What ROCLAND PVT LTD does

Rocland Private Limited is a Pune-based Indian manufacturer and distributor of industrial concrete flooring products, operating as the dedicated products division of Spain's RCR Industrial Flooring, which in turn sits within Germany's Serafin Group. Founded in 2012, the company manufactures dry-shake and fresh-on-fresh concrete surface hardeners (Qualiroc, Qualidur, Qualidur HP, Qualitop Metal, Qualitop Millenium, Qualitop Titanium), concrete floor screeds, and a proprietary lithium silicate densifier (Densiroc), shrinkage control additive (LINK EVR), polyurethane joint sealants (Roc Joint PU 925, PU 12), and a curing compound (Ecocure). It also exclusively distributes, for the Indian market, CE-certified armoured metallic joints from UK sister company Permaban Ltd. (Alpha, Eclipse, Wave, Signature AR, Beta Expansion, Dowel Systems) and resin systems from RINOL Italia (cold storage, food and agro, car parking, epoxy terrazzo). The portfolio is engineered to cover the full industrial flooring lifecycle from fresh concrete through densification and joint protection.

The company operates two manufacturing facilities in India — Khopoli (near Mumbai/Pune, Maharashtra) and Vadodara (Gujarat) — alongside its Pune headquarters, and holds ISO 9001 certification with multiple CE-marked SKUs. Its go-to-market is B2B enterprise field sales: products are sold directly to industrial flooring contractors, construction companies, and facility managers via a technical sales team ([email protected], dedicated phone line), with technical advisers guiding specification and bespoke formulations available to match customer or concrete requirements. Pricing is opaque and quote-based, consistent with project-tender selling for large-scale industrial floor builds.

End-use applications span retail developments, warehouses and distribution centres, hi-tech manufacturing, commercial kitchens, steel and heavy engineering facilities, foundries, railway workshops, aircraft hangars, VNA (very narrow aisle) warehouses, cold storage, and food/agro plants. Customer references are limited to unnamed "major international brands," and the lean ~7-person Indian team suggests a regional sales/distribution and formulation-coordination role that leverages the broader RCR/Serafin group's R&D, engineering services, and international brand reach.

Name

ROCLAND PVT LTD

Legal name

Rocland Private Limited

Website

https://rocland.co.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocland Private Limited is the Indian products division of Spain's RCR Industrial Flooring (Serafin Group), manufacturing and distributing industrial concrete flooring chemicals — surface hardeners, densifiers, joint sealants, curing compounds, and shrinkage control additives — plus CE-certified Permaban armoured joints and RINOL resin systems to contractors and facility managers in India and global markets.

Ownership category

akta.pro rank

Product category

Industrial Flooring Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

Keywords

• Industrial flooring chemicals
• Concrete surface hardeners
• Armoured floor joints
• Concrete densifiers sealers
• Joint sealants curing compounds

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Flooring Products: Manufacturing and selling dry-shake concrete surface hardeners, floor screeds, floor sealants, joint protection products, curing compounds, and concrete densifiers for large-scale industrial floors. Revenue generated through direct product sales to contractors and facility managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rocland manufactures and supplies a complete portfolio of industrial concrete flooring chemicals and metallic joint products for large-scale industrial floors. Its offerings include dry-shake and fresh-on-fresh concrete surface hardeners (non-metallic and metallic grades), CE-certified armoured joint protection systems (Alpha, Eclipse, Wave, Signature AR, Beta, Dowel), silicate-based concrete densifiers and sealers (lithium, potassium, sodium), resin-based curing compounds, polyurethane joint sealants, and proprietary shrinkage control additives (LINK EVR). Sales are direct to industrial flooring contractors, construction companies, and facility managers, with technical advisers supporting product selection and bespoke formulation to customer specifications.

