NayaPay
NayaPay is a State Bank of Pakistan-licensed Electronic Money Institution offering a mobile digital wallet for Pakistani consumers (Visa debit cards, Raast/Alipay+ QR, remittances, bill payments) and a business payment platform for SMEs with multi-level approvals and corporate cards.
- Company typePrivate
- Founded2018
- HeadquartersKarachi, Pakistan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What NayaPay does
NayaPay (Private) Limited is a State Bank of Pakistan-licensed Electronic Money Institution that operates a mobile-first digital wallet for Pakistani consumers and a business payment platform for SMEs, built on a single regulated EMI infrastructure stack (PCI-DSS and ISO 27001 certified). The consumer product delivers a PKR-denominated e-money account, physical and virtual Visa debit cards, domestic transfers via 1LINK/PayPak and Raast QR, international remittances through 70+ global partners, cross-border QR payments across 150M+ Alipay+ merchants in 50+ countries, bill payments across 1,100+ billers, and social-payment features (Chat, Bill Split, Gift Envelope, Chip In). The business product adds digital onboarding without deposit requirements, multi-level payment approvals, corporate debit cards with spending controls, invoicing and payment links, bulk bill payment, role-based permissions, and international payment reception.
NayaPay monetises primarily through transaction fees and interchange on Visa card spend rather than subscription or maintenance fees — its consumer tier is explicitly 'free to join, free to stay' — supplemented by business-account services such as team card issuance and approval workflow tools. Distribution is product-led and self-serve through the iOS and Android apps, augmented by an eight-plus-bank partner network (UBL, HBL, Askari, Soneri, BOP, Meezan, Faysal, JS Bank) for ATM access, account linking, and remittance corridors, plus telecom integrations with Jazz, Telenor, and Zong and a recent SECP MoU enabling instant corporate verification via eZfile.
The company is privately held, headquartered in Lahore with a Karachi regional office, employs 101–250 people, and has raised $13M in a single 2022 seed round from Zayn Venture Capital, Graph Ventures, MSA Novo, Maple Leaf Capital, and Saison Capital. Its GTM motion is digital-first product-led growth with a freemium consumer model and an expanding B2B2C distribution surface built through bank, regulator, and global network partnerships.
NayaPay firmographics
Firmographics- Name
- NayaPay
- Legal name
- NayaPay (Private) Limited
- Website
- https://nayapay.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NayaPay is a State Bank of Pakistan-licensed Electronic Money Institution offering a mobile digital wallet for Pakistani consumers (Visa debit cards, Raast/Alipay+ QR, remittances, bill payments) and a business payment platform for SMEs with multi-level approvals and corporate cards.
- Ownership category
- akta.pro rank
NayaPay industry classification
Industry- Product category
- Digital Payments
- NAICS
- Credit Card Issuing (52221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
- akta.pro secondary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where NayaPay is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
NayaPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: Fees charged on various payment transactions including fund transfers, bill payments, and cross-border payments. Transaction fees are viewable in the Schedule of Charges section of the platform.
- Interchange Fees on Debit Cards: Revenue generated from Visa debit card usage including point-of-sale transactions, ATM withdrawals, and international card payments.
- Business Account Services: Services for business customers including invoicing, bulk bill payments, team debit card issuance, and multi-level approval workflows.
- Freemium Consumer Model: Free to join and free to stay for consumers, with revenue generated from transaction volume and card services rather than subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Personal Consumer Account - Free Tier |
| Freemium | Pay-as-you-go | Personal Debit Cards |
| Freemium | Pay-as-you-go | Business Account |
| Freemium | Pay-as-you-go | Business Debit Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
NayaPay product offering
Product offeringCore offering
NayaPay operates a State Bank of Pakistan-licensed digital wallet and payment platform that delivers person-to-person money transfers, bill payments, mobile top-ups, QR-based payments, international remittances, and Visa physical and virtual debit cards to consumers through a mobile app. For businesses, freelancers, and online sellers, the company provides a dedicated business account with multi-user access, payment approvals, invoicing and payment links, expense management, and business remittances, all accessible through a web-based business dashboard.
