Royal Life Saving Society Queensland Inc

What Royal Life Saving Society Queensland Inc does

Royal Life Saving Society Queensland Inc (RLSSQ) is a non-profit incorporated association founded in 1905 and headquartered in Gumdale, Queensland, operating as the state's designated peak body for drowning prevention. The organization is a Registered Training Organisation (RTO 5431) under the Australian Skills Quality Authority, delivering nationally recognized vocational training courses spanning CPR, First Aid, Bronze Medallion, Pool Lifeguard Award, Inland Open Water Lifeguard, Aquatic Supervisor, Pool Plant Operations, Hydrotherapy Rescue, Certificate III/IV in Swimming Pool and Spa Service, Swim Teacher, and the recently launched Aqua Exercise Instructor Course. Course fees range from approximately A$55 for basic CPR to A$2,530 for the Certificate III qualification. The technology backbone is the aXcelerate learning management system integrated with the lifesavingtraining.com.au booking platform and the Certificate Verification System that anchors RLSSQ as the credentialing authority of record.

RLSSQ operates four interconnected revenue streams: per-learner training course fees, professional services for aquatic facility assessments (Platinum Pools Program, Pool Safety Assessments, Mystery Guest Visits, signage assessments), corporate group bookings, and donations received through the RLSSQ Foundation. The Platinum Pools Program, established in 2021, applies a tiered endorsement framework (Platinum, Gold, Silver, Bronze) against the Guidelines for Safe Pool Operations and Australian Standards, and has been adopted at scale by the City of Gold Coast across all seven participating venues. Customer segments span Aquatic Industry Professionals (lifeguards, swim teachers, pool plant operators), Schools and the Education Sector, Aquatic Facilities and Councils (local and state government), the General Community and Migrants (via the Migrant Water Safety Program and Keep Watch), and Lifesaving Clubs and Volunteers. RLSSQ is the Queensland branch of the national Royal Life Saving Australia network, inheriting national drowning research, policy frameworks, and brand authority, and operates within the regulatory perimeter of ASQA, ACNC, and the Queensland Office of Fair Trading.

Name

Royal Life Saving Society Queensland Inc

Legal name

Royal Life Saving Society Queensland Inc

Website

https://rlssq.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Life Saving Society Queensland is a non-profit Registered Training Organisation (RTO 5431) operating as Queensland's peak body for drowning prevention, delivering accredited aquatic safety training, facility assessments (Platinum Pools Program), and community water safety programs to lifeguards, councils, schools, and the public.

Ownership category

akta.pro rank

Product category

Aquatic Safety Training and Drowning Prevention Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL), Pool, Aquatics & Water Feature Maintenance (EDAEAAAI)

Keywords

• Aquatic safety training
• Drowning prevention education
• First aid certification
• Pool lifeguard training
• Swim teacher courses

Headquarters

HQ city

Gumdale

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Training Course Fees: Fees charged for accredited courses including Pool Lifeguard, Bronze Medallion, First Aid, CPR, Swim Teacher, and Aquatic Technical Operator courses. Prices range from $55 for basic CPR to $2,530 for full Certificate III qualification.
2. Aquatic Facility Certification: Fees for Platinum Pools Program assessments, pool safety assessments, mystery guest visits, and signage assessments for aquatic venues.
3. Donations and Support: Donations received through the RLSSQ Foundation for drowning prevention initiatives and community programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Royal Life Saving Society Queensland Inc is a Registered Training Organisation (RTO 5431) that delivers nationally accredited aquatic safety, rescue, first aid, and swim teaching courses, and provides facility safety assessment and endorsement services (including the Platinum Pools Program, Pool Safety Assessments, and Mystery Guest Visits) to public aquatic venues, councils, and schools across Queensland. The organisation also runs community drowning prevention programs (Swim and Survive, Keep Watch, Migrant Water Safety Program) and hosts the annual Queensland School Pool Lifesaving Championships.

Product overview

Royal Life Saving Society Queensland is a Registered Training Organisation (RTO 5431) offering a comprehensive portfolio of aquatic safety, rescue, and first aid training programs and services. The organization operates as a single unified offering centered on drowning prevention through education and training. The core portfolio consists of accredited vocational training courses (Swim Teacher Courses, CPR, First Aid, Bronze Medallion, Pool Lifeguard Award, Aquatic Supervisor, Inland Open Water Lifeguard, Pool Plant Operations, Hydrotherapy Rescue, Certificate III/IV in Swimming Pool and Spa Service) delivered through the training website (lifesavingtraining.com.au) and swim teacher certification via swimteacher.com.au. Complementing the training offerings are industry programs including the Platinum Pools Program for aquatic facility safety endorsement, Pool Safety Assessments, Mystery Guest Visit assessments, and the Swim and Survive water safety education program. Additional community programs include Keep Watch (child supervision), Migrant Water Safety Program, and School Programs. The organization also hosts the annual Queensland School Pool Lifesaving Championships for competitive youth engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Swim Teacher Courses
• Cardiopulmonary Resuscitation (CPR)
• First Aid
• First Aid in an Education and Care Setting
• Advanced Resuscitation
• Bronze Medallion Award
• Pool Lifeguard Award
• Aquatic Supervisor
• Inland Open Water Lifeguard
• Pool Plant Operations
• Hydrotherapy Rescue
• Certificate III in Swimming Pool and Spa Service (CPP31218)
• Certificate IV in Swimming Pool and Spa Service
• Aqua Exercise Instructor Course
• Virtual First Aid
• Swim and Survive
• Platinum Pools Program
• Pool Safety Assessments
• Mystery Guest Visit
• Keep Watch
• Migrant Water Safety Program
• School Programs
• Queensland School Pool Lifesaving Championships
• Certificate Verification Service

