Road Way Inn
Rodeway Inn is a budget hotel franchise brand under Choice Hotels International, operating 400+ independently owned properties across the US and internationally. It serves budget-conscious travelers, pet owners, and business travelers with essential amenities at affordable rates.
- Company typePrivate
- Founded-
- HeadquartersConcord, North Carolina, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Road Way Inn does
Rodeway Inn is a budget hotel franchise brand owned and operated by Choice Hotels International, Inc. (NYSE: CHH), a Maryland-incorporated, publicly traded hospitality company founded in 1941. The brand offers simple, no-frills accommodations across more than 400 independently owned and operated properties in the United States, Canada, and internationally, and is positioned within Choice Hotels' portfolio of over a dozen brands (alongside Comfort, Sleep Inn, Quality Inn, Cambria, and Ascend) as the value-tier option for cost-sensitive travelers. Functional amenities are deliberately standardized: free Wi-Fi, free coffee, clean rooms, premium movie channels, and pet-friendly accommodations at participating properties with disclosed nightly pet fees of $10–$75. The brand targets three core personas: budget-conscious road travelers seeking affordable lodging without sacrificing basic comfort, pet owners needing pet-friendly options, and business travelers who want to earn Choice Privileges loyalty rewards with access to business rates and Elite Status benefits.
Underlying technology consists of the Choice Hotels central reservation system, the ChoiceHotels.com website, the Choice Hotels mobile app (iOS and Android), and the Choice Privileges loyalty platform, all of which are shared across the parent company's brand portfolio. There is no disclosed proprietary AI, ML, or data platform unique to Rodeway Inn, and the franchise model relies on Choice Hotels' standardized brand, technology, and marketing infrastructure rather than independent technology development. Distribution is direct-to-consumer through the website, mobile app, toll-free reservations (877-424-6423), and Choice Privileges email marketing, with seasonal promotional campaigns (e.g., the Labor Day 20%-off offer) used to drive occupancy.
Rodeway Inn generates revenue primarily through franchise fees paid by independent hotel owners, plus a share of room booking revenues processed through the Choice Hotels reservation system. Pricing is dynamic, varying by property, room type, season, and channel, with member-only rates for Choice Privileges members and a Best Rate Guarantee on direct bookings to defend pricing discipline. The brand does not have disclosed standalone financials, venture capital ownership, or recent M&A activity; it operates as a stable, mature franchise network within a large, publicly traded parent.
Road Way Inn firmographics
Firmographics- Name
- Road Way Inn
- Legal name
- Choice Hotels International, Inc.
- Website
- https://rodewayinn.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rodeway Inn is a budget hotel franchise brand under Choice Hotels International, operating 400+ independently owned properties across the US and internationally. It serves budget-conscious travelers, pet owners, and business travelers with essential amenities at affordable rates.
- Ownership category
- akta.pro rank
Road Way Inn industry classification
Industry- Product category
- Budget Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
- akta.pro secondary industry
- Franchised/Chain Motels (THAGAFAM)
Keywords
Where Road Way Inn is headquartered
LocationHeadquarters
- HQ city
- Concord, North Carolina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Road Way Inn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Franchise Fees and Room Bookings: Rodeway Inn generates revenue through franchise fees paid by independently owned and operated hotel properties, as well as a portion of room booking revenues processed through Choice Hotels' reservation system. Individual franchise partners operate their hotels under the Rodeway Inn brand standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dynamic pricing varies by property and date |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Road Way Inn product offering
Product offeringCore offering
Rodeway Inn is a budget hotel franchise brand providing affordable, no-frills overnight accommodations with essential amenities such as free Wi-Fi, free coffee, and pet-friendly options. The brand operates over 400 independently owned and franchised locations across the United States and internationally as part of the Choice Hotels International portfolio, with bookings processed through the Choice Hotels reservation system, website, mobile app, and toll-free call center.
Product overview
Rodeway Inn is a budget-friendly hotel sub-brand under Choice Hotels International, offering simple, hassle-free accommodations with essential amenities. The single product line focuses on providing travelers with clean rooms, free Wi-Fi, free coffee, and pet-friendly options at affordable rates across over 400 locations in the United States and internationally. It operates as one of over a dozen brands within the Choice Hotels portfolio, including Comfort, Sleep Inn, Quality Inn, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Rodeway Inn Budget Hotel Stays Affordable overnight accommodations at independently owned and operated franchise properties across the United States and internationally. Each stay includes essential amenities such as free Wi-Fi, free coffee, clean rooms, hot showers, and premium movie channels, with pet-friendly options available at select locations. Guests book through ChoiceHotels.com, the Choice Hotels mobile app, or toll-free reservations, and can enroll in Choice Privileges to access member-only rates and earn free nights.
