SecurAlarm
SecurAlarm is a family-owned commercial security integrator founded in 1993 in Grand Rapids, Michigan. It designs, installs, and monitors integrated intrusion, access control, video surveillance, and fire alarm systems for enterprise customers across diverse verticals, primarily serving West Michigan.
- Company typePrivate
- Founded1993
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SecurAlarm does
SecurAlarm LLC is a family-owned commercial security integrator headquartered in Grand Rapids, Michigan, founded in 1993 by Pat Van Haren and Gloria Lubben. The company designs, installs, and monitors integrated security systems for enterprise and mid-market organizations, primarily across the West Michigan region, spanning vertical markets including airports and transportation, healthcare, education, banking and financial services, government, and industrial/manufacturing. Its flagship offering, the All-in-One Cloud Security platform introduced in 2023, unifies intrusion detection, access control, video surveillance, and building automation into a single mobile and web application, with 24/7 monitoring delivered through an in-house central station. The company distinguishes itself through multi-vendor technology support — formally integrating systems from Alarm.com, Bosch, CHeKT, DMP, Feenics, Genetec, Lenel|S2, Milestone, Notifier, OpenEye, Software House, and Zonith — and a sales-led, consultative go-to-market approach that emphasizes long-term partnership rather than transactional equipment resale.
The business operates three core revenue streams: recurring 24/7 monitoring subscriptions (RMR), one-time system design and installation projects, and ongoing service, maintenance, and consulting engagements, with all pricing quoted custom per scope. Distribution is exclusively direct, with assigned Sales Representatives, Strategic Account Managers, and Sales Engineers executing consultative multi-site engagements. Named accounts span healthcare (Pine Rest Christian Mental Health Services, Ronald McDonald House Charities West Michigan, Gerald R. Ford International Airport), financial services (Southern Michigan Bank & Trust, an unnamed credit union), manufacturing (Grand River Aseptic Manufacturing), and automotive retail (Sharpe Cars, 20+ year relationship). SecurAlarm is privately held with no institutional ownership, no funding rounds, and no disclosed M&A activity; the second generation (Brent and Todd Van Haren) has assumed operational leadership alongside founding partner Gloria Lubben and Stacey Henkel.
SecurAlarm firmographics
Firmographics- Name
- SecurAlarm
- Legal name
- SecurAlarm LLC
- Website
- https://securalarm.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SecurAlarm is a family-owned commercial security integrator founded in 1993 in Grand Rapids, Michigan. It designs, installs, and monitors integrated intrusion, access control, video surveillance, and fire alarm systems for enterprise customers across diverse verticals, primarily serving West Michigan.
- Ownership category
- akta.pro rank
SecurAlarm industry classification
Industry- Product category
- Commercial Security System Integration
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH)
- akta.pro secondary industries
- Commercial & Industrial Alarm Monitoring (BPAKAFAB), Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB), CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH), Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)
Keywords
Where SecurAlarm is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SecurAlarm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Security Monitoring Services: Recurring 24/7 monitoring services for alarm systems, access control, and video surveillance. Delivered through central station monitoring with multiple communication pathways including cellular and network connectivity.
- Security System Installation: Design, installation, and integration of comprehensive security systems including alarm systems, access control, video surveillance, fire alarm systems, and related security infrastructure.
- Service and Maintenance: Ongoing service, repairs, programming changes, and system health monitoring for installed security systems.
- Professional Services: Security consulting, technology planning, risk assessments, strategic and budget planning, and system health services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quotation-based pricing tailored to organization size, security needs, and chosen technology platforms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SecurAlarm product offering
Product offeringCore offering
SecurAlarm designs, installs, and monitors integrated commercial security systems combining alarm systems and 24/7 monitoring, access control, video surveillance, and fire alarm and life safety. The company delivers security consulting, technology planning, system integration, and ongoing service and maintenance, supported by an All-in-One Cloud Security platform that unifies intrusion, access control, video, and building automation under a single mobile and web application.
