payments, and debit cards to salaried professionals. Directly competes with RIZQ for the same digitally-native Pakistani professional segment.
- Abhi: Pakistan-based earned-wage-access and salary-advance fintech serving salaried employees through employer integrations. Overlaps with RIZQ's salary-backed EZ Wage loan product and professional segment.
- Zindigi: JS Bank's digital banking app targeting salaried professionals and freelancers with payments, savings, and lifestyle features. Closely comparable positioning as a digitally-native banking product for Pakistani professionals.
Emerging players
- Akulaku: SE Asia-based super-app offering digital wallets, savings, credit, and lifestyle services to underbanked consumers. Comparable 'super-app for the underbanked' playbook applied to a different emerging market.
- OPay: Africa-focused super-app combining payments, savings, lending, and lifestyle services. Comparable mobile-first super-app model targeting emerging-market consumers with limited traditional banking access.
- Finja: Pakistan-based fintech offering payments, lending, and SME-focused financial services. Comparable Shariah-conscious product positioning and Pakistani market focus, though more SME-skewed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RIZQ by Rozee social profiles
Digital presenceRIZQ by Rozee financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIZQ by Rozee leadership team
Management profileNumber of profiles
RIZQ by Rozee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIZQ by Rozee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIZQ by Rozee
What does RIZQ by Rozee do?
RIZQ by Rozee is a mobile-first financial wellness super-app for Pakistani professionals and freelancers that bundles savings, salary-backed loans, bill payments, health insurance, mutual fund investments, and digitized rotating savings committees (Kommittees) into a single Shariah-compliant platform. The app operates on a dual-wallet architecture powered by Digitt+ and integrates with licensed financial partners (UBL Funds, EZ Wage, insurance providers) to deliver services through a unified Financial Passport credential.
Is RIZQ by Rozee a public or private company?
RIZQ by Rozee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIZQ by Rozee founded?
RIZQ by Rozee was founded in -1. It employs 1 to 10 people.
How does RIZQ by Rozee make money?
Four revenue lines are on record. RIZQ Prime Subscription is the primary driver. The others are KYC Verification Fees, financial Services Intermediation and digital Business Card Annual Fee.
Who are RIZQ by Rozee's main competitors?
Broad incumbents on record are Easypaisa, JazzCash and HBL Pay. Direct peers are NayaPay, SadaPay, Abhi and Zindigi. Emerging players are Akulaku, OPay and Finja.
Does RIZQ by Rozee have an API?
No public API is recorded for RIZQ by Rozee.
What industry is RIZQ by Rozee in?
RIZQ by Rozee's product category is Financial Wellness / Personal Finance. Its primary akta.pro industry code is FSAMAEAE, Super-App Wallets & Mini-Program Payments, with a secondary code of FSAAACAJ, Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward). Its NAICS code is 523940 and its SIC code is 6282.