Robinsons Department Store
Robinsons Department Store is a Philippine department store chain operated by Robinson's Supermarket Corporation under Robinsons Retail Holdings, selling fashion, beauty, home, and children's products across multiple branches and online marketplaces, supported by in-store Business Center services.
- Company typePrivate
- Founded-
- HeadquartersQuezon City, Philippines
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Robinsons Department Store does
Robinsons Department Store is a Philippine multi-category department store chain operated by Robinson's Supermarket Corporation, a subsidiary of Robinsons Retail Holdings Incorporated. The company runs physical department stores across the Philippines — with confirmed branches in Ermita, Galleria Ortigas, Festival, Metroeast, and Las Pinas and headquarters at 110 E. Rodriguez Jr. Avenue, Bagumbayan, Quezon City — selling fashion, beauty, lifestyle, home, and children's products sourced from international and local brands. Its target customers are general Filipino retail shoppers, with women explicitly identified as the primary demographic, served through both physical retail and digital channels including the company's own website, Lazada, Shopee, TikTok Shop, and GrabMart. No proprietary technology is disclosed; the stack is described as standard e-commerce and point-of-sale systems, supplemented by a Personal Shopper call-to-order service and store-locator functionality.
Beyond core merchandise, the company's distinguishing operational feature is the Robinsons Business Center embedded in each branch, which professionalizes ancillary customer services including bills payment (via Dragon Pay and MYEG with 400+ billers), remittance (PNB, Palawan Express, Metrobank, Western Union), foreign currency exchange across 13 currencies, travel bookings (Cebu Pacific), gift certificates, mobile prepaid load across six telco brands, and government document pickup (PSA) plus Lazada drop-off points. Revenue is generated primarily through one-time retail merchandise transactions, with secondary fee/service revenue from Business Center activities; the company is privately held with no disclosed revenue, no external funding rounds, and no public listing. Go-to-market is direct-to-consumer via owned physical and digital retail plus marketplace partnerships, supported by card-affinity promotions with BPI, Metrobank, RCBC, and Visa, and a marketing presence across TikTok, Instagram, Viber Community, and email newsletter.
Robinsons Department Store firmographics
Firmographics- Name
- Robinsons Department Store
- Legal name
- Robinson's Supermarket Corporation
- Website
- https://robinsonsdepartmentstore.com.ph
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Robinsons Department Store is a Philippine department store chain operated by Robinson's Supermarket Corporation under Robinsons Retail Holdings, selling fashion, beauty, home, and children's products across multiple branches and online marketplaces, supported by in-store Business Center services.
- Ownership category
- akta.pro rank
Robinsons Department Store industry classification
Industry- Product category
- Department Store Retail
- NAICS
- Department Stores (455110), General Merchandise Retailers (455)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Full-Line Traditional Department Stores (CRAGAAAA)
Keywords
Where Robinsons Department Store is headquartered
LocationHeadquarters
- HQ city
- Quezon City
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Robinsons Department Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Retail Merchandise Sales: Revenue generated from selling fashion, beauty, lifestyle, home products, and children's items through physical department store locations and online marketplace channels.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Robinsons Department Store product offering
Product offeringCore offering
Robinsons Department Store is a Philippine department store chain selling fashion, beauty, lifestyle, home, and children's merchandise across multiple physical branches and online channels. It also operates an in-store Robinsons Business Center that provides convenience services such as bills payment, remittance, foreign currency exchange, travel bookings, gift certificates, mobile prepaid load, and package pick-up/drop-off.
Product overview
Robinsons Department Store is a premier Philippine department store offering a single unified retail experience combining physical and online shopping. The core offering is the department store itself, featuring fashion, beauty, home, lifestyle, and children's products from international and local brands. The Robinsons Business Center is an integrated service hub within stores offering ancillary financial and utility services including bills payment (Dragon Pay, MYEG), remittance (PNB, Palawan Express, Metrobank, Western Union), foreign currency exchange, travel bookings (Cebu Pacific), gift certificates, mobile prepaid load (Globe, Smart, TM, Talk and Text, DITO, GOMO), and package pickup/drop-off services. Online presence extends through the company website and third-party marketplaces including Lazada, Shopee, GrabMart, and TikTok.
