What Roca Ceramica does

Roca Cerâmica (Roca Brasil Cerâmica) is a Brazilian manufacturer of porcelain floor tiles, glazed porcelain, and wall coverings, headquartered in Campo Largo, Paraná with an additional manufacturing facility in São Mateus do Sul. The company operates as a wholly-owned subsidiary of Grupo Lamosa, a Mexican conglomerate that acquired it at the end of 2021; Grupo Lamosa claims the position of second-largest ceramic tile manufacturer globally, with 225+ million m² of installed annual capacity across 33 production centers in 9 countries and over 130 years of industry history. Roca's portfolio is organized around aesthetic series (Taj Mahal, Navona, Lumina, Gran Calacata, Granato, Ombre, Stucco, and others) and differentiated by proprietary process technologies including the Supercompactadora Contínua + continuous super-compaction line, Micro Crystal crystalline-enamel finishing, 7mm Lâmina thin-slab formats in Superformatos (up to 160x320 cm), and ABS/Soft Tec anti-slip and Mineral Lab metallic-fusion surface systems.

Roca generates revenue through one-time sales of ceramic tiles distributed via Roca Select specialty retail stores, authorized dealers, and physical showrooms across Brazil. The go-to-market is specification-led, targeting architects, interior designers, engineers, builders, and the furniture/cabinetry (moveleiro) industry, supported by annual product catalogs, BIMobject and SketchUp 3D Warehouse integration, showroom visits, and the Concierge Select specifier loyalty program. The Incepa sub-brand (Incepa Revestimentos Cerâmicos Ltda.) is operated as an acquired sibling label under the same corporate umbrella, sharing distribution channels. Pricing is not publicly disclosed, and no enterprise customer concentration or revenue figures are reported in the available data.

Name

Roca Ceramica

Legal name

Incepa Revestimentos Cerâmicos Ltda.

Website

https://rocaceramica.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roca Cerâmica is a Brazilian porcelain and ceramic tile manufacturer, wholly-owned by Mexico's Grupo Lamosa since 2021, selling premium large-format and designer tiles through Roca Select stores and authorized dealers to architects, builders, and the furniture industry across Brazil.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Ceramic tiles
• Porcelain tiles
• Large format tiles
• Wall coverings
• Flooring materials

Headquarters

HQ city

Brazil

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Ceramic Tile Manufacturing and Sales: Roca Ceramica manufactures and commercializes ceramic tiles including porcelain floor tiles (Piso Gres), glazed porcelain (Porcelanato Esmaltado), and wall tiles (Revestimento). Products are sold through a network of Roca Select stores and distributors targeting residential and commercial construction projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Roca Ceramica (Roca Brasil Cerâmica) manufactures and commercializes ceramic and porcelain tiles including Piso Gres (porcelain floor tiles), Porcelanato Esmaltado (glazed porcelain), and Revestimento (wall tiles). The portfolio centers on SuperFormatos large-format tiles (up to 160x320 cm at 7mm thickness) and multiple design series with finishes such as Matte, Polished, Micro Crystal, ABS anti-slip, and Micro Relief. Products are sold in Brazil through Roca Select stores, authorized distributors, and showrooms targeting architects, designers, builders, and homeowners.

Product overview

Roca Ceramica is a Brazilian ceramic tile manufacturer (Roca Brasil Cerámica) producing a comprehensive portfolio of porcelain tiles and wall coverings. The product portfolio includes multiple series (Taj Mahal, Ombre, Nogal, Navona, Stucco, Lumina, Granato, Gran Calacata, Groove, Giz, Fusion, Fulmine, Flow, Fit, Fire, Cubit, Cubic, Crystal, Concrete) organized around product technologies and aesthetic themes. Core technology offerings include Superformatos Roca - large-format tiles (120x250 cm, 160x320 cm) in 7mm lamina thickness for floors, walls, countertops, and furniture applications. The portfolio also includes Incepa as a sub-brand and Roca Select as a premium sales channel. Products are available in various finishes including Matte, Polished, Micro Crystal, ABS (anti-slip), and Micro Relief. Manufacturing utilizes advanced technology including Supercompactadora Contínua + and 180m kiln with 60-head polishing system for sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Roca Select: Premium product line available through select retailers
• Superformatos Roca
• Mineral Lab

Products and services

• Superformatos Roca Large-format porcelain tile product line featuring dimensions up to 160x320 cm with 7mm lamina thickness, enabling applications on floors, walls, countertops, and furniture with reduced joints and seamless installations.
• Lumina Series Exotic backlit stone-inspired porcelain tile collection featuring organic veins in amber, gold, and copper tones with translucent, vibrant effect delivered via Micro Crystal finish in 160x320 superformat for accent panels, receptions, and designer projects.
• Ombre Series Retro-inspired wall tile collection with warm earthy tones in English Brick format (7.7x30.5 cm) and matte finish, ideal for creative layouts in residential and commercial environments.
• Taj Mahal Series Porcelain tile series inspired by natural Taj Mahal quartzite, with warm beige to soft gold tones, organic veins, and finishes including Micro Crystal, Soft Touch, Matte, and ABS for floors, walls, and exclusive applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered minor.

• InhotimminorStrategic or Co-development Partner · 1 April 2026Concierge Select program partnership where specifiers who specify Roca or Incepa products at participating Roca Select stores can win an exclusive trip to Inhotim museum (Latin America's largest open-air museum) in November 2026. Includes guided visits, gastronomy, and spa at Clara Arte Resort.
• Clara Arte ResortminorStrategic or Co-development Partner · 1 April 2026Exclusive accommodation partner for the Concierge Select program winners visiting Inhotim. Located in Minas Gerais, Brazil.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Porcelanosa: Spanish premium ceramic tile manufacturer with global distribution. Directly comparable to Roca Ceramica in premium positioning, large-format offerings, and architect/designer-focused go-to-market.
• Cifre Cerámica: Spanish ceramic tile manufacturer with strong export presence. Comparable in product range (porcelain, large-format) and international distribution strategy.
• Pamesa Cerámica: Spanish ceramic tile manufacturer with extensive product range including porcelain and large-format tiles. Comparable in scale, technology investment, and international channel strategy.
• Florim: Italian ceramic tile manufacturer with strong presence in large-format slabs and architectural surfaces. Comparable in premium positioning, large-format technology, and designer-focused GTM.
• Cerâmica Portinari: Brazilian ceramic tile manufacturer (subsidiary of Dexco) with strong domestic market position. Direct competitor in the Brazilian premium tile market with similar product portfolio.
• Grupo Cedasa: Brazilian ceramic tile manufacturer with domestic production facilities. Direct competitor in the Brazilian ceramic tile market with similar product positioning.
• Marazzi Group: Italian ceramic tile manufacturer (owned by Mohawk Industries) with global distribution. Comparable in product portfolio breadth, large-format offerings, and premium residential/commercial positioning.
• Iris Ceramica Group: Italian ceramic tile manufacturer offering premium large-format slabs and surface finishes. Direct competitor in the premium porcelain and large-format tile segment.
• Eliane Revestimentos: Brazilian ceramic tile manufacturer with over 60 years of history and broad product portfolio. Direct competitor in the Brazilian residential and commercial tile market.

Regional players

• Emser Tile: US-based ceramic tile manufacturer and distributor with broad product portfolio. Comparable in product range and specified-channel GTM, but primarily serves the North American market rather than Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRUfe7J66sQJzrx8yHydTbA
• Facebookfacebook.com/rocaceramicabr
• Instagraminstagram.com/rocaceramicabr
• Pinterestbr.pinterest.com/rocaceramicabr
• LinkedInlinkedin.com/company/roca-ceramica

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roca Ceramica