Associação Projeto Roda Viva

What Associação Projeto Roda Viva does

Associação Projeto Roda Viva is a Brazilian civil association (non-governmental, non-profit) headquartered in Rio de Janeiro, institutionalized in 1989 after an informal founding in 1986 by university professors. The organization operates from a roughly 300m² cultural center at the highest point of Morro do Borel in the Grande Tijuca region, with a secondary administrative office in Centro, Rio de Janeiro. It serves children, adolescents, young adults, and families in social vulnerability in the Complexo do Borel and Grande Tijuca communities, with reported reach of approximately 4,500 children and 1,800 families annually. The organization holds CEBAS, CMAS, CMDCA, and State Public Utility certifications, and is a two-time consecutive winner of the Itaú-Unicef Prize.

The organization's core offering is structured around two program cores: the Núcleo de Educação Integral (Integral Education Core), which delivers literacy, school reinforcement, storytelling, arts, dance, music, sports, chess, digital culture, and entertainment activities for children and adolescents; and the Núcleo de Inclusão Produtiva (Productive Inclusion Core), which provides vocational training in bakery, beauty, and fashion. Complementary offerings include the Podcast Roda Viva (a student-led interview and storytelling podcast), the Construindo Saberes project (selected for Criança Esperança 2025), and a digital culture / computer room facility. The technology stack is limited to a bilingual website (English/Portuguese) for donations, volunteer registration, and blog content, plus social media presence on Facebook, Instagram, Twitter, and YouTube. There is no API, no SDK, no proprietary technology product, and no AI/ML capabilities.

The revenue model is donation-based, with three principal streams: individual donations (tax-deductible where applicable, accepted via online donation portal, PayPal, PIX, and offline bank transfers), institutional grants (notably the Criança Esperança 2025 grant for 'Construindo Saberes'), and award funding (Itaú-Unicef Prize). Distribution is single-country (Brazil), with a tightly concentrated beneficiary base in Rio de Janeiro. The organization is supported by 13 paid employees and a network of approximately 450 volunteers who have participated in workshops and support services over time. Go-to-market is community-led and event-driven, relying on WhatsApp communication, social media campaigns, and seasonal initiatives (e.g., the 'Sponsor a Student' toy campaign with Rotary Club Tijuca).

Name

Associação Projeto Roda Viva

Legal name

Associação Projeto Roda Viva

Website

https://rodaviva.org.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Projeto Roda Viva is a Brazilian nonprofit founded in 1989, operating a cultural center in Rio de Janeiro's Complexo do Borel to deliver educational, cultural, sports, and vocational training programs serving approximately 4,500 children and 1,800 families annually through donations and grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the organization through online donation forms, PIX payments, PayPal, and offline bank transfers.
2. Institutional Grants: Selected for Criança Esperança 2025 funding grant for 'Construindo Saberes' project providing free workshops in sports, tutoring, literacy, chess, music, dance, and IT.
3. Award Funding: Two consecutive wins of Itaú-Unicef Prize providing funding for organizational programs and activities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Associação Projeto Roda Viva is a nonprofit civil association delivering free educational, cultural, sports, and vocational training programs to children, adolescents, and families in social vulnerability in Rio de Janeiro's Complexo do Borel and Grande Tijuca communities. Its core offerings include the Núcleo de Educação Integral (Integral Education Core) for literacy, tutoring, arts, music, dance, chess, and digital culture, and the Núcleo de Inclusão Produtiva (Productive Inclusion Core) for professional training in bakery, beauty, and fashion.

Product overview

Associação Projeto Roda Viva operates as a non-governmental educational organization offering a comprehensive portfolio of programs and services focused on community development. The core offering consists of the organizational website (https://site.rodaviva.org.br) which serves as the primary platform for communication, donations, and volunteer registration. The two main program cores are: the Núcleo de Educação Integral (Integral Education Core) providing multi-faceted activities including literacy, school reinforcement, storytelling, arts, dance, music, sports, and digital culture for children and adolescents; and the Núcleo de Inclusão Produtiva (Productive Inclusion Core) offering professional training in bakery, beauty, and fashion. These programs are complemented by specialized workshops such as chess, podcast production, and the recently launched Construindo Saberes project selected for Criança Esperança 2025. The organization serves approximately 4,500 children and 1,800 families annually across the Complexo do Borel and Grande Tijuca communities in Rio de Janeiro.