Differentiator
Problem solved
Functional benefit
Products and services
- Robinsons Department Store (Retail / Online Shopping) Premier Philippine department store offering fashion, beauty, home, lifestyle, and children's merchandise from international and local brands through multiple physical branches and online storefronts on the company website and third-party marketplaces.
- Robinsons Business Center In-store service hub offering bills payment, remittance, foreign currency exchange, travel bookings, gift certificates, mobile load, and package pickup/drop-off services to customers visiting Robinsons Department Store branches.
- Robinsons Gift Certificates Gift certificates available in P500 and P100 denominations, redeemable at all Robinsons Department Store branches.
- Bills Payment Services Hassle-free bill payment service supporting Dragon Pay and MYEG payment gateways with over 400 billers across airlines, charity, credit cards, electricity, government, insurance, internet, telco, water, and other industries.
- Remittance and Foreign Currency Exchange Remittance services through PNB, Palawan Express, Metrobank, and Western Union, plus foreign currency exchange for USD, EUR, AUD, SGD, CAD, JPY, GBP, KRW, NZD, THB, CNY, SAR, and HKD.
- Travel Services Travel booking and payment services including Cebu Pacific flight booking, Pal Express payment acceptance, RFID reloading, and Asia Online purchases.
- Mobile Phone Load and Prepaid Cards Mobile prepaid load top-up and SIM card services supporting Globe, Smart, TM, Talk and Text, DITO, and GOMO telecom providers.
- Pick-Up Location and Drop-Off Point PSA document pickup service for CENOMAR, birth certificates, and death certificates, plus Lazada package drop-off point at select branches including Ermita, Galleria Ortigas, Festival, Metroeast, and Las Pinas.
- Personal Shopper Service Call-to-order personal shopping assistance for customers who prefer a guided shopping experience.
Companies that use Robinsons Department Store
Customer profileSegments1 record
Ideal customer profiles1 record
Robinsons Department Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Robinsons Department Store partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor.
- Bank of the Philippine Islands (BPI)minorBPI credit card partnership offering cashback promotions for Robinsons Department Store customers. Back-to-School promotion runs from June 15 - August 15 with BPI credit cards.
- MetrobankminorMetrobank credit card partnership offering up to P400 cashback on purchases at Robinsons Department Store. Promotion runs from May 1 - July 31.
- RCBC Credit CardsminorRCBC credit card partnership offering up to P400 cashback promotions for Robinsons Department Store customers.
- VisaminorVisa card payment partnership with promotional offers for Robinsons Department Store customers.
- PNB RemittanceminorRemittance service partner at Robinsons Business Centers for money transfer services.
- Palawan Express Pera PadalaminorRemittance service partner at Robinsons Business Centers for money transfer services.
- Western Union Money TransferminorInternational remittance service partner at Robinsons Business Centers.
- Globe TelecomminorMobile prepaid load and SIM card partner available at Robinsons Business Centers.
- Smart CommunicationsminorMobile prepaid load and SIM card partner available at Robinsons Business Centers.
- TM (Touch Mobile)minorMobile prepaid load partner available at Robinsons Business Centers.
- Talk and TextminorMobile prepaid load partner available at Robinsons Business Centers.
- DITO TelecommunityminorMobile prepaid load partner available at Robinsons Business Centers.
- GOMOminorMobile prepaid load partner available at Robinsons Business Centers.
- Cebu PacificminorTravel partner offering flight booking and purchase services at Robinsons Business Centers.
- Dragon PayminorBills payment service partner at Robinsons Business Centers for online transactions.
- MYEGminorBills payment and government services partner at Robinsons Business Centers.
- PSA (Philippine Statistics Authority)minorPSA document pick-up location partner where CENOMAR, Birth Certificates, and Death Certificates can be claimed at all Robinsons Department Store branches nationwide.
- LazadaminorDrop-off point partner for Lazada orders available at select Robinsons Department Store branches including Ermita, Galleria Ortigas, Festival, Metroeast, and Las Pinas.
- GrabMartminorDelivery service partnership for grocery and product delivery through GrabMart platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Robinsons Department Store competitors and assessment
Company assessmentDirect peers
- Gaisano Grand / Gaisano Capital: Gaisano is a Visayas-based Philippine department store chain with multi-category mass-merchandise stores. It is a direct peer because it competes for value- and mid-market Filipino shoppers with similar breadth of fashion, home, and general merchandise.
- Rustan's Department Store: Rustan's operates upscale and mid-market department stores in the Philippines (including Rustan's Makati and Shangri-La). It is a direct peer because it sells the same broad mix of international fashion, beauty, and home brands to Filipino consumers.
- Metro Department Store: Metro Department Store is a Filipino multi-format fashion and lifestyle retailer operating department-store and outlet-style stores. It is a direct peer in overlapping fashion, beauty, and lifestyle categories targeting Filipino consumers.
- Landmark Department Store: Landmark is a multi-category Philippine department store under the Gokongwei group. It competes head-to-head with RDBS in fashion, home, and lifestyle merchandising and is often co-located in the same Metro Manila malls.
- SM Store: SM Store is the largest traditional department-store operator in the Philippines, anchored within SM Supermalls. It is a direct competitor to RDBS because both run multi-category full-line department stores targeting Filipino mass and middle-market shoppers in similar metropolitan trade areas.
Regional players
- Central Department Store (Central Group): Central Department Store is the leading Thai full-line department-store chain. It is a comparable regional peer in the broader Southeast Asian department-store category, illustrating scaling conventions and value-added service formats relevant to RDBS.
Broad incumbents
- Puregold Price Club: Puregold is a large Philippine mass-market retailer under Cosco Capital with supermarket and hypermarket formats. It is a broad incumbent in the same diversified-retail conglomerate space RDBS operates within, competing for the same household wallet share.
- SM Supermalls (parent comparison): SM Supermalls is the dominant Philippine mall operator with department store, supermarket, and services tenants. It is a broad incumbent benchmarking RDBS's parent (Robinsons Retail Holdings) and signaling multi-service retail real-estate economics that shape RDBS's store and Business Center strategy.
- Isetan Mitsukoshi Holdings (Philippines presence): Isetan operates full-line department stores across Asia, with selective Philippine participation. It is a broad incumbent because it competes in the same multi-category, premium-brand department store space but in a wider regional portfolio rather than an RDBS-equivalent niche.
Emerging players
- Shopee Philippines (Mall sellers): Shopee Mall hosts department-store brands as third-party sellers in the Philippines. It is an emerging player because marketplace-led commerce represents the structural growth channel RDBS now routes through (Shopee, Lazada, TikTok Shop, GrabMart) and competes for the same discretionary Filipino consumer spend.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Robinsons Department Store social profiles
Digital presenceRobinsons Department Store compliance and trust
Trust signalCompliance2 records
Robinsons Department Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robinsons Department Store leadership team
Management profileNumber of profiles
Robinsons Department Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robinsons Department Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robinsons Department Store
What does Robinsons Department Store do?
Robinsons Department Store is a Philippine department store chain selling fashion, beauty, lifestyle, home, and children's merchandise across multiple physical branches and online channels. It also operates an in-store Robinsons Business Center that provides convenience services such as bills payment, remittance, foreign currency exchange, travel bookings, gift certificates, mobile prepaid load, and package pick-up/drop-off.
Is Robinsons Department Store a public or private company?
Robinsons Department Store is a private company. It is classified as corporate owned and is currently operating.
When was Robinsons Department Store founded?
Robinsons Department Store was founded in -1. It employs 251 to 500 people.
Where is Robinsons Department Store based?
Robinsons Department Store is headquartered in Quezon City, Philippines, in the Asia region.
How does Robinsons Department Store make money?
One revenue line is on record: retail Merchandise Sales.
Who are Robinsons Department Store's main competitors?
Direct peers on record are Gaisano Grand / Gaisano Capital, Rustan's Department Store, Metro Department Store, Landmark Department Store and SM Store. Central Department Store (Central Group) is listed as a regional player. Broad incumbents are Puregold Price Club, SM Supermalls (parent comparison) and Isetan Mitsukoshi Holdings (Philippines presence). Shopee Philippines (Mall sellers) is listed as an emerging player.
Does Robinsons Department Store have an API?
No public API is recorded for Robinsons Department Store.
What industry is Robinsons Department Store in?
Robinsons Department Store's product category is Department Store Retail. Its primary akta.pro industry code is CRAGAAAA, Full-Line Traditional Department Stores. Its NAICS code is 455110 and its SIC code is 5311.