Rocca di Montemassi

What Rocca di Montemassi does

Rocca di Montemassi is a privately held, single-estate Tuscan wine producer and hospitality operator located in Roccastrada (Grosseto), Southern Tuscany, at the foot of the village of Montemassi in the Maremma region between the Mediterranean coast and the Metalliferous Hills. Its legal registered office is in Vicenza, Italy (Registro Imprese di Vicenza n. 02360730242), with a subscribed share capital of EUR 150,000. Founded operationally in 2007 with the inauguration of its Museum of Rural Civilization, the estate now operates as a 100% Tuscan, 100% organic-certified wine farm (since June 2021) holding EQUALITAS sustainability certification (since 2018), with 15+ year-old vineyards producing seven wines across white (Calasole Vermentino, Viognier), rosé (Syrosa), and red (Le Focaie Sangiovese-based, Sassabruna international blend, Rocca di Montemassi premium Cabernet-Petit Verdot-Syrah) categories, plus an organic extra virgin olive oil from estate-grown Moraiolo, Leccino, and Frantoio olives.

The business runs on a direct-to-consumer model layered across three revenue streams: wine and olive oil sales (one-time purchases) through the on-site enoteca and an external online storefront (enoteca1821.it); hospitality and experiences (Classic Tasting €15, Premium Tasting €25, Premium Tour & Tasting €35 per person) including guided estate visits to vineyards, winery, and Museum of Rural Civilization; and private event hosting (weddings, birthdays, corporate team building). Marketing is executed through Instagram, email newsletters, a bilingual (Italian/English) website, and participation in the regional Strade del Vino wine tourism network. Production technology is conventional organic viticulture and winemaking on mineral-rich Maremma soils, with no disclosed digital, AI, or automation layer.

The customer base is exclusively long-tail individual consumers and small private groups, with no enterprise accounts, no disclosed revenue or headcount, and no external investors or parent company identified. Beyond core viticulture, the estate has diversified since 2017 into Khorasan wheat for pasta and Maremma cattle breeding, extending its agritourism proposition under a single Tuscan provenance and sustainability-led brand.

Name

Rocca di Montemassi

Legal name

Rocca di Montemassi

Website

https://roccadimontemassi.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocca di Montemassi is a privately held Tuscan wine estate in Maremma producing seven certified-organic wines and olive oil, selling direct-to-consumer through an on-site enoteca, online shop, tours, tastings, and private event hosting.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Organic wine production
• Tuscan wine estate
• Wine tourism experiences
• Extra virgin olive oil
• Sustainable agriculture

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of wines including Rocca di Montemassi DOC, Sassabruna DOC, Le Focaie DOC, Calasole (Vermentino), Syrosa (Rosé), Viognier, and Organic Extra Virgin Olive Oil through estate wine shop and online.
2. Hospitality Services: Revenue from tour and tasting experiences (Classic Tasting, Premium Tasting, Tour & Tasting options), event hosting (weddings, birthdays, team building, corporate meetings).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rocca di Montemassi is a Tuscan wine farm that cultivates vineyards and olive groves in Maremma, producing certified organic wines (Vermentino, Sangiovese, Syrah, Cabernet Sauvignon, Petit Verdot, Viognier blends) and organic extra virgin olive oil. It sells these products direct-to-consumer through its on-site enoteca and an online shop, while also operating a wine tourism business with guided estate tours, tastings, event hosting, and the Museum of Rural Civilization.

Product overview

Rocca di Montemassi is a 100% Tuscan Wine Farm producing organic wines and olive oil in Maremma Toscana. The product portfolio consists of seven distinct wines: Calasole (white, 100% Vermentino), Viognier (white, 100% Viognier), Syrosa (rosé, 100% Syrah), Le Focaie (red, Sangiovese-based), Sassabruna (red, international blend), Rocca di Montemassi (red, premium blend of Cabernet Sauvignon, Petit Verdot, and Syrah), plus Organic Extra Virgin Olive Oil. The estate also offers hospitality services including guided tours, wine tastings, a wine shop, event hosting (team building, weddings, birthdays), and access to the Museum of Rural Civilization.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocca di Montemassi (Red Blend)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Feudi di San Gregorio: Southern Italian premium wine producer combining native and international varietals with hospitality and brand-led marketing. Comparable as a private Italian wine house focused on premium positioning and DTC storytelling.
• Planeta Wines: Sicilian wine producer with multiple estates, organic/sustainable certification focus, on-site hospitality, and a DTC-led commercial model across white, rosé, and red wines. Comparable for sustainability positioning and estate-driven wine tourism strategy.
• Petra Wines: Tuscan estate in Suvereto (northern Maremma) producing premium DOC reds with architecture-led cellar design and high-end hospitality experiences. Comparable for premium Maremma positioning, estate-built hospitality, and international varietal blends.
• Rocca delle Macìe: Family-owned Tuscan wine estate producing Chianti Classico and broader Tuscan DOC portfolio with on-site wine shop, tastings, and event hosting. Closely comparable in scale, family/private ownership, and DTC estate-led hospitality model.
• Tenuta di Capezzana: Historic Tuscan wine estate (Carmignano) producing DOC wines and olive oil with cellar tours, tastings, and on-site sales. Comparable as a multi-generational Tuscan estate combining wine, olive oil, and estate hospitality.
• Tasca d'Almerita: Sicilian family-owned wine producer with organic and sustainability certifications across multiple estates, on-site hospitality, and DTC-led international sales. Comparable for sustainability-led positioning, family/private ownership, and estate hospitality model.

Broad incumbents

• Marchesi Antinori: Multi-generational Tuscan wine producer with estates including Tignanello, Guado al Tasso, and Fattoria Aldobrandesca in the Maremma. Directly comparable for Maremma DOC production and for blending traditional Sangiovese with international varieties, though at much larger scale.
• Marchesi de' Frescobaldi: Historic Tuscan wine group owning multiple estates across Tuscany with diversified portfolio spanning Sangiovese-led reds and whites. Comparable as a Tuscan producer combining estate-grown grapes, branded wine portfolio, and on-property experiences.
• Masi Agricola: Italian publicly listed wine group (Verona) with a portfolio of Veneto and Tuscan wines, hospitality venues, and global distribution. Comparable as an Italian wine house blending traditional and international varietals with strong DTC and on-trade presence, though larger and geographically broader.
• Castello di Banfi: Large Tuscan wine estate (Brunello di Montalcino and broader portfolio) with on-site hospitality, wine shop, and tours. Comparable as a Tuscan estate combining premium wine production with destination hospitality, though operating at materially larger scale than Rocca di Montemassi.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/roccadimontemassi
• LinkedInlinkedin.com/company/rocca-di-montemassi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocca di Montemassi