Product overview

ROCLAND PVT LTD is a products division of RCR Industrial Flooring, Spain (part of Serafin, Germany) that manufactures industrial flooring products. The company operates a portfolio of complementary products organized into several categories: (1) Rocland Floor Hardeners including Qualiroc, Qualidur, Qualidur HP, Qualitop Metal, Qualitop Millenium, and Qualitop Titanium - dry-shake and fresh-on-fresh concrete surface hardeners for varying duty levels from light to very heavy-duty industrial floors; (2) Permaban Armoured Joints (Alpha Universal, Alpha Classic 4010, Eclipse, Wave, Signature AR, Beta Expansion, Dowel Systems) - CE certified armoured joint protection systems for floor joints from sister company Permaban Ltd., U.K.; (3) Concrete Polishing/Densifier Products including Rinol Densisod, Rinol Densipot, Rinol Densiplus, Rinol Performance Plus, and Densiroc - lithium, potassium, and sodium silicate-based densifiers for surface hardening and polishing; (4) Ecocure curing compound for strength development; (5) Roc Joint PU Sealants (PU 925 and PU 12) for joint sealing; and (6) LINK EVR shrinkage control compound. The company has manufacturing facilities in Khopoli (Pune), Maharashtra and Vadodara, Gujarat, and operates to ISO 9001 quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Rocland Color Floor Hardener: Color floor hardeners for industrial concrete floors providing wear resistance and aesthetic appeal
• PERMABAN Armoured Joints
• RINOL Products
• RCR Deco

