Rock'N Fish Manhattan Beach
Rock'N Fish is a single-location full-service American Regional Cuisine restaurant founded in 2000 by Michael Zislis at the foot of the Manhattan Beach Pier in California, serving individual diners, families, and private-event guests via dine-in, take-out, delivery, and e-gift cards.
- Company typePrivate
- Founded2000
- HeadquartersManhattan Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rock'N Fish Manhattan Beach does
Rock'N Fish is a single-location, full-service American Regional Cuisine restaurant operating at 120 Manhattan Beach Blvd. at the foot of the Manhattan Beach Pier in Manhattan Beach, California. Founded approximately in 2000 by Michael Zislis, who remains actively involved in day-to-day operations and personally greets guests, the restaurant has operated continuously for 25 years. The menu spans lunch, dinner, happy hour, cocktails and wine, beer, desserts and a children's menu, with prices ranging from $6.95 (San Francisco Sourdough) to $124.95 (Pier Seafood Tower). Signature offerings include the Navy Grog rum cocktail, 72-hour-marinated Kapalua rib-eye, seafood jambalaya, Kona Pie, and Sticky Toffee Pudding.
The underlying operating stack consists of a Squarespace-hosted consumer website, Toasttab for e-gift card and online ordering, and traditional dine-in service infrastructure. There is no proprietary technology platform; the technical footprint is a standard restaurant marketing and ordering stack. Operational capabilities include in-house recipe execution (e.g., 72-hour marinades, house-made desserts), private event hosting, take-out and delivery fulfillment, and digital gift card distribution.
Rock'N Fish generates revenue through four streams: dine-in food and beverage sales (the largest, spanning lunch, dinner, happy hour and bar service), private dining and event bookings (corporate and celebratory), take-out and delivery orders placed online, and e-gift card sales that produce upfront cash. Customer segments include individual diners and families, event and private-dining hosts, and happy hour and cocktail enthusiasts. Career listings are routed through the Zislis Group, suggesting affiliation with a broader founder-controlled hospitality vehicle, though no formal parent-subsidiary structure is disclosed.
Rock'N Fish Manhattan Beach firmographics
Firmographics- Name
- Rock'N Fish Manhattan Beach
- Legal name
- Rock'N Fish
- Website
- https://rocknfishmb.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rock'N Fish is a single-location full-service American Regional Cuisine restaurant founded in 2000 by Michael Zislis at the foot of the Manhattan Beach Pier in California, serving individual diners, families, and private-event guests via dine-in, take-out, delivery, and e-gift cards.
- Ownership category
- akta.pro rank
Rock'N Fish Manhattan Beach industry classification
Industry- Product category
- Full-Service Beachfront Restaurant
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Seafood Fast Casual (THAFABAJ)
Keywords
Where Rock'N Fish Manhattan Beach is headquartered
LocationHeadquarters
- HQ city
- Manhattan Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock'N Fish Manhattan Beach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue generated from dine-in meals, cocktails, wine, and beer. Menu includes lunch, dinner, happy hour, dessert, and kid's options with prices ranging from $6.95 to $124.95. Transaction-based model with per-item pricing.
- Private Dining and Events: Hosting of private parties, corporate events, birthdays, and celebrations. Catering to gatherings of various sizes with exceptional food, craft cocktails, and coastal hospitality.
- Gift Card Sales: E-gift cards sold online with personalized messages, delivered via email or text, redeemable in-restaurant. Generates upfront cash revenue.
- Take-out and Delivery: Online ordering for take-out and delivery services, processed through the restaurant's website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Menu |
| Unit Pricing | Pay-as-you-go | Dinner Menu |
| Unit Pricing | Pay-as-you-go | Happy Hour |
| Unit Pricing | Pay-as-you-go | Cocktails and Wine |
| Unit Pricing | Pay-as-you-go | Dessert Menu |
| Unit Pricing | Pay-as-you-go | Kid's Menu |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rock'N Fish Manhattan Beach product offering
Product offeringCore offering
Rock'N Fish is a full-service beachfront restaurant serving American Regional Cuisine at the foot of the Manhattan Beach Pier. It sells dine-in lunch, dinner, happy hour, dessert, and children's menus; take-out and delivery; private dining and event hosting; and e-gift cards. Signature offerings include the legendary Navy Grog rum cocktail, 72-hour marinated Kapalua rib-eye, and seafood jambalaya.
Product overview
Rock'N Fish is a single-location, full-service beachfront restaurant in Manhattan Beach, California operating as a unified dining establishment. The core offering is dine-in restaurant services featuring American Regional Cuisine, supplemented by take-out and delivery capabilities, private event hosting, e-gift cards, and a happy hour program. The menu spans lunch, dinner, dessert, cocktails, wine, beer, and children's offerings, with signature items including the legendary Navy Grog rum cocktail, seafood jambalaya, 72-hour marinated Kapalua rib-eye, and oak-grilled seafood.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service dining at the foot of the Manhattan Beach Pier featuring American Regional Cuisine with classic dishes reimagined using fresh local ingredients. Includes lunch, dinner, happy hour, dessert, cocktail/wine, and children's menus. Open Sun-Thu 11:30AM-9PM, Fri 11:30AM-10PM, Sat 11AM-10PM.
