Roberts Robinson Chevrolet GMC

What Roberts Robinson Chevrolet GMC does

Roberts-Robinson Chevrolet GMC, Inc. operates a single-rooftop automobile dealership in Excelsior Springs, Missouri, retailing new and pre-owned Chevrolet and GMC vehicles alongside an attached parts department, an ASE and GM-certified service center, and an in-house financing office. The business serves individual retail consumers across the Kansas City metropolitan area, including Excelsior Springs, Kearney, Liberty, Lawson, and Richmond, and is staffed by approximately 9 employees spanning sales, service, and parts functions.

The entity is a privately held corporation structured as a subsidiary of Roberts Auto Group, a diversified automotive group claiming more than 50 years of operational history in the Kansas City region. Revenue is generated through four streams: retail margin on new and pre-owned vehicle sales, labor from maintenance and repair services, sale of genuine GM parts and accessories, and referral income from third-party lenders arranged through the dealership's financing center. The pricing model emphasizes transparency, advertising no hidden fees and no required negotiation, differentiating on price clarity rather than discount depth.

Operationally, the dealership runs on a minimal, conventional technology stack: a DealerOn-hosted website ecosystem with separate brand-specific domains for Chevrolet and GMC, online service scheduling, and standard OEM-supplied product information. There is no proprietary technology, no AI/ML capabilities, no patents, no third-party integrations beyond standard automotive retail tools, no external funding, and no M&A activity in the data. The business is fully dependent on General Motors for new-vehicle supply and operates from a single physical location with no disclosed expansion plans.

Name

Roberts Robinson Chevrolet GMC

Legal name

Roberts-Robinson Chevrolet GMC, Inc.

Website

https://robertsrobinson.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roberts-Robinson Chevrolet GMC is a single-location Chevrolet and GMC franchise dealership in Excelsior Springs, Missouri, owned by Roberts Auto Group. It sells new and pre-owned vehicles, parts, and certified service to individual consumers across the Kansas City metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Excelsior Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory/Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chevrolet and GMC vehicles, as well as pre-owned vehicles across multiple brands. Revenue generated from the margin between wholesale acquisition cost and retail sale price.
2. Service and Maintenance: Vehicle maintenance, repairs, and tire services performed by certified ASE and GM-certified technicians at the service center.
3. Parts Sales: Sale of Chevrolet and GMC genuine parts, as well as GM accessories.
4. Financing Services: Financing center shops multiple lenders on behalf of customers to secure loan or lease terms, generating referral income from financial partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Roberts Robinson Chevrolet GMC is a single-location Chevrolet and GMC automobile dealership that sells new and pre-owned vehicles, operates a state-of-the-art service center staffed by ASE and GM-certified technicians, sells genuine Chevrolet, GMC, and GM parts and accessories, and provides a financing center that shops multiple lenders on behalf of customers. The dealership positions itself around a no-hidden-fees, transparent pricing model with no stressful negotiating.

Product overview

Roberts Robinson Chevrolet GMC is an automobile dealership offering a unified sales and service experience for Chevrolet and GMC vehicles. The product portfolio centers on selling and servicing new and pre-owned vehicles (including Silverado 1500, Trax, Sierra 1500, Sierra 2500HD, and Yukon models), complemented by an ASE/GM-certified maintenance department, parts department, and in-house financing services. The dealership emphasizes a no-hidden-fees purchasing model and lifetime vehicle maintenance partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Chevrolet Silverado 1500 Light-duty Chevrolet pickup truck offered for sale, with the ZR2 variant featuring 33-inch multi-terrain tires and an off-road cut front bumper. Targeted at consumers needing a versatile daily and work truck.
• Chevrolet Trax Compact Chevrolet SUV offering modern versatility at an affordable price point, equipped with Chevy Safety Assist features including lane departure assist and warning.
• GMC Sierra 1500 Full-size GMC pickup truck with available Super Cruise hands-free driving technology on compatible roads.
• GMC Sierra 2500HD Heavy-duty GMC pickup with Prograde trailering technology for intelligent, secure hauling.
• GMC Yukon Full-size GMC SUV offering premium comfort, with the Yukon Denali Ultimate featuring 16-way power front seats with massage.
• Pre-Owned Vehicle Sales Sale of pre-owned Chevrolet, GMC, and other brand vehicles across multiple brands, with transparent pricing and no hidden fees.
• Vehicle Service and Maintenance State-of-the-art service center with ASE and GM-certified mechanics performing vehicle maintenance, repairs, and tire services.
• Vehicle Parts and Accessories Sale of genuine Chevrolet and GMC parts plus GM accessories for vehicle owners.
• Vehicle Financing Services Financing center that shops multiple lenders on behalf of customers to secure loan or lease terms with favorable rates.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Sonic Automotive: US franchised dealer group with EchoPark used vehicle stores and a strong digital retail platform. Comparable to Roberts Robinson across both new franchise and used vehicle retail, and a more direct competitor in mid-sized markets.
• Group 1 Automotive: Large US and UK franchised dealer group operating new and used vehicle sales, service, and parts. Comparable as a fellow multi-brand franchised dealer with F&I capabilities, but at a much larger scale and geographic diversification.
• Hendrick Automotive Group: Largest privately-held US dealer group, operating multiple GM franchises among other brands. Comparable to Roberts Robinson as a privately-held dealer group with GM franchise exposure, but at a much larger and geographically diversified scale.
• Asbury Automotive Group: Large US franchised dealer group with Clicklane online vehicle purchasing. Comparable as a multi-brand franchise dealer with similar revenue mix (new, used, F&I, service, parts), but operating at much higher scale.
• Lithia Motors: One of the largest US dealer groups with a national footprint in new and used vehicles, F&I, and digital channels (Driveway). Comparable as a multi-brand franchised dealer, but operates at dramatically larger scale and with much stronger omnichannel capabilities.
• AutoNation: Largest automotive retailer in the US, operating hundreds of franchised dealerships across multiple brands. It is comparable to Roberts Robinson as a fellow franchise dealer of new and used vehicles, but at vastly greater scale and with national digital infrastructure.
• Penske Automotive Group: Diversified international automotive retailer with premium and mass-market franchises. Comparable as a fellow franchised dealer with new vehicle sales, service, and parts operations, but at much larger scale and brand mix.

Regional players

• Bommarito Automotive Group: Large privately-held dealer group based in the St. Louis, Missouri area with multiple GM franchises. Comparable to Roberts Robinson as a regional GM franchised dealer with similar revenue streams, but operating in a different Missouri metro.

Direct peers

• CarMax: Largest US used vehicle retailer, offering transparent, no-haggle pricing with a national footprint and strong online purchase experience. Directly comparable to Roberts Robinson's pre-owned business and its transparent no-haggle pricing model.
• Carvana: Pure-play online used vehicle retailer with home delivery and vending-machine pickup. Comparable to Roberts Robinson's pre-owned vehicle sales channel and competes for the same convenience-oriented, price-transparent buyer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/robertsrobinsonchevroletgmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Robinson Chevrolet GMC