Ronald McDonald House Charities West Michigan

What Ronald McDonald House Charities West Michigan does

Ronald McDonald House Charities West Michigan (RMHCWM) is an independent 501(c)(3) nonprofit organization founded in 1990 and headquartered at 1323 Cedar St NE in Grand Rapids, Michigan. It operates a 19,000-square-foot, 25-bedroom facility on five park-like acres that provides free overnight accommodation, meals, laundry, shuttle transportation, and support services to families whose children (ages 0-21) are receiving medical treatment at Grand Rapids-area hospitals and who reside more than 30 miles away. In 2025, the organization housed 424 families for 7,075 nights, with an average stay of 18.77 nights and a longest stay of 583 nights, representing $1,393,775 in cost offset and $1,122,994 in mileage offset for families. Service delivery is augmented by two satellite programs: the Ronald McDonald House Family Room at Pine Rest Pediatric Center of Behavioral Health, and the Hospitality Cart program at Helen DeVos Children's Hospital.

The organization has no proprietary technology platform; its core capability is operational service delivery supported by a small staff of approximately 8 employees plus Family Services personnel, 566 volunteers, and a network of six partner hospitals (Helen DeVos Children's Hospital, Mary Free Bed Rehabilitation Hospital, Pine Rest, Forest View Hospital, Trinity Health, and Spectrum Health). The business model is community-led fundraising: RMHCWM raises 100% of its annual operating expenses from local sources, including individual donations (976 donors in 2025), monthly recurring gifts through the Hearts Along the Way program, McDonald's customer Round-Up donations ($572,855 in 2024), corporate sponsorships (Huntington Bank, Corewell Health, Coca-Cola, Tyson, etc.), event fundraising (notably the annual Golf Outing), vehicle donations via CARS, and commemorative brick purchases. All services are provided free to families, with a $25 suggested contribution that is not enforced. The organization is governed by a Board of Directors chaired by Ken Berg (Berg Investments) and led by President & CEO Salina Bishop, CFRE.

Revenue for 2025 totaled $2,298,705 (unaudited) against expenses of $1,851,155, with 68% of expenses allocated to program services. The organization is part of the global Ronald McDonald House Charities network through a trademark license from McDonald's Corporation, but is financially and operationally independent. Geographic reach spans 62 Michigan counties and 13 out-of-state counties. Strategic priorities visible in the data include growing recurring revenue, expanding into pediatric mental health through the Pine Rest Family Room, deepening corporate sponsor relationships, and broadening donor channels through vehicle and brick programs.

Name

Ronald McDonald House Charities West Michigan

Legal name

Ronald McDonald House Charities West Michigan

Website

https://rmhcwm.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Ronald McDonald House Charities West Michigan is a Grand Rapids-based 501(c)(3) nonprofit that provides free lodging, meals, and support services to families whose children are receiving medical treatment at West Michigan hospitals, housing 424 families for 7,075 nights in 2025.

Ownership category

akta.pro rank

Product category

Nonprofit Family Housing and Support Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Family lodging services
• Pediatric family support
• Nonprofit housing services
• Hospital hospitality services
• Community charitable housing

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Direct donations from individuals, including monthly recurring donors through the Hearts Along the Way program. RMHCWM raises 100% of its annual operating expenses from community support.
2. McDonald's Customer Donations: Customer donations collected at McDonald's locations through Round-Up program, coin boxes, and promotional campaigns such as Shamrock Shakes. Local McDonald's Owner/Operators engage their supply chain to support families.
3. Corporate Sponsorships: Corporate partners provide event sponsorships, grants, employee matching gifts, and in-kind support. Mission Impact Sponsors and Golf Outing sponsors represent significant revenue streams.
4. Event Fundraising: Annual events including Golf Outing, community fundraisers, and third-party events organized by individuals, civic groups, schools, and businesses.
5. Vehicle Donations: Vehicle donation program through CARS (Charitable Adult Rides and Services) providing tax-deductible donations supporting families.
6. Brick Purchases: Commemorative brick pathway program with 16x16 bricks at $1,000, 8x8 bricks at $500, and 4x8 bricks at $250 for permanent recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ronald McDonald House Charities West Michigan provides free temporary housing, meals, transportation, and support services to families with children ages 0-21 receiving medical treatment at partner hospitals in Grand Rapids, Michigan. The core offering is a 25-bedroom House for families residing more than 30 miles from care, supplemented by a Family Room at Pine Rest, a Hospitality Cart at Helen DeVos Children's Hospital, and shuttle transportation. All services are provided at no cost to families, with a small optional $25 contribution requested but no family turned away.

