Robirent.com
Robirent.com is a Lithuania-based construction equipment sales and rental platform that distributes machinery from brands such as Genie, Manitou, Layher, and Hilti through 12 regional partner websites across 8 European and Caucasus countries, serving construction companies and contractors.
- Company typePrivate
- Founded-
- HeadquartersDomeikava, Kaunas district, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Robirent.com does
Robirent.com is a construction equipment sales and rental platform operating under the legal entity UAB "RG Consulting", registered in Domeikava, Kaunas district, Lithuania. Founded in 2010 under the leadership of CEO Roberts Budahs, the company distributes construction machinery from major OEMs — including Genie (aerial work platforms), Nifty (powered access), Manitou (telehandlers and material handling), Youngman and Layher (scaffolding and access systems), and Hilti (power tools) — to construction companies and contractors across Central, Eastern, and parts of Western Europe and the Caucasus.
The core operating model is a coordinated regional partner network rather than a centralized direct-sales operation. Robirent maintains 12 localized partner websites across 8 countries (Lithuania, Latvia, Estonia, Poland, Czech Republic, Ukraine, Germany, and Georgia); each partner handles local sales, rentals, equipment selection guidance, and operator training in its territory. Revenue is generated through a mix of one-time equipment sales and recurring equipment rentals, with pricing handled on a quote basis through the local partners. The company emphasizes a personalized, project-oriented customer approach over transactional selling, positioning technical consultation and operator training as embedded value-added services within the equipment offering.
The business is asset-light at the parent level (11 employees) and privately held, with banking services through AB SEB bank. There is no disclosed parent company, no external funding rounds, and no publicly listed securities. Strategic scale is achieved through brand coordination and OEM relationships rather than direct balance-sheet ownership of rental fleets at the parent level, which limits capital intensity but also constrains direct revenue capture and margin visibility.
Robirent.com firmographics
Firmographics- Name
- Robirent.com
- Legal name
- UAB "RG Consulting"
- Website
- https://robirent.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robirent.com is a Lithuania-based construction equipment sales and rental platform that distributes machinery from brands such as Genie, Manitou, Layher, and Hilti through 12 regional partner websites across 8 European and Caucasus countries, serving construction companies and contractors.
- Ownership category
- akta.pro rank
Robirent.com industry classification
Industry- Product category
- Construction Equipment Rental and Sales
- SIC
- Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)
- akta.pro secondary industries
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
Keywords
Where Robirent.com is headquartered
LocationHeadquarters
- HQ city
- Domeikava, Kaunas district
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Robirent.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Equipment Sales: Sales of construction equipment including aerial work platforms, telehandlers, scaffolding systems, and power tools from brands such as Genie, Nifty, Manitou, Youngman, Layher, and Hilti.
- Equipment Rentals: Rental of construction equipment to customers for projects of varying duration. The company assists with equipment selection and operation training.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Robirent.com product offering
Product offeringCore offering
Robirent sells and rents construction equipment including aerial work platforms, telehandlers, scaffolding systems, and power tools from brands such as Genie, Nifty, Manitou, Youngman, Layher, and Hilti. The company operates through a network of regional partner websites across 8 countries, with a professional sales team assisting customers in equipment selection and providing hands-on operation training.
Product overview
Robirent is a construction equipment rental and sales company operating as a unified platform across multiple European regions. The company offers equipment from multiple branded manufacturers including Genie, Nifty, Manitou, Youngman, Layher, and Hilti. They provide both sales and rental services for construction equipment, assisting customers with equipment selection and operation training. The company operates through regional partners across Lithuania, Latvia, Estonia, Poland, Czech Republic, Ukraine, Germany, and Georgia, enabling customers to access equipment through local distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Equipment Sales Sale of construction equipment including aerial work platforms, telehandlers, scaffolding systems, and power tools sourced from brands such as Genie, Nifty, Manitou, Youngman, Layher, and Hilti. Targeted at construction companies and contractors for building, maintenance, and installation projects.
- Construction Equipment Rentals Rental of construction equipment to customers for projects of varying duration, with the company assisting customers in equipment selection and providing hands-on operation training. Targeted at construction companies and contractors needing flexible equipment access.
Companies that use Robirent.com
Customer profileSegments1 record
Ideal customer profiles1 record
Robirent.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robirent.com partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Bokstelis (Lithuania)coreRegional partner website for Lithuania, part of Robirent's distribution network for construction equipment sales and rentals.
- Irankis (Lithuania)coreRegional partner website for Lithuania, part of Robirent's distribution network for construction equipment sales and rentals.
- Pastolis (Lithuania)coreRegional partner website for Lithuania, part of Robirent's distribution network for construction equipment sales and rentals.
- ATS (Latvia)coreRegional partner website for Latvia, part of Robirent's distribution network for construction equipment sales and rentals.
- Statne (Latvia)coreRegional partner website for Latvia, part of Robirent's distribution network for construction equipment sales and rentals.
- Traktors (Latvia)coreRegional partner website for Latvia, part of Robirent's distribution network for construction equipment sales and rentals.
