ROB-tv

What ROB-tv does

ROB-tv (Regionale Omroep Brabant) is a non-profit regional television broadcaster founded in 1993 and headquartered in Leuven, Belgium, serving the Flemish Brabant region including cities such as Leuven, Zoutleeuw, Aarschot, Diest, and Tienen. The organization delivers local news, sports coverage, cultural programming, provincial government information, and regional event content not typically covered by national media outlets, targeting general regional viewers in the Brabant area.

The platform operates as a multi-surface media business: traditional television broadcasting is anchored by a responsive website (developed in partnership with Brainlane), iOS and Android mobile applications with push notification support, streaming and on-demand video, podcasts, email newsletters, an event calendar, and a recipe module. The product portfolio centers on ROBtv Nieuws (news across eight sub-verticals including Economie, Gezondheid, Politiek, and Mobiliteit) and ROBtv Sport, supplemented by recurring programs such as Score (match results), De ROBtv Vertellingen (storytelling), Informate van de Provincie (provincial information), Met Stijl (lifestyle), Derobuit (event agenda), Op Stap (walking routes), and Op de Fiets (cycling). Underlying technology integrations are limited to standard third-party analytics (Google Analytics, Google Tag Manager, LinkedIn), advertising (Google AdSense, Facebook Pixel), and security tooling (Google reCAPTCHA); there is no proprietary technology stack, no API surface, and no disclosed AI/ML components.

ROB-tv runs an ad-supported, free-to-viewer model with no subscription or paywall. Revenue is generated through commercial advertising, with the website operating an 'Adverteren' (advertise) page and using Google AdSense cookies and Facebook Pixel for targeting. The organization employs approximately 25 people, has no disclosed funding rounds, no parent company, no subsidiaries, and no institutional investors, operating as an independent regional media organization. Its geographic footprint is strictly regional (Flemish Brabant / Oost-Brabant), with no global footprint claims and no identified enterprise or SMB customer base beyond general viewers and advertisers.

Name

ROB-tv

Legal name

ROBtv

Website

https://robtv.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ROB-tv is a non-profit regional television broadcaster founded in 1993 and headquartered in Leuven, Belgium, delivering local news, sports, and cultural programming to Flemish Brabant viewers via broadcast TV, website, mobile apps, and podcasts.

Ownership category

akta.pro rank

Product category

Regional Broadcasting

NAICS

Television Broadcasting Stations (51612), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Regional television broadcasting
• Local news coverage
• Regional sports broadcasting
• Community event coverage
• Cultural programming media

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising revenue: ROBtv offers an 'Adverteren' (advertising) page, indicating commercial advertising as a revenue stream. The website uses Google AdSense cookies and Facebook Pixel for targeted advertising.

Distribution channels3 records

Marketing channels3 records

Core offering

ROB-tv is a regional television broadcaster serving the Brabant region of Belgium, producing and delivering local news, sports coverage, cultural programming, podcasts, and a community event calendar. Content is distributed free of charge via linear TV broadcast, an online streaming website, and a mobile application, with operations based in Wijgmaal, Vlaams-Brabant.

Product overview

ROBtv (Regionale Omroep Brabant) is a regional television broadcaster serving the Brabant region of Belgium. The platform operates as a multi-channel media company offering news, sports, and entertainment programming. Its core products include regional news coverage (Nieuws) and sports content (Sport), supplemented by specialized programs such as Score (sports results), ROBtv Vertellingen (storytelling), Informate van de Provincie (provincial information), and Derobuit (event agenda). Additional digital services include podcasts, recipe collections, an event calendar, email newsletters, and a mobile application with push notification capabilities. The offering follows a platform-plus-modules architecture with live TV/video content at its core, supported by web properties, mobile apps, and supplementary content modules.

Differentiator

Problem solved

Functional benefit

Products and services

• ROB-tv Nieuws Daily regional news programming covering events, politics, and stories specific to the Brabant region of Belgium, delivered via TV and online channels.
• ROB-tv Sport Regional sports coverage including a dedicated 'Score' program and weekly sport schedule focused on local teams and events in Brabant.
• ROB-tv App Mobile application delivering ROB-tv news, sport, and regional content with push-notification capabilities to Brabant viewers on smartphones and tablets.
• ROB-tv Podcasts On-demand audio podcast content from ROB-tv covering regional topics, available via the website and podcast platforms.
• ROB-tv Recepten Recipe content offering tied to ROB-tv cooking and food programming, providing Brabant viewers with on-brand culinary content.
• ROB-tv Uitkalender (Event Calendar) Community event calendar service listing activities and events across the Brabant region to inform local residents.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• BrainlaneminorOthersBrainlane is identified as the website developer/technology partner in the footer of ROBtv's website, credited for website development services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rob-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROB-tv