Rockwills International Sdn Bhd

What Rockwills International Sdn Bhd does

Rockwills International Sdn Bhd is a Malaysian estate planning company founded in 1995 that provides will-writing, trust administration, and asset custody services to individual consumers and families. The company's core product set includes standardized will packages (priced in the RM1,588–RM1,788 range), trust set-up services, and executor appointments, supplemented by professional advisory through a bench of 30+ legal advisors. Underlying service delivery is human-advisor driven rather than technology-driven, with no disclosed AI/ML, data platform, or proprietary automation components.

The business operates a franchise-based go-to-market model, with a network of 5,000+ estate planners distributing directly to consumers across Malaysia. Revenue mechanics combine one-time will-writing fees, ongoing trust and custody fees on RM28 billion in assets under trust (as of 2019), and franchise fees/commissions from the planner network. The group also operates regulated trust capabilities through subsidiary Rockwills Trustee Berhad, which holds a Trust Companies Act 1949 registration and a Capital Markets & Services License obtained in 2010, giving the company an integrated capability from will execution through fiduciary administration.

Cumulative scale metrics indicate a mature category leader: 250,000+ wills written, 10,000+ trusts established, and 90,000+ executor appointments since inception. The company is privately held, Malaysia-only, and does not disclose revenue, headcount outside its franchise network, or any recent funding rounds.

Name

Rockwills International Sdn Bhd

Legal name

Rockwills International Sdn Bhd

Website

https://rockwills.info

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Rockwills International is a Malaysian estate planning company founded in 1995 that offers will-writing, trust administration, and custody services to individual consumers through a 5,000+ estate planner franchise network across Malaysia.

Ownership category

akta.pro rank

Product category

Estate Planning Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Estate Planning, Trust Structuring & Governance (FSAAADAF)

akta.pro secondary industry

Special Needs & Supplemental Needs Trust Services (FSAAANAJ)

Keywords

• Estate planning services
• Will writing services
• Trust services
• Will custody services
• Estate administration

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Will Writing Services: Professional will-writing services with fees based on package selection. Will writing fee worth RM900 (up to 15 clauses) included in promotional packages.
2. Estate Administration Services: Rockwills Trustee Berhad acts as executor and administrator for deceased estates, charging administration fees for estate management and distribution.
3. Trust Services: Various trust services including Declaration of Trust (UDeclare), Insurance Trust (UProtect), Business Value Protection Trust (UBiz), 3G Family Biz Trust, One-Trust, and U-Nominate with setup and annual management fees.
4. Will Custody Services: Lifetime will custody services with annual reminder service and rewriting discounts.
5. Franchise Fees: Rockwills franchise fee of RM3,888.00 inclusive of 5 years Professional Indemnity Insurance. Franchisees pay for training and receive ongoing support.
6. Franchise Ongoing Revenue: Franchisees generate revenue through will-writing and trust services, with potential for building large recurring income through client base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rockwills International Sdn Bhd delivers personalized professional will-writing, secure will custody, trust services (Declaration of Trust, Insurance Trust, Business Value Protection Trust, 3G Family Biz Trust, One Trust, U-Nominate), and estate administration services to Malaysian individuals, families, and business owners. Distribution is via a franchise network of more than 5,000 trained estate planners operating from multiple service centers across Malaysia, supported by 30+ in-house legal advisors and the licensed trust subsidiary Rockwills Trustee Berhad.

Product overview

Rockwills International Group is an estate planning company established in 1995, operating through multiple subsidiaries: Rockwills Corporation Sdn Bhd (Will Writing), Rockwills Trustee Berhad (Trust Services), Rockwills Business Solutions (Financial Planning), and Rockwills Advisory Services (Wealth Succession). The core offerings include Professional Will Writing Services using a unique personalized will-writing system, Professional Will Custody Services with unique retrieval system, and Trust Services comprising UDeclare (Declaration of Trust), UProtect (Insurance Trust), UBiz (Business Value Protection Trust), 3G Family Biz Trust, One Trust, and U-Nominate. The company also provides Estate Administration Services, Grant of Probate/Letters of Administration assistance, and franchise business opportunities. Rockwills is the market leader in will-writing services in Malaysia with over 250,000 Wills written and RM28 billion in assets under trust.

Differentiator

Problem solved

Functional benefit

Brands

• UDeclare: Declaration of Trust - simple, flexible, powerful trust service providing for loved ones and securing financial well-being
• UProtect
• UBiz
• 3G Family Biz Trust
• One-Trust
• U-Nominate
• Love Cherish Special Package
• Family Special Package

Products and services

• Professional Will Writing Services
• Professional Will Custody Services
• UDeclare (Declaration of Trust)

Quantifiable outcome

• More than 250,000 Wills written as at end of 2019
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AMTrustee Berhad: Independent Malaysian trust company providing a full range of trust and estate administration services, comparable to Rockwills Trustee Berhad in target market and service scope.
• Public Mutual Trustees: Malaysian trust services provider that, like Rockwills, offers estate administration and trustee services to individuals and families planning wealth transfer in Malaysia.
• Affin Trustees Berhad: Malaysian trust company providing executor, administrator, and trustee services; operates in direct competition with Rockwills Trustee Berhad for estate planning mandates in Malaysia.
• OSK Trustees Berhad: Malaysian trust company offering private trust, corporate trust, and estate administration services, operating in the same regulatory environment and competing for similar client segments as Rockwills.
• RHB Trustees Berhad: Malaysian trust company providing estate administration and trustee services, directly competing with Rockwills Trustee Berhad in the trust services segment for Malaysian families and estates.
• Maybank Trustees Berhad: Subsidiary of Malaysia's largest banking group offering trust, executor, and estate administration services; competes directly with Rockwills Trustee Berhad for Malaysian estate planning mandates.
• CIMB Trustees Berhad: Banking-group-affiliated Malaysian trust company providing estate administration and private trust services, overlapping with Rockwills Trustee Berhad's core offering for Malaysian wealth succession.
• Kenanga Trustees Berhad: Malaysian trust company offering private trust and estate administration services; competes with Rockwills Trustee Berhad in the Malaysian trust and estate planning market.

Broad incumbents

• Standard Chartered Trustees Malaysia: Global bank's Malaysian trust subsidiary offering estate administration as part of a wider wealth and banking portfolio; competes with Rockwills for HNW estate planning mandates but as part of a broader banking relationship.

Emerging players

• Legal firms specializing in estate planning (Malaysia): Boutique Malaysian law practices offering will-drafting and estate planning services; represent fragmented, niche competition to Rockwills' standardized will-writing franchise model, particularly among higher-net-worth clients seeking bespoke legal counsel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rockwills.info
• LinkedInlinkedin.com/company/rockwills-international-sdn-bhd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockwills International Sdn Bhd