ROCHESTER HILLS LITTLE LEAGUE

What ROCHESTER HILLS LITTLE LEAGUE does

Rochester Hills Little League (RHLL) is a 501(c)(3) nonprofit youth baseball and softball organization operating under Little League International charter (ID 1220415) in Rochester Hills, Michigan. The league provides structured, age-graded baseball and softball programs for children ages 5-14 across eight divisions: T-Ball (co-ed, ages 5-6), Rookie Baseball (machine pitch, ages 6-9), AA Baseball (player pitch, ages 8-10), AAA Baseball (ages 9-11), Major Baseball (ages 10-12), Intermediate Baseball 50/70 (ages 12-14), Minor Softball (ages 8-10), and Major Softball (ages 11-14). Operations are run by approximately 9 staff and a Board of Directors, with parent volunteers serving as coaches, managers, and event staff; leagues are school- and friend-group-based where possible. The organization is actively operating and is currently accepting registration for the 2026 Spring season.

RHLL's technology stack consists of the Stack Sports / Sports Connect platform (formerly Blue Sombrero) for online registration, website hosting, scheduling, and member management, with payments processed through the same vendor. No proprietary technology, APIs, mobile applications, or custom internal systems were disclosed. Coaching content is augmented by Moose Athletics instructional videos. The league's technology profile is that of a typical templated community-little-league deployment rather than a technology-led organization.

RHLL is fully self-funded through three revenue streams: (1) player registration fees ranging from $210 (T-Ball) to $340 (Intermediate Baseball) per player per season, (2) annual sponsorship donations from local businesses — with Dick's Sporting Goods as a 'core' sponsor and Sheetz, Moose Athletics, Camaj Consulting, Picture Day Pros, Fly Dogs Hot Dogs, and ZenBusiness as additional sponsors — and (3) tax-deductible donations to capital campaigns such as the 2023 Field Improvement Campaign. RHLL receives no municipal financial support and leases field facilities from the Avondale School District. Go-to-market is community-led: recruitment via local schools, word-of-mouth, flyers, and self-serve online registration. Two-season operation (Spring + Fall Ball) plus the Moose Development winter program comprise the full calendar.

Name

ROCHESTER HILLS LITTLE LEAGUE

Legal name

Rochester Hills Little League

Website

https://rochesterhillslittleleague.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rochester Hills Little League is a 501(c)(3) chartered Little League providing youth baseball and softball programs for children ages 5-14 across eight divisions in the Rochester Hills, Michigan area, funded by registration fees and sponsorships.

Ownership category

akta.pro rank

Product category

Youth Sports League Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAG

Recreational & Intramural Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth baseball league
• Youth softball league
• Little league programs
• Youth sports nonprofit
• Community baseball organization

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Registration fees from player participants for Spring and Fall seasons. Fees vary by division: T-ball $210, Rookie BB $265, AA/AAA/Major BB $325, Intermediate BB $340, Minor SB $290, Major SB $290.
2. Sponsorship Donations: Annual sponsorship donations from local businesses. Sponsors receive advertising benefits including recognition in newsletters and on website.
3. Field Improvement Campaign Donations: Tax-deductible donations to the 2023 Field Improvement Campaign for infrastructure upgrades at Avondale Middle School fields. League is a certified Non-Profit Organization, 501(C)(3).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rochester Hills Little League organizes and runs youth baseball and softball programs for children ages 5-14 in the Rochester Hills, Michigan area. Operating as a chartered 501(c)(3) nonprofit under Little League International, the league offers age-divisioned programs including T-ball, Rookie, AA, AAA, Major, and Intermediate Baseball for boys and Minor and Major Softball for girls, along with Fall Ball and Moose Development Program skill training. Operations are funded by player registration fees and local business sponsorship donations.

Product overview

Rochester Hills Little League operates as a youth baseball and softball organization offering a comprehensive set of programs across multiple divisions. The core offerings consist of T-Ball for ages 5-6, Rookie Baseball (machine pitch, ages 6-9), AA Baseball (player pitch, ages 8-10), AAA Baseball (ages 9-11), Major Baseball (ages 10-12), and Intermediate Baseball (50/70, ages 12-14). Softball programs include Minor Softball (ages 8-10) and Major Softball (ages 11-14). Additional programs include Fall Ball seasonal offerings and the Moose Development Program for year-round skill development. The league is self-funded through registration fees and sponsorship donations, operating as a 501(C)(3) nonprofit organization under Little League International (ID 1220415).

