RK Neuroconsulting
RK Neuroconsulting is a Santiago, Chile-based consulting firm that provides eye tracking, neuromarketing, and biometric research services to market research firms, marketing agencies, and corporate marketing departments across Latin America via a partner network spanning six countries.
- Company typePrivate
- Founded2000
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B
- OfferingServices
What RK Neuroconsulting does
RK Neuroconsulting is a privately held, Santiago-based consulting firm that provides eye tracking, neuromarketing, and biometric research services to large and medium-sized market research firms, marketing agencies, and corporate marketing departments across Latin America. The company has been operating for more than 20 years per its own claims and maintains a partner network spanning Chile, Peru, Brazil, Colombia, Costa Rica, and Mexico, allowing it to execute multi-country studies throughout the region.
The company's core technology offering consists of two delivery modes — online (remote, web-based) and offline (in-person) eye tracking — supplemented by a stack of biometric tools including facial coding for micro-expression and emotion analysis, the Implicit Association Test (IAT) for unconscious preference measurement, galvanic skin response (GSR) for physiological arousal, retrospective think aloud (RTA), and wearable eye tracker glasses for mobile or in-store scenarios. The online eye tracking platform is powered by RealEye, for which RK Neuroconsulting is the official representative in Latin America following an April 2020 alliance. Output deliverables include heatmaps, fixation data, area-of-interest metrics, statistical analyses, and animated visualizations.
The business operates on a project-based professional services model with sales-led direct engagement and quote-based, undisclosed pricing. Clients commission studies across application verticals including packaging research, advertising effectiveness (print, digital, OOH), UX/usability, retail and shopper behavior, and online catalog design. Distribution combines direct consulting engagements with an emerging self-serve channel via the RealEye platform, and the company maintains a bilingual (English/Spanish) website for regional lead capture.
RK Neuroconsulting firmographics
Firmographics- Name
- RK Neuroconsulting
- Legal name
- RK NeuroConsulting
- Website
- https://rkneuroconsulting.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RK Neuroconsulting is a Santiago, Chile-based consulting firm that provides eye tracking, neuromarketing, and biometric research services to market research firms, marketing agencies, and corporate marketing departments across Latin America via a partner network spanning six countries.
- Ownership category
- akta.pro rank
RK Neuroconsulting industry classification
Industry- Product category
- Neuromarketing & Eye Tracking Research Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
Keywords
Where RK Neuroconsulting is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
RK Neuroconsulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Eye Tracking and Neuromarketing Consulting Services: The company provides specialized consulting and research services in eye tracking, neuromarketing, and biometric tools to market researchers, marketing agencies, and corporate marketing departments. Services are delivered both online (remote) and offline (in-person), likely on a project or retainer basis.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
RK Neuroconsulting product offering
Product offeringCore offering
RK Neuroconsulting is a Chile-based consulting firm that delivers eye tracking and neuromarketing research services to market research firms, marketing agencies, and corporate marketing departments across Latin America. Its services combine online (webcam-based) and offline (in-person) eye tracking, facial coding, GSR, IAT, and retrospective think aloud methodologies to study consumer visual attention and emotional response. Each engagement is executed as a project — from study design and sample recruitment through data collection and final report delivery.
Product overview
RK Neuroconsulting offers a unified suite of neuromarketing and eye tracking services for market research across Latin America. The core technology platform consists of two delivery modes: Online Eye Tracking (remote web-based testing) and Offline Eye Tracking (in-person, screen-based testing), supplemented by wearable Eye Tracker Glasses for mobile environments. These are complemented by biometric tools including Facial Coding for emotion analysis, Implicit Association Testing (IAT) for measuring unconscious preferences, and GSR Galvanic Response for physiological arousal measurement. The company applies these technologies across service verticals including graphic piece testing, packaging research, UX usability studies, retail and shopper analysis, and out-of-home advertising effectiveness. Results are delivered as statistical reports with heatmaps, fixation data, numerical metrics, and animated visualizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Eye Tracking Studies Remote, web-based eye tracking service for market research studies. A testing link is distributed to participants, gaze data is collected remotely, and results are delivered as a final report with heatmaps, fixation points, areas of interest, and numerical metrics via the RealEye platform.