Product overview

Ronald McDonald House Charities West Michigan operates a unified set of charitable services focused on keeping families close to their hospitalized children. The core offering is the Ronald McDonald House facility in Grand Rapids, Michigan, which provides free lodging, meals, and support for families traveling 30+ miles for pediatric medical care. Supporting programs include the Family Room at Pine Rest (a satellite space at a behavioral health facility), the Hospitality Cart Program (mobile support at Helen DeVos Children's Hospital), and shuttle transportation services. The organization also runs various fundraising and donation programs including monthly giving (Hearts Along the Way), vehicle donations, brick sales, pop tab collections, third-party fundraising support, goods donations, and planned legacy giving. All programs work together to eliminate barriers families face when a child needs medical treatment, with services provided completely free of charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Ronald McDonald House (Main Facility) A free temporary housing facility for families with children ages 0-21 receiving medical treatment at Grand Rapids partner hospitals. The 19,000 sq ft House on five park-like acres offers 25 bedrooms with private baths (5 handicap accessible), family-style kitchens, dining room, great room with fireplace, laundry facilities, playroom, and playground. Services include overnight accommodation, meals, transportation, and support, all provided at no cost to eligible families residing 30+ miles from care.
• Ronald McDonald Family Room at Pine Rest A calm, welcoming satellite space located at Pine Rest Pediatric Center of Behavioral Health that provides comfort and support for families seeking mental health care for their children. Operates as an extension of the main House specifically for behavioral health pediatric patients.
• Hospitality Cart Program Mobile comfort service at Helen DeVos Children's Hospital where volunteers travel throughout the hospital with a cart offering snacks, beverages, and comfort items to families while raising awareness of Ronald McDonald House services. Sponsored by the Jandernoa Foundation.
• Hospital Shuttle Service Shuttle service available 7 days a week for families staying at the House to travel to and from local Grand Rapids hospitals, departing at 9:00 AM, 4:00 PM, and 8:00 PM.