- Rodeway Inn Pet-Friendly Hotel Stays Designated pet-friendly rooms at participating Rodeway Inn properties for travelers bringing dogs or other pets. Properties charge nightly pet fees typically ranging from $10 to $75, with policies varying by location. Travelers can search specifically for pet-friendly Rodeway Inn properties through the Choice Hotels website and mobile app.
Companies that use Road Way Inn
Customer profileSegments3 records
Ideal customer profiles3 records
Road Way Inn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Road Way Inn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Choice Hotels InternationalcoreRodeway Inn is owned and franchised by Choice Hotels International. Choice Hotels provides the brand name, reservation technology, loyalty program (Choice Privileges), marketing platforms, and operational standards. In return, franchise partners pay fees and adhere to brand standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Road Way Inn competitors and assessment
Company assessmentDirect peers
- Super 8 by Wyndham: Wyndham's flagship budget motel brand, offering similar no-frills roadside lodging at hundreds of U.S. locations. Direct competitor to Rodeway Inn in the economy/budget chain segment.
- Travelodge by Wyndham: Wyndham's budget motel brand with comparable roadside locations, basic amenities, and similar targeting of cost-conscious travelers across the U.S.
- Knights Inn (Wyndham): Wyndham's lower-tier budget motel brand with simpler amenities and roadside locations — overlapping Rodeway Inn at the deepest budget end of the chain scale.
- Red Roof Inn: Independently-operated budget motel chain emphasizing pet-friendly stays and free Wi-Fi — closely overlapping Rodeway Inn's positioning around roadside budget lodging and pet travelers.
- Days Inn by Wyndham: Wyndham's value-oriented motel brand with comparable roadside locations, free Wi-Fi positioning, and budget-conscious traveler targeting across the U.S. and internationally.
- Econo Lodge (Choice Hotels): Choice Hotels' sister budget motel brand with overlapping franchise structure, customer segments, and reservation platform. Closest like-for-like peer within the same parent.
- Quality Inn (Choice Hotels): Choice Hotels' mid-scale brand that sits just above Rodeway Inn in the same portfolio, sharing franchise infrastructure, loyalty program, and overlapping traveler segments.
- Motel 6 / Studio 6: G6 Hospitality's economy motel brand focused on no-frills, low-price roadside lodging in North America — directly competing with Rodeway Inn on price-sensitive travelers.
- Sleep Inn (Choice Hotels): Another Choice Hotels economy-to-mid-tier brand with similar franchise economics and loyalty integration, competing for the same budget traveler and franchise owner pool.
Broad incumbents
- Howard Johnson by Wyndham: Wyndham's legacy economy-to-mid-scale brand offering similar roadside motel accommodations but with broader amenity expectations, comparable in customer base to Rodeway Inn.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Road Way Inn social profiles
Digital presenceRoad Way Inn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Road Way Inn leadership team
Management profileNumber of profiles
Profiles1 record
Road Way Inn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Road Way Inn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Road Way Inn
What does Road Way Inn do?
Rodeway Inn is a budget hotel franchise brand providing affordable, no-frills overnight accommodations with essential amenities such as free Wi-Fi, free coffee, and pet-friendly options. The brand operates over 400 independently owned and franchised locations across the United States and internationally as part of the Choice Hotels International portfolio, with bookings processed through the Choice Hotels reservation system, website, mobile app, and toll-free call center.
Is Road Way Inn a public or private company?
Road Way Inn is a private company. It is classified as corporate owned and is currently operating.
When was Road Way Inn founded?
Road Way Inn was founded in -1. It employs 11 to 50 people.
Where is Road Way Inn based?
Road Way Inn is headquartered in Concord, North Carolina, United States, in the North America region.
How does Road Way Inn make money?
One revenue line is on record: franchise Fees and Room Bookings.
Who are Road Way Inn's main competitors?
Direct peers on record are Super 8 by Wyndham, Travelodge by Wyndham, Knights Inn (Wyndham), Red Roof Inn, Days Inn by Wyndham, Econo Lodge (Choice Hotels), Quality Inn (Choice Hotels), Motel 6 / Studio 6 and Sleep Inn (Choice Hotels). Howard Johnson by Wyndham is listed as a broad incumbent.
Does Road Way Inn have an API?
No public API is recorded for Road Way Inn.
What industry is Road Way Inn in?
Road Way Inn's product category is Budget Hotels. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises, with a secondary code of THAGAFAM, Franchised/Chain Motels. Its NAICS code is 721110 and its SIC code is 7011.