What Rogers Arena does

Rogers Arena is a multi-purpose sports and entertainment venue located in downtown Vancouver, British Columbia, adjacent to the SkyTrain rapid transit network. Originally opened in 1995 as General Motors Place and renamed Rogers Arena in 2010 under a naming-rights deal with Rogers Communications, the venue is operated by Canucks Sports & Entertainment, the sports and entertainment holdings of the Aquilini family. The arena serves as the home venue for the Vancouver Canucks (NHL) and the Vancouver Warriors (NLL), and has hosted more than 25 million guests across 25+ years of operation, including the 2010 Winter Olympic hockey events.

The venue is reconfigurable across a capacity range of 5,500 to 18,000 seats to accommodate hockey, basketball, lacrosse, concerts, family shows, and private events. Its revenue model spans eight principal streams: ticket sales, premium seating and suites, food and beverage concessions, merchandise (operated via Shopify), private event rentals, ice rentals, arena tours, and corporate sponsorships. A tiered Premium Passport membership program (Builder $50K, Champion $100K, Legend $150K) anchors a recurring high-value revenue layer alongside naming-rights and sponsorship partnerships with Rogers Communications, RBC, Molson Coors, and other enterprise brands. The technology stack is standard for live entertainment operations, comprising Ticketmaster for ticketing, Shopify for merchandise, and web analytics tooling (Google Tag Manager, Meta Pixel) on a Cloudflare front-end; a two-way Fan Text Service provides a digital guest-service channel.

Rogers Arena sits within a vertically integrated parent, Canucks Sports & Entertainment, which controls both the venue and its primary tenants. This integrated structure concentrates enterprise revenue on a small set of anchor relationships, particularly the Vancouver Canucks franchise and top-tier corporate sponsors, while the long tail of more than 150 annual events across concerts, family shows, and basketball provides diversification at the individual-ticket and concession level. Recent strategic activity, including NBA and WNBA bookings and the launch of the Premium Passport program, signals deliberate revenue diversification beyond the NHL tenant.

Name

Rogers Arena

Legal name

Rogers Arena (operated by Canucks Sports & Entertainment, a collective of entities including Vancouver Canucks Limited Partnership, Vancouver Arena Limited Partnership, Abbotsford Arena Limited Partnership, and others)

Website

https://rogersarena.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Rogers Arena is a downtown Vancouver multi-purpose sports and entertainment venue operated by Canucks Sports & Entertainment. It hosts the NHL Vancouver Canucks and NLL Warriors, and generates revenue across tickets, suites, F&B, merchandise, private events, ice rentals, tours, and sponsorships.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

Keywords

• Sports entertainment venue
• Live event hosting
• Premium seating hospitality
• Arena tour experiences
• Ice rental services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Tickets: Revenue from ticket sales for hockey games, lacrosse games, concerts, and special events through Ticketmaster and the arena box office
2. Premium Seating and Suites: Revenue from luxury suites, premium club seats, and VIP experiences including the Premium Passport membership program
3. Food and Beverage: Concession sales through multiple food and beverage outlets including Carve, Catch, Santé, Panago Pizza, Melt, Triple O's, and bars throughout the venue
4. Merchandise: Team store and merchandise sales through Vanbase (online) and physical retail locations at Gate 6 and Section 121
5. Private Events: Revenue from hosting corporate events, meetings, conferences, receptions, and private functions in various function rooms
6. Ice Rentals: Revenue from renting NHL ice time for hockey games, skating parties, and corporate events with various package options
7. Arena Tours: Revenue from guided behind-the-scenes tours of the arena including the Game Presentation Box, Press Box, Alumni Suite, and locker rooms
8. Sponsorship and Naming Rights: Revenue from corporate sponsorship agreements including naming rights (Rogers) and various branded partnerships throughout the venue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rogers Arena is a multi-purpose sports and entertainment venue in downtown Vancouver, BC, hosting NHL games (Vancouver Canucks), NLL lacrosse (Vancouver Warriors), WNBA games, concerts, and family events with capacities from 5,500 to 18,000. The venue also operates a premium hospitality program (Premium Passport memberships and luxury suites), an online/retail merchandise store (Vanbase), arena tours, ice rentals, and private event/corporate function bookings.