Quantifiable outcome

• 424 families housed and over 7,000 nights of accommodation provided in 2025
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• McDonald's Corporation and Local Owner/OperatorscoreStrategic or Co-development PartnerMcDonald's is the founding partner and ongoing mission partner. Local Owner/Operators provide customer donations through Round-Up, coin boxes, and promotions (Shamrock Shakes). McDonald's does not provide direct funding but the system (owner/operators, suppliers, employees, customers) supports families. RMHCWM is a separate 501(c)(3) that raises 100% of its funding locally.
• Huntington BankflagshipGTM or Marketing PartnerPresenting Sponsor of the 7th Annual RMHC West Michigan Golf Outing (August 5, 2026). Also serves as Premiere Sponsor and Birdie Sponsor for the event.
• Corewell Health (Helen DeVos Children's Hospital)coreStrategic or Co-development PartnerPremiere Sponsor for Golf Outing and primary referral partner. Hospitality Cart program operates at Helen DeVos Children's Hospital. Corewell Health engages its supply chain to support RMHCWM.
• BuistcoreGTM or Marketing PartnerPremiere Sponsor for the 2026 Golf Outing event.
• GroundworkscoreGTM or Marketing PartnerPremiere Sponsor for the 2026 Golf Outing event.
• Pine Rest Christian Mental Health ServicescoreStrategic or Co-development PartnerPremiere Sponsor for Golf Outing and referral partner hosting the Ronald McDonald House Family Room at Pine Rest Pediatric Center of Behavioral Health.
• Legacy TrustcoreGTM or Marketing PartnerBirdie Sponsor for 2026 Golf Outing. Mission Impact Sponsor (Friend of Families level).
• Mary Free Bed Rehabilitation HospitalcoreStrategic or Co-development PartnerReferral partner for families requiring pediatric rehabilitation services. Birdie Sponsor for 2026 Golf Outing.
• Reyes Coca-Cola BottlingcoreGTM or Marketing PartnerPremiere Sponsor for 2026 Golf Outing. Mission Impact Sponsor (Family Advocates level).
• Tyson Foods, InccoreGTM or Marketing PartnerBirdie Sponsor for 2026 Golf Outing. Mission Impact Sponsor (Family Advocates level).
• LMCU (Lake Michigan Credit Union)coreGTM or Marketing PartnerMission Impact Sponsor (Hospitality Stewards level). Volunteers at events including Back to School Bash.
• Berg Investments, InccoreGTM or Marketing PartnerChair of Board of Directors. Mission Impact Sponsor (Family Advocates level). Birdie Sponsor for 2026 Golf Outing.
• BDO USA LLPminorGTM or Marketing PartnerRonald Sponsor for 2026 Golf Outing. Board member (Josh Laramy as Treasurer) serves on Finance & Investment Committee.
• SecurAlarmminorGTM or Marketing PartnerMission Impact Sponsor (Family Advocates level).
• CARS (Charitable Adult Rides and Services)minorImplementation/ SI/ Consulting PartnerVehicle donation partner - picks up vehicle donations nationwide at no cost to donors and handles sale process with proceeds supporting families.
• Amway Grand Plaza HotelminorGTM or Marketing PartnerIn-Kind Sponsor for 2026 Golf Outing. Board member Ross Bartlett represents Amway Grand Plaza.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brent's Place: Nonprofit providing safe, clean housing for immune-compromised children and families near Colorado pediatric hospitals. Most direct comparable outside the RMHC system in mission, model, and family-support focus.
• Ronald McDonald House Charities of Chicagoland & Northwest Indiana: Large Midwest RMHC chapter serving multiple pediatric hospitals. Comparable in operating multiple House programs and Family Rooms, and in community fundraising approach.
• Family House (Pittsburgh): Nonprofit providing affordable temporary housing for patients and families receiving medical care in Pittsburgh. Direct comparable in service model and hospital-adjacent lodging mission.
• Hospitality Homes (Boston): Nonprofit offering free temporary housing for patients and families traveling to Boston for medical care. Comparable in free-of-charge model and family accommodation focus.
• Ronald McDonald House Charities of Eastern Wisconsin: Wisconsin RMHC chapter providing free family lodging near Milwaukee children's hospitals. Comparable geographic scale, hospital partnership model, and Midwest community fundraising approach.
• Ronald McDonald House Charities of Detroit: Michigan-based RMHC chapter serving families at Detroit-area children's hospitals. Directly comparable in service model, donor base structure, and partnership ecosystem.
• Ronald McDonald House Charities of the Ohio Valley: RMHC chapter serving Cincinnati-area families. Comparable in operating a single House with hospital satellite programs and similar donor mix.
• Ronald McDonald House Charities of Ann Arbor: Fellow Michigan RMHC chapter operating a House serving families at Michigan Medicine. Direct comparable in mission, fundraising model, hospital partnerships, and McDonald's Round-Up revenue stream.

Broad incumbents

• Make-A-Wish Foundation: Major national nonprofit supporting children with critical illnesses. Comparable in fundraising model, donor base composition, and mission focus on critically ill children and their families.
• Children's Miracle Network Hospitals: Larger nonprofit supporting pediatric hospitals nationwide. Comparable as a broader pediatric healthcare ecosystem organization with overlapping hospital partnerships and corporate fundraising infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RMHWM
• YouTubeyoutube.com/channel/UCkS0fhKO3Cxa4OkNCNIdH4A
• Facebookfacebook.com/rmhcwm
• LinkedInlinkedin.com/company/rmhcwm
• Instagraminstagram.com/rmhcwm

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ronald McDonald House Charities West Michigan