What RODARO does

Rodaro is a specialty coatings supplier founded in Switzerland in 2015 (legal operating entity: Rodaro Germany GmbH, domiciled in Rheinfelden, Baden-Württemberg). The company distributes spray paints, primers, rust converters, and 2K (two-component) coating products to three horizontally-targeted segments: professional tradespeople, DIY enthusiasts, and business clients needing white-label or customized formulations. Its catalog spans proprietary lines (COLORS family incl. RAL, Thermo, Chalk, Zinc, Premium decorative effects; 2K Pro spray paint; RodaColor primers; Brantho-Korrux 3-in-1 primer-rust-topcoat; MOTOCOLORS for vehicles/caravans/motorcycles; SPARK NC acrylic) alongside distributed third-party brands (Düfa wood refinement, Brunox Epoxy rust converter, Stanger leather spray, SOPPEC tracing/markers).

Underlying technology centers on two-component (2K) spray chemistry — paint and hardener delivered in a single can for superior chemical, gasoline, and weather resistance — plus 3-in-1 combination products that fuse primer, rust protection, and topcoat into one application, and Brantho-Korrux/Brunox epoxy-based rust converters that form metal-organic iron complexes for long-term corrosion protection. Container sizes range from 200 ml pocket cans up to 5 L bulk formats.

The business model is straightforward: one-time product sales through a direct-to-consumer ecommerce site (rodaro.com) and direct B2B sales for tailored and white-label supply. Pricing is not publicly disclosed; customers request quotes. Fulfillment is anchored at two central warehouses — Küssnacht am Rigi (Switzerland) and Rheinfelden (Germany, operational since July 2024) — enabling company-claimed delivery within one business day across Europe. Distribution is supported by company website content marketing, LinkedIn, and Facebook. The company is privately held, founder-controlled (CEO Daniel Selva), with no disclosed institutional funding, parent company, subsidiaries, patents, awards, or partnerships.

Name

RODARO

Legal name

Rodaro Germany GmbH

Website

https://rodaro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rodaro is a Swiss-founded specialty coatings supplier distributing 2K spray paints, primers, rust converters, and white-label coating solutions to professionals, DIY enthusiasts, and B2B clients across Europe from warehouses in Switzerland and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Rheinfelden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of physical spray paint products, coatings, primers, rust converters, and related paint products. Products are sold in various sizes (200ml, 250ml, 400ml, 500ml, 1L, 5L) with one-time purchase transactions. They also offer white-label/customized solutions and tailored products for business clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RODARO manufactures and distributes high-quality spray paints, coatings, primers, rust converters, and specialty paint products for professional tradespeople, DIY enthusiasts, and business clients across Europe. The company operates proprietary 2K (two-component) spray paint technology and 3-in-1 combination products, and supplies both its own brands (COLORS, MOTOCOLORS, SPARK, RodaColor) and partner brands (Brantho-Korrux, Düfa, Brunox, Stanger, SOPPEC).

Product overview

Rodaro Germany is a supplier of high-quality spray cans, paints, and paint-related products for construction, industry, automotive, and the paint and coatings sectors. The company's product portfolio includes multiple sub-brands and product lines: the COLORS family (including COLORS RAL, COLORS Thermo, COLORS Chalk, COLORS Zinc, COLORS PREMIUM decorative effects like Chrome and Bronze, COLORS 1K PRO, and specialty sprays like Marking and Adhesive), the 2K Pro professional two-component spray system, RodaColor primers and specialty products, Brantho-Korrux 3-in-1 rust protection paints, MOTOCOLORS for vehicles and recreational vehicles, SPARK NC acrylic spray paints, Düfa wood refinements, Brunox Epoxy rust converters and primers, Stanger leather sprays, and SOPPEC tracing/marking products. The company operates from central warehouses in Rheinfelden Baden (Germany) and Küssnacht am Rigi (Switzerland) serving customers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• 2K Pro Spray Paint

Quantifiable outcome

• Fast delivery often within one business day across Europe
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Montana Cans (Montana Colors): German spray paint brand with strong presence in street art, graffiti and creative DIY segments; competes with Rodaro's SPARK and decorative effect lines in the same DACH retail channels.
• MOTIP DUPLI Group: European aerosol paints and coatings specialist offering DUPLI-COLOR, MOTIP and presto spray paint ranges for automotive, DIY and industrial use — directly competing with Rodaro across spray paint categories in DACH and broader Europe.
• SOPPEC: French manufacturer of professional marking, tracing and aerosol specialty paints; overlaps directly with Rodaro's SOPPEC-marketed tracing products and shares European trade customer profiles.
• PlastiKote: Established spray paint brand with European distribution across automotive touch-up, DIY and decorative aerosols, directly comparable to Rodaro's COLORS and MOTOCOLORS ranges.
• Peter Kwasny GmbH (Belton): German manufacturer of spray paints under the Belton brand and other specialty coatings, serving automotive refinish, DIY and industrial customers with comparable aerosol product lines.

Broad incumbents

• AkzoNobel: Global coatings major with consumer paint brands and aerosol product lines; competes broadly with Rodaro in DIY, construction and automotive refinish channels across DACH.
• Rust-Oleum (RPM International): Global leader in rust-preventive and specialty coatings, including spray paints and 2K aerosol systems; competes with Rodaro in rust converter, primer and decorative spray categories at much greater scale.
• PPG Industries: Multinational paint and coatings giant whose Hammerite, Selemix and refinish brands compete with Rodaro in rust protection, automotive refinish and industrial spray coatings across Europe.
• Krylon (Sherwin-Williams): Major North American spray paint brand now under Sherwin-Williams; competes with Rodaro in general-purpose and decorative aerosols and is increasingly distributed in European retail.

Regional players

• edding AG: German-based manufacturer of markers and spray paints for creative, industrial and DIY use; addresses overlapping customer needs in decorative and functional aerosols across the same DACH geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RodaroGmBH
• LinkedInlinkedin.com/company/rodaro

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RODARO