Differentiator

Problem solved

Functional benefit

Products and services

• T-Ball

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• SheetzminorGTM or Marketing PartnerLocal sponsor of Rochester Hills Little League. Sponsor logo displayed on website homepage.
• Camaj Consulting Services LLCminorGTM or Marketing PartnerLocal business sponsor. Sponsor logo displayed on website homepage.
• Dick's Sporting GoodscoreGTM or Marketing PartnerMajor sponsor with annual customer appreciation weekend events at Dick's Sporting Goods locations. Provides sponsorship donations and in-kind support.
• Moose AthleticscoreStrategic or Co-development PartnerCoaches cards and instructional videos provided by Moose Athletics. Training resources for managers and coaches on baseball skills including fielding, throwing mechanics, pitching, and hitting.
• The Picture Day ProsminorGTM or Marketing PartnerSponsor providing photography services for league events. Logo displayed on website homepage.
• Fly Dogs Hot DogsminorGTM or Marketing PartnerLocal sponsor. Sponsor logo displayed on website homepage.
• ZenBusinessminorGTM or Marketing PartnerBusiness services sponsor. Sponsor logo displayed on website homepage.
• Avondale School DistrictcoreStrategic or Co-development PartnerProvides field facilities through lease agreement with RHLL. League has been leasing fields from the district for many years for home games and practices.
• Stack Sports / Sports ConnectcoreTechnology or IntegrationPlatform provider for online registration, website hosting, and league management. RHLL uses Sports Connect (formerly Blue Sombrero) for all registration, scheduling, and member management.
• Little League InternationalcoreStrategic or Co-development PartnerRHLL is a chartered Little League with ID 1220415. Provides standardized rules, tournament pathways, and organizational framework. Certifications include 501(c)(3) non-profit status through Little League.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• USSSA (United States Specialty Sports Association): Large multi-sport youth organization that governs youth baseball, softball, and other sports through a network of sanctioned leagues and tournaments. Competes for youth participation share and is a comparable pathway for competitive travel and tournament play.
• Little League International: The parent organization and governing body of which RHLL is a chartered member. Sets standardized rules, tournament pathways, and produces the Little League brand that RHLL directly leverages; comparable as the umbrella for 6,500+ youth baseball/softball leagues worldwide.
• USA Baseball: National governing body for amateur baseball in the United States, overseeing elite development pathways (including the USA Baseball national teams) and providing rules and educational resources that influence community youth leagues like RHLL.
• Pop Warner Little Scholars: National youth sports organization best known for youth football and cheerleading. Comparable as a community-based nonprofit youth sports operations model competing for the same family participants and volunteer base in overlapping suburban geographies.

Emerging players

• American Legion Baseball: Older youth baseball program for ages 13-19, providing a higher-age pathway that complements or competes with RHLL's Intermediate division. Comparable as a community-anchored, chartered league structure under a national parent organization.

Direct peers

• Babe Ruth League: National youth baseball and softball organization offering Cal Ripken (ages 4-12) and Babe Ruth (13-18) divisions. Direct competitor for the same 5-14 youth baseball demographic, with a comparable chartered local league structure and tournament pathway.
• Dixie Youth Baseball: Regional youth baseball program primarily serving the southeastern United States with a comparable chartered league model for ages 4-18. Compares to RHLL as a community-based youth baseball league structure under a national umbrella.
• Pony League: Protect Our Nation's Youth (PONY) baseball and softball organization with age-grouped league divisions (Shetland, Pinto, Mustang, Bronco, Pony, Colt, Palomino). Competes directly with RHLL for community-based youth baseball participation in overlapping geographies.

Regional players

• National Federation of State High School Associations (NFHS): Governing body for high school athletics, including baseball and softball. While focused on the school-based 14-18 segment, NFHS represents the next-stage pathway for RHLL graduates and shapes the rules and competitive expectations for youth baseball.

Others

• Stack Sports (Sports Connect): Technology platform provider powering RHLL's online registration, scheduling, and website. Comparable as the enabling infrastructure layer for thousands of community youth leagues, defining the digital operating model that RHLL uses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RHLL1
• Facebookfacebook.com/Rochester-Hills-Little-League-151422411579917
• Instagraminstagram.com/rhllbaseball
• LinkedInlinkedin.com/company/rochester-hills-little-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCHESTER HILLS LITTLE LEAGUE