- Take-Out and Delivery Off-premises dining service allowing guests to order menu items online through the restaurant's website for pickup or delivery.
- Private Dining and Events Event hosting service for private parties, corporate events, birthdays, and celebrations, offering exceptional food and craft cocktails in a coastal setting for gatherings of various sizes.
- E-Gift Cards Digital gift cards sold online via the Toasttab platform, delivered via email or text message with personalized typed messages, redeemable in-restaurant on mobile or as a printout.
Quantifiable outcome
- 25 years of operation with consistent focus on service, portions, and guest experience
Companies that use Rock'N Fish Manhattan Beach
Customer profileSegments3 records
Ideal customer profiles3 records
Rock'N Fish Manhattan Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rock'N Fish Manhattan Beach partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Rock'N Fish Manhattan Beach competitors and assessment
Company assessmentDirect peers
- The Boathouse at Hendry's Beach: Beachfront seafood restaurant in Santa Barbara with a similar oceanfront dining experience and seafood-focused menu. Comparable as a destination casual seafood restaurant in a coastal California setting.
- Gladstones Malibu: Iconic beachfront seafood restaurant on the Malibu Pier with a similar California-coastal dining experience, premium pricing, and tourist-driven traffic. Closest geographic and concept comparable to Rock'N Fish.
- The Oceanaire Seafood Room: Upscale seafood restaurant chain with a focus on fresh, premium seafood and oyster bar experience. Comparable in fine-dining seafood positioning and premium pricing model.
- Duke's Malibu: Beachfront seafood restaurant in Malibu featuring Hawaiian-inspired seafood and oceanfront dining. Comparable in concept (coastal seafood destination) and customer base (tourists and affluent Los Angeles diners).
- Water Grill: Upscale seafood restaurant with multiple Southern California locations focused on fresh seafood and oyster bars. Comparable in seafood specialization and premium positioning, though multi-unit rather than single-location.
Regional players
- Bluewater Grill: California-based seafood restaurant group with multiple locations focused on fresh, sustainable seafood. Comparable in seafood specialization and California coastal positioning, though multi-unit rather than single-site.
Broad incumbents
- Eddie V's Prime Seafood: National upscale seafood and steak chain with premium cocktails and wine program. Comparable in fine-dining seafood positioning, premium pricing, and cocktail-driven bar experience, but operates as a broader chain.
- McCormick & Schmick's: National seafood restaurant chain featuring fresh seafood, raw bar, and classic American seafood preparations. Comparable in seafood-focused full-service dining model, though broader geographic footprint.
- King's Fish House: Multi-location Southern California seafood restaurant with a similar expansive menu of fresh seafood, raw bar, and steaks. Comparable in seafood-focused menu and California customer base.
- Bonefish Grill: National polished-casual seafood chain with premium cocktails and fresh seafood focus. Comparable in casual seafood dining and cocktail program, but operates as a broader national chain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rock'N Fish Manhattan Beach social profiles
Digital presenceRock'N Fish Manhattan Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock'N Fish Manhattan Beach leadership team
Management profileNumber of profiles
Profiles1 record
Rock'N Fish Manhattan Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock'N Fish Manhattan Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock'N Fish Manhattan Beach
What does Rock'N Fish Manhattan Beach do?
Rock'N Fish is a full-service beachfront restaurant serving American Regional Cuisine at the foot of the Manhattan Beach Pier. It sells dine-in lunch, dinner, happy hour, dessert, and children's menus; take-out and delivery; private dining and event hosting; and e-gift cards. Signature offerings include the legendary Navy Grog rum cocktail, 72-hour marinated Kapalua rib-eye, and seafood jambalaya.
Is Rock'N Fish Manhattan Beach a public or private company?
Rock'N Fish Manhattan Beach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rock'N Fish Manhattan Beach founded?
Rock'N Fish Manhattan Beach was founded in 2000. It employs 11 to 50 people.
Where is Rock'N Fish Manhattan Beach based?
Rock'N Fish Manhattan Beach is headquartered in Manhattan Beach, United States, in the North America region.
How does Rock'N Fish Manhattan Beach make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Dining and Events, gift Card Sales and take-out and Delivery.
Who are Rock'N Fish Manhattan Beach's main competitors?
Direct peers on record are The Boathouse at Hendry's Beach, Gladstones Malibu, The Oceanaire Seafood Room, Duke's Malibu and Water Grill. Bluewater Grill is listed as a regional player. Broad incumbents are Eddie V's Prime Seafood, McCormick & Schmick's, King's Fish House and Bonefish Grill.
Does Rock'N Fish Manhattan Beach have an API?
No public API is recorded for Rock'N Fish Manhattan Beach.
What industry is Rock'N Fish Manhattan Beach in?
Rock'N Fish Manhattan Beach's product category is Full-Service Beachfront Restaurant. Its primary akta.pro industry code is THAFABAJ, Seafood Fast Casual. Its SIC code is 5810.