Rock&Folk

What Rock&Folk does

Rock&Folk is a French rock music media brand founded in 1966, operated by Éditions Larivière SAS (a privately held French SAS with €3,200,000 share capital headquartered in Clichy). The company functions as a multi-platform music publisher serving French-speaking rock, alternative, metal, punk, and related-genre audiences through a print magazine, a website (rocknfolk.com), Rock&Folk Radio on streaming platforms, a podcast portfolio (Le Mix de Loran, Historiff, Psyche-O-Rama, Micro Trop Tard, Très Heavy), live concert and festival coverage, and a reader classifieds marketplace called Petites Annonces. Under Editor-in-Chief Vincent Tannières and Publication Director Stéphanie Casasnovas, a team of 16 employees produces news, album reviews, artist interviews, concert reviews, festival guides, and special collector editions, while running regular ticket-competition campaigns with French festivals such as Cabaret Vert, Festival de Carcassonne, and Megève Blues.

The underlying technology is a digital publishing platform and CMS supporting editorial content distribution, email newsletters (delivered via SendinBlue), web analytics (Google Analytics and Tag Manager), and a third-party data marketing integration (Sirdata). The platform does not expose a public API, SDK, or mobile application. Distribution spans physical newsstands and kiosks across France for the print magazine, global web access for editorial content, major podcast platforms for audio, and the Éditions Larivière online boutique (boutiquelariviere.fr) for direct-to-consumer sales of subscriptions, special issues, collector editions, books, and merchandise. Marketing is conducted organically via social media (Facebook, Instagram, Twitter), email newsletters, content marketing, competitions, and earned media coverage of live music events.

The business model combines five revenue streams: physical magazine sales (one-time retail), digital content access and subscriptions (recurring), special issues and collector editions (one-time), advertising sold to music industry brands, festivals, concert promoters, and record labels, and merchandise and book sales through the boutique. Pricing is not publicly disclosed; subscription and individual-issue pricing is available only through boutiquelariviere.fr, and competitions are free. The customer base is a long-tail of individual rock music enthusiasts as the primary persona segment, with music industry professionals (labels, artists, festival organizers, promoters) as a secondary business segment seeking advertising reach and editorial coverage.

Name

Rock&Folk

Legal name

Éditions Larivière SAS

Website

https://rocknfolk.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock&Folk is a French rock music media brand, founded in 1966 and operated by Éditions Larivière SAS, publishing a magazine, podcasts, radio, and concert coverage for French-speaking rock, alternative, punk, and metal audiences.

Ownership category

akta.pro rank

Product category

Music Journalism Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Print Music Publishing (Sheet Music, Scores, Educational Repertoire) (MPAIABAG)

Keywords

• Music journalism
• Print magazine publishing
• Digital music media
• Music podcast production
• Rock music editorial

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Sales: Physical magazine sales through newsstands, kiosks, and bookstores across France
2. Digital Content and Subscriptions: Online news articles, podcasts, video content, and Rock&Folk Radio accessible through website and podcast platforms
3. Special Issues and Collector's Editions: Sale of special magazine issues, collector editions, and artist-specific publications (Collection Rock&Folk)
4. Advertising Revenue: Advertising space sold to music industry brands, festivals, concert promoters, and record labels
5. Merchandise and Books: Sale of rock music books, merchandise, and related products through the boutique

Distribution channels4 records

Marketing channels6 records

Core offering

Rock&Folk publishes a French-language rock music magazine in print since 1966, supported by a digital website (rocknfolk.com), podcast series, online radio, and concert coverage. The brand distributes editorial content including album reviews, artist interviews, concert and festival coverage, and music news, complemented by collector's editions and merchandise sold through the parent publisher's online boutique.

Product overview

Rock&Folk is a French rock music media brand founded in 1966, offering a multi-platform content portfolio consisting of the Rock&Folk Magazine (print publication with album reviews, interviews, and news), Rock&Folk Radio (streaming radio available across platforms), and themed podcasts (Le Mix de Loran, Historiff, Psyche-O-Rama, Micro Trop Tard, Très Heavy). The brand also operates concert coverage, small ads marketplace, competitions, and maintains a significant web presence with artist profiles and music news.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock&Folk Magazine French-language print magazine covering rock, alternative, punk, metal, and related genres. Published since 1966, featuring album reviews, artist interviews, concert coverage, and music news. Distributed through newsstands, kiosks, and bookstores across France.
• Rock&Folk Website (rocknfolk.com) Digital editorial platform providing news articles, album reviews, artist interviews, concert and festival coverage, and music news for French-speaking rock music enthusiasts. Accessible globally online.
• Rock&Folk Radio Online radio service available on streaming platforms and social media, featuring curated rock music content and podcasts for rock music fans.
• Rock&Folk Podcasts Podcast series including Le Mix de Loran, Historiff, Psyche-O-Rama, Micro Trop Tard, Très Heavy, and Migas 2000, covering rock music history, artist interviews, and curated music content.
• Petites Annonces Classified ads section on the Rock&Folk website for buying, selling, and trading music-related items among readers of the magazine.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metal Hammer: UK metal music magazine and digital platform covering heavy rock and metal genres. Directly comparable in genre specialization and multi-platform editorial approach.
• Kerrang!: UK-based rock and metal music magazine with deep editorial heritage. Directly comparable in genre focus (rock/metal), print-plus-digital strategy, and target audience of rock enthusiasts.
• MOJO: UK monthly music magazine with strong focus on rock music heritage and exclusive interviews. Comparable in editorial model, print-plus-digital strategy, and heritage-driven audience.
• Les Inrockuptibles: French music and cultural magazine covering rock, indie, and alternative music with a similar editorial format. The closest direct competitor in the French music magazine space, sharing Rock&Folk's print heritage and digital extension model.
• Rolling Stone France: French edition of Rolling Stone covering rock, music, and culture. Directly competes with Rock&Folk in the French rock music magazine market with similar editorial approach and target audience.

Broad incumbents

• NME: Legendary UK music publication covering rock, indie, and alternative. Similar editorial focus on rock journalism but operates at significantly larger scale with global reach and strong digital audience.
• Le Figaro: Major French newspaper with cultural and music coverage sections. Represents the broader French media landscape where Rock&Folk competes for cultural advertising and reader attention.
• Télérama: Major French cultural media brand covering music, film, TV, and books. Broader cultural publication with music coverage as one of multiple verticals, representing the broader French cultural media landscape.

Regional players

• OUI FM: French rock radio station focused on rock and related genres. Direct competitor to Rock&Folk Radio for the French rock audience, competing for advertising and listener attention in the same market.

Emerging players

• Pitchfork: Digital-native music publication with strong editorial reputation covering alternative, indie, and rock music. Representative of the digital-native competition Rock&Folk faces for audience attention and advertising dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rock_and_folk
• Facebookfacebook.com/rockfolkmag
• Instagraminstagram.com/rocknfolkmag
• LinkedInlinkedin.com/company/rock-folk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock&Folk