Products and services

• Qualiroc Non-metallic, light to medium duty floor hardener with compressive strength greater than 50 N/mm² and AR2 class per BS8204, based on high grade quartz. Suitable for retail stores, light-medium duty industries, and warehouses using pneumatic or nylon wheels. Coverage: 3-5 kgs/sqm as dry shake, 10-12 kgs/sqm in fresh-on-fresh application.
• Qualidur Non-metallic, medium to heavy duty floor hardener with AR2 class per BS8204, density 2550±30 Kg/m³, and abrasion resistance less than 6 cm³/50cm² per EN 13892-2. Suitable for retail stores, medium to heavy duty industries, warehouses, and loading bays. Coverage: 11-13 kgs/sqm in fresh-on-fresh application developing a 4-6mm thick layer.
• Qualidur HP Non-metallic, heavy duty floor hardener with compressive strength greater than 60 N/mm² and AR1 class per BS8204. High grade quartz and emery-based with density 2660±30 Kg/m³. Suitable for retail stores and medium to heavy duty industries using pneumatic, PU casted, nylon, or metal wheels. Features static dissipating properties and steel fiber suppressant. Coverage: 4-6 kgs/sqm as dry shake, 12-14 kgs/sqm in fresh-on-fresh developing a 4-6mm thick layer.
• Qualitop Metal Metallic, very heavy-duty floor hardener with compressive strength greater than 70 N/mm², abrasion resistance less than 3 cm³/50cm² per EN 13892-2, and density 3850±50 Kg/m³. Suitable for very heavy-duty industrial floors including steel and heavy engineering, foundries, cable works, railway workshops, military operations, aircraft hangars, and VNA floors. Coverage: 6-8 kgs/sqm as dry shake, 16-18 kgs/sqm in fresh-on-fresh developing a 4-5mm thick layer.
• Qualitop Millenium Non-metallic, very heavy-duty floor hardener with compressive strength greater than 70 N/mm², AR0.5 class per BS8204, and abrasion resistance less than 1.5 cm³/50cm² per EN 13892-2. High grade graded quartz and selected abrasives with density 3250±50 Kg/m³. Available in dark shades for very heavy-duty industrial floors such as steel and heavy engineering, railway workshops, military operations, aircraft hangars, and VNA floors. Coverage: 5-8 kgs/sqm as dry shake, 4-16 kgs/sqm in fresh-on-fresh developing a 4-5mm thick layer.
• Qualitop Titanium Non-metallic, very heavy-duty floor hardener with excellent resistance to impact and point load. Compressive strength greater than 70 N/mm², AR0.5 class per BS8204. High grade graded quartz and selected abrasives with density 3250±50 Kg/m³. Abrasion resistance less than 1.5 cm³/50cm² per EN 13892-2. Available in dark shades for very heavy-duty industrial floors including steel and heavy engineering, railway workshops, military operations, aircraft hangars, and VNA floors using pneumatic, PU casted, steel, or crawler wheels. Coverage: 5-8 kgs/sqm as dry shake, 4-16 kgs/sqm in fresh-on-fresh developing a 4-5mm thick layer.
• Alpha Universal CE-certified armoured joint protection system with slider for adjustable height from 150mm to 200mm at all construction/day joints. Engineered version of Alpha Classic 4010.
• Alpha Classic 4010 CE-certified leave-in-place armoured joint protection system that established industry standards for construction/day joints. Customized height to meet floor thickness with plate dowel thickness adjustable for higher thickness. Protects concrete edge from wheel impact damage and effectively transfers load without differential movement.
• Eclipse CE-certified galvanized armoured joint with continuous anchorage and radiused traffic edge for all construction/day joints. Balanced joint with full height divider plate for better rigidity and strength. High tensile triangular steel section at radiused edge. Acts as leave-in-place form. Standard length 3m, available in desired height.
• Wave Advanced Triple Curve Design with slider for adjustable height. CE-certified no-jerk joint with adjustable height. Galvanized top plate section option available. Impact-free vehicular movements from any direction. Benefits higher output of MHE with gentle wave face for easy trowel finishing. Effective load transfer across joints. Standard length 2.4m, available in desired height.
• Signature AR Expansion and construction joint repair system trafficable within 2 hours. Complete system with reinforced nylon edge protection unit and infill mortar using fast-setting Rinol resin system. Uses Permaban Disruptive Face Technology combined with high strength fast setting Rinol Epoxy system. Comes as a package in 1m length.
• Beta Expansion Armoured expansion joint protection product for floor joints.
• Dowel Systems Dowel systems for load transfer across concrete floor joints.
• Rinol Densisod Water based sodium silicate solution for surface hardening and post-treatment of concrete floors. Hardens and seals pores, penetrates 3-5mm deep, provides dustproof floor with improved abrasion resistance and easier cleaning and maintenance.
• Rinol Densipot Aqueous solution based on modified potassium silicates for surface hardening and post-treatment of concrete floors. Increases resistance, tightness, abrasion resistance, and tensile bond strength. Regulates water loss in fresh concrete during curing. Consumption: 70-100 ml/m², penetrates 3-5mm deep.
• Rinol Densiplus Water based product with modified lithium silicates for surface hardening and post-treatment of industrial and commercial concrete floors. Increases strength, hardness, abrasion resistance, and tensile strength. Penetrates 3-5mm deep forming insoluble lithium silicate salts. Consumption: 60 ml/m².
• Rinol Performance Plus High-performance concrete floor densifier and sealer from the RINOL product line.
• Densiroc Aqueous solution based on modified lithium silicates for surface hardening and post-treatment of concrete floors. Increases resistance and tightness, enhances surface strength, imperviousness, dustproofing, and improved gloss levels. Colorless, non-yellowing, environmentally friendly. Penetrates 4-5mm deep. Consumption: 40-50 ml/m².
• Ecocure Resin-based membrane forming clear curing compound with high efficiency for strength development. Spray applied with high coverage and economically viable system.
• Roc Joint PU 925 Polyurethane sealer in cartridge or sausages for filling inside or outside saw cut concrete floor joints. Cures under atmospheric humidity to form flexible joint with good resistance to hydrocarbons and most chemical products. Applied by manual or pneumatic gun. Also available as Roc Joint PU 920.
• Roc Joint PU 12 Mono-component self-levelling polyurethane resin for preparing horizontal semi-rigid joints. For interior/exterior joints of 4-30mm width treated minimum one month after laying slab. Offers great stability of mechanical characteristics and good resistance to hydrocarbons and aggressive agents.
• LINK EVR Unique volumetric retraction product with dual function of expansion and shrinkage control. Imparts volumetric retraction stability to concrete and mortar, reduces curling and warping stresses. Ideal for jointless floors with high aspect ratio, thick ASRS floors, deck slabs, engineered screeds, thin concrete pavements (OPTIPAVE), and hydraulic structures. Dosage: 12-34 kgs per cum.