Quantifiable outcome

• 36% increase in Queensland drowning deaths highlights the critical and growing need for RLSSQ services
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Royal Life Saving AustraliacoreStrategic or Co-development PartnerNational parent organization providing research, policy, drowning reports, and national standards. RLSSQ operates as the Queensland branch delivering national programs and initiatives at state level.
• Sunshine Coast Grammar SchoolminorStrategic or Co-development PartnerHost venue for the 2026 Queensland School Pool Lifesaving Championships at their aquatic centre at 372 Mons Road, Forest Glen QLD 4556.
• Stadiums QueenslandcoreStrategic or Co-development PartnerState government body operating Sleeman Sports Complex. Engages RLSSQ for Mystery Guest program and aquatic safety assessments. Partnership ensures continuous safety improvement at Brisbane Aquatic Centre.
• Heart Beat ClubminorStrategic or Co-development PartnerCPR and emergency response training program for parents and caregivers. RLSSQ promotes the Heart Beat Club as a complementary offering for families seeking vital first aid skills.
• Queensland Government Office of Fair TradingcoreOthersRegulatory oversight for incorporated associations. Board director nominees must comply with OFT requirements for officeholders.
• Australian Skills Quality Authority (ASQA)coreOthersNational regulator for vocational education. RLSSQ operates as RTO 5431 under ASQA oversight. Board nominees must meet Fit and Proper Persons requirements.
• Australian Charity and Not-for-profit Commission (ACNC)coreOthersRegulator for charities and not-for-profits. Board director nominees must comply with ACNC governance requirements.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• Surf Life Saving Australia: National surf-lifesaving organisation delivering Bronze Medallion-style training and patrolling beaches across Australia. Overlaps with RLSSQ on lifeguard/rescue certifications and water-safety advocacy, but specialises in surf/coastal rather than pool/inland water.
• St John Ambulance Australia: National first-aid training provider offering Provide First Aid and CPR courses that compete directly with RLSSQ's $125 First Aid and $55 CPR offerings. Dominant incumbent in workplace first-aid training with broader geographic coverage than RLSSQ's Queensland footprint.
• Swim Australia: National swim-school industry body providing teacher accreditation frameworks used across hundreds of Australian swim schools. Competes in the swim-teacher credentialing niche and offers the broader industry context in which RLSSQ positions its training.

Direct peers

• Royal Life Saving Australia: National peak body and parent organisation of RLSSQ. Directly comparable as the federated national counterpart delivering drowning-prevention training, drowning reports, and the National Swimming and Water Safety Framework that RLSSQ operationalises in Queensland.
• Royal Life Saving NSW: State branch of the Royal Life Saving federation delivering the same accredited lifeguard, first aid, and pool-operations training portfolio as RLSSQ. Strong functional overlap; comparison is geographic rather than product.
• AUSTSWIM: National peak body for swim teachers in Australia issuing AUSTSWIM Teacher of Swimming and Water Safety accreditation. Directly competes with RLSSQ's Swim Teacher Courses ($395) and Aqua Exercise Instructor offering for the same instructor-cohort customers.
• Life Saving Victoria: Victorian state branch delivering comparable Bronze Medallion, lifeguard, and water-safety training under the Royal Life Saving banner. Operates the same RTO-style accredited portfolio as RLSSQ in a different state.

Regional players

• Poolwerx: Australia-wide pool and spa service franchise network whose technicians align with the Cert III in Swimming Pool and Spa Service that RLSSQ delivers ($2,530). Comparable as a downstream employer of RLSSQ-certified pool-service graduates and adjacent participant in the aquatic-facility ecosystem.

Emerging players

• Australian Lifesaving Academy: Private RTO delivering accredited Bronze Medallion, pool lifeguard, and first-aid courses across multiple Australian states. An emerging commercial competitor that overlaps with RLSSQ's course catalogue, particularly for corporate/individual learners shopping on price.

Others

• Heart Beat Club: Partner organisation for infant/parent CPR and first-aid courses. RLSSQ promotes Heart Beat Club for family-skills audiences. Comparable as an adjacent training provider in the same water-safety/first-aid ecosystem rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RLSSQ
• LinkedInlinkedin.com/company/rlssq
• Instagraminstagram.com/royallifesavingqld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Life Saving Society Queensland Inc