Roarockit Skateboard Company

What Roarockit Skateboard Company does

Roarockit Skateboard Company Inc. is a privately held Toronto-based manufacturer founded in 2001 by Ted Hunter and Norah Jackson, originally operating out of a workshop in Maui, Hawaii. The company designs and sells a manual, non-electric skateboard building system centered on its patented Thin Air Press (TAP) vacuum bag technology — protected by US Patent No 7,132,030 and CA Patent No 2,390,264 — which enables bent wood lamination and skateboard deck shaping without industrial vacuum presses. Its product catalog spans TAP kits, bags, and replacement parts; skateboard deck kits in pre-shaped, collab, multiboard, and pro tiers; Canadian maple and birch veneer; specialty tools (RockitRuler, Rockit SawKit, Rockit Trimit, NutStopper); and adjacent lines including throwing axe handle kits, luthier TAP kits for guitar building, and Teacher's Multi-Packs for STEAM classroom programs.

The company operates a primarily direct-to-consumer e-commerce model through its BigCommerce storefront (roarockit.com), augmented by distribution through specialty retailers including Rockler, Lee Valley Tools, Exotic Woods, Sk8Makers, and Baptist voor Houtbewerkers. Geographic reach is built out through regional partner-led operations: Roarockit Europe (manufacturing and distribution from France, established 2013), Roarockit Australia (Justin and Belinda Elliott) for Australia/New Zealand, and Flywood (Denis Aksenov) for Russia and the Baltics. Customer segments are horizontal, with two primary buyers — DIY skateboard builders/hobbyists and schools/educational institutions — supported by secondary segments of woodworkers, luthiers, and axe handle makers. Marketing is content-driven via YouTube tutorials, the ThinAirPress.com blog, roarockit.org for educators, and active social channels (Instagram, Facebook, X, TikTok, Pinterest, LinkedIn). Pricing per kit ranges from roughly $9.95 for individual veneer sheets to $2,657.95 for 20-student classroom multi-packs.

The company remains founder-owned, with no disclosed institutional funding, no parent company, and a reported headcount of approximately six employees. It is the legal entity Roarockit Skateboard Company Inc., domiciled in Ontario, Canada, and continues to actively operate, sell, and ship globally.

Name

Roarockit Skateboard Company

Legal name

Roarockit Skateboard Company Inc.

Website

https://roarockit.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Roarockit Skateboard Company, founded in 2001, designs and sells a patented manual vacuum press (Thin Air Press) system and complete skateboard-building kits to DIY builders, schools, and hobbyist woodworkers worldwide through DTC e-commerce and specialty retailers.

Ownership category

akta.pro rank

Product category

Skateboard Building Kits

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Vacuum Systems & Components (Vacuum Pumps, Ejectors, Cups, Grippers) (IMAHAGAN)

Keywords

• Skateboard building kits
• Vacuum press systems
• Wood veneer products
• Woodworking educational kits
• Manual lamination tools

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Skateboard Building Kits: Complete and refill kits for building custom skateboards including deck kits (pre-shaped, collab series, multiboard, pro), veneer sheets, foam molds, and Thin Air Press systems. One-time product purchases with reusable components.
2. Thin Air Press Products: Vacuum press kits, bags, and replacement parts for woodworking and luthier applications. Includes specialized luthier TAP kits for guitar making. Products can be used for hundreds of pressings.
3. Teaching/Educational Kits: Multi-pack classroom kits for schools and groups, including Teacher's Kits, Remote Learning Kits, and curriculum materials. Targets STEAM education programs.
4. Axe Handle Building Products: Throwing axe handle kits and refill packs designed in collaboration with Philly Axe Co, using the same vacuum press technology.
5. Woodworking Tools & Materials: Veneer sheets (maple, birch, bamboo, color veneer), specialty tools, books, and finishing materials for woodworking projects beyond skateboards.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Roarockit designs, manufactures, and sells a patented manual vacuum press system (Thin Air Press / TAP) along with complete skateboard building kits, wood veneer, foam molds, and specialized tools for DIY builders, schools, woodworkers, and luthiers. The company offers full starter kits (pre-shaped, multi-board, collab, and pro), refills, classroom multi-packs for STEAM education, luthier TAP kits for guitar construction, and throwing-axe handle kits, distributed through its own e-commerce store and specialty retailers.

Product overview

Roarockit Skateboard Company offers a comprehensive ecosystem of manual, non-electric skateboard and woodworking building tools centered around its patented Thin Air Press (TAP) vacuum bag system. The core product line consists of TAP Kits, TAP Bags, and TAP Parts that enable wood bending through manual vacuum pressing. Skateboard building products include multiple deck kit tiers: Pre-Shaped Kits (Lil'Rockit, Old School, Pintail, Street Deck) for beginners with pre-made molds; Collab Series kits developed with independent builders (SK8Makers, Bombora, Open Source Dancer, Rêverie); Multiboard Kits offering 8-9 shape options from single kit; Pro Kits and Refill Kits for advanced builders. Materials include Canadian maple and birch veneer, dye-infused color veneer, bamboo veneer, foam molds (pre-shaped, custom robot-cut, one-sided, collab designs), grip tape, and Titebond III glue. Specialized tools include RockitRuler (flexible ruler), Rockit SawKit, Rockit Trimit, NutStopper, RockitLam reinforcement, and Mold Master. Adjacent product lines serve axe handle building (Throwing Axe Handle Kits), luthier/musical instrument work (Luthier TAP Kits), and educational classroom settings (Teacher's Multi-Packs for STEM programs). Supporting educational content includes books on skateboard building and marquetry. The company operates as both manufacturer and direct seller, with distribution through retailers like Rockler, Lee Valley Tools, and specialized skateboard builders.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• RocklercoreChannel Partner/ Reseller/ DistributorMajor US specialty tool retailer carrying Thin Air Press Kits. Represents an important retail channel for reaching DIY woodworkers and hobbyists in the US market.
• Lee Valley ToolscoreChannel Partner/ Reseller/ DistributorUS and Canada specialty retailer for woodworking tools carrying Thin Air Press products. Long-standing partnership with a respected brand in the woodworking community.
• Exotic WoodscoreChannel Partner/ Reseller/ DistributorUS and Canada specialty wood retailer carrying Thin Air Press products. Provides access to serious woodworkers and luthiers.
• Sk8MakerscoreChannel Partner/ Reseller/ DistributorNorth American skateboard builder retailer. Also a collaboration partner for deck kits including the SK8Makers City Cruiser Kit developed with Matt Berger, author of The Handmade Skateboard.
• Baptist voor HoutbewerkersminorChannel Partner/ Reseller/ DistributorEU (Netherlands) retailer for woodworking tools. Important channel partner for reaching European woodworking customers.
• Roarockit AustraliacoreChannel Partner/ Reseller/ DistributorJustin & Belinda Elliott serve as dedicated representatives for Australia and New Zealand. They handle distribution, customer service, and support for the region. Website: roarockit.com.au.
• Flywood (Russia)coreChannel Partner/ Reseller/ DistributorDenis Aksenov and his Flywood team represent Roarockit in Russia and the Baltics. They teach custom skateboard/longboard building courses and supply TAP kits, tools, and veneers. Website: flywood.ru.
• Roarockit EuropecoreOEM/ Whitelabel/ Licensing PartnerManufacturing division for EU orders, established August 2013. All EU orders processed and shipped from France. Customer service available in French, English, and some German/Spanish.
• Open Source Skateboards (Beau Trifiro)coreStrategic or Co-development PartnerBeau Trifiro developed SK8CAD software for designing custom foam molds and collaborated on Open Source Dancer Kit (the longest board released). Creator of Open Source Skateboards brand. Co-developed Pro-Foam Collab Kits.
• Philly Axe CominorStrategic or Co-development PartnerCollaboration partner for the Throwing Axe Handle Kit, designed in partnership with the axe making company.
• Bombora Boards (Rob Defreitas)minorStrategic or Co-development PartnerCollaboration with Rob Defreitas of Bombora Boards for the Bombora Roarockit Drop Deck Kit and related Pro-Foam Collab Kit.
• Good Roads CollectiveminorStrategic or Co-development PartnerCollaboration for Good Roads Freeride Pro-Foam Collab Kit, providing tested foam mold shapes for new builders.
• Rêverie WoodworksminorStrategic or Co-development PartnerCollaboration for Reverie Longboard Pro-Foam Collab Kit, ensuring boards produced will perform as expected.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kreg Tool Company: Specialty manufacturer of pocket-hole jigs, clamps, and woodworking tools aimed at DIYers and small shops. Closest analog to Roarockit: a niche, patent/IP-anchored brand selling premium jigs through Rockler/Lee Valley and direct channels to hobbyist woodworkers.
• Micro-Mark: Small, founder-era catalog retailer/maker of specialty tools for hobbyists and modelers. Comparable in being a niche, content-rich, direct-mail heritage brand selling specialty tools to craft hobbyists at premium prices.
• TotalBoat: Specialty brand of vacuum bagging and laminating supplies for marine and composites DIYers. Closest functional analog to the Thin Air Press system outside of Roarockit's core skateboard market — competing in the same manual vacuum pressing product category for a different end user.
• Jessem Tool Company: Canadian manufacturer of precision router lifts, jigs, and fence systems for woodworking. Comparable in being a small, specialty Canadian woodworking tool maker selling through the same specialty retail channel and to the same DIY/small-shop customer base.
• Woodpeckers Tools: US maker of premium woodworking jigs, squares, and shop tools, sold direct and through Rockler. Comparable as a small, premium-priced, made-in-North-America specialty tool brand serving serious hobbyist woodworkers via direct and specialty-retail channels.
• StewMac (Stewart-MacDonald): Long-established mail-order/DTC supplier of specialty tools, parts, and supplies for luthiers and guitar builders. Directly comparable to Roarockit's Luthier TAP Kit line in customer base (specialist hobbyists), premium pricing, and tutorial-driven content model.

Broad incumbents

• Woodcraft: US national specialty retail chain for woodworking tools, supplies, and classes. Comparable as a broad incumbent specialty retailer serving the same DIY and small-shop woodworker base that buys Roarockit TAP products.
• Lee Valley Tools: Canada-based specialty mail-order and retail chain for woodworking tools, and an existing Roarockit distribution partner. Comparable as a large, established specialty retailer carrying Roarockit's products and serving the same serious hobbyist segment.
• Rockler Woodworking and Hardware: Large US specialty retailer of woodworking tools, jigs, and supplies, and an existing Roarockit distribution partner. Comparable as the dominant specialty retail channel through which Roarockit's TAP Kits reach hobbyist woodworkers, and as a broader incumbent in the same end market.

Emerging players

• Loaded Boards: Independent longboard and skateboard deck brand with a strong direct-to-consumer and content-driven identity. Comparable as a non-mass-market skateboard brand that competes for the same builder/aficionado end consumer, though it sells finished boards rather than DIY kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Roarockit
• YouTubeyoutube.com/user/Roarockit/videos
• Facebookfacebook.com/RoarockitSkateboard
• LinkedInlinkedin.com/company/roarockit-skateboard-company
• Instagraminstagram.com/roarockit
• TikToktiktok.com/@roarockit
• Pinterestca.pinterest.com/roarockitdiy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roarockit Skateboard Company