Product overview
SecurAlarm is a commercial security integration company offering an integrated security solutions portfolio combining technology, procedures, and training. The core service offerings include alarm systems & monitoring, access control systems, security consulting, technology planning & installation, data & integrations, system health monitoring, and 24/7 customer service. The flagship integrated platform is All-in-One Cloud Security, which unifies intrusion detection, access control, video surveillance, and building automation into a single mobile app and web-based application. Additional capabilities include AI-Powered Video Analytics for intelligent threat detection and Video Alarm Verification for eliminating false alarms. SecurAlarm supports and integrates with multiple technology brands including Alarm.com, Bosch, CHeKT, DMP, Feenics, Genetec, Lenel/S2, Milestone, Notifier, OpenEye, Software House, and Zonith, providing flexibility across access control, video management, alarm systems, fire safety, and notification platforms. The company serves diverse industries including airports, healthcare, education, banking, government, and industrial/manufacturing sectors with tailored security solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Alarm Systems & Monitoring Commercial alarm systems with 24/7 monitoring services for intrusion, fire, and emergency detection. Includes central station monitoring, police/fire dispatch, and system health monitoring for commercial organizations.
- Access Control Systems Electronic access control solutions that manage and monitor entry to commercial facilities, eliminating physical keys and providing audit trails for compliance and security purposes.
- Security Consulting Expert security assessment and consulting services including risk assessments, vulnerability identification, and strategic security planning aligned with organizational goals for commercial clients.
- Technology Planning & Installation Comprehensive technology planning, design, and installation services for security systems including video surveillance, access control, and alarm systems for commercial organizations.
- Data & Integrations Security data integration services connecting disparate security systems into unified platforms for centralized management, reporting, and operational visibility across multiple locations.
- System Health Proactive system monitoring and maintenance services ensuring optimal security system performance for commercial clients, including regular inspections and health monitoring.
- All-in-One Cloud Security A cloud-based unified security platform that integrates intrusion detection, access control, video surveillance, and building automation systems. Users access all systems from a single mobile app or web-based application with real-time alerts and custom activity reports, targeted at commercial multi-location customers.
- 24/7 Customer Service Round-the-clock customer service and technical support for commercial clients covering security system questions, repairs, training, and material orders, with after-hours support available.
Quantifiable outcome
- 50 branches unified under one access control platform for a financial institution
- +3 more outcomes
Companies that use SecurAlarm
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
SecurAlarm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature3 records
SecurAlarm partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Alarm.comcoreTechnology partner for cloud-based security platforms, providing integrated intrusion, access control, and video management capabilities.
- Bosch SecuritycoreSecurity technology vendor providing alarm and surveillance systems supported by SecurAlarm installations.
- CHeKT Professional Visual SecuritycoreVisual security technology partner for professional monitoring and verification solutions.
- Digital Monitoring Products (DMP)coreAlarm panel and monitoring technology partner providing intrusion detection systems.
- FeenicscoreCloud-based access control platform partner offering simplified security management solutions.
- Genetec Security CentercoreEnterprise security platform partner providing unified video surveillance, access control, and intrusion detection.
- Lenel | S2coreEnterprise access control and security management platform partner for large-scale deployments.
- Milestone SystemscoreVideo management system (VMS) partner providing open-platform video surveillance solutions.
- Notifier by HoneywellcoreFire alarm and life safety technology partner specializing in commercial fire detection systems.
- OpenEyecoreCloud-managed video surveillance solutions partner offering flexible video management options.
- Software HousecoreAccess control technology partner providing security solutions for commercial applications.
- ZonithcoreWireless notification and communication technology partner for security applications.
- ASIS International & West MichiganminorProfessional security association providing industry leadership, networking, and professional development resources for security professionals.
- PSA Security NetworkminorPeer network of security integrators providing collaboration, best practices, and industry partnerships.
- Grand Rapids Chamber of CommerceminorRegional business organization supporting West Michigan business community engagement and development.
- Associated Builders & ContractorsminorConstruction industry association supporting building and contractor relationships in Michigan.