- Offline (In-Person) Eye Tracking Studies In-person eye tracking service in which samples are recruited on-site and data is collected in situ using screen-based eye trackers or wearable eye tracker glasses. Suitable for testing any screen-presented stimulus such as web pages, virtual shelves, TV commercials, packaging, and physical product interactions.
Quantifiable outcome
- Eye tracking is described as the only way to accurately and objectively measure and understand visual attention.
- +1 more outcomes
Companies that use RK Neuroconsulting
Customer profileSegments3 records
Ideal customer profiles3 records
RK Neuroconsulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
RK Neuroconsulting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RealEyecoreRK Neuroconsulting formed a partnership with RealEye in April 2020, becoming RealEye's official representatives for Latin America. This partnership provides access to RealEye's online and offline eye tracking platform, including customizable dashboards for study management, with RK Neuroconsulting providing consulting support for reports and analyses. RealEye is the primary technology platform powering the company's online eye tracking studies.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
RK Neuroconsulting competitors and assessment
Company assessmentEmerging players
- CoolTool: US-based automated neuromarketing platform offering webcam-based eye tracking and facial coding for market research. Competes in similar use cases (ad testing, packaging, UX) and could target LatAm clients directly via its self-serve model.
- Tobii Pro: Sweden-based leading eye tracking hardware and software provider for research and usability studies. Represents both a potential alternative technology supplier for RK's clients and a competitor in eye-tracking-led market research projects.
- iMotions: Denmark-based biometric research platform combining eye tracking, GSR, facial coding, and EEG. Competes in the same neuromarketing/consumer behavior category as RK and could partner with LatAm agencies directly, bypassing local consultancies.
Broad incumbents
- Kantar: Worldwide market research firm with extensive presence in Latin America and growing investment in biometric and neuro-analytics capabilities. Represents a significant incumbent threat if it expands neuromarketing offerings regionally.
- Ipsos: Global market research giant with established neuromarketing and consumer neuroscience practices. Competes for the same enterprise marketing research budgets as RK but at much larger scale and with broader service portfolios.
Direct peers
- EyeSee: Belgium-based eye tracking research provider serving major brands and agencies globally. Direct competitor in the eye-tracking-led consumer insight category, though operating primarily in Europe and North America rather than LatAm.
- MindMetriks: Mexico-based eye tracking and neuromarketing consulting firm serving Latin American clients. Direct competitor offering similar biometric consumer research services in overlapping geographies (Mexico, broader LatAm), making it the closest comparable peer to RK Neuroconsulting.
Others
- RealEye: Poland-based online eye tracking platform and RK's primary technology partner since April 2020. Acts as an enabler/infrastructure provider today, but RealEye could also become a competitor if it builds direct LatAm presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RK Neuroconsulting social profiles
Digital presenceRK Neuroconsulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
RK Neuroconsulting leadership team
Management profileNumber of profiles
RK Neuroconsulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RK Neuroconsulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RK Neuroconsulting
What does RK Neuroconsulting do?
RK Neuroconsulting is a Chile-based consulting firm that delivers eye tracking and neuromarketing research services to market research firms, marketing agencies, and corporate marketing departments across Latin America. Its services combine online (webcam-based) and offline (in-person) eye tracking, facial coding, GSR, IAT, and retrospective think aloud methodologies to study consumer visual attention and emotional response. Each engagement is executed as a project — from study design and sample recruitment through data collection and final report delivery.
Is RK Neuroconsulting a public or private company?
RK Neuroconsulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RK Neuroconsulting founded?
RK Neuroconsulting was founded in 2000. It employs 1 to 10 people.
Where is RK Neuroconsulting based?
RK Neuroconsulting is headquartered in Santiago, Chile, in the Latin America region.
How does RK Neuroconsulting make money?
One revenue line is on record: eye Tracking and Neuromarketing Consulting Services.
Who are RK Neuroconsulting's main competitors?
Emerging players on record are CoolTool, Tobii Pro and iMotions. Broad incumbents are Kantar and Ipsos. Direct peers are EyeSee and MindMetriks. RealEye is listed as an others.
Does RK Neuroconsulting have an API?
No public API is recorded for RK Neuroconsulting.
What industry is RK Neuroconsulting in?
RK Neuroconsulting's product category is Neuromarketing & Eye Tracking Research Consulting. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing). Its NAICS code is 541910 and its SIC code is 8742.