Product overview

Rogers Arena is a multi-purpose entertainment venue and sports arena operated by Canucks Sports & Entertainment in downtown Vancouver, BC. The venue serves as home to the NHL's Vancouver Canucks and NLL's Vancouver Warriors, while also hosting concerts, family events, and private functions. The product portfolio includes the core venue operation, supported by Vanbase (Shopify-powered merchandise e-commerce), Premium Passport (high-tier membership program with Builder/Champion/Legend tiers ranging from $50,000-$150,000), and various hospitality offerings including The Sportsbar Live! restaurant, premium seating clubs (Loge Club, Champions Club, Well Health President's Club), private event spaces (Arena Floor, The Club, Captain's Room, Club 500, Konica Minolta Champions' Club, Rogers Studio Lounge), and experiential services like Rogers Arena Tours and Ice Rentals. The venue accommodates 5,500 to 18,000 attendees depending on event configuration.

Differentiator

Problem solved

Functional benefit

Brands

• Vanbase: Official merchandise store for Vancouver Canucks and Rogers Arena merchandise, operated by Canucks Sports & Entertainment.
• The Sportsbar Live!
• Rogers Forum

Products and services

• Vanbase Online and in-arena merchandise retail store offering the largest selection of Canucks gear and Rogers Arena merchandise in Vancouver, with both e-commerce (Shopify-powered) and physical retail locations at Gate 6 and Section 121.
• Premium Passport Membership Tiered premium membership program providing priority access to private suites and premium club tickets for Vancouver Canucks games, Vancouver Warriors lacrosse, concerts, and Abbotsford Canucks events. Tiers include Builder ($50,000), Champion ($100,000), and Legend ($150,000) on multi-year contracts.
• Rogers Arena Tours Guided behind-the-scenes tours of Rogers Arena including visits to the Game Presentation Box, Press Box, Alumni Suite, Alumni Legends Locker Room, Golden Goal exhibit, and Olympic Torch display. Tours run Wednesday through Saturday at multiple times and are booked via the Xola tour platform.
• Ice Rentals Rental packages allowing groups to skate on NHL-regulation ice, including Traditional Hockey Game (1 hour, up to 30 skaters + 2 goalies + 50 spectators), Premium Hockey Game (2 hours with music, clock, and scoreboard ring beam), and Skating Party (up to 200 skaters and 50 spectators with videoboard access).
• Private Events Event hosting services for corporate meetings, conferences, product launches, receptions, and dinners across multiple arena function spaces including Arena Floor, The Club, Captain's Room, Club 500, Konica Minolta Champions' Club, and Rogers Studio Lounge.
• Premium Seating and Hospitality Elevated hospitality offerings through clubs, restaurants, and private suites including Penthouse Level 500 Suites, RBC Signature Level 200 Suites, Konica Minolta Champions Club, Loge Club, Well Health President's Club, Executive Suite, Centre Ice Suite, and Encore Suite.
• The Sportsbar Live! Top-tier restaurant and sports bar at Rogers Arena, open on game days and concert nights. The official restaurant of the Vancouver Canucks featuring game viewing and pre-event dining at 99 West Georgia St.
• Captain's Room Award-winning premium dining experience on the TD Executive Suite Level (Level 200) featuring rotating food stations with a buffet menu at $109 plus applicable taxes and gratuity (children under twelve dine for $45). Has received four consecutive Wine Spectator Awards of Excellence and two consecutive OpenTable Diners' Choice Awards.

Quantifiable outcome

• Welcomed over 25 million fans from across the globe over more than 25 years of operation
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Vancouver CanuckscoreStrategic or Co-development PartnerPrimary NHL home team tenant. The Vancouver Canucks are the flagship tenant of Rogers Arena, with the venue serving as their home arena for regular season and playoff hockey games.
• Vancouver WarriorscoreStrategic or Co-development PartnerNLL (National Lacrosse League) professional lacrosse team serving as a home team tenant at Rogers Arena.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary authorized ticketing platform for all Rogers Arena events. Tickets are sold through Ticketmaster for concerts, Canucks games, Warriors games, and all other events.
• VanbasemajorChannel Partner/ Reseller/ DistributorOfficial merchandise partner operating the Canucks Team Store and online store (vanbase.ca) selling team merchandise and Rogers Arena merchandise.
• Rogers CommunicationsmajorGTM or Marketing PartnerNaming rights partner for Rogers Arena. Rogers is a major Canadian telecommunications company providing naming rights and marketing partnership.
• RBC (Royal Bank of Canada)majorGTM or Marketing PartnerSponsorship partner for RBC Signature Level 200 Suites. RBC branding on premium seating areas.
• MolsonmajorGTM or Marketing PartnerBeverage partner with branding at multiple concession locations throughout the arena.
• Canucks Autism Network (CAN)coreStrategic or Co-development PartnerPartnership to provide comprehensive autism accessibility. Resources include sensory kits, quiet rooms, and visual storybooks for fans on the autism spectrum or with sensory sensitivities.
• TransLinkminorChannel Partner/ Reseller/ DistributorPublic transit partner. SkyTrain's Stadium-Chinatown Station on Expo Line is directly adjacent to Rogers Arena, providing accessible public transportation.
• Abbotsford CanucksminorStrategic or Co-development PartnerAHL hockey team affiliated with the Vancouver Canucks. Premium Passport members have access to Abbotsford Canucks and Abbotsford Centre events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Center: Home of the Chicago Blackhawks (NHL) and Chicago Bulls (NBA), United Center is a major multi-purpose arena with dual-sport anchor tenancy and concert/event programming directly comparable to Rogers Arena's mixed-use model.
• TD Garden: Home of the Boston Bruins (NHL) and Boston Celtics (NBA), TD Garden is a major dual-tenant multi-purpose arena with comparable premium hospitality, naming-rights sponsorship, and mixed sports/concert programming.
• T-Mobile Arena: Las Vegas-based multi-purpose arena (~20,000 capacity) hosting NHL (Golden Knights), UFC, concerts, and boxing events. Comparable scale and event-mix flexibility to Rogers Arena, with strong premium hospitality and sponsorship economics.
• Bell Centre: Home of the Montreal Canadiens (NHL), Bell Centre is a major Canadian arena with similar NHL anchor tenancy, premium hospitality clubs, and concert/event programming in the same Canadian market context as Rogers Arena.
• Climate Pledge Arena: Home of the Seattle Kraken (NHL), Climate Pledge Arena is a multi-purpose venue in the Pacific Northwest with a similar mix of NHL hockey, concerts, and premium hospitality experiences targeting an overlapping regional audience.
• Canada Life Centre: Home of the Winnipeg Jets (NHL), Canada Life Centre is a Canadian mid-size multi-purpose arena of comparable scale (~15,000) with NHL anchor tenancy, premium seating, and mixed concert/sports programming.
• Scotiabank Arena: Home of the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA), Scotiabank Arena is a Canadian multi-purpose arena of similar scale (~19,000 capacity) operated by MLSE, making it the closest direct peer to Rogers Arena in terms of NHL anchoring, premium hospitality, and mixed sports/concert programming.
• Rogers Place: Home of the Edmonton Oilers (NHL), Rogers Place is a Canadian multi-purpose arena sharing the same Rogers Communications naming-rights partner. Similar dual-tenant model with Oilers plus concerts and comparable premium hospitality and suite economics.

Broad incumbents

• Madison Square Garden Entertainment: MSG operates the iconic Madison Square Garden arena plus a portfolio of entertainment assets (MSG Networks, Tao Group). It is a broader incumbent in the arena-venue operator space, providing a reference point for portfolio venue economics versus Rogers Arena's single-asset model.
• AEG (Anschutz Entertainment Group): AEG operates a global portfolio of arenas, stadiums, and entertainment venues including Crypto.com Arena (LA) and The O2 (London). It is a broad incumbent venue operator whose portfolio economics provide a benchmark for Rogers Arena's single-venue operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rogers-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Arena