The Rodd Royalty

What The Rodd Royalty does

The Rodd Royalty is a single hotel property located in Charlottetown, Prince Edward Island, Canada, operating as part of Rodd Hotels & Resorts, a family-owned hospitality group founded in 1933 and described as Atlantic Canada's largest and most trusted family-operated hospitality group with over 90 years of operating history in the Maritimes. The property offers three accommodation types — the Royalty Single Queen Drive-Up (rates from $93.75/night), the Royalty Mini Loft Suite ($172.50/night), and the Royalty Loft Suite ($172.50/night) — alongside on-site dining at Wally's Restaurant & Lounge, an indoor pool with a 105-foot waterslide, and meeting/event space.

The business operates a direct-to-consumer model, with bookings conducted primarily through the property's website and the TravelClick reservation platform, supplemented by third-party online travel agencies. Guest acquisition is supported by an internal loyalty program (EveryStay Rewards), partnership discounts with CAA and AAA (up to 15% off), a Seniors 60+ discount (up to 15% off), and the Rodd Care Program for medical travelers. The property targets a horizontal mix of customer segments including business travelers, medical travelers and their families, family vacationers, sports teams, and LGBTQ+ travelers via themed packages such as Summer Flash Sale, Love Out Loud (Pride), Best in Musical Theatre (tied to PEI theatrical productions), and Kids Eat Free.

Underlying technology consists of standard hotel property management systems integrated with the TravelClick booking platform; no proprietary technology, AI capabilities, or app-based offerings are disclosed. The property is privately held under a family-office ownership structure with no institutional investment, public listing, or disclosed M&A activity. Revenue is not publicly disclosed.

Name

The Rodd Royalty

Legal name

Rodd Royalty

Website

https://roddroyalty.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Rodd Royalty is a Charlottetown, Prince Edward Island hotel property operated as part of the family-owned Rodd Hotels & Resorts group, offering affordable luxury accommodations, on-site dining, and amenities to business, medical, family, and group travelers in Atlantic Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: The primary revenue stream is from guest room rentals across multiple room types including standard rooms, drive-up rooms, and loft suites. Room rates range from approximately $93.75 to $172.50 per night depending on room type and season.
2. On-site Dining: Wally's Restaurant & Lounge provides breakfast, lunch, and dinner service, generating food and beverage revenue from hotel guests and potentially external visitors.
3. Packages and Specials: The hotel offers themed packages including Summer Flash Sale, Love Out Loud Pride package, Best in Musical Theatre package, and seasonal promotions that bundle accommodations with special experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Rodd Royalty is a Charlottetown, Prince Edward Island hotel property offering three guest room categories (Royalty Single Queen Drive-Up, Royalty Mini Loft Suite, and Royalty Loft Suite), on-site dining at Wally's Restaurant & Lounge, an indoor swimming pool with a 105-foot waterslide, and meeting and event space. The property operates under the Rodd Hotels & Resorts brand and participates in the EveryStay Rewards loyalty program and CAA/AAA and senior discount partnerships.