Product overview
NayaPay is a Pakistani digital financial platform operating as a State Bank of Pakistan-licensed Electronic Money Institution. The offering consists of two main segments: a consumer-facing mobile wallet app (NayaPay App) and a business account platform (NayaPay Business). The consumer product provides a digital wallet with Visa debit cards (physical and virtual), domestic money transfers, ATM withdrawals, bill payments (1100+ billers), QR payments via Alipay+ (50+ countries) and Raast, international remittances (70+ partners), and social features including Chat, Bill Split, Gift Envelope, and Chip In. The business product offers corporate accounts with multi-level payment approvals, business debit cards with spending controls, bulk bill payments, professional invoicing with payment links, and international payment reception. Both segments are built on the same regulated EMI infrastructure with PCI-DSS and ISO 27001 certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- NayaPay App (Consumer Mobile Wallet) A State Bank of Pakistan-licensed consumer digital wallet mobile app that lets individuals in Pakistan open a real-name account, hold funds, send and receive money, pay bills, top up mobile airtime and data, make QR-based in-person payments, request money, split bills, send gift envelopes, and use Visa physical and virtual debit cards for online and offline spending. Targeted at everyday Pakistani consumers, students, salaried employees, freelancers, and families.
- NayaPay Business Account A regulated business banking account for Pakistani SMEs, freelancers, and online sellers, accessible through a web-based business dashboard, that supports multi-user roles and permissions, payment approvals, invoicing and payment links, business bill payments, business remittances, and business debit cards for receiving customer payments and disbursing supplier and payroll funds.
- Visa Debit Cards (Physical and Virtual) Physical and virtual Visa debit cards linked to NayaPay consumer and business accounts, usable for online, in-store, and international transactions across the Visa global acceptance network, generating interchange revenue for NayaPay.
- Money Transfers (P2P) A core consumer service within the NayaPay wallet that lets users send money to other NayaPay account holders in Pakistan in real time, replacing cash and traditional bank transfers for peer-to-peer payments.
- Bill Payments A consumer service within the NayaPay wallet that enables users to pay utility, telecom, and other recurring bills directly from their NayaPay account, consolidating bill payment into the mobile app.
- Mobile Top-Ups A consumer service within the NayaPay wallet that allows users to recharge prepaid mobile airtime and mobile data bundles for personal and family numbers directly from the app.
- QR Payments A consumer payment service within the NayaPay wallet that lets users scan QR codes at participating merchants to make in-person payments directly from their NayaPay balance, supporting cashless checkout.
- International Remittances A service within the NayaPay wallet that allows users to receive international remittances into their NayaPay account from abroad, with a dedicated business remittances offering for NayaPay Business Account customers making cross-border payouts.
Companies that use NayaPay
Customer profileSegments4 records
Ideal customer profiles2 records
NayaPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature8 records
NayaPay partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, supporting and flagship.
- Securities and Exchange Commission of Pakistan (SECP)coreSECP signed MoUs with NayaPay to enable faster corporate bank account opening through digital integration of SECP's eZfile system with partner banks. The initiative allows instant verification of company data, reducing documentation requirements and processing delays for newly registered companies as part of SECP's 'Paper to Platform' initiative.
- Askari Bank LimitedcoreAskari Bank partnered with NayaPay as a partner bank, providing ATM access and banking integration services. Askari Bank is one of several partner banks enabling NayaPay's digital banking services.
- Soneri BankcoreSoneri Bank joined forces with NayaPay as a partner bank, enabling ATM withdrawals and banking integration services for NayaPay users.
- FWO (Frontier Works Organization)supportingNayaPay and FWO partnered to digitize M-Tag payments, enabling users to pay for motorway tolls through the NayaPay app.
- Alipay+ (Ant International)flagshipNayaPay partnered with Alipay+ operated by Ant International to facilitate cross-border digital payments, including QR code compatibility with RAAST and Alipay+ partners. The collaboration aims to enhance foreign exchange flows and digital payment interoperability in Pakistan, supporting SMEs and promoting cashless trade and tourism. Users can pay at 150+ million merchants across 50+ countries.
- Bank of Punjab (BOP)coreBOP and NayaPay collaborated to boost digital financial services, providing banking infrastructure and remittance services.
- HBL (Habib Bank Limited)coreHBL collaborated with NayaPay to boost global remittances to Pakistan, providing international remittance corridor access and banking integration.
- United Bank Limited (UBL)coreUBL partnered with NayaPay for fast international remittances to Pakistan and continues as a partner bank providing ATM access and account linking services. NayaPay offers 5 FREE ATM withdrawals monthly at UBL ATMs.
- StormFibersupportingStormFiber and NayaPay came together for digitization, offering free internet upgrade to NayaPay users as a promotional partnership.
- Euronet PakistansupportingNayaPay partnered with Euronet Pakistan to accelerate digital payments through payment processing infrastructure.
- JS BanksupportingJS Bank partnered with NayaPay for digital payments, providing banking integration and payment services.
- Jazz (Pakistan Mobile Communications Ltd)supportingJazz and NayaPay teamed up for digitization of payments, providing telecom and digital ecosystem integration.
