Rocklands Farm

Name

Rocklands Farm

Legal name

Rocklands Farm

Website

https://rocklandsfarm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Rural Accommodation and Equestrian Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Horses and Other Equine Production (112920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industry

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)

Keywords

• Self-catering accommodation
• Equine retirement livery
• Countryside holiday cottage
• Horse retirement services
• Rural tourism accommodation

Headquarters

HQ city

Goodrich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Holiday Cottage Accommodation: Self-catering cottage rental operating on a weekly and nightly basis. Customers book stays directly with the farm for short breaks or extended holidays in the Wye Valley countryside.
2. Equine Retirement Livery: Ongoing retirement livery services for horses. Provides tailored packages for retired horses including stabling in winter or year-round field livery, with individual care, natural shelter, and herd management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rocklands Farm offers two distinct services on its 36-acre property in the Wye Valley: a one-bedroom self-catering holiday cottage (The Cottage) available for nightly and weekly stays year-round, and Retirement Livery, an ongoing equine retirement service providing winter stabling or year-round field turnout with herd management and individual care for retired horses. Both offerings are sold directly to consumers via phone, email, and the farm's own website.

Product overview

Rocklands Farm operates as a dual-service rural hospitality and equine care business offering two distinct core products: The Cottage self-catering accommodation and Retirement Livery for horses. The accommodation cottage is a standalone property within the 36-acre farm setting, while the retirement livery service operates independently from the accommodation. Both services share the same location and pastoral setting in Goodrich, Herefordshire, within the Wye Valley Area of Outstanding Natural Beauty.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cottage

Quantifiable outcome

• Direct access to Coppett Hill nature reserve and River Wye from the property
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Emerging players

• Bransby Horses: A major equine welfare charity providing retirement and rehoming services for horses, donkeys, and ponies in Lincolnshire. Comparable to Rocklands Farm's retirement livery offering in providing long-term equine care services, though structured as a charity.
• Sharpham Estate: A Devon estate offering holiday cottages, vineyard experiences, and a working farm with dairy and cheesemaking. Comparable in combining rural hospitality with a working agricultural operation on a multi-acre estate, though larger and more diversified than Rocklands Farm.

Broad incumbents

• Airbnb: The dominant global short-term rental platform. Relevant as the primary alternative distribution channel that Rocklands Farm has not adopted, and as the indirect competitive context for pricing and occupancy.
• Sykes Holiday Cottages: The UK's largest independent holiday cottage agency with over 25,000 properties. Functions as both a competitor and a potential distribution channel for the cottage operation at Rocklands Farm.

Direct peers

• Secret Valley Retreat: A small family-operated countryside retreat in Herefordshire offering self-catering lodge accommodation with animal experiences on site. Comparable in scale, rural tourism focus, and location within commuting distance of Rocklands Farm's Wye Valley market.
• Hoe Grange Holidays: A family-run farm in Derbyshire offering accessible self-catering log cabin and glamping accommodation alongside working farm experiences. Directly comparable to Rocklands Farm in being a small rural tourism operation on a working farm with multiple overnight units.
• Twemlows Hall Stud: A large equine operation in Shropshire offering livery, breeding, and rehabilitation services on a multi-hundred-acre estate. Comparable to Rocklands Farm's retirement livery arm in equine services, though at significantly larger scale.

Others

• Farm Stay UK: A UK-wide consortium of farm-based accommodation providers. Relevant as both a potential distribution channel and a benchmark for the farmstay category that Rocklands Farm's cottage operation competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rocklands-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocklands Farm