Product overview

Rodd Royalty is a single-property hotel offering affordable luxury accommodations in Charlottetown, PEI, as part of Atlantic Canada's largest family-operated hospitality group with over 90 years of service. The property operates as a unified hotel with three distinct accommodation types (Royalty Single Queen Drive-Up, Royalty Mini Loft Suite, and Royalty Loft Suite), on-site dining via Wally's Restaurant & Lounge, an indoor pool with a 105-foot waterslide, and meeting/event space. The hotel also offers multiple special packages and loyalty programs including EveryStay Rewards, CAA/AAA and Seniors discounts, Sport Team Travel packages, Rodd Care medical rate, and seasonal promotions like Summer Flash Sale and Love Out Loud. Reservations are managed through TravelClick booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Royalty Single Queen Drive-Up Room A drive-up guest room with a single queen bed offering direct vehicle access at the room entrance, designed for individual travelers and short-stay guests.
• Royalty Mini Loft Suite A multi-level loft-style suite offering expanded living space, suited for guests seeking additional room beyond a standard guest room.
• Royalty Loft Suite A larger multi-level loft-style suite with extended living space, suitable for families, longer stays, or guests wanting more room.
• Wally's Restaurant & Lounge On-site restaurant and lounge serving meals and beverages to hotel guests and walk-in patrons, also providing catering for hotel events.
• Indoor Pool with 105-foot Waterslide An indoor swimming pool featuring a 105-foot waterslide, available to registered hotel guests as a recreational amenity.
• Event & Meeting Space Dedicated meeting and event space at the hotel for small conferences, group functions, weddings, and reunions, supported by on-site catering from Wally's Restaurant & Lounge.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Canadian Automobile Association (CAA)coreGTM or Marketing PartnerCAA members receive up to 15% off the best flexible rate at participating Rodd Hotels & Resorts. The partnership targets the established CAA membership base seeking travel discounts and benefits.
• American Automobile Association (AAA)coreGTM or Marketing PartnerAAA members receive up to 15% off the best flexible rate at participating Rodd Hotels & Resorts. The partnership extends Rodd's reach to American travelers visiting Atlantic Canada.
• EveryStay RewardscoreGTM or Marketing PartnerInternal loyalty program offering exclusive private offers and savings on Atlantic Canada getaways. Drives direct bookings and customer retention.
• Wally's Restaurant & LoungecoreStrategic or Co-development PartnerOn-site full-service restaurant offering breakfast, lunch, and dinner. Located on the main floor behind the grand staircase, providing convenient dining for hotel guests.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Comfort Inn (Choice Hotels Canada): A widely distributed Canadian mid-tier hotel brand under Choice Hotels. Comparable as a chain competitor targeting similar value-driven leisure and business travelers with broad geographic reach.
• Sandman Hotels & Resorts: A Canadian mid-tier hotel chain operating across multiple provinces. Comparable at the chain level in business model and price positioning, though geographically diversified rather than focused on a single market.
• Best Western Plus (Canada): A globally affiliated mid-tier brand with multiple Canadian properties. Comparable in room rate tier and family/business appeal, with loyalty reach that competes directly with Rodd's EveryStay Rewards.

Direct peers

• Rodd Crowbush Golf & Beach Resort: Another flagship sister property within the Rodd Hotels & Resorts portfolio on PEI. Comparable as a family-operated Atlantic Canada resort under the same brand, with overlapping customer base and shared corporate infrastructure.
• Delta Hotels Prince Edward Island: Marriott-affiliated hotel in Charlottetown, PEI, competing directly for the same business, leisure, and group travelers. Comparable in location and full-service hotel positioning, with a global brand loyalty program as a counterweight.
• The Great George Hotel: A historic boutique hotel in downtown Charlottetown. Comparable as a Charlottetown accommodation competing for leisure and group travelers with a heritage character similar to Rodd Royalty's long-running regional presence.
• Rodd Brudenell River Resort: A sister property under the Rodd Hotels & Resorts family-operated group on Prince Edward Island. Directly comparable as a regionally branded PEI resort/hotel targeting similar leisure and family travelers with shared loyalty and package programs.
• Quality Inn & Suites Charlottetown (Choice Hotels): A branded mid-tier hotel in Charlottetown under Choice Hotels. Comparable as a regional competitor at similar price points targeting value-conscious travelers, families, and small groups in the same market.
• Holman Grand Hotel: An independent full-service hotel in downtown Charlottetown. Comparable as a direct in-market competitor offering rooms, dining, and event space to the same Charlottetown traveler segments.

Regional players

• Coast Hotels: A Western Canadian hotel chain with properties across BC, Alberta, and the Yukon. Comparable as a regionally rooted Canadian mid-tier brand, though geographically distinct from Atlantic Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-rodd-royalty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rodd Royalty