- Zong 4GsupportingZong 4G partnered with NayaPay to provide seamless digital experience, enabling mobile integration.
- Telenor PakistansupportingTelenor Pakistan partnered with NayaPay to provide seamless digital experience for customers.
- Faysal BankFaysal Bank partnered with NayaPay for digital payments, enabling banking integration services.
- 1LINK (Private) LimitedcoreNayaPay became 1LINK's PayPak Affiliate Member, enabling access to Pakistan's payment network infrastructure.
- Meezan BanksupportingMeezan Bank and NayaPay joined hands to accelerate digital payments in Pakistan.
- VisacoreNayaPay issues Visa debit cards (virtual and physical) enabling local and international payments. The Visa partnership enables card services across millions of merchants globally.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
NayaPay competitors and assessment
Company assessmentDirect peers
- JazzCash: JazzCash is Pakistan's largest mobile money platform operated by Mobilink/Microfinance Bank with millions of active users. It directly competes with NayaPay on P2P transfers, bill payments, and merchant QR, leveraging Jazz's massive telecom distribution.
- Keenu: Keenu is a Pakistani mobile wallet offering P2P payments, bill payments, and merchant services. It is a domestic competitor with a similar consumer-payment focus to NayaPay.
- Easypaisa: Easypaisa, run by Telenor Bank, is one of Pakistan's leading mobile wallets with a deep agent network. It overlaps NayaPay on consumer transfers, bill payments, and merchant acceptance.
- SadaPay: SadaPay is a Pakistani EMI-licensed digital wallet offering consumer accounts, debit cards, and business accounts — directly competing with NayaPay in the same regulatory and product category. Both target Pakistan's underbanked consumers and SMEs with mobile-first, freemium models.
- Revolut: Revolut is a global multi-currency digital wallet and card issuer with freemium consumer plus business tiers — directly comparable to NayaPay's product model and revenue streams at a much larger scale.
- UPaisa: UPaisa, the UBL Omni-powered mobile wallet, competes directly with NayaPay in consumer payments and ATM-linked services — notable because UBL is also one of NayaPay's partner banks.
Regional players
- Careem Pay: Careem (Super App) has a payments and wallet layer operating across the Middle East and Pakistan. It is a regional super-app player with comparable wallet/payments functionality, though its primary geography is MENA.
Broad incumbents
- Payoneer: Payoneer offers cross-border business accounts, multi-currency receiving, and payouts — overlapping with NayaPay's Business Account value proposition for SMEs receiving international payments.
- Wise (TransferWise): Wise is a global cross-border payments and multi-currency account platform. NayaPay competes with Wise on inbound remittances to Pakistan and on multi-currency wallet functionality, though Wise operates at vastly greater scale and breadth.
- Alipay: Alipay is the global payments super-app behind the Alipay+ network. While NayaPay is a partner, Alipay also competes broadly in the digital wallet, QR, and merchant acquiring space NayaPay operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NayaPay social profiles
Digital presenceNayaPay compliance and trust
Trust signalCompliance3 records
NayaPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
NayaPay leadership team
Management profileNumber of profiles
Profiles1 record
NayaPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NayaPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NayaPay
What does NayaPay do?
NayaPay operates a State Bank of Pakistan-licensed digital wallet and payment platform that delivers person-to-person money transfers, bill payments, mobile top-ups, QR-based payments, international remittances, and Visa physical and virtual debit cards to consumers through a mobile app. For businesses, freelancers, and online sellers, the company provides a dedicated business account with multi-user access, payment approvals, invoicing and payment links, expense management, and business remittances, all accessible through a web-based business dashboard.
Is NayaPay a public or private company?
NayaPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was NayaPay founded?
NayaPay was founded in 2018. It employs 101 to 250 people.
Where is NayaPay based?
NayaPay is headquartered in Karachi, Pakistan, in the Asia region.
How does NayaPay make money?
Four revenue lines are on record. Transaction Fees are the primary driver. The others are interchange Fees on Debit Cards, business Account Services and freemium Consumer Model.
Who are NayaPay's main competitors?
Direct peers on record are JazzCash, Keenu, Easypaisa, SadaPay, Revolut and UPaisa. Careem Pay is listed as a regional player. Broad incumbents are Payoneer, Wise (TransferWise) and Alipay.
Does NayaPay have an API?
No public API is recorded for NayaPay.
What industry is NayaPay in?
NayaPay's product category is Digital Payments. Its primary akta.pro industry code is FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services, with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 52221 and its SIC code is 6199.