RoboTape™

What RoboTape™ does

RoboTape™ is a Canadian industrial automation business unit of Innovative Automation Inc., headquartered in Newmarket, Ontario, that designs and manufactures automated tape application systems for mounting on industrial robots and cobots. Its product family — RoboTape, RoboTape XL, and a pre-configured RoboTape for 3M Tape variant — consists of a lightweight end-effector "Tape Apply Head" paired with a proprietary remote "Tape Payout" feeding module that holds bulk level-wound spools outside the automation cell, enabling on-the-fly spool changes without halting production. The system delivers ±1.0mm axial and lateral precision, application speeds up to 300mm/s, integrated wet-out for bond quality, automatic splice detection and rejection, and a compact 5.5 sqft footprint, and is designed to integrate with YASKAWA, ABB, FANUC, and Universal Robots platforms alongside Beckhoff controls.

The company sells hardware systems, consumables and spare parts, technical support, and turnkey work cells primarily to enterprise manufacturers in automotive, appliances, electronics, medical devices, aerospace, and EV battery production. Pricing is quote-based under multi-year enterprise contracts, with no public price list, and the business operates a sales-led motion combining direct engagement, a global network of regional channel partners (Japan, Korea, Germany, Brazil, Argentina, USA), and dual distribution through 3M. Marketing is content- and event-driven, anchored on technical white papers, case studies, and annual presence at Automate, Hannover Messe, and Expo Manufactura. RoboTape holds a granted patent on its 3M tape system and a separate patent-pending filing on its remote feeding architecture, with a related product brand RoboClip™ for automated clip insertion launched in 2025 under the same Innovative Automation group.

Name

RoboTape™

Legal name

RoboTape

Website

https://robotape.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RoboTape™ designs and manufactures automated tape application end-effectors and remote feeding systems for industrial robots and cobots, sold to enterprise manufacturers in automotive, appliance, electronics, medical, aerospace, and EV battery production through direct sales and a global channel partner network.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

akta.pro primary industry

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

akta.pro secondary industry

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)

Keywords

• Industrial automation equipment
• Robotic tape application
• Automated adhesive dispensing
• Robotic end effectors
• Manufacturing automation systems

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. RoboTape Hardware Systems: Sale of automated tape dispensing systems including the RoboTape Head, RoboTape Payout, and accessories. Systems can be integrated with various industrial robots and cobots.
2. 3M Tape Automation Systems: Pre-configured tape automation systems optimized for 3M VHB tapes, sold as specialized solutions for specific tape brands.
3. Technical Support and Service: Online technical support and on-site services for North America customers. Local distributor network provides technical support globally.
4. Consumables and Spare Parts: Sale of spare parts and consumables for ongoing maintenance. Reasonably priced spare parts available for purchase.
5. Turnkey Automation Solutions: Complex work cells developed through parent company Innovative Automation, leveraging over 30 years of automation design and build experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

RoboTape™ designs, manufactures, and sells automated robotic tape application systems that dispense and apply adhesive foam, felt, and double-sided tapes onto manufactured parts. The system consists of a RoboTape Head (end effector mounted to a robot or cobot) and a remote RoboTape Payout, enabling continuous, unattended tape application for high-volume production lines in automotive, appliance, electronics, medical device, aerospace, and EV battery manufacturing.

Product overview

RoboTape™ is an automated tape dispensing and application system portfolio developed by Innovative Automation Inc., consisting of three core product variants: RoboTape™ (general foam, felt, and attachment tape applications), RoboTape™ XL (extended capacity), and RoboTape™ for 3M™ Tape (pre-configured for 3M VHB tapes). The systems operate as end-effectors mounted to industrial robots or cobots, featuring the RoboTape Head and RoboTape Payout components with remote feeding capabilities for continuous, uninterrupted production. The related brand RoboClip™ offers automated clip insertion. RoboTape integrates with various robot platforms (ABB, YASKAWA, FANUC, Universal Robots) and partners include 3M, with turnkey automation solutions provided through parent company Innovative Automation's 30+ years of automation expertise.

Differentiator

Problem solved

Functional benefit

Brands

• RoboTape™: Standard robotic tape automation system for adhesive foam, felt and double-sided attachment tapes.
• RoboTape™ XL
• RoboTape™ for 3M™

Products and services

• RoboTape™ Core automated tape dispensing and application system that applies foam, felt, and double-sided attachment tapes using a RoboTape Head end effector mounted to a robot or cobot and a remote RoboTape Payout for continuous bulk feeding. Built for high-volume manufacturing environments in automotive, appliance, electronics, medical device, aerospace, and EV battery production.
• RoboTape™ XL Extended version of the RoboTape system designed for larger tape application requirements in manufacturing operations, leveraging the same remote feeding and continuous-feed technology as the standard system.
• RoboTape™ for 3M™ Tape Pre-configured automated tape system optimized for 3M™ VHB™ tapes and 3M™ acrylic tapes. Passes 3M's 5-point quality check covering tape stretch, wet-out accuracy, splice identification, liner handling, and placement accuracy. Distributed through both RoboTape and 3M channels.

Quantifiable outcome

• 500,000+ meters of tape applied per year per system
• +6 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

14 partnerships are on record, tiered minor, core, flagship and regional.