Quantifiable outcome

• Compressive strength >70 N/mm² for Qualitop Metal and Qualitop Millenium
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• RCR Industrial Flooring, SpainflagshipStrategic or Co-development PartnerRocland is a products division of RCR Industrial Flooring. RCR is part of Serafin, Germany. RCR provides technical evaluation, application requirements, performance requirements feedback from within the group for continual product improvement. RCR positions Rocland within its Engineering Services, Product and Project division structure.
• Serafin, GermanycoreStrategic or Co-development PartnerSerafin is the parent company of RCR Industrial Flooring. Rocland operates as part of the Serafin group of companies.
• Permaban Ltd., U.K.coreTechnology or IntegrationRocland India distributes Permaban armoured metallic joints from Permaban Ltd., U.K. Permaban joints are CE certified and are a benchmark in joint protection globally. Alpha joint has become generic name in armoured joints.
• RINOL Gmbh, Germany/ItalycoreTechnology or IntegrationRocland offers Rinol resin products from RINOL Italia Research & Laboratories S.r.L. Rinol provides CE certified products for Cold Storages, Food and Agro Industries, Car Parkings, Epoxy Terrazzo. Products include floor densification and polishing solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mapei: Italian construction chemicals leader with a comprehensive industrial flooring range (hardeners, resins, sealants, joint systems) and active India presence through Mapei India. Overlaps with Rocland on Qualitop hardeners, PU sealants, and densifiers.
• Fosroc: UK-origin construction chemicals supplier (now part of Saint-Gobain) with industrial flooring products including Nitoflor hardeners, sealants, and jointing systems, plus a substantial India business. Direct competitor on hardeners and sealants.
• Chryso (Saint-Gobain): Concrete admixtures and surface treatment specialist under Saint-Gobain, with industrial flooring solutions including hardeners and curing compounds. Overlaps with Rocland's hardener and densifier lines.
• Sika AG: Swiss global construction chemicals giant with a well-established industrial flooring portfolio (hardeners, sealants, joint systems) and strong India operations through Sika India. Direct overlap on industrial concrete floor hardeners, densifiers, and joint protection.
• BASF (Master Builders Solutions): Global construction chemicals major with industrial flooring solutions including MasterTop hardeners, Ucrete resin systems, and joint protection. Competes head-on with Rocland in specifying on large industrial floor projects in India.
• Don Construction Products: Global construction chemicals supplier (DCP) with industrial flooring systems including hardeners, densifiers, and resin flooring. Competes with Rocland on surface treatment products in emerging markets including South Asia.

Direct peers

• Flowcrete (RPM International): Specialist manufacturer of resin flooring and industrial floor systems, including hardeners, densifiers, and joint solutions, now part of Tremco within RPM International. Highly comparable product mix to Rocland, particularly for warehouses and industrial facilities.
• Permaban Ltd. UK-based pioneer and global benchmark in armoured joints for industrial concrete floors (Alpha, Eclipse, Wave). Sister company of Rocland within the Serafin Group, and a direct peer in armoured joint products globally.

Regional players

• CICO Technologies: Indian construction chemicals manufacturer with a portfolio covering concrete admixtures, surface treatments, sealants, and flooring products. Comparable India-focused B2B model to Rocland with similar hardener and sealant offerings.
• Chembond Chemicals: Listed Indian specialty chemicals company with construction chemicals, sealants, and surface treatment products serving industrial and infrastructure customers. Comparable Indian B2B manufacturer-distributor profile.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rocland-india-pvt-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROCLAND PVT LTD