RODNYA PR Studio

What RODNYA PR Studio does

RODNYA Creative PR Studio (legal entity: ООО «Креативные ПИАР-решения» / "Creative PR Solutions" LLC) is a Moscow-headquartered creative communications agency delivering seven integrated service modules: PR strategy and retainers, integrated PR-and-digital campaigns, ESG and purpose-driven projects, Telegram channel activation, influencer and celebrity marketing, content production (online video, audio and video podcasts, branded media), and online reputation management (ORM). The studio positions itself around a "do+say" formula that pairs creative execution with analytical communications strategy, converting brand news into information hooks for Russian-language audiences. Published case studies center on two enterprise clients — X5 Group (a multi-format retailer encompassing Pyaterochka, Perekrestok, 5Post, and Mnogo Lososya) and Yandex GO (a transportation/technology platform) — with measurable outcomes such as 112M OTS, 221 publications, 7M media coverage, and 4M+ outdoor reach on individual campaigns.

The studio operates as a pure professional services firm with no proprietary technology platform, no APIs or SDKs, and no software products disclosed in the available sources. Service delivery is consultative and executional, organized around a team of approximately 27 specialists spanning creative direction, communications strategy, account management, production, PR, and support functions. Leadership is structured around Founder Serafima Gurova, CEO Viktoria Semikasheva, and CFO Evgeny Peshkov, with additional Creative, Communications, Account, and Art Directors in place. There is no evidence of a technology stack beyond standard web, Telegram, and Vimeo presences.

RODNYA's commercial model is project-based and retainer-based professional services revenue with quote-based pricing initiated via a downloadable brief form. Go-to-market is direct enterprise and mid-market field sales within Russia, supported by a marketing website, Telegram and Vimeo channels, and a substantial award portfolio (one Cannes Lion, 14 Effie awards, plus multiple Red Apple, Silver Mercury, ADCR, MIXX Russia, Eventiada, White Square, Ad Black Sea, Proba, and G8 recognitions). The firm is privately held, with no disclosed investors, parent company, subsidiaries, funding rounds, or M&A activity in the available data. All operations are conducted from a single Moscow office at Bauman Street 11, building 8.

Name

RODNYA PR Studio

Legal name

ООО «Креативные ПИАР-решения»

Website

https://rodnya.moscow

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RODNYA Creative PR Studio is a Moscow-based creative communications agency offering seven integrated service modules — PR strategy, integrated campaigns, ESG projects, Telegram activation, influencer marketing, content production, and ORM — to enterprise and mid-market clients in Russia.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Public relations services
• Integrated marketing campaigns
• Influencer marketing services
• Crisis communications consulting
• Online reputation management

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Services: Project-based professional services revenue generated through retainer and campaign-based engagements. Services include PR strategy development, crisis communications, media relations, digital campaigns, influencer marketing, content production, and ORM. Revenue is generated through client projects scoped and delivered by the team.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RODNYA Creative PR Studio is a Moscow-based creative PR agency that provides integrated communications services for enterprise and mid-market clients. Its core offering spans PR strategy and retainers, integrated PR and digital campaigns, ESG and purpose-driven projects, Telegram channel activation, influencer and celebrity marketing, content production (online video, podcasts, branded media), and online reputation management. Services are delivered on a project- and retainer-based engagement model with end-to-end execution from strategic planning through campaign delivery and measurement.

Product overview

RODNYA Creative PR Studio is a Moscow-based creative PR agency offering a unified portfolio of seven integrated service modules. The core offering spans strategic PR for retail brands, integrated PR and digital campaigns, ESG/purpose projects, Telegram channel activation, influencer and celebrity partnerships, content production and distribution (OLV, podcasts, branded media), and online reputation management (ORM). These services are delivered as consultative and executional offerings rather than a software platform, with a team of approximately 30 professionals providing end-to-end campaign management from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• PR projects and retainers: strategy and implementation PR consulting and retainers covering media presence and competitor analysis, long-term presence strategy, day-to-day work with media (traditional press and Telegram channels), and crisis communications, for retail brands and other enterprise clients in Russia.
• PR and digital projects, integrated campaigns Integrated PR and digital campaign services including category and competitor communications analysis, communications strategy and tactical planning, activation idea development across PR, digital, and offline channels, KPI setting and project ecosystem design, and full turnkey execution of campaigns.
• ESG and purpose projects Sustainability and purpose-driven communications including stakeholder issue and activity analysis, communications strategy and tactical planning, activation idea development, project ecosystem design with KPI setting, turnkey campaign execution, and crisis communications, anchored in the studio's "do+say" formula.
• Telegram channel work: tactical support and native activations Tactical support and non-standard native activation services for Telegram channels, including native and commercial integration idea development, media planning, and placement execution for Russian-market clients.
• Work with bloggers and celebrities (Influencer marketing) Influencer and celebrity marketing services including competitive activity analysis, brand safety and reputation-risk assessment, blogger account analytics, communication and activation idea development (from copy to filmed integrations), and ambassador and co-creation programs.
• Content production and distribution Creative concept development and production of online video (OLV), audio and video podcasts, and branded media content for client distribution.
• ORM (Online Reputation Management) Online reputation management including review monitoring and analytics, platform selection aligned to objectives, response matrix development, influence-agent persona development, response scenario preparation, ensuring publication of reviews, and monitoring and integration work within online discussions.

Quantifiable outcome

• X5 Group Trade Workers Day campaign achieved 4M+ outdoor reach, 7M media coverage, 3M social reach, +8% brand consideration, and 1M+ rubles in activated promo codes
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators14 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Ketchum: Global communications consultancy with strengths in brand marketing, corporate communications, and content production. Overlaps with RODNYA on consumer brand PR, influencer programs, and content production capabilities.
• Edelman: Global communications and PR firm with broad corporate, consumer, and crisis communications practices. Comparable to RODNYA in offering integrated PR and reputation services to enterprise clients, though at vastly greater scale and global reach.
• FleishmanHillard: Global PR and integrated communications agency with a strong corporate reputation and consumer practice. Similar to RODNYA in combining strategic communications with creative campaign execution for enterprise clients.
• BCW (Burson Cohn & Wolfe): Global communications agency formed by the merger of Burson-Marsteller and Cohn & Wolfe, offering creative PR, content, and digital services. Overlaps with RODNYA's integrated creative + PR model at enterprise scale.
• Hill+Knowlton Strategies: Global public relations and communications agency specializing in corporate, public affairs, and consumer marketing. Comparable in providing strategic PR counsel and integrated campaign execution to large brands.
• Weber Shandwick: Large global public relations agency offering consumer marketing, corporate communications, and integrated campaigns. Comparable to RODNYA's integrated PR + digital campaign model, especially for consumer/lifestyle brand work.

Regional players

• RT Creative Lab: Russia-based creative agency producing branded content, campaigns, and influencer projects for major brands. Comparable as a domestic competitor competing for the same Russian enterprise creative and content budgets.

Direct peers

• Instinct: Russian creative and digital agency that combines creative, content, and influencer marketing for major brands. Comparable to RODNYA in offering integrated creative + digital + influencer capabilities to Russian enterprise clients.
• Setters: Russian creative communications and PR agency with similar positioning around creative PR for major Russian brands. Closest direct peer in terms of geography, scale, and creative-led PR positioning.

Emerging players

• Possible Group: Independent creative and digital agency with presence in Russia/CIS that delivers integrated campaigns spanning creative, digital, and influencer work. Overlaps with RODNYA's integrated PR + digital service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rodnya

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RODNYA PR Studio