• Planar Motor Incorporated (PMI)minorStrategic or Co-development Partner · 1 January 2024Technology partnership exploring integration of magnetically levitated Planar Motor systems with RoboTape automation for advanced manufacturing applications.
• 3McoreStrategic or Co-development Partner · 1 January 2020Strategic collaboration to create the RoboTape System for 3M Tape - a pre-configured, patented automatic tape system optimized for 3M VHB tapes. The system passes 3M's 5-point quality check including tape stretch, wet-out accuracy, splice identification, liner handling, and placement accuracy. Available through both RoboTape and 3M distribution channels.
• Beckhoff AutomationcoreTechnology or IntegrationTechnology partnership leveraging Beckhoff's advanced control technologies including TwinCAT automation software and EtherCAT networking. This partnership enables flexible and scalable automated tape dispensing solutions with optimized design and functionality.
• YASKAWA MOTOMANcoreTechnology or IntegrationRobot partner providing state-of-the-art industrial robots and robot automation technology. RoboTape systems are designed for seamless integration with YASKAWA robots.
• ABB GroupcoreTechnology or IntegrationRobot partner providing leading digital technologies for industry. ABB GoFa cobots have been specifically integrated with RoboTape Lite for collaborative automation applications.
• FANUC AmericacoreTechnology or IntegrationRobot partner providing automation solutions that redefine productivity. RoboTape systems are compatible with FANUC robot platforms.
• Universal RobotscoreTechnology or IntegrationRobot partner specializing in collaborative robotic automation. RoboTape integration enables human-robot collaboration for tape application tasks.
• Innovative Automation Inc.flagshipStrategic or Co-development PartnerParent company and primary development partner with over 30 years of experience in industrial automation. Develops RoboTape technology and provides turnkey automation solutions, manufacturing the products at their world-class facility in Ontario, Canada.
• SUN-TEC CO., LTD.regionalChannel Partner/ Reseller/ DistributorChannel partner in Japan providing high accuracy and efficient film/label/tape lamination machines with regional sales and support.
• DOOLIM-YASKAWAregionalChannel Partner/ Reseller/ DistributorChannel partner in Korea providing industrial automation and robotic integration services with regional expertise.
• Dr. Shufani GmbH & Co. KGregionalChannel Partner/ Reseller/ DistributorChannel partner in Germany specializing in tape converting machines with regional support capabilities.
• Sachet Robótica e AutomaçãoregionalChannel Partner/ Reseller/ DistributorChannel partner in Brazil providing robotic cell development for manufacturing with regional implementation support.
• Springfield NortheastregionalChannel Partner/ Reseller/ DistributorChannel partner in the USA providing special purpose machine design and integration services.
• ENIMAC S.R.L.regionalChannel Partner/ Reseller/ DistributorChannel partner in Argentina designing, manufacturing, and selling solutions to automate applications of adhesive tapes.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graco Inc. Manufacturer of fluid handling equipment including adhesive and sealant dispensing systems used in industrial assembly. Comparable to RoboTape as a provider of automated application systems for bonding materials in manufacturing environments.
• SCHUNK GmbH & Co. KG: German manufacturer of gripping systems, toolchanging systems, and end-of-arm components for industrial robots. Comparable to RoboTape as a high-precision robot component supplier focused on automation cell productivity.
• OnRobot: Manufacturer of end-of-arm tooling and accessories for collaborative robots, including grippers and application tools. Comparable to RoboTape as a cobot-focused end-effector provider serving manufacturers automating assembly tasks.
• ENIMAC S.R.L. Argentina-based automation specialist that designs and builds machines for adhesive tape application, including custom tape dispensing systems. Listed as a RoboTape channel partner in Latin America but competes in the same product category globally.
• ITW Dynatec (Illinois Tool Works): Division of Illinois Tool Works specializing in hot-melt adhesive application systems and tape dispensing equipment for industrial production. Directly competes with RoboTape in automated adhesive and tape application for packaging, converting, and assembly lines.
• Nordson Corporation: Global manufacturer of precision dispensing and application equipment for adhesives, sealants, and coatings. Directly comparable to RoboTape in automating adhesive and tape application in industrial manufacturing, with a far larger scale and broader product portfolio.

Broad incumbents

• ATS Automation Tooling Systems: Canadian turnkey automation solutions provider serving automotive, medical, and industrial markets. Comparable to RoboTape's parent Innovative Automation as a larger automation integrator, representing both a competitor and a potential acquirer profile.
• KUKA AG: Major industrial robot and automation systems integrator serving automotive and general manufacturing. Broader incumbent peer to RoboTape that could bundle or compete with specialized end-effector solutions across customer accounts.

Emerging players

• Zimmer Group: Manufacturer of end-of-arm components, grippers, and automation technology for industrial robots. Comparable as a component supplier that enables specialized automated processes in manufacturing cells.
• Robotiq: Provider of collaborative robot tools, grippers, and application kits for cobot-based automation. Adjacent peer to RoboTape, serving similar manufacturers deploying Universal Robots and other cobots for assembly and finishing tasks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/profile.php?id=61554340640506
• YouTubeyoutube.com/channel/UCbVAynlc9p1tOqgOYEbqxtw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/robotape
• Instagraminstagram.com/robotape_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoboTape™