Brainlane

What Brainlane does

Brainlane BV is a privately held Belgian full-service digital agency headquartered in Hasselt, Limburg, founded in 2002. The company designs and develops websites, webshops, web applications, and Progressive Web Apps (PWAs) using a MODX CMS-based development stack with custom PHP, PWA architecture, and API-first integrations to client ERP and CRM systems. Notable technical capabilities include real-time multilingual ERP synchronization (as demonstrated for NNP Automotive Group's 10,000+ SKU automotive catalogue) and a reusable digital voucher platform (Hasseltbon) deployed for the City of Hasselt.

The business operates three integrated service pillars: Web Development (websites, webshops, web apps, PWAs, intranets, managed hosting, and ERP/CRM integrations), Digital Marketing (SEO, Google Ads/SEA, social media advertising, email marketing, lead generation, and marketing strategy), and Branding (logo and house style design, web design, UI/UX design, print, and vehicle branding). The company is a Google Partner (2025), a VLAIO-registered service provider enabling Flemish SME clients to claim up to €7,500/year in KMO-portefeuille subsidies, and an active participant in the MODX CMS ecosystem alongside partners such as Modmore.

Brainlane primarily targets Flemish SMBs and growing businesses in Belgium, supplemented by enterprise and public-sector clients including Stad Hasselt, TRIXXO, NNP Automotive Group, Plantyn Academy, and Pius X-College. Revenue is generated through project-based and retainer engagements, with managed hosting providing recurring service revenue. Geographic focus is regional (Flanders) with cross-border delivery in the Netherlands and capacity for international e-commerce projects.

Name

Brainlane

Legal name

Brainlane BV

Website

https://brainlane.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Brainlane BV is a privately held Belgian digital agency in Hasselt, founded 2002, that provides integrated web development, digital marketing, and branding services to Flemish SMBs and select enterprise and public-sector clients across Belgium and the Netherlands.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)

akta.pro secondary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Web development services
• Digital marketing services
• E-commerce development
• Branding and design
• Software integration services

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Services: Custom website, webshop, and web application development on a project or retainer basis. Includes UI/UX design, front-end and back-end development, CMS implementation (MODX), and technical integrations with ERP/CRM systems. Revenue is primarily project-based with ongoing maintenance contracts.
2. Managed Web Hosting: Recurring managed hosting services including server monitoring, security updates, daily backups, SSL management, and technical maintenance. Provided as an add-on to web development projects and as a standalone service.
3. Digital Marketing Services: Digital marketing services including SEO, SEA (Google Ads), social media advertising, e-mail marketing automation, and marketing strategy consulting. Typically billed as retainer or project-based engagements.
4. Branding and Design Services: Logo design, corporate identity (huisstijl), print and drukwerk (collateral), vehicle branding, and UI/UX design services. Project-based revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brainlane is a Belgian digital agency that designs and develops custom websites, webshops, web applications, and progressive web apps, while providing integrated digital marketing (SEO, SEA, social media, email) and branding (logo, huisstijl, print) services. The agency also offers managed web hosting, ERP/CRM/software integrations, and custom intranet/extranet platforms, with deep MODX CMS expertise.

