alimentos wilson ltda

What alimentos wilson ltda does

Alimentos Wilson Ltda is a Brazilian packaged-food manufacturer founded in 1945, headquartered in Regente Feijó, São Paulo, that produces branded and private-label condiments, sauces, oriental sauces, tomato products, farofas, beverages, and powdered drink concentrates. The company sells under multiple sub-brands — D'ajuda, Calcutá, Mitsuwa, Texgrill, Kampai, and Refresco Wilson — covering ketchup, mayonnaise, mustards, barbecue sauces, shoyu and other Asian sauces, chimichurri/Parrilla salts, farofas, groselha syrup, and refresco em pó. The product portfolio spans consumer packaging (bottles, sachets, jerry cans) and dedicated Food Service/HORECA formats including 7g sachets and galões of 3-20 liters for restaurants, catering, and industrial kitchens.

The company operates through traditional wholesale and distributor channels, serving two horizontal customer segments: Brazilian retail consumers (B2C) through grocery and supermarket distribution, and Food Service/HORECA professionals (B2B) via bulk and institutional packaging. There is no proprietary technology stack or AI/ML capability disclosed; the digital presence is limited to a trilingual (Portuguese, English, Spanish) corporate website with recipe content, social media accounts (Facebook, YouTube, Instagram, LinkedIn), and a WhatsApp Business contact line. The company is currently operating under judicial recovery (recuperação judicial), a Brazilian legal restructuring process, and is privately held with no disclosed institutional investors, funding rounds, or headcount figures.

Name

alimentos wilson ltda

Legal name

Alimentos Wilson Ltda em Recuperação Judicial

Website

https://alimentoswilson.com.br

Company type

Private

Founded year

1945

Operating status

Operating

Ownership category

akta.pro rank

Product category

Condiments and Sauces Manufacturing

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Soft Drink Manufacturing (312111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

Keywords

• Condiment manufacturing
• Sauce production
• Food service supply
• Brazilian food products
• Private label condiments

Headquarters

HQ city

Regente Feijó

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Products Manufacturing and Sales: Alimentos Wilson generates revenue through the manufacturing and sale of condiment and sauce products, including ketchup, mayonnaise, mustards, barbecue sauces, oriental sauces, tomato products, beverages, and farofas. The company operates in both retail and food service segments with products available in various packaging formats from small sachets to bulk containers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alimentos Wilson manufactures and sells branded and private label sauces, condiments, powdered drinks, and other processed food products in Brazil. Its portfolio spans ketchup, mayonnaise, mustards, barbecue sauces, oriental sauces (shoyu, tarê, agridoce), tomato products, beverages, farofas, and Parrilla salts, marketed under multiple brands including Calcutá, D'ajuda, Mitsuwa, Texgrill, Kampai, and Refresco Wilson. The company operates both retail and food service (HORECA) lines with packaging formats ranging from consumer bottles to bulk jerry cans, sachets, and industrial containers.

Product overview

Alimentos Wilson is a Brazilian food manufacturing company producing condiments, sauces, and food products through multiple sub-brands. The portfolio includes the D'ajuda brand (main condiment line with catchup, mayonnaise, mustard, barbecue sauce, and seasonings), Calcutá (specialty condiments), Mitsuwa (Asian sauces including various shoyu/soy sauce variants, agridoce, and tarê), Texgrill (BBQ and grill products including sauces, farofas, and Parrilla salts), and Refresco Wilson (powdered drink concentrates). Products are sold in both consumer packaging (bottles, sachets) and food service/institutional packaging (jerry cans, bags, boxes, buckets). The company operates under judicial recovery (recuperação judicial) status.

Differentiator

Problem solved

Functional benefit

Brands

• Calcutá: Condiment brand specializing in mustards and creamy sauces
• Texgrill
• Mitsuwa
• Kampai
• D'ajuda
• Refresco Wilson

Products and services

• D'ajuda Condiments Flagship condiment product line offering ketchup, mayonnaise, mustard, barbecue sauce, garlic sauce, pepper sauces, green sauce, English sauce, and meal seasoning mixes (3-em-1) sold in consumer and bulk food service packaging.
• Calcutá Brand Specialty condiment line offering creamy ketchup-flavored sauce and yellow mustard available in consumer and food service packaging sizes.
• Mitsuwa Asian Sauces Asian sauce line including shoyu (soy sauce) in Suave, Premium, and Traditional variants, plus Agridoce and Tarê sauces, available in bottles, jerry cans, and sachets for retail and food service.
• Texgrill Grill Products Grilling and BBQ line including barbecue sauce, creamy garlic sauce, sweet chilli with goiabada, mustard with honey, seasoned farofas, and Parrilla salts (chimichurri, fine herbs, black pepper, traditional).
• Refresco Wilson Powdered drink concentrates in flavors including Pineapple with Coconut, Pineapple, Orange, Lemon, Mango, Passion Fruit, Strawberry, and Grape, packaged in 350g sachets.
• Tomato Products (Atomatados) Tomato-based products including tomato extract and tomato sauces in various formulations for culinary and food service use.
• Food Service Bulk Line Dedicated bulk and institutional packaging for restaurants and food service operators, including sachets, bags, boxes, buckets, and jerry cans (3-20 liters) of sauces, condiments, and seasonings.
• Farofas Seasoned toasted cassava flour products under the Texgrill brand for accompaniment to grilled and barbecued dishes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• CATHOsupportingOthersCATHO serves as the company's recruitment platform partner for online job applications and talent acquisition. Job seekers are directed to CATHO's platform when applying through the Trabalhe Conosco (Work With Us) section of the website. CATHO acts as a data processor (Operadora) for candidate personal information collected during recruitment processes.
• Luz PrópriasupportingTechnology or IntegrationLuz Própria is the web development company responsible for the creation and maintenance of the Alimentos Wilson corporate website. The company operates as a data processor (Operadora) handling user data stored on their servers when providing technical assistance and site functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gomes da Costa: Brazilian food brand with overlapping presence in sauces and pantry staples (notably sardines and shelf-stable foods). Comparable in terms of Brazilian mid-market food branding and broad-line category approach.
• Aurora (Alimentos Aurora / Tang competitor): Diversified Brazilian food manufacturer with powdered drink mixes and condiments in its portfolio. Relevant peer for Refresco Wilson in the powdered beverage subcategory and adjacent condiment lines.

Direct peers

• Fugini: Brazilian manufacturer of sauces, condiments, tomato products, and ready-made preparations. Closely comparable mid-sized domestic peer serving both retail and foodservice channels with an overlapping product mix including ketchup, mayonnaise, and tomato-based sauces.
• Quero (Adoralle): Brazilian condiment and sauce brand widely distributed in retail and HORECA. Direct competitor across ketchup, mayonnaise, mustard, and table sauces with comparable mid-tier positioning.
• Suavit: Brazilian condiment manufacturer specializing in mayonnaises, ketchups, and sauces for retail and foodservice. Direct mid-market peer with similar SKU breadth and HORECA sachet offerings.
• Predilecta: Brazilian condiment and sauce manufacturer known for ketchup, mustard, and tomato products. Direct competitor to Alimentos Wilson's D'ajuda and Calcutá lines in the mass-market condiment category, with similar retail and HORECA distribution.
• Kitano: Brazilian condiment and seasoning brand with ketchup, mustard, mayonnaise, and sauces. Comparable in product portfolio and target channels (retail and foodservice), and competes head-to-head with D'ajuda and Calcutá.

Broad incumbents

• Kraft Heinz Brasil: Owner of Heinz, Hemmer, and other condiment brands in Brazil. Large multinational incumbent providing the dominant competitive benchmark in ketchup, mayonnaise, and prepared sauces.
• Castelo (Cargill): Castelo is one of Brazil's leading condiment brands (owned by Cargill), spanning ketchup, mustard, mayonnaise, and sauces. Highly comparable as a direct condiment competitor with much larger distribution and marketing scale.
• Unilever Brasil (Hellmann's): Hellmann's and Knorr parent Unilever operates one of Brazil's largest condiment portfolios. Relevant as a broad incumbent whose scale and trade spending shape the competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alimentos-wilson

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alimentos wilson ltda