罗布乐思

Name

罗布乐思

Legal name

Roblox Corporation

Website

https://roblox.cn

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

罗布乐思 (Luóbùlèsī) is the official Chinese version of Roblox, operated by Tencent under license. It provides a multiplayer 3D creative platform for users aged 12+, combining user-generated games, developer content creation via Roblox Studio, and educational programs covering Chinese language and mathematics.

Ownership category

akta.pro rank

Product category

Online Gaming Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)

akta.pro secondary industries

Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA)

Keywords

• Online gaming platform
• User-generated content
• Multiplayer 3D games
• Game creation engine
• Creator economy

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. In-Game Virtual Item Purchases: Players purchase virtual items and accessories within games. Some gameplay features and道具 (props) require payment. Revenue generated from microtransactions within the platform.
2. Developer Monetization: Creators can monetize their games and experiences through in-game purchases. Developers earn revenue based on player engagement and spending within their created content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

罗布乐思 operates a multiplayer online 3D creative community platform that lets users explore virtual worlds and play user-generated mini-games across genres including shooting, simulation, racing, and puzzle-solving. The platform bundles a free immersive 3D creation engine (罗布乐思 Studio) that allows users to design and publish their own games and experiences, and an education sub-brand (罗布乐思教育) that delivers learning content covering Chinese language, mathematics, and basic aesthetics within the gameplay environment.

Differentiator

Problem solved

Functional benefit

Brands

• 罗布乐思 Studio: Free immersive creation engine for developers to create content on the Roblox platform.
• 开发者中心
• 教育 (Roblox Education)

Products and services

• 罗布乐思 App Multiplayer online 3D creative community platform where users aged 12 and above in mainland China explore virtual worlds and play user-generated mini-games across genres including shooting, simulation, racing, and puzzle-solving, with optional in-app purchases for virtual items and certain gameplay features.
• 罗布乐思 Studio Free immersive 3D creation engine that allows users in China to design, build, and publish their own virtual experiences, games, and interactive content using built-in tools and assets, and to share them with the Roblox community and monetize through in-game purchases.
• 罗布乐思教育 (Roblox Education) Educational initiative offering courses, training, certification, and school cooperation programs covering Chinese language, mathematics, basic aesthetics, and related subjects, enabling knowledge dissemination through learning and exploration activities within the Roblox platform for Chinese students, teachers, and schools.

Quantifiable outcome

• Platform serves as knowledge dissemination vehicle covering Chinese language, mathematics fundamentals
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Roblox CorporationcoreOEM/ Whitelabel/ Licensing PartnerRoblox Corporation is the original copyright holder of the Roblox platform. Tencent operates 罗布乐思 as the official China version under licensing agreement. Roblox Corporation provides the core technology, Roblox Studio, and game engine while Tencent handles China market operations, publishing, and distribution.
• 深圳市腾讯计算机系统有限公司 (Tencent Computer Systems Co., Ltd.)coreChannel Partner/ Reseller/ DistributorTencent Computer Systems is the official publisher (出版单位) and operator (运营单位) of Roblox in China. Tencent handles all local operations including distribution, payment processing, user authentication, content regulation compliance, and underage user protections under China's real-name authentication system.

Scale indicators1 record

Emerging players

• Decentraland: Decentraland is a Web3 persistent virtual world with user-created content and a creator economy. It overlaps with 罗布乐思 on the persistent virtual world, social sandbox, and creator monetization axes, making it a thematic emerging peer in the metaverse category.
• The Sandbox: The Sandbox is a Web3/decentralized UGC virtual world where users create, own, and monetize voxel-based experiences and assets. It overlaps with 罗布乐思 on the UGC creation and creator monetization axes, but adds blockchain-based asset ownership as a differentiating layer.

Broad incumbents

• NetEase Games: NetEase is a leading Chinese gaming publisher with strong UGC and metaverse-adjacent titles (e.g., Marvel Rivals, Identity V, Eggy Party). It is the most relevant domestic broad incumbent competing for the same teenage gamer and creator audience as 罗布乐思.
• Cocos Technologies: Cocos is the dominant Chinese game engine and creator tooling platform, widely used by Chinese game developers. While not a UGC consumer platform like 罗布乐思, it is the most relevant enabling/ecosystem peer on the developer tooling side of the same value chain.
• Tencent Games: Tencent is the publisher and operator of 罗布乐思 in China, but its broader gaming portfolio (Honor of Kings, PUBG Mobile, QQ Games) competes for the same 12+ gamer audience and developer mind-share. As a broad incumbent, Tencent is the most relevant large-player comparison for distribution and monetization scale.

Direct peers

• Rec Room: Rec Room is a social UGC platform with user-created multiplayer rooms, creation tools, and avatar-based social experiences. Comparable to 罗布乐思 in combining multiplayer social play with user-generated content and creator tooling.
• Roblox Corporation: The parent IP and technology licensor; runs the global Roblox platform that 罗布乐思 is the localized Chinese variant of. Same UGC game engine, same creator economy model, same target demographic — making it the most direct comparable despite being the source of the license.
• Epic Games (Fortnite Creative): Fortnite Creative is a UGC game creation mode inside Fortnite, directly comparable to Roblox's UGC platform. Both target teens and young adults with freemium UGC multiplayer experiences and creator monetization, making Epic the strongest Western direct peer.
• Core Games (Manticore Games): Core is a UGC multiplayer game platform where users build, share, and play 3D games — closely mirroring the Roblox model. Targets the same creator-and-player audience with similar freemium and creator monetization mechanics.
• Minecraft (Mojang / Microsoft): Minecraft is the original sandbox UGC platform with a massive Chinese user base and a creator/Mod ecosystem. It competes directly with 罗布乐思 for the 12+ gamer's attention and creative expression use case, and is the historical benchmark for UGC sandbox platforms.

Market position

Customer concentration

• LinkedInlinkedin.com/company/%E7%BD%97%E5%B8%83%E4%B9%90%E6%80%9D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 罗布乐思