HARCOURTS ROCKINGHAM

Name

HARCOURTS ROCKINGHAM

Legal name

Harcourts Rockingham

Website

https://rockingham.harcourts.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate sales
• Property management services
• Commercial real estate brokerage
• Property appraisal services
• Rental property agency

Headquarters

HQ city

Rockingham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales. Agents facilitate property transactions and earn commission on completed sales.
2. Property Management Fees: Ongoing management fees from residential and commercial property management services, including tenant placement and property maintenance coordination.
3. Rental Income: Rental income from managing tenant occupied properties, including rental appraisals and tenant concierge services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Harcourts Rockingham is a local real estate franchise office providing residential property sales, rental management, and commercial real estate services in the Rockingham area of Western Australia. Core offerings include buying and selling homes, tenant placement and ongoing property management, commercial property sales and leasing, and both digital and agent-led property appraisals. The office operates as part of the Harcourts International franchise network, accessing shared brand, marketing, and technology resources.

Product overview

Harcourts Rockingham is a real estate agency offering integrated property services. The core offerings include residential property sales and rental management as the primary business lines, supplemented by commercial real estate services (sales, leasing, and business listings). The product portfolio includes two distinct appraisal offerings: a Digital Property Appraisal for instant computer-generated estimates and an Agent Property Appraisal for comprehensive in-person valuations. Additional supporting services include Rockingham Pulse (suburb market intelligence), Tenant Concierge (tenant support services), and PropertyTree integration for tenant self-service portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Buying and selling residential properties in the Rockingham area, including property search, home opens, and sales appraisal services for individual buyers and sellers.
• Rental Management Property management services for residential investors, including tenant placement, rent collection, maintenance coordination, and ongoing communication with landlords.
• Commercial Real Estate Commercial property sales, leasing, appraisals, and business listings for commercial clients in the Rockingham region.
• Digital Property Appraisal Computer-generated property value estimates based on market data, recent sales, and rental history for a specific address, delivered as a digital appraisal.
• Agent Property Appraisal In-person property valuation conducted by Harcourts Rockingham agents providing accurate market assessments including improvements and current conditions.
• Tenant Concierge Dedicated support service for tenants in Harcourts Rockingham-managed properties, providing emergency plans and ongoing assistance during the tenancy.
• Business Listings Sale of established businesses and business premises in the commercial real estate portfolio, including active business listings and historical business sold listings.

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Harcourts InternationalcoreStrategic or Co-development PartnerHarcourts Rockingham operates as a franchise under the Harcourts International network. Benefits include access to brand recognition, marketing resources, technology platform, training programs, and franchise support infrastructure.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Raine & Horne: Long-established Australian real estate franchise network offering residential sales, commercial, and property management. Comparable full-service franchise model with overlapping customer segments.
• Ray White Rockingham: Other major franchise real estate agency serving the Rockingham area of Western Australia. Direct competitor for listings, sales commissions, and property management mandates in the same suburbs.
• Century 21 Rockingham: Global real estate franchise with a Rockingham office offering residential sales and property management. Direct head-to-head competitor in the same micro-market.
• LJ Hooker Rockingham: Australian-headquartered franchise real estate network with a Rockingham office. Directly competes for residential sales, rentals, and property management in the same catchment.
• RE/MAX Western Australia: Global real estate franchise competing in the Perth-metro and Western Australian market. Comparable franchise model offering residential sales, rentals, and management services.

Others

• REA Group (realestate.com.au): Owner of realestate.com.au, the dominant Australian property listing portal. Harcourts Rockingham lists on REA’s platform; REA is a key channel partner and adjacent ecosystem participant rather than a direct agency competitor.
• Domain Holdings: Australian residential and commercial property portal. Not a direct competitor for agency services but the dominant listing portal and ecosystem enabler in Australia alongside realestate.com.au.

Regional players

• Barry Plant: Victorian-headquartered real estate network with Melbourne and parts of NSW focus. Operates a similar franchise model offering residential sales, rentals, and property management though in different geography.
• McGrath Estate Agents: Australian residential real estate agency primarily focused on New South Wales and parts of Victoria/QLD. Comparable franchise-like agency model with similar sales and management services though geographically distant.

Emerging players

• Belle Property: Australian boutique real estate network offering residential sales, property management, and project marketing. Comparable mid-sized franchise model with similar product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harcourts-rockingham

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARCOURTS ROCKINGHAM