Product overview

Brainlane is a full-service Belgian digital agency offering an integrated portfolio of three core service pillars — Web Development, Digital Marketing, and Branding — which together form a unified ecosystem supporting business growth. The Web Development pillar encompasses custom websites, e-commerce webshops (Webshop | E-commerce), managed hosting (Webhosting), software integrations connecting to ERP and CRM systems, custom web applications, Progressive Web Apps (PWAs), and intranet/extranet platforms. The Digital Marketing pillar covers SEO copywriting, marketing strategy, lead generation, email marketing, SEO optimization, Google advertising (SEA), and social media marketing. The Branding pillar includes logo and brand identity design, webdesign, print and drukwerk, and UI/UX design services. Each pillar reinforces the others, enabling Brainlane to deliver end-to-end digital solutions where a client's website, online marketing, and brand identity are strategically aligned and technically integrated.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom-built websites designed and developed to meet client-specific requirements, focused on conversion, user experience, and brand consistency. Built on MODX CMS. For SMBs, enterprises, educational institutions, and government bodies.
• Webshop / E-commerce Full-featured e-commerce platforms enabling online sales, integrated with inventory, ERP, and payment systems for automated order and stock management. Supports multilingual catalogs (e.g., 4-language, 10,000+ SKU catalogues for NNP Automotive Group).
• Managed Web Hosting Managed hosting service providing reliable, secure, and scalable server environments with 24/7 monitoring, daily automated backups, SSL certificate management, security hardening, and zero-downtime migration. Supports e-commerce, web applications, and progressive web apps.
• Software Integration (ERP, CRM, API) Technical integrations connecting client websites, webshops, and web applications to ERP, CRM, and third-party systems via API for real-time bidirectional data synchronization (e.g., 15-minute stock updates).
• Web Application Development Custom web application development for business-specific digital tools, internal platforms, and specialized functional requirements. Used for voucher redemption, event registration, and other bespoke business workflows.
• Progressive Web App (PWA) Development Progressive web applications combining native app-like functionality with web flexibility, installable on devices and accessible offline. Applied for Hasseltbon voucher redemption, event registration, and mobile-first news platforms like TV Limburg.
• Intranet / Extranet Development Secure internal or partner-facing digital platforms with controlled access for organizational communication, document management, and workflow automation.
• Digital Marketing Strategy Strategic digital marketing planning covering online positioning, audience targeting, channel selection, and actionable roadmaps for business growth. Retainer or project-based engagements.
• Lead Generation Conversion-focused strategies and website optimizations to attract, capture, and nurture qualified leads through targeted content and call-to-action mechanisms.
• Email Marketing Automation Email marketing automation including newsletter campaigns, customer journey flows, abandoned cart recovery, birthday discounts, and transactional communications.
• SEO Optimization Technical and content-based search engine optimization to improve organic discoverability, including long-tail keyword strategy and structured data implementation.
• Google Advertising (SEA) Paid search advertising campaigns in Google Ads to generate immediate visibility, targeted traffic, and measurable conversions.
• Social Media Marketing
• Logo and Brand Identity (Huisstijl)
• Web Design
• Print and Drukwerk Design
• UI / UX Design
• SEO Copywriting

Quantifiable outcome

• +31% more website visitors for Peters Belgian Outdoor Plants through SEO and e-mail marketing
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ModmorecoreTechnology or Integration · 17 June 2023Modmore builds supplementary plug-ins for MODX CMS, the platform on which Brainlane develops its websites and web applications. Brainlane actively participates in MODX ecosystem development, attended the MODX Conference in Berlin (2023) with Modmore, provides direct feedback on the commerce module for e-commerce functionality, and co-tests new plug-ins including ContentBlocks 2 before public release. Brainlane holds a leading position in MODX ecosystem development.
• SedaminorStrategic or Co-development Partner · 17 June 2023German partner company that co-organized the MODX Conference in Berlin in June 2023 with Modmore to celebrate Modmore's 10-year anniversary. Brainlane attended the conference together with Seda, suggesting an established working relationship in the MODX partner ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intracto: Belgian full-service digital agency headquartered in Hasselt offering web development, e-commerce, digital marketing, and branding to SMB and enterprise clients across the Benelux. Direct competitor for Brainlane in Limburg and Flemish markets, with overlapping service pillars and similar customer base.
• WeArePotential: Belgian digital agency combining web development, e-commerce, marketing strategy, and branding. Overlaps with Brainlane in integrated service delivery for growth-oriented Flemish businesses.
• Madewithlove: Belgian digital product and web development agency focused on custom platforms, e-commerce, and digital strategy for ambitious brands. Comparable to Brainlane in offering custom web/e-commerce builds combined with digital marketing for Flemish and international clients.
• Wijs: Belgian digital agency focused on web development, online marketing, and e-commerce for SMEs. Overlaps with Brainlane in target customer, regional focus, and integrated web-plus-marketing service bundle.
• Level27: Antwerp-based Belgian digital agency providing web development, e-commerce, online marketing, and branding services. Direct competitor for Flemish SMB and mid-market digital projects, with a similar integrated service model.
• Hoppinger: Dutch full-service digital agency with expertise in web platforms, e-commerce, and digital marketing. Comparable to Brainlane in the cross-border Benelux segment, particularly Dutch SMEs and enterprise customers.
• Lemento: Belgian digital agency offering websites, webshops, SEO, SEA, and branding to Flemish SMEs. Closely matches Brainlane's core offering, target segment (Flemish KMO's), and regional focus.

Broad incumbents

• Accenture Song: Global experience and digital marketing arm of Accenture, offering large-scale digital transformation, commerce, and CRM services. Represents the upper bound of competition for Brainlane's enterprise customers (e.g., TRIXXO, NNP) when those clients move to multi-country, multi-workstream engagements.
• Valtech: Global digital services company with a Benelux presence covering strategy, technology, marketing, and e-commerce. Competes with Brainlane for enterprise digital transformation work in Belgium, with a much broader service portfolio and international delivery capability.
• Dept: Large global digital agency headquartered in the Netherlands offering end-to-end digital transformation, including web, e-commerce, marketing, and technology services. Competes with Brainlane for larger Flemish and Benelux enterprise accounts but operates at substantially greater scale and with a broader technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainlane