Rogers Place
Rogers Place is an 18,500+ seat multi-purpose arena in Edmonton, Alberta, owned by the City of Edmonton and operated by Edmonton Arena Corp. (OEG). It hosts NHL Oilers games, concerts, family shows, and corporate events.
- Company typePrivate
- Founded2016
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rogers Place does
Rogers Place is a multi-purpose entertainment arena located in downtown Edmonton, Alberta, owned by the City of Edmonton and operated by Edmonton Arena Corp., an affiliate of OEG Inc. (Oilers Entertainment Group). Opened in 2016 as the anchor of the ICE District development, the 18,500+ seat venue serves as the home arena for the NHL's Edmonton Oilers and the WHL's Edmonton Oil Kings, and is configured to host NHL hockey, concerts, family shows, wrestling, corporate events, and private functions. The facility's core infrastructure includes a 16,600 sq. ft. ice surface, the 22,450 sq. ft. Ford Hall featuring the Alex Janvier 'Tsa tsa ke k'e' (Iron Foot Place) mosaic, and a portfolio of premium clubs (Sky Lounge, Sportsnet Club, Molson Hockey House, CIBC Chairman's Club, Studio 99, Mezzanine Clubs) with capacities ranging from 30 to 3,000 guests.
The venue's technology stack is built on third-party integrations rather than proprietary platforms: Ticketmaster serves as the exclusive authorized ticketing partner with an integrated Account Manager portal for season ticket management and Fan-to-Fan Resale; Fidel powers the LOILTY Rewards card-linked loyalty program in partnership with Visa and Mastercard; Google Analytics and Firebase support web analytics and SMS communications; and a dedicated mobile app enables mobile ticketing and contactless entry. On the culinary side, ICE District Hospitality operates an in-house catering program led by Executive Chef Fabian Ffrench and three Chef de Cuisine, with recognized award credentials.
Rogers Place monetizes through six primary revenue streams: ticket sales via Ticketmaster and the on-site box office; premium seating rentals and multi-year license agreements; private event bookings spanning corporate functions, galas, banquets, and ice surface rentals; food and beverage concessions and catering; parking; and ancillary programs including a 50/50 raffle and the LOILTY Rewards program. Customer segments are split between hockey fans (season ticket holders, premium license holders), concert and live event attendees, corporate event planners, and families/groups. Pricing is tiered across unit-priced tickets (e.g., Roller Disco at $25-$35), subscription-based season seats and premium licenses on annual or multi-year terms, and bespoke private event packages.
Rogers Place firmographics
Firmographics- Name
- Rogers Place
- Legal name
- Edmonton Arena Corp.
- Website
- https://rogersplace.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rogers Place is an 18,500+ seat multi-purpose arena in Edmonton, Alberta, owned by the City of Edmonton and operated by Edmonton Arena Corp. (OEG). It hosts NHL Oilers games, concerts, family shows, and corporate events.
- Ownership category
- akta.pro rank
Rogers Place industry classification
Industry- Product category
- Multi-Purpose Arena & Live Entertainment Venue
- NAICS
- Spectator Sports (7112), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Rogers Place is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rogers Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue from ticket sales for hockey games, concerts, live events, and family shows through Ticketmaster platform and Rogers Place Box Office
- Premium Seating Rentals: Revenue from luxury suites, premium licenses, PCL Loge Level seating, and exclusive hospitality experiences for Oilers, Oil Kings and select events
- Private Event Bookings: Revenue from hosting corporate events, private parties, meetings, galas, and banquets in various venue spaces including Ford Hall, Summit Suite, Studio 99, Ice Surface, and multiple club spaces
- Ice Rentals: Revenue from ice skating rentals and hockey game rental packages for corporate events, birthday parties, and team events
- Food & Beverage: Concessions and hospitality services including ICE District Hospitality catering, Molson Hockey House, Studio 99, and various dining options
- Parking: Parking services for venue attendees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roller Disco event tickets |
| Subscription | Multi-year contract | PCL Loge Level premium seating |
| Subscription | Annual | Season Seats |
| Subscription | Multi-year contract | Meeting packages |
| One time/ perpetual license | Pay-as-you-go | Essential Ice Skating Rental Package |
| One time/ perpetual license | Pay-as-you-go | Oilers Be A Pro Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Rogers Place product offering
Product offeringCore offering
Rogers Place is a multi-purpose arena in downtown Edmonton, Alberta that operates as the home venue for the Edmonton Oilers (NHL) and Edmonton Oil Kings (WHL). The venue hosts concerts, live entertainment, family shows, and sporting events, and rents out premium event spaces for corporate and private functions. Ticket sales, premium seating licenses, food and beverage concessions, ice rentals, and private event bookings form its core commercial offerings.
Product overview
Rogers Place is a multi-purpose arena in Edmonton, Alberta serving as the primary venue for the Edmonton Oilers (NHL) and Edmonton Oil Kings (WHL), and hosts a wide range of concerts, live events, family shows, corporate gatherings, and private functions. The venue operates as a platform offering multiple integrated services: event ticketing via Ticketmaster and Account Manager, the LOILTY Rewards loyalty program partnered with Fidel and payment networks (Visa, Mastercard), mobile ticketing and a dedicated mobile app, and ICE District Hospitality for culinary services. The venue also rents out a collection of private event spaces including Ford Hall, the Ice Surface, Molson Hockey House, Sky Lounge, Sportsnet Club, Studio 99, Mezzanine Clubs (North Mezzanine Club and Coventry Homes Club), the Oilers Hall of Fame, the Summit Suite, the CIBC Chairman's Club, and the Alumni Room. Additional offerings include ice rentals for skating and hockey games, plaza rentals, behind-the-scenes tours, and exclusive experiences such as Oilers Alumni appearances and mascot visits.
Differentiator
Problem solved
Functional benefit
Products and services
- Rogers Place Arena Multi-purpose arena in Edmonton, Alberta serving as the home venue for the Edmonton Oilers (NHL) and Edmonton Oil Kings (WHL), and hosting concerts, live events, family shows, and corporate functions.
- Edmonton Oilers Games Regular season and playoff home games of the NHL's Edmonton Oilers hockey team, hosted at Rogers Place.
- Edmonton Oil Kings Games Regular season home games of the WHL's Edmonton Oil Kings junior hockey team, hosted at Rogers Place.
- Concerts & Live Events Musical performances, concerts, comedy shows, and family entertainment events hosted at Rogers Place, including touring international artists and shows such as Disney on Ice, WWE, and Journey.
Quantifiable outcome
- Hosts major international touring acts and sporting events including NHL, WHL, PWHL, WWE, and world-renowned musicians
- +1 more outcomes
Companies that use Rogers Place
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Rogers Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Rogers Place partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TicketmastercoreTicketmaster serves as the exclusive authorized ticketing partner for all Rogers Place events. All tickets must be purchased through Ticketmaster.ca to avoid counterfeit, stolen, or invalid tickets. The platform also provides Fan-to-Fan Resale functionality.
- ICE District HospitalitycoreICE District Hospitality provides award-winning culinary services for private events at Rogers Place, led by Executive Chef Fabian Ffrench. The team provides catering for corporate gatherings, galas, and receptions with local ingredients and inspired presentation.
- Edmonton Oilers Community Foundation, Second Harvest, La Tablée des ChefsminorThrough the Rogers Place Food Recovery Program, surplus food is redistributed to fight food waste in partnership with the Edmonton Oilers Community Foundation, Second Harvest and La Tablée des Chefs.
- PCL ConstructionminorPCL Loge Level premium seating area named after construction partner PCL Construction, a major Canadian construction company.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rogers Place competitors and assessment
Company assessmentBroad incumbents
- Madison Square Garden Entertainment: Owner/operator of Madison Square Garden, Radio City Music Hall, and Beacon Theatre. Provides broader peer comparison for arena and venue operations at scale, including ticketing, premium hospitality, and event programming.
Direct peers
- T-Mobile Arena (Las Vegas): Multi-purpose arena home to the Vegas Golden Knights (NHL), operated by AEG. Comparable premium NHL anchor-tenant model, world-class concert bookings, and high-margin premium seating/licensing revenue in a Canadian-adjacent comparison.
- Crypto.com Arena (Los Angeles): Multi-purpose arena in Los Angeles home to the LA Lakers (NBA) and LA Kings (NHL), operated by AEG. Comparable large multi-purpose arena with NHL/other tenants, premium hospitality, and concert-driven revenue.
- Scotiabank Arena (Toronto): Multi-purpose arena in downtown Toronto home to the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA), operated by Maple Leaf Sports & Entertainment. Direct comparable to Rogers Place in scale, NHL anchor-tenant model, premium seating, and mixed concert/event revenue.
- Climate Pledge Arena (Seattle): Multi-purpose arena home to the Seattle Kraken (NHL), operated by Oak View Group. Comparable modern NHL-anchored arena with multi-purpose event hosting, premium hospitality, and partnership-based event programming model.
- Canada Life Centre (Winnipeg): Multi-purpose arena in Winnipeg home to the Winnipeg Jets (NHL), operated by True North Sports & Entertainment. Comparable NHL arena with similar Canadian-market dynamics, mixed entertainment calendar, and premium hospitality offerings.
- Scotiabank Saddledome (Calgary): Multi-purpose arena in Calgary home to the Calgary Flames (NHL), operated by Calgary Sports and Entertainment. Direct comparable as a Western Canadian NHL arena hosting concerts, family shows, and corporate events in the same regional catchment as Rogers Place.
- Rogers Arena (Vancouver): Multi-purpose arena in Vancouver home to the Vancouver Canucks (NHL), operated by Canucks Sports & Entertainment. Comparable multi-purpose NHL arena with similar concert, premium seating, and event hosting capabilities as Rogers Place.
- United Center (Chicago): Multi-purpose arena in Chicago home to the Chicago Blackhawks (NHL) and Chicago Bulls (NBA). Comparable large North American arena operating model with NHL/NBA anchor tenants, premium seating, concerts, and corporate events.
- Bell Centre (Montreal): Canadian multi-purpose arena home to the Montreal Canadiens (NHL), operated by evenko/Canadiens. Comparable to Rogers Place as a premier Canadian NHL arena hosting concerts, family shows, and private corporate events with similar revenue mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rogers Place social profiles
Digital presenceRogers Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers Place leadership team
Management profileNumber of profiles
Profiles5 records
Rogers Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers Place
What does Rogers Place do?
Rogers Place is a multi-purpose arena in downtown Edmonton, Alberta that operates as the home venue for the Edmonton Oilers (NHL) and Edmonton Oil Kings (WHL). The venue hosts concerts, live entertainment, family shows, and sporting events, and rents out premium event spaces for corporate and private functions. Ticket sales, premium seating licenses, food and beverage concessions, ice rentals, and private event bookings form its core commercial offerings.
Is Rogers Place a public or private company?
Rogers Place is a private company. It is classified as corporate owned and is currently operating.
When was Rogers Place founded?
Rogers Place was founded in 2016. It employs 51 to 100 people.
Where is Rogers Place based?
Rogers Place is headquartered in Edmonton, Canada, in the North America region.
How does Rogers Place make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are premium Seating Rentals, private Event Bookings, ice Rentals, food & Beverage and parking.
Who are Rogers Place's main competitors?
Madison Square Garden Entertainment is listed as a broad incumbent. Direct peers are T-Mobile Arena (Las Vegas), Crypto.com Arena (Los Angeles), Scotiabank Arena (Toronto), Climate Pledge Arena (Seattle), Canada Life Centre (Winnipeg), Scotiabank Saddledome (Calgary), Rogers Arena (Vancouver), United Center (Chicago) and Bell Centre (Montreal).
Does Rogers Place have an API?
No public API is recorded for Rogers Place.
What industry is Rogers Place in?
Rogers Place's product category is Multi-Purpose Arena & Live Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 7112 and its SIC code is 7900.