Differentiator

Problem solved

Functional benefit

Products and services

• Núcleo de Educação Integral (Integral Education Core) Multi-faceted educational program combining pedagogical support, literacy for children and adults, storytelling, arts education, dance, musical culture, sports, entertainment, and digital culture for children and adolescents from public schools in Complexo do Borel.
• Núcleo de Inclusão Produtiva (Productive Inclusion Core) Professional development program providing courses in bakery and food services, emphasizing production of breads, cakes, and desserts to enable employment access and income generation for youth.
• Esporte e Recreação (Sports and Recreation) Sports activities including football, futsal, volleyball, and traditional games, serving 60-150 children and adolescents with weekly programming.
• Oficina de Xadrez (Chess Workshop) Chess workshop connecting strategy and learning to curricular content, delivered by volunteers.
• Alfabetização e Reforço Escolar (Literacy and School Reinforcement) Literacy activities focused on encouraging reading and writing, preparing children for family and community challenges, stimulating mathematical reasoning, research, and creative skills.
• Formação Profissionalizante em Beleza (Beauty Professional Training) Professional beauty courses that trained 468 young people from 2014-2019, with 320 referred to partner salons and 50 starting their own businesses.
• Formação Profissionalizante em Moda (Fashion Professional Training) Fashion industry professional training that capacitated 250 students from 2014-2019.
• Formação Profissionalizante em Padaria (Bakery Professional Training) Bakery professional training that graduated 150 students with 65% employed in the sector from 2014-2019.
• Podcast Roda Viva Interview and storytelling podcast created by IT staff and students, featuring content from older students in interviews and younger students in storytelling formats.
• Projeto Construindo Saberes Free workshops project selected for Criança Esperança 2025, offering sports, tutoring, literacy, chess, music, dance, and computer science education.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• CMS Casa BrancaminorGTM or Marketing Partner · 7 April 2025Healthcare partnership with Dr. Alexandre providing medical appointments to students at the facility.
• Associação Cultural Beneficente Beit LubavitchminorGTM or Marketing Partner · 12 March 2025Cultural partnership for 'Cultura da Esperança III' visual arts exhibition showcasing student artwork.
• Rotary Club Rio de Janeiro – TijucaminorGTM or Marketing Partner · 27 November 2023Partnership for the 'Sponsor a Student' campaign collecting toys for children. Toy collection point established at Rua Guapiara, 43 – Tijuca for community engagement.
• Centro de Referência da Assistência Social – CRAS TijucaminorGTM or Marketing Partner · 27 November 2023Partnership for 'Sponsor a Student' campaign providing community support and referral services for families in social vulnerability.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CENTRAL Única das Favelas (CUFA): Major Brazilian favela-based organization running education, culture, sports, and digital inclusion programs in low-income communities nationwide. Comparable community-led delivery model and beneficiary base, with broader geographic reach and a more activist orientation.
• Ação Educativa: São Paulo-based NGO focused on youth education, rights, and social inclusion through community-based programs. Comparable in community-rooted education delivery for vulnerable youth, though oriented toward advocacy and rights education alongside direct service.
• Gerando Falcões: Brazilian nonprofit operating in favelas across São Paulo and nationally, providing education, sports, culture, and professional training to vulnerable youth. Closest comparable in mission, target population (favela youth), and integrated program model; key difference is geographic focus and significantly larger scale.

Broad incumbents

• Instituto Ayrton Senna: Brazilian nonprofit focused on education outcomes for vulnerable youth, with strong data-driven program evaluation. Comparable in education mission and beneficiary population, with materially larger resources and a partnership/network-driven operating model.
• Instituto Unibanco: Brazilian nonprofit focused on youth education and public school improvement, with strong outcome-measurement capabilities. Similar education-outcome orientation to Roda Viva, but operates via partnerships with public school networks rather than direct community programming.
• Fundação Bradesco: One of Brazil's largest private education foundations, operating schools, vocational training, and youth development programs nationwide. Comparable to Roda Viva in vocational and youth education mission, but with vastly greater scale, geographic reach, and corporate funding.
• Fundação Lemann: Brazilian foundation focused on education and social-impact investing for vulnerable populations. Comparable in education-outcome orientation and Brazilian nonprofit structure, with a broader portfolio approach (policy, leadership development) rather than direct community programming.
• Fundação Itaú Social: Corporate foundation of Itaú bank that funds and operates education and social programs in Brazil, and is the awarding body for the Itaú-Unicef Prize that Roda Viva has won. Comparable in mission and funder/operator duality, but at foundation/program-funder scale rather than direct community operator.

Others

• Instituto Socioambiental (ISA): Brazilian nonprofit working on social-environmental issues with vulnerable communities. Loosely comparable as a long-established Brazilian nonprofit serving marginalized populations with community-led programs, though focused on environmental and indigenous rights rather than education.
• Ashoka Brasil: Brazilian arm of Ashoka, which supports social entrepreneurs including community-education operators. Comparable in mission to identify and fund innovative community-education models, but functions as a funder/network rather than direct program operator like Roda Viva.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@projetorodaviva
• Facebookfacebook.com/associacaoprojetorodaviva
• Instagraminstagram.com/associacaoprojetorodaviva
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-projeto-roda-viva

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Projeto Roda Viva