Tierra Firme

What Tierra Firme does

Tierra Firme is a coworking space operator founded in 2013 and headquartered in Bogotá's Chapinero neighborhood, Colombia. It provides flexible workspace solutions including hot seats (Navigator plan at 400,000 COP/month), fixed desks (Firme plan at 490,000 COP/month), nine named private offices (1,200,000–6,100,000 COP/month), and meeting/event spaces (from 35,000 COP/hour). The facility spans multiple floors with sustainability features including rainwater harvesting (150,000+ liters/year), 80+ m² of green zones, 1,000+ plants, and a planned solar photovoltaic system. There is no software or digital product; the core technology is physical coworking infrastructure.

The company serves digital nomads, freelancers, entrepreneurs, startups, SMBs, NGOs, and external companies seeking meeting/event spaces. Its customer base includes around 40 member organizations across industries such as tourism (Impulse Travel), architecture/sustainability (Vertin), human rights (Elementa DDHH), sports nutrition (GOING), consulting (ProFound), software (DAAB), and food service (Hey Nico Grill). Revenue is generated through recurring monthly subscriptions, hourly/daily room rentals, day passes (from 45,000 COP), and ancillary food services, with no long-term contracts or co-signer requirements.

The business is bootstrapped and founder-owned by three co-founders (Carmen Posada, Rodrigo Atuesta, Nicolás Beltrán), supported by a small operational team of 1–10 employees. Go-to-market is community-led, relying on word-of-mouth referrals, in-person tours, and regular community events. No external funding has been raised, no app or digital platform exists, and operations are concentrated in a single Bogotá location.

Name

Tierra Firme

Legal name

Tierra Firme

Website

https://tierrafir.me

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tierra Firme operates a community-led coworking space in Bogotá's Chapinero neighborhood, offering hot seats, fixed desks, private offices, and meeting/event rooms to digital nomads, freelancers, entrepreneurs, NGOs, and small businesses on flexible monthly subscriptions.

Ownership category

akta.pro rank

Product category

Coworking Spaces

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Coworking spaces
• Flexible workspaces
• Private office rentals
• Meeting room rentals
• Event space rentals

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Plans (Hot Seats and Fixed Desks): Monthly subscription plans providing access to coworking spaces, zones comunes, and shared amenities. Plans include Navigator (hot seat) at 400,000 COP/month and Firme (fixed desk) at 490,000 COP/month with various included benefits.
2. Dedicated Office Space Rental: Monthly rental of private offices and dedicated spaces named after Colombian mountains (Paramillo, Cocuy, Katíos, Chingaza, Sumapaz, etc.) with varying capacities and monthly rates from 1,200,000 to 6,100,000 COP.
3. Meeting Room and Event Space Rental: Hourly and daily rental of meeting rooms, event spaces, and the dining area. Rooms available include Pisba (meeting room), Chimenea/Galeras, and full first floor for events. Pricing from 35,000 COP/hour to 350,000 COP/day.
4. Day Passes: Flexible daily access for hot desk usage starting from 45,000 COP/day for visitors and digital nomads, allowing pay-per-use without membership commitment.
5. Food and Beverage Services: Catering and lunch services provided through member Hey Nico Grill, offering frozen products, Arab and Mexican cuisine, with vegetarian options available. Networking lunches included in some plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tierra Firme is a coworking space in Bogotá's Chapinero neighborhood that rents flexible workspace solutions to entrepreneurs, freelancers, digital nomads, and small organizations. Its core offerings include hot-seat (Navegante) and fixed-desk (Firme) memberships, multiple named private offices for resident teams, hourly/daily meeting room rentals, and event space rentals, all delivered without long-term contracts or co-signer requirements.

