Robotime LLC
Robotime LLC is the US distribution arm of a China-based manufacturer designing and producing DIY wooden craft kits, 3D mechanical puzzles, miniature houses, book nooks, and blind box collectibles under the ROKR, ROLIFE, ROWOOD, and Nanci sub-brands, sold wholesale to 10,000+ retailers including Target, Michaels, Barnes & Noble, and Hobbytown, and direct via robotime-usa.com.
- Company typePrivate
- Founded2008
- Headquarters苏州, China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Robotime LLC does
Robotime LLC is the US distribution arm of a China-headquartered manufacturer of DIY wooden craft kits, 3D mechanical puzzles, miniature houses, book nooks, and collectible blind boxes. Founded in 2008 and operating across four sub-brands — ROKR (mechanical 3D puzzles with moving parts), ROLIFE (miniature houses and book nooks), ROWOOD (artistic wooden decor), and Nanci (collectible figurines) — the company sells a portfolio of 400+ designed items produced in a 96,000 sqm facility using FSC-certified plywood and a fleet of 600+ precision laser cutting machines across 60+ production lines, with reported monthly output capacity of 20 million pieces.
The business runs a dual-channel model. The primary wholesale/B2B motion supplies major US retailers including Target, Michaels, Barnes & Noble, and Hobbytown, alongside an SMB long tail of 10,000+ independent gift shops, bookstores, and hobby stores worldwide; wholesale buyers receive dedicated project managers, free display showcases on orders exceeding $1,000, and free shipping thresholds of $300–$500. A secondary direct-to-consumer channel operates through robotime-usa.com, with US fulfillment from a Salem, New Jersey warehouse enabling 5–10 business day delivery and a registered wholesale account portal. Retail pricing ranges from $12.99 to $109.99 per unit, while wholesale pricing is gated behind account approval with bulk discounts of roughly 50% off retail.
Certifications include FSC-certified wood sourcing and CE/ASTM/EN71 toy safety compliance, supporting distribution across regulated retail markets. The US LLC entity itself is small (1–10 employees) and functions as a sales and distribution arm; product design (450+ designers and engineers) and manufacturing (1,200+ employees) sit within the parent group's China-based operations.
Robotime LLC firmographics
Firmographics- Name
- Robotime LLC
- Legal name
- Robotime USA
- Website
- https://robotime-usa.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Robotime LLC is the US distribution arm of a China-based manufacturer designing and producing DIY wooden craft kits, 3D mechanical puzzles, miniature houses, book nooks, and blind box collectibles under the ROKR, ROLIFE, ROWOOD, and Nanci sub-brands, sold wholesale to 10,000+ retailers including Target, Michaels, Barnes & Noble, and Hobbytown, and direct via robotime-usa.com.
- Ownership category
- akta.pro rank
Robotime LLC industry classification
Industry- Product category
- Toys & Hobby DIY Craft Kits
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- 3D Puzzles & Model Puzzles Retail (CRALALAK)
- akta.pro secondary industries
- Building Sets & Construction Toys Retail (CRALAFAE), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Robotime LLC is headquartered
LocationHeadquarters
- HQ city
- 苏州
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Robotime LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale/B2B Product Sales: Primary revenue stream through bulk product sales to retailers and distributors worldwide. Wholesale pricing requires account approval with dedicated project manager support. Orders ship from US warehouse in New Jersey with free shipping on orders over $300-$500.
- Direct E-commerce Sales: Direct retail sales to individual consumers through the company website. Products include DIY miniature houses, 3D wooden puzzles, book nooks, and blind box collectibles at published retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail individual consumer pricing |
| Unit Pricing | Pay-as-you-go | Wholesale bulk pricing (10+ units) |
| Unit Pricing | Multi-year contract | Wholesale orders over $1,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Robotime LLC product offering
Product offeringCore offering
Robotime designs, manufactures, and distributes DIY wooden craft kits and 3D mechanical puzzles — including miniature houses, book nooks, music boxes, mechanical gear puzzles, and blind box collectibles — sold under the ROKR, ROLIFE, ROWOOD, and Nanci brands. Production uses FSC-certified plywood and precision laser cutting across 600+ machines, with monthly output of 20 million pieces. The company sells primarily through B2B wholesale to 10,000+ retailers worldwide and through a direct US e-commerce site fulfilled from a New Jersey warehouse.
Product overview
Robotime LLC offers DIY craft kits and 3D wooden puzzles through three main sub-brands: ROKR (mechanical 3D wooden puzzles with moving parts), ROLIFE (DIY miniature houses, book nooks, and blind box collectibles), and RWOOD (artistic wooden puzzles for home decor). The portfolio includes mechanical gear puzzles, marble runs, music boxes, miniature dollhouse kits, book shelf inserts (book nooks), and collectible blind box figures (Nanci and Suri doll lines). Products range from beginner-friendly kits to premium collectible items, featuring FSC-certified wood materials, laser cutting precision, and LED lighting elements. The company operates as a B2B wholesale supplier with US warehouse fulfillment.
Differentiator
Problem solved
Functional benefit
Brands
- ROKR: 3D Wooden Mechanical Puzzles - Mechanical wooden puzzles with intricate structures and moving parts designed for hands-on builders who enjoy engineering and assembly challenges.
