Rocafella Leisure Group

What Rocafella Leisure Group does

Rocafella Leisure Group is a privately held UK-based company, headquartered in Worsley, Manchester, that transforms globally recognized intellectual property into operating family entertainment centre (FEC) venues. Its commercial activity is organized around three operating brands — the UK's first 35,000 sq ft Nerf Action Experience arena, the UK's largest ninja activity park (Total Ninja), and a multi-site urban-culture trampoline concept (JUMP inc) — combined with two service lines: an End-to-End Operations offering spanning attraction operation, venue design/build, and franchise growth, and a Creative Consultancy practice covering visitor-experience innovation, IP franchise delivery, and investor advisory.

The company's core assets are its IP partnerships (notably a broad Hasbro relationship spanning Nerf, Transformers, board games, and Aqua Fun), its franchise delivery capability for IP owners seeking international expansion, and the operational and creative expertise it applies to reinvent popular content as location-based entertainment. No proprietary technology platform is disclosed; differentiation is built on craft, IP access, and multi-site operating know-how rather than software.

Rocafella generates revenue through three streams: franchise/royalty arrangements tied to licensed IP, managed services for end-to-end FEC operations, and project-based creative consultancy. Its go-to-market is enterprise B2B, engaging IP owners globally, leisure-industry investors, and family entertainment operators via direct partnerships, its corporate website, and rollout announcements. Customers are split between enterprise rights-holders (Hasbro and other IP owners) and operator/investor counterparties for franchise and consultancy engagements; end consumers (families) interact with the venues rather than with Rocafella directly.

Name

Rocafella Leisure Group

Legal name

Rocafella Leisure Group

Website

https://rocafellaleisuregroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocafella Leisure Group is a privately held UK company that transforms global intellectual property into operating family entertainment centres, running the Nerf Action Experience, Total Ninja, and JUMP inc brands alongside franchise and creative consultancy services for IP owners and leisure investors.

Ownership category

akta.pro rank

Product category

Family Entertainment Centres

NAICS

Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Family entertainment centres
• Location-based entertainment
• IP franchise operations
• Leisure venue management
• Creative leisure consultancy

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise Operations: The company manages the expansion of global IP through franchised family entertainment centre opportunities, overseeing investor relationships and franchise delivery.
2. End-to-End Operations: Full-service operations of family entertainment centres including design, development, and day-to-day management of attractions.
3. Creative Consultancy: Providing expertise in visitor experience innovation, IP franchise delivery, and leisure industry knowledge to investors and operators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Rocafella Leisure Group transforms globally recognized intellectual property into family entertainment centre (FEC) experiences. It operates flagship venues such as Nerf Action Experience, JUMP inc trampoline parks, and Total Ninja activity parks, and offers End-to-End Operations (operate, build, grow via franchising) plus Creative Consultancy (consult, franchise, invest) to IP owners, operators, and investors.

Product overview

Rocafella Leisure Group is a leisure and entertainment company that transforms globally recognized intellectual property into compelling family entertainment experiences. The company operates three core product brands—Nerf Action Experience (35,000 sq ft Nerf-themed activity arena), JUMP inc (trampoline parks with urban culture), and Total Ninja (world's largest ninja park)—and augments these with two service lines: End-to-End Operations (operate, build, grow) and Creative Consultancy (consult, franchise, invest) for IP owners seeking to create or expand family entertainment centres.

Differentiator

Problem solved

Functional benefit

Brands

• Nerf Action Experience: A dedicated 35,000 sq ft Nerf activity arena in the UK, bringing all-encompassing fun lab experiences with aqua-fun across global leisure destinations.
• Total Ninja
• JUMP inc

Products and services

• Nerf Action Experience

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Hasbro (Nerf Action Experience)flagshipStrategic or Co-development PartnerBringing the UK's first 35,000 sq ft Nerf Action Experience arena. The partnership involves creating a dedicated Nerf activity arena for family enjoyment. This represents one of the company's flagship projects featuring the globally recognized Nerf brand.
• Total NinjacoreStrategic or Co-development PartnerUnleashing the UK's largest ninja activity park. Rocafella operates Total Ninja as part of their family entertainment centre portfolio, bringing ninja activity experiences to the UK market.
• JUMP inccoreStrategic or Co-development PartnerCreating a new kind of trampoline park with urban culture. JUMP inc operates as multi-site spring-loaded indoor playground with trampolines where visitors can bounce and get air.
• Hasbro (Transformers)minorStrategic or Co-development PartnerRecreating the world of Cybertron across family attraction portfolios. Partnership to develop Transformers-themed entertainment experiences.
• Hasbro (Board Games)minorStrategic or Co-development PartnerHarnessing family-fun board game IP through recreation and hospitality. Developing board game-themed entertainment experiences.
• Hasbro (Aqua Fun)minorStrategic or Co-development PartnerReinvigorating aqua-fun across global leisure destinations. Partnership for water-based entertainment attractions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tenpin: UK's largest bowling and FEC operator with multi-site family entertainment venues. Comparable as a UK-domiciled multi-site FEC operator sharing the same target market and competitive set.

Direct peers

• Urban Air Adventure Park: Multi-site operator of indoor adventure and trampoline-based family entertainment centres with franchise expansion. Directly comparable to Rocafella's JUMP inc and Total Ninja active-play parks.
• Flip Out: UK and international trampoline park operator with franchise locations. Directly comparable to Rocafella's JUMP inc active-play parks and franchise-driven growth model.
• Mattel Adventure Park (and Mattel licensed attractions): Toy-IP owner developing family theme parks and attractions (e.g., Hot Wheels, Barbie). Comparable as a Hasbro peer IP owner extending toy IP into location-based entertainment, illustrating both the opportunity and competitive threat to Rocafella's IP-licensing model.
• Sky Zone: Largest global trampoline park franchise network. Comparable on indoor active-play parks and franchise-driven expansion model, similar to Rocafella's JUMP inc.
• KidZania: Operates franchise-based, themed edutainment/role-play venues globally for families and children. Highly comparable to Rocafella's franchise-led model of building IP-themed family entertainment centres and scaling through partners/investors.

Broad incumbents

• Merlin Entertainments: Global operator of IP- and brand-led attractions (LEGOLAND, Madame Tussauds, Peppa Pig, CBeebies). Comparable to Rocafella as a venue operator that licenses and operationalizes globally recognized family IP into location-based entertainment venues.
• Dave & Buster's: Public, multi-site family entertainment centre operator combining active attractions, arcade gaming, and food/beverage. Comparable as a scale FEC operator with venue-based monetization.
• Chuck E. Cheese: Iconic multi-site family entertainment centre and pizza chain targeting families with children. Comparable on FEC business model, target demographic, and party/event revenue streams.

Others

• Brand Licensing Expo / Licensed IP attraction consultants: Adjacent ecosystem of brand-licensing specialists and IP-to-attraction consultancies. Comparable to Rocafella's Creative Consultancy arm, which monetizes IP adaptation expertise for investors and operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rocafella-leisure-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocafella Leisure Group