Product overview

Tierra Firme is a coworking space and collaborative work community in Bogotá's Chapinero neighborhood, founded in 2013. The offering consists of flexible workspace solutions including hot desks and floating workstations (NAVEGANTE and FIRME plans), dedicated private offices (Paramillo, Tayrona, Cocuy, Katíos, Chingaza, Sumapaz, Macuira, Gorgona, Tuparro, Pisba), meeting rooms and event spaces (Sala de Juntas, Comedor, Chimenea/Galeras, Primer Piso), and a free membership program with partner discounts. The company operates without contracts, co-debtors, or minimum permanence requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Navegante Plan (Hot Seats / Floating Workstations) Flexible hot-desk access in shared common areas of the Tierra Firme coworking space in Chapinero, Bogotá. Includes high-speed WiFi, access to common zones, bike parking, and a coffee station. Priced at 400,000 COP/month for the Navegante plan, designed for digital nomads, freelancers, and entrepreneurs who want professional workspace without long-term commitments.
• Firme Plan (Fixed Dedicated Workstation) Monthly fixed-desk subscription at Tierra Firme, providing a dedicated workstation with 10 hours of meeting room access per month, preferential rates on additional meeting rooms, and a personal locker. Priced at 490,000 COP/month, designed for self-employed professionals and consultants who need a consistent personal workspace.
• Private Office Spaces (Resident Member offices) Private dedicated offices for resident teams and organizations, named after Colombian mountains (Macuira, Paramillo, Cocuy, Tuparro, Tayrona, Katíos, Chingaza, Gorgona, Sumapaz). Each space varies in capacity (4 to 40 people) and size (8 m² to 110 m²), with monthly rates from 1,200,000 to 6,100,000 COP and select daily rates. Includes storage, terrace or patio access in some offices, and access to common zones. Designed for small businesses, startups, NGOs, and teams needing private space within a community environment.
• Meeting Room Rental Hourly and daily rental of meeting rooms for member and external clients. Includes Sala de Juntas (Pisba) — 16 m² with square table, whiteboard, projector, and capacity for 8 people at 280,000 COP/day — and Chimenea/Galeras — cozy fireplace lounge with sofa, video beam, and capacity for 6 people at 250,000 COP/day. Designed for team meetings, client presentations, and small workshops.
• Event Space Rental Rental of larger event spaces for corporate breakfasts, workshops, meetings, and social events. Includes Comedor (40 m², capacity for 20 people, 350,000 COP/day) and Primer Piso (140 m² with garden, kitchen, dining room, fireplace area, and reception, capacity up to 60 people, weekends only, price varies by requirements). Designed for corporate events, team activities, and large group gatherings.
• Tierra Firme Free Membership Free membership program for individuals and companies accepted by an applications committee. Members receive benefits including 1 free day pass per quarter, 1 free meeting room hour per quarter, access to the professional network, exclusive member events, cultural outings, and partner discounts (Caracol Radio 40%, Avanti consulting 15%, brand registration 30%, image consulting 15%, web design 15%). Designed as a community-engagement layer that funnels prospects into paid workspace plans.

Quantifiable outcome

• Community member satisfaction with collaborative environment and intercultural exchange
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Caracol RadiominorGTM or Marketing PartnerCaracol Radio offers Tierra Firme members 40% discount on advertising placements. Members can advertise on programs including Bésame, Tropicana, Oxigeno by Los 40, and Radiacktiva to reach wider audiences across Colombia.
• Avanti (Venture Advisors)minorImplementation/ SI/ Consulting PartnerAvanti provides 15% discount on business consulting services for Tierra Firme members. Includes free diagnostic talk to identify areas for improvement and solutions for business profitability.
• Daniela Usche (Brand Registration)minorImplementation/ SI/ Consulting PartnerDaniela Usche offers 30% discount on brand registration services for Tierra Firme members, providing legal protection for company names, logos, and products.
• Proyecta Tu ImagenminorImplementation/ SI/ Consulting PartnerPersonal image consulting services with 15% discount for Tierra Firme members. Services include personal branding, dress code guidelines, business etiquette, body language communication, colorimetry, and morphology workshops.
• Hey Nico GrillcoreOthersHey Nico Grill is a member company providing food services to Tierra Firme, offering varied menus with vegetarian options daily, breakfast, snacks, and catering for events. Lunch included in some member plans.
• Bicycle Maintenance AlliesminorOthersBike maintenance partners provide discounts on bicycle repair and maintenance services for Tierra Firme members, supporting the sustainable transportation culture at the coworking space.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Selina: Hospitality and coworking hybrid operator with strong LatAm footprint, community programming, and focus on digital nomads and purpose-driven travelers. Comparable community-led positioning and overlapping customer base with Tierra Firme.
• Impact Hub: Global network of impact-driven coworking spaces with a presence in Bogotá. Closely comparable values-driven, community-focused model targeting entrepreneurs and social-impact organizations, with similar purpose-driven positioning to Tierra Firme.

Broad incumbents

• Industrious: Premium flexible office operator offering private offices, coworking, and meeting rooms with hospitality-grade service. Comparable in offering mix (dedicated offices, meeting rooms, hospitality focus) but operates at much larger scale and is US-centric.
• Mindspace: Premium flexible office operator across Europe and Israel offering coworking, private offices, and meeting rooms with hospitality-grade design. Comparable premium positioning and service breadth, though primarily Europe-focused.
• IWG (Regus / Spaces): Largest global flexible office operator under Regus, Spaces, HQ, and other brands. Provides overlapping workspace and meeting room services but with a corporate-tenant focus, broader portfolio, and far greater scale than Tierra Firme.
• WeWork: Global coworking leader with Bogotá presence. Overlaps on hot-desk, dedicated office, and event space offerings, but operates at much greater scale and with a more corporate-focused brand versus Tierra Firme's grassroots, sustainability-driven positioning.

Emerging players

• Croissant: On-demand workspace marketplace and platform for booking meeting rooms and desks by the hour. Comparable in offering meeting rooms and flexible space, but operates as a tech-enabled aggregator across many locations rather than a single physical site like Tierra Firme.

Regional players

• OneCoWork: Boutique coworking operator based in Spain offering design-led flexible workspaces. Comparable boutique, hospitality-style positioning, but operates primarily in Spain with limited LatAm overlap versus Tierra Firme's Bogotá focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tierra-firme

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tierra Firme