Roanna Alimentos

What Roanna Alimentos does

Roanna Alimentos Ltda is a Brazilian pork meat processor founded in 1990 in Braço do Norte, Santa Catarina, by Hamilton Ricken and Roseli Turazzi Ricken and now in its second generation of family ownership. The company operates three industrial units combining high-technology machinery with traditional production processes, employs more than 300 people across production and distribution, and runs an environmental water treatment system. Its product portfolio spans more than a dozen lines covering fresh pork cuts (in natura and seasoned), processed meats (turkey ham, ham, lunch meats), appetizers (smoked sausages, pork rinds, cracklings), smoked products (bacon variants, ribs, calabresa sausage), pork lard, fresh and frozen sausages in multiple pack sizes, a comprehensive offal range, and a dedicated foodservice bulk line (Linha Food).

Name

Roanna Alimentos

Legal name

Roanna Alimentos Ltda

Website

https://roannaalimentos.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Roanna Alimentos is a Brazilian family-owned pork processor, founded in 1990 in Santa Catarina, operating three industrial units and a delivery fleet to serve retailers and foodservice operators across Brazil after its 2021 SISBI certification.

Ownership category

akta.pro rank

Product category

Pork Meat Processing

NAICS

Animal Slaughtering and Processing (31161), Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Rendering and Meat Byproduct Processing (311613)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Pork Processing & Packing (AFAKALAB)

Keywords

• Pork meat processing
• Fresh pork cuts
• Processed pork products
• Smoked pork meats
• Fresh pork sausages

Headquarters

HQ city

Braço do Norte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pork Product Sales: One-time transactional sales of pork products including fresh cuts, seasoned cuts, and processed products to retailers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Roanna Alimentos is a Brazilian pork meat processor that slaughters and produces a complete portfolio of pork products — fresh cuts, seasoned portions, fresh and smoked sausages, sliced deli meats, appetizers, lard, and specialty offal — across three industrial units in Santa Catarina. The company distributes these products directly to retailers and food service operators through its own delivery fleet, with southern Brazil as its core market and national Brazil reach enabled by 2021 SISBI-POÁ certification.