- ROLIFE
- ROWOOD
- Nanci
Quantifiable outcome
- Products shipped to over 10,000 retail stores worldwide
- +2 more outcomes
Companies that use Robotime LLC
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Robotime LLC technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Robotime LLC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, core and support.
- TargetmajorMajor retail distribution partnership for Robotime's DIY craft kits, 3D wooden puzzles, miniature houses, and book nooks through Target's national retail footprint.
- MichaelsmajorArts and crafts retail partnership offering Robotime's DIY miniature houses, 3D wooden puzzles, and craft kits to Michaels' customer base interested in creative projects.
- Barnes & NoblemajorBook and media retail partnership specializing in ROLIFE book nooks and miniature houses that appeal to book lovers and gift shoppers.
- HobbytowncoreHobby retail partnership offering ROKR mechanical 3D puzzles and DIY craft kits to hobbyists and collectors seeking challenging assembly experiences.
- FedEx, UPS, USPSsupportThird-party shipping providers used for order fulfillment. FedEx is the primary delivery method for both wholesale and consumer orders within the US.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Robotime LLC competitors and assessment
Company assessmentBroad incumbents
- Melissa & Doug: Established US wooden-toy and craft brand widely distributed at Michaels, Target, and Barnes & Noble; competes with Robotime's ROWOOD and ROLIFE lines for the same family craft and home-decor shelf and customer demographic.
- Educa Borrás: European puzzle and games incumbent with broad 3D and traditional puzzle lines; relevant peer for shelf-space competition in EU hobby retail and a comparable category-overlap benchmark to Robotime's 3D puzzle business.
- LEGO (Kirkbi A/S / LEGO Group): Global building-toy incumbent; Robotime's DIY craft kits and ROKR mechanical puzzles compete for the same construction-toy shelf at Target, Michaels, and Barnes & Noble, though LEGO's portfolio is far broader and IP-driven.
Direct peers
- CubicFun: China-based 3D puzzle manufacturer with overlapping miniature-house and architectural puzzle lines; competes head-to-head with Robotime in both B2B wholesale channels and direct e-commerce for the same hobbyist customer.
- Ugears: Ukrainian mechanical wooden puzzle brand with gear-driven, moving-part DIY kits; the closest direct analog to Robotime's ROKR mechanical gear and music box lines and competes in the same hobbyist/premium gifting segment.
- Wooden City: European-origin wooden3D puzzle brand offering mechanical and architectural DIY kits; directly comparable product mix to Robotime's ROKR and ROWOOD lines and similar distribution through hobbyist/specialty retail.
- Ravensburger: German heritage puzzle and game manufacturer with a strong 3D puzzle line; directly comparable to Robotime's ROKR mechanical and 3D wooden puzzle SKUs and competes for the same hobby/specialty retail shelf space in the US and Europe.
- Pop Mart: Chinese blind-box collectibles leader; Robotime's Nanci and Suri PVC and plush blind box lines compete in the same mystery-unboxing, character-collectible category and increasingly share retail placement at hobby and gift stores.
- Mujuwes: China-based DIY miniature house (book nook, dollhouse) brand competing directly with Robotime's ROLIFE line for the same hobbyist/gifting customer and wholesale distribution.
Regional players
- Trefl: European toy and puzzle manufacturer with 3D wooden puzzle and hobby lines; comparable product and customer overlap to Robotime, but primarily serves EU retail channels rather than North American mass retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Robotime LLC social profiles
Digital presenceRobotime LLC compliance and trust
Trust signalCompliance2 records
Robotime LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robotime LLC leadership team
Management profileNumber of profiles
Robotime LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robotime LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robotime LLC
What does Robotime LLC do?
Robotime designs, manufactures, and distributes DIY wooden craft kits and 3D mechanical puzzles — including miniature houses, book nooks, music boxes, mechanical gear puzzles, and blind box collectibles — sold under the ROKR, ROLIFE, ROWOOD, and Nanci brands. Production uses FSC-certified plywood and precision laser cutting across 600+ machines, with monthly output of 20 million pieces. The company sells primarily through B2B wholesale to 10,000+ retailers worldwide and through a direct US e-commerce site fulfilled from a New Jersey warehouse.
Is Robotime LLC a public or private company?
Robotime LLC is a private company. It is currently operating.
When was Robotime LLC founded?
Robotime LLC was founded in 2008. It employs 1 to 10 people.
Where is Robotime LLC based?
Robotime LLC is headquartered in 苏州, China, in the Asia region.
How does Robotime LLC make money?
Two revenue lines are on record. Wholesale/B2B Product Sales are the primary driver. The others are direct E-commerce Sales.
Who are Robotime LLC's main competitors?
Broad incumbents on record are Melissa & Doug, Educa Borrás and LEGO (Kirkbi A/S / LEGO Group). Direct peers are CubicFun, Ugears, Wooden City, Ravensburger, Pop Mart and Mujuwes. Trefl is listed as a regional player.
Does Robotime LLC have an API?
No public API is recorded for Robotime LLC.
What industry is Robotime LLC in?
Robotime LLC's product category is Toys & Hobby DIY Craft Kits. Its primary akta.pro industry code is CRALALAK, 3D Puzzles & Model Puzzles Retail, with a secondary code of CRALAFAE, Building Sets & Construction Toys Retail. Its NAICS code is 33993 and its SIC code is 3944.