- Burglar & Fire Alarm Association of MichiganminorState trade association for security and fire alarm industry professionals in Michigan.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
SecurAlarm competitors and assessment
Company assessmentBroad incumbents
- ADT Commercial: National commercial security integrator and monitoring provider serving enterprise and mid-market accounts across all verticals. Overlaps with SecurAlarm's full-stack offering at significantly larger scale.
- Securitas Technology: Global enterprise security integrator combining electronic security with guarding and managed services. Provides the broad-incumbent benchmark for SecurAlarm's commercial integration and remote monitoring capabilities.
- Allied Universal Technology: Large-scale commercial security systems integrator offering intrusion, access control, video, and managed monitoring across North America. Competes with SecurAlarm for the same mid-market and enterprise commercial accounts.
Others
- Genetec: Unified security platform vendor supplying video surveillance, access control, and intrusion detection software. Technology partner that SecurAlarm integrates for enterprise deployments.
- Alarm.com: Cloud-based security platform whose connected intrusion, video, and access control technology underpins SecurAlarm's All-in-One Cloud Security offering. Key technology enabler and channel partner.
Direct peers
- Vector Security: Regional-to-national commercial and residential security integrator offering alarm monitoring, access control, video surveillance, and managed services. Closely comparable business model and customer mix to SecurAlarm's commercial integration approach.
- Koorsen Security & Fire: Midwest-based commercial security and fire integrator serving mid-market and enterprise customers across verticals with monitoring, access control, and surveillance. Highly comparable in scale, regional footprint, and family-business heritage to SecurAlarm.
- Sonitrol: Verified audio-based commercial security and alarm monitoring franchise network serving schools, businesses, and institutions. Comparable commercial-only focus and 24/7 monitoring revenue model.
Emerging players
- Guardian Security Solutions: Mid-sized commercial security integrator focused on access control and surveillance for healthcare, education, and commercial real estate. Comparable scale and vertical mix to SecurAlarm.
Regional players
- Telsco Security Systems: Western Canadian commercial and residential security integrator with monitoring, access control, and surveillance. Comparable regional integrator business model though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SecurAlarm social profiles
Digital presenceSecurAlarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecurAlarm leadership team
Management profileNumber of profiles
Profiles9 records
SecurAlarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecurAlarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecurAlarm
What does SecurAlarm do?
SecurAlarm designs, installs, and monitors integrated commercial security systems combining alarm systems and 24/7 monitoring, access control, video surveillance, and fire alarm and life safety. The company delivers security consulting, technology planning, system integration, and ongoing service and maintenance, supported by an All-in-One Cloud Security platform that unifies intrusion, access control, video, and building automation under a single mobile and web application.
Is SecurAlarm a public or private company?
SecurAlarm is a private company. It is classified as family owned and is currently operating.
When was SecurAlarm founded?
SecurAlarm was founded in 1993. It employs 11 to 50 people.
Where is SecurAlarm based?
SecurAlarm is headquartered in Grand Rapids, United States, in the North America region.
How does SecurAlarm make money?
Four revenue lines are on record. Security Monitoring Services are the primary driver. The others are security System Installation, service and Maintenance and professional Services.
Who are SecurAlarm's main competitors?
Broad incumbents on record are ADT Commercial, Securitas Technology and Allied Universal Technology. Others are Genetec and Alarm.com. Direct peers are Vector Security, Koorsen Security & Fire and Sonitrol. Guardian Security Solutions is listed as an emerging player. Telsco Security Systems is listed as a regional player.
Does SecurAlarm have an API?
No public API is recorded for SecurAlarm.
What industry is SecurAlarm in?
SecurAlarm's product category is Commercial Security System Integration. Its primary akta.pro industry code is BPAKAGAH, Security Management Platforms Integration (PSIM/SOC, Command & Control), with a secondary code of BPAKAFAB, Commercial & Industrial Alarm Monitoring. Its NAICS code is 561621 and its SIC code is 7373.