Product overview

Roanna Alimentos is a Brazilian pork meat processor operating for over 30 years, now in its second generation, with more than 300 employees and SISBI-POA certification enabling nationwide distribution. The company operates 3 industrial units with high-technology equipment while maintaining traditional production processes. The product portfolio consists of multiple complementary lines: Linha Apresuntado (sliced and whole turkey ham), Linha Lanches (lunch meats), Linha Presunto (ham products), Linha Aperitivos (appetizers including smoked sausages, pork rinds, and pork cracklings), Linha Defumados (smoked products including bacon variants, ribs, and sausages), Linha Banha (pork lard), Linha Linguiças (fresh sausages in Espeta Fácil, 1kg, 5kg chilled, and 5kg frozen formats), Linha Cortes Suínos in Natura Especiais-Grill (premium fresh pork cuts for grilling), Linha Cortes Suínos in Natura Tradicionais (traditional fresh pork cuts), Linha Cortes Temperados (seasoned portioned cuts), Linha Miúdos (specialty pork offal), Linha Food (foodservice bulk products), and the #RECEITASDOCHEF recipe content initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Linha Apresuntado A line of sliced and whole turkey ham products available in 150g, 400g, and 1kg formats, as well as whole 1kg in 10x10 and 10x13 packaging configurations, for retail and food service distribution.
• Linha Lanches A line of sliced and whole lunch meat products available in 150g, 400g, and 1kg formats, plus whole 1kg in 10x10 and 10x13 packaging, for food service and retail distribution.
• Linha Presunto A line of sliced and whole ham products available in 150g, 400g, and 1kg formats, plus whole 1kg in 10x10 and 10x13 packaging, for food service and retail distribution.
• Linha Aperitivos An appetizer line featuring smoked sausages (Linguiça Defumada 200g/300g), white blood sausage (Morcela Branca 300g), pork rinds in bacon and onion-and-parsley flavors (75g), Torresmo Pote 150g, and pressed pork rinds (Torresmo Prensado) in small, large, and bulk formats.
• Linha Defumados A smoked products line featuring bacon variants (whole leg bacon, leg bacon in 200g cubes, sliced leg bacon), smoked ribs (Costela Defumada), smoked pork loin (Lombo Defumado), complete Feijoada kits, and calabrese-style sausages in 1kg, 1.4kg, and 300g sliced formats.
• Linha Banha A line of pork lard products available in 450g, 1kg, and 3kg sizes for cooking and food preparation in retail and food service.
• Linha Linguiças Espeta Fácil Fresh sausages designed for easy skewering in 700g packaging, available in five varieties: barbecue (Churrasco), chicken (Frango), shoulder and blade (Pernil e Paleta), seasoned (Temperada), and Toskana styles, for retail grilling and home cooking.
• Linha Linguiças 1kg Fresh sausages in 1kg packaging featuring the same five varieties as the Espeta Fácil line (Churrasco, Frango, Pernil e Paleta, Temperada, Toskana) for food service and bulk retail buyers.
• Linha Linguiças 5kg Resfriadas Bulk fresh sausages in 5kg chilled packaging in six varieties (Campeira, Churrasco, Pernil e Paleta, Frango, Temperada, Toskana Resfriada) for large-scale food service and distribution customers.
• Linha Linguiças 5kg Congeladas Frozen pork sausage in 5kg bulk packaging for extended shelf life and large-scale distribution to food service operators.
• Linha Cortes Suínos in Natura Especiais - Grill Premium fresh pork cuts specifically suited for grilling, including pork chops (Bisteca Suína) in 6-slice and interfoliated formats, ribs (Costela) with and without skin in 25cm strip, pork tenderloin (Filé Mignon Suíno), Roanna pork loin, shoulder with skin and bone (Paleta), pork belly (Panceta), ham with skin and bone (Pernil), pork top sirloin (Picanha Suína), and top shoulder (Sobrepaleta).
• Linha Cortes Suínos in Natura Tradicionais Traditional fresh pork cuts including boneless pork chop (Bisteca sem Pele), carcass with/without shoulder and skin, carré with/without skin, ribs with/without skin in strip, pork loin without coppa, shoulder with/without bone and skin, ham with/without bone and skin, and top shoulder (Sobrepaleta).
• Linha Cortes Temperados Seasoned and portioned pork cuts including seasoned pork sirloin (Alcatra), pork tenderloin (Filé Mignon), pork loin (Lombo), shoulder with skin and bone (Paleta), ham with skin and bone (Pernil), pork top sirloin (Picanha), and top shoulder (Sobrepaleta) for convenient home cooking.
• Linha Miúdos Specialty pork offal line including pork belly (Barrigueira), head (Cabeça), heart (Coração), liver (Fígado), viscera (Fressura), knee (Joelho), tongue (Língua), ear (Orelha), small bones (Ossinho), jowl with/without skin (Papada), pork feet halved or whole (Pé), pork skin (Pele), pork tail (Rabo), lean trim (Retalho magro), kidney (Rim), fatback with/without skin (Toucinho), and pork intestines (Tripa Suína) for traditional Brazilian cuisine.
• Linha Food Foodservice line featuring sliced and cubed turkey ham (Apresuntado Fatiado 1kg 10x10), sliced ham (Lanches Fatiado 1kg 10x10), sliced and cubed ham (Presunto Fatiado 1kg 10x10 / Em Cubos 1kg / Retalho 1kg), and smoked bacon-flavored meat products in cubes and slices (Carne Defumada Sabor Bacon, Embutidos Sabor Bacon) in 1kg bulk formats for professional kitchens and food service operators.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Regional Pig FarmerscoreStrategic or Co-development PartnerPartnership programs supporting local pig farming development in the region, providing commercial partnerships to help producers grow together with the company.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marfrig Global Foods: One of the world's largest meat processors with significant Brazilian pork and processed-meat operations; a national-scale competitor across Roanna's categories.
• Aurora Alimentos: One of Brazil's largest pork and poultry cooperatives, headquartered in Santa Catarina; the most direct regional incumbent competing with Roanna across fresh cuts, processed meats, and sausages at national scale.
• JBS (Seara): JBS-owned Seara brand is a leading Brazilian pork and poultry processor with national distribution and branded products across fresh, frozen, and processed categories that overlap Roanna's portfolio.
• BRF S.A. Brazilian multinational food processor (Sadia, Perdigão) producing processed meats including sausages, hams, and frozen meals; competes with Roanna in the processed-pork and deli-meats categories nationally.

Direct peers

• Pamplona Alimentos: Mid-sized Brazilian pork processor also based in Santa Catarina with its own slaughterhouse and national foodservice/retail distribution; one of the closest comparables in scale, geography, and product mix.
• Frimesa: Cooperativa Central de Carnes e Alimentos, a southern Brazilian pork and beef cooperative with national distribution under brands like Aurora Frimesa; directly comparable regional pork competitor.
• Friella Alimentos: Brazilian pork and processed-meat producer with similar mid-sized industrial footprint and product lines including fresh cuts, sausages, and deli meats; comparable competitor in the southern region.

Regional players

• Adir Lazzari (Frigorífico Adir Lazzari): Mid-sized southern Brazilian pork processor producing fresh cuts, sausages, and processed meats primarily for the regional market; comparable in scale and product mix to Roanna.
• Frimesa Cooperativa Central: Southern Brazilian meat cooperative focused on pork and beef, supplying both retail and foodservice; comparable channel and product mix to Roanna.
• Alimentos Wilson: Mid-sized Brazilian pork processor producing fresh cuts, sausages, and smoked products primarily for southern Brazil; comparable in scale, geography, and channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roannaalimentosltda
• LinkedInlinkedin.com/company/roanna-alimentos
• Instagraminstagram.com/roannaalimentos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roanna Alimentos