- Tosta (Estonia)coreRegional partner website for Estonia, part of Robirent's distribution network for construction equipment sales and rentals.
- Podesty Rentals (Poland)coreRegional partner website for Poland, part of Robirent's distribution network for construction equipment sales and rentals.
- R-P-V (Czech Republic)coreRegional partner website for Czech Republic, part of Robirent's distribution network for construction equipment sales and rentals.
- Tedarent (Ukraine)coreRegional partner website for Ukraine, part of Robirent's distribution network for construction equipment sales and rentals.
- Turmservice (Germany)coreRegional partner website for Germany, part of Robirent's distribution network for construction equipment sales and rentals.
- Robirent GeorgiacoreRegional partner website for Georgia, part of Robirent's distribution network for construction equipment sales and rentals.
- GenieminorEquipment brand partner providing aerial work platforms and material lifts to Robirent's product portfolio.
- NiftyminorEquipment brand partner providing access platforms and construction equipment to Robirent's product portfolio.
- ManitouminorEquipment brand partner providing telehandlers and rough terrain equipment to Robirent's product portfolio.
- YoungmanminorEquipment brand partner providing scaffolding and access equipment to Robirent's product portfolio.
- LayherminorEquipment brand partner providing modular scaffolding systems to Robirent's product portfolio.
- HiltiminorEquipment brand partner providing power tools and construction equipment to Robirent's product portfolio.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Robirent.com competitors and assessment
Company assessmentOthers
- Hilti (Hilti Rental): Hilti is a Robirent brand partner for power tools and construction equipment, but also operates its own fleet subscription/rental service in select markets. Demonstrates the OEM-direct channel that could disintermediate Robirent's distribution role.
- Genie (Terex): Genie is a leading OEM of aerial work platforms and a key Robirent brand partner. Like Manitou, Genie operates direct dealer and rental channels that could compete with or bypass Robirent's distribution layer.
- Manitou: Manitou is a major OEM of telehandlers and material handling equipment that supplies Robirent. As an OEM with growing direct dealer and rental operations, Manitou represents both a supplier and a potential channel competitor.
Direct peers
- Zeppelin Rental: Zeppelin Rental is a multi-category construction equipment rental provider in Germany and Central Europe. Direct overlap with Robirent's German partner (turmservice.de) and broader product range.
- Boels Rental: Boels is Europe's largest construction equipment rental company, offering aerial work platforms, telehandlers, scaffolding, and tools across 18+ countries. Directly competes with Robirent in Poland, Germany, Czech Republic, and the Baltics with a fully owned-branch model.
- Kiloutou: Kiloutou is a leading French-headquartered construction equipment rental group expanding across Europe. It competes with Robirent in the broader construction equipment rental category, particularly in Poland and Czech Republic.
- mateco: mateco is a pan-European aerial work platform rental specialist with direct presence in Central and Eastern Europe. Comparable to Robirent in target product category (aerial platforms) and overlapping geographic footprint in Poland and the Baltics.
- Loxam: Loxam is one of Europe's largest equipment rental groups, with broad coverage across construction, aerial, and industrial equipment. Comparable to Robirent in business model and product breadth, with stronger Western European presence.
- Riwal: Riwal is a European specialist in aerial work platforms and boom lifts, operating a large rental fleet across multiple European countries. Its focus on powered access overlaps directly with Robirent's Genie/Nifty-driven aerial platform portfolio.
Broad incumbents
- Sunbelt Rentals: Sunbelt Rentals is a major North American equipment rental operator with growing European presence via acquisitions (A-Plant, Nussbaum). A broad incumbent offering aerial platforms, tools, and specialty equipment comparable to Robirent's portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Robirent.com social profiles
Digital presenceRobirent.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robirent.com leadership team
Management profileNumber of profiles
Profiles1 record
Robirent.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robirent.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robirent.com
What does Robirent.com do?
Robirent sells and rents construction equipment including aerial work platforms, telehandlers, scaffolding systems, and power tools from brands such as Genie, Nifty, Manitou, Youngman, Layher, and Hilti. The company operates through a network of regional partner websites across 8 countries, with a professional sales team assisting customers in equipment selection and providing hands-on operation training.
Is Robirent.com a public or private company?
Robirent.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robirent.com founded?
Robirent.com was founded in -1. It employs 11 to 50 people.
Where is Robirent.com based?
Robirent.com is headquartered in Domeikava, Kaunas district, Lithuania, in the Europe region.
How does Robirent.com make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals.
Who are Robirent.com's main competitors?
Others on record are Hilti (Hilti Rental), Genie (Terex) and Manitou. Direct peers are Zeppelin Rental, Boels Rental, Kiloutou, mateco, Loxam and Riwal. Sunbelt Rentals is listed as a broad incumbent.
Does Robirent.com have an API?
No public API is recorded for Robirent.com.
What industry is Robirent.com in?
Robirent.com's product category is Construction Equipment Rental and Sales. Its primary akta.pro industry code is TLABAFAJ, Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its SIC code is 3531.